Himalaya: Listen. Learn. Grow.
My guest today is Tom Doctoroff.
Tom is a renowned business leader and global brand builder. He is also one of the world’s foremost experts on Chinese consumer behavior and the Asian commercial landscape.
Tom rose to become the CEO of J. Walter Thompson, one of the world’s largest global marketing and communications companies. He is also the author of Billions, What Chinese Want and Twitter is Not a Strategy as well as a frequent commentator on CNBC, NBC, Bloomberg, and National Public Radio, as well as in the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times.
In this interview, we talk about his book "Twitter Is Not A Strategy".