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Uncovering Aha! | Data-Savvy Brand Strategy

Callahan agency

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Uncovering Aha! | Data-Savvy Brand Strategy

Uncovering Aha! | Data-Savvy Brand Strategy

Callahan agency

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About Us

Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.

Latest Episodes

How machine learning can inform your marketing

Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. However, the two are quite different in their abilities to inform your data and marketing plans. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike talk about what the two technologies can do and how to leverage them within a your proprietary data.

21 MIN1 w ago
Comments
How machine learning can inform your marketing

How customer feedback should inform your sales data

Guest experience - and customer feedback about their experiences, is a critical component to sales performance in a store. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike talk about how to integrate customer experience feedback into and alongside more numerical data, and what sources of customer feedback you can start with.

20 MINMAY 30
Comments
How customer feedback should inform your sales data

How to leverage “free” third-party data

Incorporating free data into your marketing dashboard can be a good way to add additional insights. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike discuss the pros, cons and challenges of utilizing third-party data, how you can get started, and what to watch out for.

17 MINMAY 12
Comments
How to leverage “free” third-party data

Creating meaningful brand experiences in a post-pandemic world

What happens in a post-pandemic world? How have consumer behaviors shifted, how do we continue to meet their needs and how do these changes affect our company as a whole? In this episode, Callahan’s activation strategist,Joe Cox, and chief strategy officer,Jan-Eric Anderson, discuss what brands should be considering and why the time is now to make big changes.

24 MINAPR 18
Comments
Creating meaningful brand experiences in a post-pandemic world

How data can inform brand and marketing decisions amidst COVID-19

Navigating your marketing plan and brand response during this COVID-19-generated pandemic is no easy feat to say the least. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how to use data from health organizations and make informed business decisions about how best to navigate the coronavirus’ effect on commerce and community.

16 MINMAR 24
Comments
How data can inform brand and marketing decisions amidst COVID-19

What consumers expect from companies during COVID-19

Coronavirus has reshaped a lot of consumer behaviors in a short amount of time. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss what consumers are expecting from companies, and what the differences and similarities are between a company response and a brand response.

28 MINMAR 19
Comments
What consumers expect from companies during COVID-19

How brands can make responsible coronavirus preparations now

As companies around the world make coronavirus preparations, they are making decisions that affect their business, their employees and their marketing strategy. Decisions that may change as the situation evolves. Jan-Eric Anderson, chief strategy officer at Callahan, offers some perspective and explains why you should not wait to take action within your company.

6 MINMAR 13
Comments
How brands can make responsible coronavirus preparations now

Navigating C-Suite and personnel change

The only constant is change - so how do you navigate the change inside your business as C-Suite leadership and other key personnel leave an organization? In this episode, Callahan’s retail strategy director Kristin Demel and chief strategy officer Jan-Eric Anderson discuss data-driven tactics you can use to navigate this kind of transition and make sure your business is set up for success with new leadership and employees.

17 MINMAR 10
Comments
Navigating C-Suite and personnel change

Our 2020 Oscars predictions uncover aha...and this year's winners?

Callahan's senior business analyst used his spare time once again to construct an algorithm - this time to determine which movies have the highest chance of winning "Best Picture" at the 2020 Oscars. In this episode, we explain the correlation between his Oscars model and how this same predictive modeling approach can uncover aha when applied to business and marketing challenges.

22 MINFEB 6
Comments
Our 2020 Oscars predictions uncover aha...and this year's winners?

The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, how it could be applied to a business’ own marketing and analytics efforts, and whether or not the selection committee let the “best” four teams in this year.

19 MINJAN 11
Comments
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

Latest Episodes

How machine learning can inform your marketing

Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. However, the two are quite different in their abilities to inform your data and marketing plans. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike talk about what the two technologies can do and how to leverage them within a your proprietary data.

21 MIN1 w ago
Comments
How machine learning can inform your marketing

How customer feedback should inform your sales data

Guest experience - and customer feedback about their experiences, is a critical component to sales performance in a store. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike talk about how to integrate customer experience feedback into and alongside more numerical data, and what sources of customer feedback you can start with.

20 MINMAY 30
Comments
How customer feedback should inform your sales data

How to leverage “free” third-party data

Incorporating free data into your marketing dashboard can be a good way to add additional insights. In thisepisode, Callahan’s chief strategy officer Jan-Eric Andersonand head of data Zack Pike discuss the pros, cons and challenges of utilizing third-party data, how you can get started, and what to watch out for.

17 MINMAY 12
Comments
How to leverage “free” third-party data

Creating meaningful brand experiences in a post-pandemic world

What happens in a post-pandemic world? How have consumer behaviors shifted, how do we continue to meet their needs and how do these changes affect our company as a whole? In this episode, Callahan’s activation strategist,Joe Cox, and chief strategy officer,Jan-Eric Anderson, discuss what brands should be considering and why the time is now to make big changes.

24 MINAPR 18
Comments
Creating meaningful brand experiences in a post-pandemic world

How data can inform brand and marketing decisions amidst COVID-19

Navigating your marketing plan and brand response during this COVID-19-generated pandemic is no easy feat to say the least. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how to use data from health organizations and make informed business decisions about how best to navigate the coronavirus’ effect on commerce and community.

16 MINMAR 24
Comments
How data can inform brand and marketing decisions amidst COVID-19

What consumers expect from companies during COVID-19

Coronavirus has reshaped a lot of consumer behaviors in a short amount of time. In this episode, Callahan’s activation strategist Joe Cox and chief strategy officer Jan-Eric Anderson discuss what consumers are expecting from companies, and what the differences and similarities are between a company response and a brand response.

28 MINMAR 19
Comments
What consumers expect from companies during COVID-19

How brands can make responsible coronavirus preparations now

As companies around the world make coronavirus preparations, they are making decisions that affect their business, their employees and their marketing strategy. Decisions that may change as the situation evolves. Jan-Eric Anderson, chief strategy officer at Callahan, offers some perspective and explains why you should not wait to take action within your company.

6 MINMAR 13
Comments
How brands can make responsible coronavirus preparations now

Navigating C-Suite and personnel change

The only constant is change - so how do you navigate the change inside your business as C-Suite leadership and other key personnel leave an organization? In this episode, Callahan’s retail strategy director Kristin Demel and chief strategy officer Jan-Eric Anderson discuss data-driven tactics you can use to navigate this kind of transition and make sure your business is set up for success with new leadership and employees.

17 MINMAR 10
Comments
Navigating C-Suite and personnel change

Our 2020 Oscars predictions uncover aha...and this year's winners?

Callahan's senior business analyst used his spare time once again to construct an algorithm - this time to determine which movies have the highest chance of winning "Best Picture" at the 2020 Oscars. In this episode, we explain the correlation between his Oscars model and how this same predictive modeling approach can uncover aha when applied to business and marketing challenges.

22 MINFEB 6
Comments
Our 2020 Oscars predictions uncover aha...and this year's winners?

The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, how it could be applied to a business’ own marketing and analytics efforts, and whether or not the selection committee let the “best” four teams in this year.

19 MINJAN 11
Comments
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions
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