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YouTubular Conversations

Harry Hawk

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YouTubular Conversations

YouTubular Conversations

Harry Hawk

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An audio podcast about streaming video’s uses in PR, marketing, and organizational communication, featuring Harry Hawk

Latest Episodes

True or False: Only Teens Are YouTube Stars

The answer is false.. There is lots of evidence that youth can be a major factor in YouTuber stardom. A pre-teen Justin Bieber conquered the world (and Twitter) through a “Beachhead” on YouTube. There is an entire “business model” that involves creating videos for YouTube during your pre-teen, tween and teenage years and then growing your channel throughout your college years so you can graduate and be a full-time YouTuber. MKBHD (Marques Brownlee) and Tyler Oakly are good examples of the teen –> college –> YouTube Star success model. MKBHD has even spawned mnemonic imitators like Dave2D and MY2KSapphire Spending your entire puberty on the public eye has paid-off for for some. It seems to reinforce the idea that human’s are just Juvenile Apes and that “Juvenile” humans performers have broad appeal. There are other business models taunted to help you break-out on YouTube especially if your teenage years have passed you by. Julian Juenemann in our last episode talked about ho...

6 MIN2017 JUL 1
Comments
True or False: Only Teens Are YouTube Stars

Julian Juenemann Growing Measure School with YouTube

Case Study: Growing A Business With YouTube Julian Juenemann is a marketing consultant who has turned his passion for Digital Marketing into a product (Measure School) using YouTube, Email and his infectious smile. His popular video tutorials and unique vocalizations have fueled his school’s growth (and grown his consultancy); his YouTube channel has more than 22k subscribers and over 1 million views. Once you release 120 videos YouTube takes you more seriously — Julian Length & Completion Matters Every YouTuber has to decide what “average length” is right for their audience. For Julian, his digital marketing and measurement tutorials are usually less than 15 minutes in length. The YouTube promotional algorithm tends to favor videos that have a high completion rate. The YouTube Optimizer community feels releasing videos more frequently helps channels gain promotion — Julian Star Quality Julian’s videos have a high level of production value, are easy to understand, and are narr...

28 MIN2017 JUN 4
Comments
Julian Juenemann Growing Measure School with YouTube

Material Design for YouTube

YouTube is testing a new material design that will ultimately appear uniformly across as devices and platforms. It’s built as a progressive web app using Polymer 2.0 (a Javascript framework). It’s A Material World – for YouTube A public un-veiling of this new material design look was announced in the official YouTube blog byBrian Marquardt whose title is listed as Product Manager. You can find Brian on Twitter. Clean & Universal: Material Design Keeping to the basic tenets of material design the new is clean and simple. Some users features have moved from the left navigation to the right. The right side navigation borrows from the notification and user setting menus found in Google Plus. User settings include country selection and an easy way to toggle the “Dark Theme.” @MKBHD HOLY SHIT THEATER MODE FINALLY MATCHES WIDTH OF BROWSER WINDOW — Neal (@NealEffinEss) May 2, 2017 Embrace the Dark Theme The new main page, allows users to toggle the left navigation on or off via the “...

9 MIN2017 MAY 7
Comments
Material Design for YouTube

Coachella Live | Youtubular Conversations

WhyCoachella’s Live 2017 event and their 7 year partnership with YouTube should be an inspiration to communicators who are thinking about creating a complex live streaming event. SPECIAL NOTE: This episode of Youtubular Conversations started out as a live stream on my YouTube channel and on my blog TalkingAboutEverything.com. Learn more at the bottom of this post. Multipied – Coachella Live Coachella is a premier music event that encompasses multiple acts, on multiple stages, on multiple days – far more complex than any typical live event, such as my recording of this podcast. Professional Communicators could really learn a lot from Coachella Live on YouTube–@hhawk It is an effective case-study in how to present a complex live event one’s publics on YouTube – @hhawk To enhance the user experience YouTube/Coachella have crafted a really robust user experience that allows: * Folks on YouTube to see the full schedule * Set up notices for themselves * Userscan toggle a time displa...

10 MIN2017 APR 17
Comments
Coachella Live | Youtubular Conversations

Seeing Red Programming and Jenny’s Quilts

Special Note: This episode of Youtubular Conversations started out as a live stream on my YouTube channel and on my blog TalkingAboutEverything.com. Learn more at the bottom of this post. This Week This week we talk about money and video… and how YouTube is offering and pricing their premium products, explorePewDiePie reduction in monetization on YouTube and PewDiePie’s own content (which is increasingly non-monetizable). To then move the conversation away from money,I discuss Jenny Doan who has profited from YouTube by giving her content away. Jenny runs the Missouri Star Quilt Company and was featured in the official YouTube blog Live “local” TV on YouTube YouTube’s “Live” TV bundle at $35 a month seems perfect for someone who “cut the cord” and has gone OTT – Over the top (of the set-top box). For myself — I love bundles of TV shows as much as I loved the music industry bundling songs I didn’t want into a long playing record (LP) – Harry Hawk I want a $25 dollar a mo...

9 MIN2017 APR 13
Comments
Seeing Red Programming and Jenny’s Quilts

Gorillaz’s Humanz, DNN Sound Effects and Human Translations

[powereditor] This week we are discussingA virtual band in VR, deep neural networks (DNN) looking for sound effects and actual humans translating language. Fake Musicians, Smart Machines and Human Intelligence Visual Sound Effects Noah Wang a software engineer at Google in a March 23, 2o17 blog post entitledVisualizing Sound Effectsannounced a working systemfor using AI to identify sound effects like “applause, laughter and bells.” Once identified these “effects” are visualized by adding them to the auto-generated captions available for videos on YouTube. “So what does this actually look like when you are watching a YouTube video? The sound effect is merged with the automatic speech recognition track and shown as part of standard automatic captions… Click the CC button to see the sound effect captioning system in action.” On the same day, Sourish Chaudhuri, who isalso a Software Engineer at Google released a related post, “Adding Sound Effect Information to YouTube Captions...

7 MIN2017 APR 2
Comments
Gorillaz’s Humanz, DNN Sound Effects and Human Translations

YouTube Lost Major Advertisers Over Content

Why Can’t YouTube Block Dangerous Content? “YouTube receives 400 hours of new video every minute,” RonanHarris (MANAGING DIRECTOR, GOOGLE U.K.). The volume of video that YouTube needsto process and categorize is hard to imagine. In 1 hour, 24,000 hours of video are uploaded; that’s over 4 million hours a week. Major Loss YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond. The loss was reported by a number of major media outlets including CNN and The Times (of London). Limiting Creators The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adheredto – if YouTubers want to earn monetization for their episodes. * Several of them are listed below.. Discussion I talk about this in depth this week. Including adetailed re...

13 MIN2017 MAR 27
Comments
YouTube Lost Major Advertisers Over Content

Kahoot: Enhancing Video with Educational Engagement and Gameplay

Better engagement improves relationships with stakeholders. Building gameplay around your video can improve the effectiveness of your message making it easier to communicate. Since games can provide a formative assessment you can also use the results to “prove” that your video had an impact. Some of the largest businesses in the world are already using Kahoot! at the highest Level to improve training, professional development and internal communications – Jamie Brooker One Game Leads To Another – Which Leads to Learning A series of games + videos delivered over several months could be a KPI demonstrating your out-reach is having a tangible and lasting impact. Kahoot! is an educational engagement and learning brand. Its product is more than a tool for classrooms; listen to this episode and learn why. Gaming Improves Your Video Taking your internally or externally released videos and adding gameplay can enhance them, improving retention of both the material and the audience. Gamep...

33 MIN2017 MAR 23
Comments
Kahoot: Enhancing Video with Educational Engagement and Gameplay

International Women’s Day and VR Video | Youtubular Conversations

International Women’s Day (IWD) coverage on YouTube and VR video (e.g., 360 degrees) where both covered this month in the Official YouTube Blog. I found it interesting that IWD and content with lots of video game related programming appearing (editorially) so close to each other. International Women’s Day The IWD post was published on March 7th.YouTube promoted IWD with this hashtag#HerVoiceisMyVoice and a custom graphic They created this 01:28 minute video (to date it has more than 4.4 Millon views). They hared a link to many othershttps://www.youtube.com/youtubeand encouraged their publics to “Today, we invite you to share a video[Twitter link] of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!” 360 Video The post is about 360 video but it is entitled Step into the games with new VR videos. The VR Video post was published...

6 MIN2017 MAR 16
Comments
International Women’s Day and VR Video | Youtubular Conversations
the END

Latest Episodes

True or False: Only Teens Are YouTube Stars

The answer is false.. There is lots of evidence that youth can be a major factor in YouTuber stardom. A pre-teen Justin Bieber conquered the world (and Twitter) through a “Beachhead” on YouTube. There is an entire “business model” that involves creating videos for YouTube during your pre-teen, tween and teenage years and then growing your channel throughout your college years so you can graduate and be a full-time YouTuber. MKBHD (Marques Brownlee) and Tyler Oakly are good examples of the teen –> college –> YouTube Star success model. MKBHD has even spawned mnemonic imitators like Dave2D and MY2KSapphire Spending your entire puberty on the public eye has paid-off for for some. It seems to reinforce the idea that human’s are just Juvenile Apes and that “Juvenile” humans performers have broad appeal. There are other business models taunted to help you break-out on YouTube especially if your teenage years have passed you by. Julian Juenemann in our last episode talked about ho...

6 MIN2017 JUL 1
Comments
True or False: Only Teens Are YouTube Stars

Julian Juenemann Growing Measure School with YouTube

Case Study: Growing A Business With YouTube Julian Juenemann is a marketing consultant who has turned his passion for Digital Marketing into a product (Measure School) using YouTube, Email and his infectious smile. His popular video tutorials and unique vocalizations have fueled his school’s growth (and grown his consultancy); his YouTube channel has more than 22k subscribers and over 1 million views. Once you release 120 videos YouTube takes you more seriously — Julian Length & Completion Matters Every YouTuber has to decide what “average length” is right for their audience. For Julian, his digital marketing and measurement tutorials are usually less than 15 minutes in length. The YouTube promotional algorithm tends to favor videos that have a high completion rate. The YouTube Optimizer community feels releasing videos more frequently helps channels gain promotion — Julian Star Quality Julian’s videos have a high level of production value, are easy to understand, and are narr...

28 MIN2017 JUN 4
Comments
Julian Juenemann Growing Measure School with YouTube

Material Design for YouTube

YouTube is testing a new material design that will ultimately appear uniformly across as devices and platforms. It’s built as a progressive web app using Polymer 2.0 (a Javascript framework). It’s A Material World – for YouTube A public un-veiling of this new material design look was announced in the official YouTube blog byBrian Marquardt whose title is listed as Product Manager. You can find Brian on Twitter. Clean & Universal: Material Design Keeping to the basic tenets of material design the new is clean and simple. Some users features have moved from the left navigation to the right. The right side navigation borrows from the notification and user setting menus found in Google Plus. User settings include country selection and an easy way to toggle the “Dark Theme.” @MKBHD HOLY SHIT THEATER MODE FINALLY MATCHES WIDTH OF BROWSER WINDOW — Neal (@NealEffinEss) May 2, 2017 Embrace the Dark Theme The new main page, allows users to toggle the left navigation on or off via the “...

9 MIN2017 MAY 7
Comments
Material Design for YouTube

Coachella Live | Youtubular Conversations

WhyCoachella’s Live 2017 event and their 7 year partnership with YouTube should be an inspiration to communicators who are thinking about creating a complex live streaming event. SPECIAL NOTE: This episode of Youtubular Conversations started out as a live stream on my YouTube channel and on my blog TalkingAboutEverything.com. Learn more at the bottom of this post. Multipied – Coachella Live Coachella is a premier music event that encompasses multiple acts, on multiple stages, on multiple days – far more complex than any typical live event, such as my recording of this podcast. Professional Communicators could really learn a lot from Coachella Live on YouTube–@hhawk It is an effective case-study in how to present a complex live event one’s publics on YouTube – @hhawk To enhance the user experience YouTube/Coachella have crafted a really robust user experience that allows: * Folks on YouTube to see the full schedule * Set up notices for themselves * Userscan toggle a time displa...

10 MIN2017 APR 17
Comments
Coachella Live | Youtubular Conversations

Seeing Red Programming and Jenny’s Quilts

Special Note: This episode of Youtubular Conversations started out as a live stream on my YouTube channel and on my blog TalkingAboutEverything.com. Learn more at the bottom of this post. This Week This week we talk about money and video… and how YouTube is offering and pricing their premium products, explorePewDiePie reduction in monetization on YouTube and PewDiePie’s own content (which is increasingly non-monetizable). To then move the conversation away from money,I discuss Jenny Doan who has profited from YouTube by giving her content away. Jenny runs the Missouri Star Quilt Company and was featured in the official YouTube blog Live “local” TV on YouTube YouTube’s “Live” TV bundle at $35 a month seems perfect for someone who “cut the cord” and has gone OTT – Over the top (of the set-top box). For myself — I love bundles of TV shows as much as I loved the music industry bundling songs I didn’t want into a long playing record (LP) – Harry Hawk I want a $25 dollar a mo...

9 MIN2017 APR 13
Comments
Seeing Red Programming and Jenny’s Quilts

Gorillaz’s Humanz, DNN Sound Effects and Human Translations

[powereditor] This week we are discussingA virtual band in VR, deep neural networks (DNN) looking for sound effects and actual humans translating language. Fake Musicians, Smart Machines and Human Intelligence Visual Sound Effects Noah Wang a software engineer at Google in a March 23, 2o17 blog post entitledVisualizing Sound Effectsannounced a working systemfor using AI to identify sound effects like “applause, laughter and bells.” Once identified these “effects” are visualized by adding them to the auto-generated captions available for videos on YouTube. “So what does this actually look like when you are watching a YouTube video? The sound effect is merged with the automatic speech recognition track and shown as part of standard automatic captions… Click the CC button to see the sound effect captioning system in action.” On the same day, Sourish Chaudhuri, who isalso a Software Engineer at Google released a related post, “Adding Sound Effect Information to YouTube Captions...

7 MIN2017 APR 2
Comments
Gorillaz’s Humanz, DNN Sound Effects and Human Translations

YouTube Lost Major Advertisers Over Content

Why Can’t YouTube Block Dangerous Content? “YouTube receives 400 hours of new video every minute,” RonanHarris (MANAGING DIRECTOR, GOOGLE U.K.). The volume of video that YouTube needsto process and categorize is hard to imagine. In 1 hour, 24,000 hours of video are uploaded; that’s over 4 million hours a week. Major Loss YouTube’s loss of major advertisers; over 250 brands that either pulled or suspend their display and/or video ads made headlines in Europe, the Americas and beyond. The loss was reported by a number of major media outlets including CNN and The Times (of London). Limiting Creators The discussion about “bad content” on YouTube seems by way of accusation of putting YouTube in the same boat as 4Chan and Reddit. YouTube isn’t a wild west and there are specific policies which have to be adheredto – if YouTubers want to earn monetization for their episodes. * Several of them are listed below.. Discussion I talk about this in depth this week. Including adetailed re...

13 MIN2017 MAR 27
Comments
YouTube Lost Major Advertisers Over Content

Kahoot: Enhancing Video with Educational Engagement and Gameplay

Better engagement improves relationships with stakeholders. Building gameplay around your video can improve the effectiveness of your message making it easier to communicate. Since games can provide a formative assessment you can also use the results to “prove” that your video had an impact. Some of the largest businesses in the world are already using Kahoot! at the highest Level to improve training, professional development and internal communications – Jamie Brooker One Game Leads To Another – Which Leads to Learning A series of games + videos delivered over several months could be a KPI demonstrating your out-reach is having a tangible and lasting impact. Kahoot! is an educational engagement and learning brand. Its product is more than a tool for classrooms; listen to this episode and learn why. Gaming Improves Your Video Taking your internally or externally released videos and adding gameplay can enhance them, improving retention of both the material and the audience. Gamep...

33 MIN2017 MAR 23
Comments
Kahoot: Enhancing Video with Educational Engagement and Gameplay

International Women’s Day and VR Video | Youtubular Conversations

International Women’s Day (IWD) coverage on YouTube and VR video (e.g., 360 degrees) where both covered this month in the Official YouTube Blog. I found it interesting that IWD and content with lots of video game related programming appearing (editorially) so close to each other. International Women’s Day The IWD post was published on March 7th.YouTube promoted IWD with this hashtag#HerVoiceisMyVoice and a custom graphic They created this 01:28 minute video (to date it has more than 4.4 Millon views). They hared a link to many othershttps://www.youtube.com/youtubeand encouraged their publics to “Today, we invite you to share a video[Twitter link] of a woman whose voice speaks to you. Let’s use our favorite brave, bold, or downright beautiful stories to remind our communities and ourselves just what we’re capable of. Happy International Women’s Day!” 360 Video The post is about 360 video but it is entitled Step into the games with new VR videos. The VR Video post was published...

6 MIN2017 MAR 16
Comments
International Women’s Day and VR Video | Youtubular Conversations
the END
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