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KEY5 Speaker Podcast

Robert Ferguson and Your Local Studio

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KEY5 Speaker Podcast

KEY5 Speaker Podcast

Robert Ferguson and Your Local Studio

0
Followers
1
Plays
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For speakers, by speakers. What makes professional speakers unique, their best practices, how they promote themselves, and how they grow. In less than 20 minutes get an exclusive view of speakers’ business tips, and more in the KEY5 Speaker Podcast.

Latest Episodes

306: How do you best engage an audience? with Anton Gunn

Having an engaged audience is every speaker'sdesire. How do you engage your audience? In this sixth podcastin Season 3 of the KEY5 Podcast Sarah Jo Crawford and Robert Ferguson unpack interesting options speakers use to emotionally and physically engage their audience. Here is some of what is included: What props are useful and how do they work well? How can the space you've been given best engage the audience? The stage as a visual experience - choreograph your presentation. Technology can engage! Use a "catch box", audience cell-phones, etc. Preparing for engagement before and after the presentation, and more. Plan ahead to engage and to continue the engagementafter the presentation! Use some of these ideas to add value with engagement - it will help you win future opportunities. Anton Gunn shares ideas on audience engagement. Anton Gunn is an Author, Leadership Consultant, Speaker, Presidential Advisor, and Diversity Officer. He often does the exact opposite of what people are ex...

33 MIN2018 NOV 6
Comments
306: How do you best engage an audience? with Anton Gunn

305: What should you include on your speaker website? with Grant Baldwin

Is a speaker website important?What needs to be included? Robert Ferguson and Sarah Jo Crawford talk about websites for speakers and explore this aspect of the speaking business. They cover naming your website, platforms to use for your website, finding someone to build your site, the important items to have on your website, best and worst practices for your website and more... This episode of the KEY5Podcast answers questions about your website as a speaker - and if you're serious about building a speaker business, you need to continue to regularly refresh your site. Reach out to Sarah Joif you need more questions answered because this is one of her areas of expertise. And then Robert chats with Grant Baldwin, the creator of The Speaker Lab Podcast. Grant Baldwin - Creator of The Speaker Lab Podcast Grant Baldwin, in addition to being a speaker himself,teaches other speakers how to find and book paid speaking engagements. Robert and Grant continue the discussion on what's needed on...

37 MIN2018 OCT 30
Comments
305: What should you include on your speaker website? with Grant Baldwin

304: How do you use technology as a speaker? with Evan Caroll

In this 4th KEY5Podcast in the 3rd season, Sarah Jo Crawford and Robert Ferguson discuss: Will your presentation slides look good on the day you speak? the best aspect ratio for the slides, fonts that will cause issues and why, animations - what not to use and why, video files - how to be sure you have the video in your slides, best practices for sound and speakers if you have video/audio. Other technology: live polling during the presentation (with suggestions), set up a single slide that will encourage connection via social media, scheduling auto tweets ahead of the presentation to show up to retweet, your "clicker" for slides - not all clickers are made equal, how to use your clicker to make your screen go light or dark, laser pointer or not? Are they outdated? microphones - what can go wrong - how to test and practice, recording your own audio for later use, and add in "redundancy" backups - what are they? At the end of all this discussion, Sarah Jo and Robert feel you need to b...

36 MIN2018 OCT 24
Comments
304: How do you use technology as a speaker? with Evan Caroll

303: Public Speaking Rules - Do you break them or follow them? with Alan Hoffler

Robert Ferguson and Sarah Jo Crawford discuss the 8 "P"s of public speaking. Some call them rules and always follow them and others delight in breaking these 8 P's.And then there's the bonus "P". Do you follow the public speaking rules or break them? Robert interviews Alan Hoffler, the author of "Presentation Sin: The Practical Guide to Stop Offending (and Start Impressing) Your Audience ". Robert's copy of the book is dog-eared because he's constantly referring to the ideas. In this 3rd KEY5Podcast in the 3rd season, Alan shares some of his presentation"sins". Robert and Alan talk about what to do if you don't have a great voice as a presenter, Alan shares some of his observations of political candidates, their posture and how it impacts their presentations, and how to avoid predictability and more. Alan Hoffler is the Executive Director and Chief Instructor at MillsWyck Communications. Connect with him on LinkedIn You can find Robert Ferguson and Sarah Jo Crawford on LinkedIn also...

33 MIN2018 OCT 17
Comments
303: Public Speaking Rules - Do you break them or follow them? with Alan Hoffler

302: How to develop content for your speech? with Karin Wiberg

Sarah Jo Crawford and Robert Ferguson discuss theideas on how to develop content: mine social media for discussions dig deeper in specific areas use audience "magic moments" solve a problem or pain point trending topics and their impact on your area of expertise On developing content... should you plan all your content ahead of time?What do you think? And then they turn to an expert, Karin Wiberg, to weigh in on content creation. Robert interviews her and they chat about: brainstorming and other tactics how to generate specific content for an area using your own voice to be fresh after research using triggers from daily life reasons why speakers (and others) find it hard to find content creative ways to develop content Karin's ideas on a content calendar and more. Karin Wiberg is aGhostwriter, Editor, Publisher, and Coach. Connect with her on LinkedIn. Listen to the Podcast to learn all the details and more! Sarah Jo Crawford is a marketer, writer, and professional speaker - connect...

30 MIN2018 OCT 9
Comments
302: How to develop content for your speech? with Karin Wiberg

301: How to market yourself as a speaker? with Graeme Newell

Welcome back to our 3rd season of the KEY5Podcast! This season we're raising the bar to include the delightfulSarah Jo Crawford as a co-host. The two co-hosts share relevant ideas surrounding the topic of the featured guest interview, and then you'll hear the interview. KEY5Podcast Season 3 will directly address Speakers' questions. In the first KEY5Podcast this season, the interview guest is Graeme Newell, a marketing researcher, author, and speaker. He was also a guest in season 1, and is returning to talk about a topic every speaker needs more information on: how to market yourself as a speaker. Question: How can you market yourself as a speaker? Graeme Newell shares his insights on how to sell yourself as a speaker by designing a system to quickly and easily make contact with people. He tells you how he does it, and how long it takes. Pretty cool. Listen to hear the ideas and details! You're going to hear ideas you've never heard, with specific details that you can translate int...

33 MIN2018 OCT 2
Comments
301: How to market yourself as a speaker? with Graeme Newell

220: Jay Izso | Internet Doctor

Jay Izso motivates and inspires audiences by speaking on how to apply psychology to enhance both business and personal areas of life. He's known as the "Internet Doctor" and is the author of the book,"Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime". Tips On stories:The demographics and psychographics of the group you're speaking with are important. "What would make the audience say, "Wow!" is one of the questions Jay asks the organizers. Listen for more information on how Jay crafts his stories. On speaking for free:Jay says even when speaking for "free",always invoice the organization. Jay may speak for free for churches and non-profits, and for groups where a specific opportunity is available, including selling books. More tips:Be well scripted when being asked to speak. He has a few key phrases with which to respond, and Jay shares those phrases on the podcast. Brilliant! He also says that it's important to add new stories...

18 MIN2018 MAR 13
Comments
220: Jay Izso | Internet Doctor

219: Meridith Elliott Powell | Leadership

Meridith Elliott Powell speaks to audiences about how to succeedin business no matter what the economydoes. She's the author of three books, the most recent is"Own It: Redefining Responsibility". Tips Create and participate in a community. Community makes the difference in your speaking career and life. She goes on to expand this topic throughout the podcast. On stories: Have a bank of story options. However, having your audience relate and connect to the story is almost more important thanhaving a great story. On preparation:Interview people who will be in your audience - doing a 3-question survey, for example, is a good way to prepare for an upcoming presentation. On the podcast, Meridith provides some example questions she's used, and how she puts those answers into play. On speaking for free:Meridith says thateach speaking career is unique. Don't let anyone tell you that youcan'tspeak for free, or that youshouldspeak for free. Connect Connect with Meridith Elliott Powell on Link...

12 MIN2018 MAR 7
Comments
219: Meridith Elliott Powell | Leadership

218: Robert Kennedy III | Communication Expert

Robert Kennedy III helps leaders communicate more effectively with confidence, clarity, and credibility. He's the author of the book, "7 WaysTo Know You Were Meant To Lead". Tips Be Bold. That's one tip Robert wished he knew when he began speaking in front of audiences. Messing up happens because we're all human, he suggests you turn it into a joke and keep moving on. He uses himself and his own history to find the stories that will relate to the audience. Listen as he explains how he breaks out a story to vary what's needed. People connect at the heart level, so what you use depends on your audience. On speaking for free: when you're beginning as a speaker, you have a passion for the audience, or if your career is shifting from one space to another, speaking for free is an option. However, if you have a long history in a niche, with much to share with audiences, then perhaps speaking for a fee is a better choice. The biggesttip Robert says is not a secret: it's to practice. And sur...

11 MIN2018 FEB 27
Comments
218: Robert Kennedy III | Communication Expert

217: Stephen Monaco | Marketing Strategist and IBM Futurist

Stephen Monacois a forward-thinkingmarketing strategist who speaks on innovation, strategy, marketing, and entrepreneurship. He's an IBM Futurist and author of the book,"Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing" Tips Stephen continues to edit and tweak the message he's giving until he's able to provide the most value to the audience. He then uses the rest of the time to rehearse his presentation. He has some unique activities he uses to overcome anxiety before speaking. Listen to the podcast to learn his ideas. Not everyone is an extrovert or born for the stage and this might resonate with those who are a bit anxious before speaking. Gaining exposure as a speaker can be a reason to speak without a fee. Stephen feels called to share the wisdom he's gleaned. Instead of a Q an A time after the presentation, Stephen warmly invites the audience to meet with him afterward one-on-one. He says it's important to him to demonstrate he's approachable and...

14 MIN2018 FEB 21
Comments
217: Stephen Monaco | Marketing Strategist and IBM Futurist

Latest Episodes

306: How do you best engage an audience? with Anton Gunn

Having an engaged audience is every speaker'sdesire. How do you engage your audience? In this sixth podcastin Season 3 of the KEY5 Podcast Sarah Jo Crawford and Robert Ferguson unpack interesting options speakers use to emotionally and physically engage their audience. Here is some of what is included: What props are useful and how do they work well? How can the space you've been given best engage the audience? The stage as a visual experience - choreograph your presentation. Technology can engage! Use a "catch box", audience cell-phones, etc. Preparing for engagement before and after the presentation, and more. Plan ahead to engage and to continue the engagementafter the presentation! Use some of these ideas to add value with engagement - it will help you win future opportunities. Anton Gunn shares ideas on audience engagement. Anton Gunn is an Author, Leadership Consultant, Speaker, Presidential Advisor, and Diversity Officer. He often does the exact opposite of what people are ex...

33 MIN2018 NOV 6
Comments
306: How do you best engage an audience? with Anton Gunn

305: What should you include on your speaker website? with Grant Baldwin

Is a speaker website important?What needs to be included? Robert Ferguson and Sarah Jo Crawford talk about websites for speakers and explore this aspect of the speaking business. They cover naming your website, platforms to use for your website, finding someone to build your site, the important items to have on your website, best and worst practices for your website and more... This episode of the KEY5Podcast answers questions about your website as a speaker - and if you're serious about building a speaker business, you need to continue to regularly refresh your site. Reach out to Sarah Joif you need more questions answered because this is one of her areas of expertise. And then Robert chats with Grant Baldwin, the creator of The Speaker Lab Podcast. Grant Baldwin - Creator of The Speaker Lab Podcast Grant Baldwin, in addition to being a speaker himself,teaches other speakers how to find and book paid speaking engagements. Robert and Grant continue the discussion on what's needed on...

37 MIN2018 OCT 30
Comments
305: What should you include on your speaker website? with Grant Baldwin

304: How do you use technology as a speaker? with Evan Caroll

In this 4th KEY5Podcast in the 3rd season, Sarah Jo Crawford and Robert Ferguson discuss: Will your presentation slides look good on the day you speak? the best aspect ratio for the slides, fonts that will cause issues and why, animations - what not to use and why, video files - how to be sure you have the video in your slides, best practices for sound and speakers if you have video/audio. Other technology: live polling during the presentation (with suggestions), set up a single slide that will encourage connection via social media, scheduling auto tweets ahead of the presentation to show up to retweet, your "clicker" for slides - not all clickers are made equal, how to use your clicker to make your screen go light or dark, laser pointer or not? Are they outdated? microphones - what can go wrong - how to test and practice, recording your own audio for later use, and add in "redundancy" backups - what are they? At the end of all this discussion, Sarah Jo and Robert feel you need to b...

36 MIN2018 OCT 24
Comments
304: How do you use technology as a speaker? with Evan Caroll

303: Public Speaking Rules - Do you break them or follow them? with Alan Hoffler

Robert Ferguson and Sarah Jo Crawford discuss the 8 "P"s of public speaking. Some call them rules and always follow them and others delight in breaking these 8 P's.And then there's the bonus "P". Do you follow the public speaking rules or break them? Robert interviews Alan Hoffler, the author of "Presentation Sin: The Practical Guide to Stop Offending (and Start Impressing) Your Audience ". Robert's copy of the book is dog-eared because he's constantly referring to the ideas. In this 3rd KEY5Podcast in the 3rd season, Alan shares some of his presentation"sins". Robert and Alan talk about what to do if you don't have a great voice as a presenter, Alan shares some of his observations of political candidates, their posture and how it impacts their presentations, and how to avoid predictability and more. Alan Hoffler is the Executive Director and Chief Instructor at MillsWyck Communications. Connect with him on LinkedIn You can find Robert Ferguson and Sarah Jo Crawford on LinkedIn also...

33 MIN2018 OCT 17
Comments
303: Public Speaking Rules - Do you break them or follow them? with Alan Hoffler

302: How to develop content for your speech? with Karin Wiberg

Sarah Jo Crawford and Robert Ferguson discuss theideas on how to develop content: mine social media for discussions dig deeper in specific areas use audience "magic moments" solve a problem or pain point trending topics and their impact on your area of expertise On developing content... should you plan all your content ahead of time?What do you think? And then they turn to an expert, Karin Wiberg, to weigh in on content creation. Robert interviews her and they chat about: brainstorming and other tactics how to generate specific content for an area using your own voice to be fresh after research using triggers from daily life reasons why speakers (and others) find it hard to find content creative ways to develop content Karin's ideas on a content calendar and more. Karin Wiberg is aGhostwriter, Editor, Publisher, and Coach. Connect with her on LinkedIn. Listen to the Podcast to learn all the details and more! Sarah Jo Crawford is a marketer, writer, and professional speaker - connect...

30 MIN2018 OCT 9
Comments
302: How to develop content for your speech? with Karin Wiberg

301: How to market yourself as a speaker? with Graeme Newell

Welcome back to our 3rd season of the KEY5Podcast! This season we're raising the bar to include the delightfulSarah Jo Crawford as a co-host. The two co-hosts share relevant ideas surrounding the topic of the featured guest interview, and then you'll hear the interview. KEY5Podcast Season 3 will directly address Speakers' questions. In the first KEY5Podcast this season, the interview guest is Graeme Newell, a marketing researcher, author, and speaker. He was also a guest in season 1, and is returning to talk about a topic every speaker needs more information on: how to market yourself as a speaker. Question: How can you market yourself as a speaker? Graeme Newell shares his insights on how to sell yourself as a speaker by designing a system to quickly and easily make contact with people. He tells you how he does it, and how long it takes. Pretty cool. Listen to hear the ideas and details! You're going to hear ideas you've never heard, with specific details that you can translate int...

33 MIN2018 OCT 2
Comments
301: How to market yourself as a speaker? with Graeme Newell

220: Jay Izso | Internet Doctor

Jay Izso motivates and inspires audiences by speaking on how to apply psychology to enhance both business and personal areas of life. He's known as the "Internet Doctor" and is the author of the book,"Got Social Mediology?: Using Psychology to Master Social Media for Your Business without Spending a Dime". Tips On stories:The demographics and psychographics of the group you're speaking with are important. "What would make the audience say, "Wow!" is one of the questions Jay asks the organizers. Listen for more information on how Jay crafts his stories. On speaking for free:Jay says even when speaking for "free",always invoice the organization. Jay may speak for free for churches and non-profits, and for groups where a specific opportunity is available, including selling books. More tips:Be well scripted when being asked to speak. He has a few key phrases with which to respond, and Jay shares those phrases on the podcast. Brilliant! He also says that it's important to add new stories...

18 MIN2018 MAR 13
Comments
220: Jay Izso | Internet Doctor

219: Meridith Elliott Powell | Leadership

Meridith Elliott Powell speaks to audiences about how to succeedin business no matter what the economydoes. She's the author of three books, the most recent is"Own It: Redefining Responsibility". Tips Create and participate in a community. Community makes the difference in your speaking career and life. She goes on to expand this topic throughout the podcast. On stories: Have a bank of story options. However, having your audience relate and connect to the story is almost more important thanhaving a great story. On preparation:Interview people who will be in your audience - doing a 3-question survey, for example, is a good way to prepare for an upcoming presentation. On the podcast, Meridith provides some example questions she's used, and how she puts those answers into play. On speaking for free:Meridith says thateach speaking career is unique. Don't let anyone tell you that youcan'tspeak for free, or that youshouldspeak for free. Connect Connect with Meridith Elliott Powell on Link...

12 MIN2018 MAR 7
Comments
219: Meridith Elliott Powell | Leadership

218: Robert Kennedy III | Communication Expert

Robert Kennedy III helps leaders communicate more effectively with confidence, clarity, and credibility. He's the author of the book, "7 WaysTo Know You Were Meant To Lead". Tips Be Bold. That's one tip Robert wished he knew when he began speaking in front of audiences. Messing up happens because we're all human, he suggests you turn it into a joke and keep moving on. He uses himself and his own history to find the stories that will relate to the audience. Listen as he explains how he breaks out a story to vary what's needed. People connect at the heart level, so what you use depends on your audience. On speaking for free: when you're beginning as a speaker, you have a passion for the audience, or if your career is shifting from one space to another, speaking for free is an option. However, if you have a long history in a niche, with much to share with audiences, then perhaps speaking for a fee is a better choice. The biggesttip Robert says is not a secret: it's to practice. And sur...

11 MIN2018 FEB 27
Comments
218: Robert Kennedy III | Communication Expert

217: Stephen Monaco | Marketing Strategist and IBM Futurist

Stephen Monacois a forward-thinkingmarketing strategist who speaks on innovation, strategy, marketing, and entrepreneurship. He's an IBM Futurist and author of the book,"Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing" Tips Stephen continues to edit and tweak the message he's giving until he's able to provide the most value to the audience. He then uses the rest of the time to rehearse his presentation. He has some unique activities he uses to overcome anxiety before speaking. Listen to the podcast to learn his ideas. Not everyone is an extrovert or born for the stage and this might resonate with those who are a bit anxious before speaking. Gaining exposure as a speaker can be a reason to speak without a fee. Stephen feels called to share the wisdom he's gleaned. Instead of a Q an A time after the presentation, Stephen warmly invites the audience to meet with him afterward one-on-one. He says it's important to him to demonstrate he's approachable and...

14 MIN2018 FEB 21
Comments
217: Stephen Monaco | Marketing Strategist and IBM Futurist
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