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All Things Video

James Creech

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All Things Video

All Things Video

James Creech

1
Followers
1
Plays
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All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

Latest Episodes

An Inside Look at the Austrian Video Landscape -- Sandra Their (Co-Founder & CEO, Diego5 Studios)

Sandra Thier is the Co-Founder & CEO of Diego5 Studios, the leading Austrian creator network and digital content agency. Prior to Diego5, Sandra worked as a radio producer for ORF and a news anchor for ATV and RTL. In this episode, Sandra offers an inside look at digital media in the German-speaking DACH region of Germany, Austria, and Switzerland. Much like the rest of the world, YouTube and Instagram have emerged as the key platforms for influencer content and youth marketing, with TikTok quickly on the rise. She also predicts more growth for live video and shares how Diego5 has pioneered live events like Influence Video Con and the Austrian Video Award to help bring online video to life for fans and advertisers. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

25 MINMAY 18
Comments
An Inside Look at the Austrian Video Landscape -- Sandra Their (Co-Founder & CEO, Diego5 Studios)

The Secret to Gen Z Marketing -- Timothy Armoo (Co-Founder & CEO, Fanbytes)

ETimothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan. In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like WeChat and Line have already done throughout Asia. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

43 MINMAY 14
Comments
The Secret to Gen Z Marketing -- Timothy Armoo (Co-Founder & CEO, Fanbytes)

Embracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social)

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers. In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a way for brands to incite word of mouth and predicts that influencer marketing will soon be a dedicate line item in most advertisers’ budgets. Finally, he highlights examples of brands that have turned their customers into brand advocates, such as Disney Parks and Ritz Carlton, both of which have adopted a 100% UGC social strategy. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

36 MINAPR 28
Comments
Embracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social)

COVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)

Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time. In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord cutting and the move of traditional ad dollars to digital platforms. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

33 MINAPR 20
Comments
COVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)

Starting with Strategy: Developing Successful Influencer Campaigns -- Anne Dolinschek (Head of Nfluential)

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications. In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential long-term impact. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

41 MINAPR 15
Comments
Starting with Strategy: Developing Successful Influencer Campaigns -- Anne Dolinschek (Head of Nfluential)

Combatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in)

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service. In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and online piracy posed to the traditional TV business. He goes on to share what inspired him to launch Pop.in and help create an “experience economy” online. Finally, Alex and I discuss how the COVID-19 pandemic has accelerated Pop.in’s growth as more people look for ways to connect with others online, and he shares some exciting announcements about upcoming features to help creators and non-profits earn money through the ...

52 MINAPR 15
Comments
Combatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in)

Music with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)

Cameron Brown is a speaker, musician, and executive coach who empowers people to create lasting change. He has spoken at events across 4 continents, and his music has been streamed millions of times across 195 countries. In this episode, Cameron and I discuss how social media has helped him share his message with a global audience and magnify his impact. He shares how music helped him process his feelings at a young age, leading to an early epiphany about living a life of purpose. Cameron encourages listeners to ask ourselves, “If this all ends today, what’s the one thing I’ve regretted not doing?” Finally, Cameron explains why LinkedIn and YouTube are the most important social platforms to reach his audience, we explore some of the dangers present in social media, and Cameron encourages people to take responsibility for their online behavior. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https:/...

40 MINMAR 27
Comments
Music with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)

Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)

David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia. In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things...

29 MINMAR 16
Comments
Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)

The Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)

Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target. In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working wi...

50 MINMAR 13
Comments
The Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)

Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)

Greg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg started his career in consulting then transitioned into entertainment after grad school, working in business development at Viacom. He later served as SVP of Business Development and Operations for South Park Digital Studios and most recently as SVP, Studio for izo. In this episode, Greg and I examine the diminishing power of traditional network brands like MTV as IP value has shifted to individual shows and talent. Greg cites South Park as a prime example of this phenomenon – a series that has not only managed to constantly reinvent itself and stay relevant among young audiences but one that has also paved the way for other adult animation content. We also debate the outcome of the strea...

34 MINMAR 5
Comments
Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)

Latest Episodes

An Inside Look at the Austrian Video Landscape -- Sandra Their (Co-Founder & CEO, Diego5 Studios)

Sandra Thier is the Co-Founder & CEO of Diego5 Studios, the leading Austrian creator network and digital content agency. Prior to Diego5, Sandra worked as a radio producer for ORF and a news anchor for ATV and RTL. In this episode, Sandra offers an inside look at digital media in the German-speaking DACH region of Germany, Austria, and Switzerland. Much like the rest of the world, YouTube and Instagram have emerged as the key platforms for influencer content and youth marketing, with TikTok quickly on the rise. She also predicts more growth for live video and shares how Diego5 has pioneered live events like Influence Video Con and the Austrian Video Award to help bring online video to life for fans and advertisers. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

25 MINMAY 18
Comments
An Inside Look at the Austrian Video Landscape -- Sandra Their (Co-Founder & CEO, Diego5 Studios)

The Secret to Gen Z Marketing -- Timothy Armoo (Co-Founder & CEO, Fanbytes)

ETimothy Armoo is the CEO of Fanbytes, an influencer marketing agency that specializes in helping brands reach Gen Z audiences. Prior to Fanbytes, Timo co-founded EntrepreneurExpress, an online business publication that featured interviews with icons like Richard Branson, Alan Sugar and James Caan. In this episode, Timo shares the secret to youth marketing. He explains why Snapchat outperforms Instagram in terms of engagement and conversion and how OnlyFans is reinventing direct-to-fan monetization via a subscription model. Finally, we predict that messaging apps like WhatsApp will eventually give rise to a new class of social influencer, much like WeChat and Line have already done throughout Asia. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

43 MINMAY 14
Comments
The Secret to Gen Z Marketing -- Timothy Armoo (Co-Founder & CEO, Fanbytes)

Embracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social)

Neal Schaffer is an international speaker, author, and consultant who focuses on digital and social marketing strategies. As Founder of PDCA Social, he helps businesses navigate digital transformations and grow their online audience. His latest book The Age of Influence explains the meteoric rise of influencer marketing and how brands can successfully work with social influencers. In this episode, Neal explains that the early days of social media were similar to word-of-mouth marketing. Those days are long gone, however, as social platforms increasingly gate audiences and have become pay-to-play environments. He argues that now influencers are a way for brands to incite word of mouth and predicts that influencer marketing will soon be a dedicate line item in most advertisers’ budgets. Finally, he highlights examples of brands that have turned their customers into brand advocates, such as Disney Parks and Ritz Carlton, both of which have adopted a 100% UGC social strategy. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

36 MINAPR 28
Comments
Embracing the Age of Influence (Neal Schaffer -- Founder, PDCA Social)

COVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)

Justin Moore is the Founder & CEO of Trending Family, an influencer marketing agency that specializes in connecting brands with family-friendly creators. Justin is a serial entrepreneur who started his career in medical device sales before encouraging his wife April to launch a YouTube channel and later joining her in the business full time. In this episode, Justin and I discuss how the global coronavirus pandemic has affected the influencer marketing industry, from brands needing to rapidly pivot their creative strategies to creators receiving higher views but lower CPMs and fill rates. We each share recent examples of creative campaigns and advertisers that have increased their marketing activity amidst the crisis. Justin also highlights the recent trend of “doom surfing” and encourages influencers to listen to their audience in order to create informative or entertaining content to suit their viewers. Finally, we examine the long-term ramifications of COVID-19 and predict that this will accelerate cord cutting and the move of traditional ad dollars to digital platforms. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

33 MINAPR 20
Comments
COVID-19’s Impact on Influencer Marketing -- Justin Moore (Founder & CEO, Trending Family)

Starting with Strategy: Developing Successful Influencer Campaigns -- Anne Dolinschek (Head of Nfluential)

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications. In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential long-term impact. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

41 MINAPR 15
Comments
Starting with Strategy: Developing Successful Influencer Campaigns -- Anne Dolinschek (Head of Nfluential)

Combatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in)

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service. In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and online piracy posed to the traditional TV business. He goes on to share what inspired him to launch Pop.in and help create an “experience economy” online. Finally, Alex and I discuss how the COVID-19 pandemic has accelerated Pop.in’s growth as more people look for ways to connect with others online, and he shares some exciting announcements about upcoming features to help creators and non-profits earn money through the ...

52 MINAPR 15
Comments
Combatting the Loneliness Epidemic -- Alex Kruglov (Co-Founder & CEO, Pop.in)

Music with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)

Cameron Brown is a speaker, musician, and executive coach who empowers people to create lasting change. He has spoken at events across 4 continents, and his music has been streamed millions of times across 195 countries. In this episode, Cameron and I discuss how social media has helped him share his message with a global audience and magnify his impact. He shares how music helped him process his feelings at a young age, leading to an early epiphany about living a life of purpose. Cameron encourages listeners to ask ourselves, “If this all ends today, what’s the one thing I’ve regretted not doing?” Finally, Cameron explains why LinkedIn and YouTube are the most important social platforms to reach his audience, we explore some of the dangers present in social media, and Cameron encourages people to take responsibility for their online behavior. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https:/...

40 MINMAR 27
Comments
Music with a Message: Inspiring Others through Social Media -- Cameron Brown (Speaker, Coach, & Musician)

Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)

David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia. In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things...

29 MINMAR 16
Comments
Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)

The Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)

Karyn Spencer is the SVP, Partnerships for Whalar, a full service influencer marketing agency. Karyn started her career at a talent agency and then worked as Ashton Kutcher’s assistant, helping him in the race against CNN to reach 1M Twitter followers. Over the next 5 years, she worked her way up to VP of Production and then transitioned into talent management with Chris Lighty at Violator Management. She later served as Director of Communications for Tyra Banks, VP of Brands at theAudience, and Head of Creator Development for Vine. Most recently, she served as VP of Hello Lab for AT&T and Director of Talent Partnerships and Influencer Marketing for Target. In this episode, Karyn shares what she calls the “magic triangle” for creating impactful social content: bringing together traditional celebrities, influencers, and brands. She recounts early social media lessons from her days helping Ashton Kutcher and Tyra Banks grow their Twitter, Facebook, and Vine followings to working wi...

50 MINMAR 13
Comments
The Magic Triangle: Creating Social Content with Celebrities, Influencers, & Brands -- Karyn Spencer (SVP Partnerships, Whalar)

Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)

Greg Kampanis is the SVP of Global Digital Networks for Blue Ant Media, an international content producer, distributor, and channel operator. Blue Ant is also the parent company of Omnia Media, a gamer talent network that creates social content and podcast shows for digital and OTT platforms. Greg started his career in consulting then transitioned into entertainment after grad school, working in business development at Viacom. He later served as SVP of Business Development and Operations for South Park Digital Studios and most recently as SVP, Studio for izo. In this episode, Greg and I examine the diminishing power of traditional network brands like MTV as IP value has shifted to individual shows and talent. Greg cites South Park as a prime example of this phenomenon – a series that has not only managed to constantly reinvent itself and stay relevant among young audiences but one that has also paved the way for other adult animation content. We also debate the outcome of the strea...

34 MINMAR 5
Comments
Creating Digital-First Entertainment -- Greg Kampanis (SVP of Global Digital Networks, Blue Ant Media)
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