Jenene Crossan, - Founder - Flossie.com

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Founder of Flossie, a UX software company that reduces booking abandonment and increases revenue by streaming the user experience. They have Global clients in Australia and NZ and now available in the UK as 'Powered by Flossie' she talks to us about the struggle of being a female founder in the 'beauty tech' industry. The power of tenacity and resilience and the resistance to conforming to 'startup theatre'.