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Hardtofindseminars.com USP (Unique Selling Proposition) University

Michael Senoff at www.hardtofindseminars.com

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Hardtofindseminars.com USP (Unique Selling Proposition) University

Hardtofindseminars.com USP (Unique Selling Proposition) University

Michael Senoff at www.hardtofindseminars.com

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About Us

Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.Michael Senoff, Founder and CEO http://www.hardtofindseminars.com.

Latest Episodes

HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

28 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

34 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

25 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

25 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

29 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

31 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

39 MIN2012 SEP 5
Comments
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

55 MIN2012 SEP 5
Comments
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

A Systematic Approach To Creating A USP - Part Three

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers w...

23 MIN2012 SEP 1
Comments
A Systematic Approach To Creating A USP - Part Three

A Systematic Approach To Creating A USP - Part Two

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers w...

32 MIN2012 SEP 1
Comments
A Systematic Approach To Creating A USP - Part Two

Latest Episodes

HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

28 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Raphael Small Moving Business Part Two

HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

34 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Raphael Small Moving Business Part One

HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

25 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Barcus Accounting Practice Part Two

HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

25 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Barcus Accounting Practice Part One

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

29 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part Two

HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

31 MIN2012 SEP 5
Comments
HMA Opportunity Analysis Training With Small Start-Up Internet Business Part One

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

39 MIN2012 SEP 5
Comments
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part Two

Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

55 MIN2012 SEP 5
Comments
Opportunity Analysis Training With Owner Of A Diabetic Supplement Company Part One

A Systematic Approach To Creating A USP - Part Three

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers w...

23 MIN2012 SEP 1
Comments
A Systematic Approach To Creating A USP - Part Three

A Systematic Approach To Creating A USP - Part Two

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers w...

32 MIN2012 SEP 1
Comments
A Systematic Approach To Creating A USP - Part Two
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