Leveraged Lifestyle Podcast
Catherine revisits one of the most downloaded episodes from the last 2 years with guest Emma Dalton who created the freedom she wanted by moving from the corporate world and creating a successful eCommerce business.
Emma discusses the turning point and what it actually takes to get started with no money and create the type of business you want.
They discuss finding your passion and why all the knowledge and experience you have previously has value and can be transferred to new ventures.
There are always numbers that you have to know and it’s vital that even as a small business you plan as if you are a big business so the right systems and processes are in place, making it easier to successfully grow. This is a great insight with lots of advice on how to get started in business and design the life you want.
I didn’t have the money to set up a business but I did have an overriding belief that everything will work out if you work hard enough.
The essential numbers are turnover and profit margin growth month on month.
The fundamentals are - what profit am I making now and is it growing month on month?
I started with around £50 and I focus on sourcing women’s unique fashion pieces through charity shops, online and car boot sales.
If you want to get started, declutter your own wardrobe and treat it as a business. Use it as a learning opportunity to find out about the photography, whether you want to use the auctions or buy it now to sell and to gain experience of the whole selling process.
My business moved to the next level when I took a conscious decision to review and put in place the right processes.
I’ve leveraged my eBay business activity down to 3 days and increased my income by 3x through processes.
Even if you are a small business plan as if you are a big business. if you have the right processes in place at the start it makes it much easier as you grow.
Blocking time and being very structured about how I use my time has been the key to be able to use my time efficiently.
The hardest part of business is saying ‘no’
As an entrepreneur you know you are on a journey and moving ahead but it’s not always possible to see the destination all the time.
I’ve always wanted a flexible living life and I want to have integrity in what I do.
Find the thing the brings you joy; design the life you want and be honest about what you want.
‘Through effective leveraging when I have downtime for me it’s all for me’
I’ve become much more aware of my values since being self-employed.
‘You can just start and you don’t buy any new stock until what you have is sold so there is no new money involved’
The Leveraged Lifestyle Podcast
Leveraged Lifestyle Community: www.bit.ly/llocfbgroup
VIVA Club: www.turnerinvest.co.uk/viva
Life Leverage Online Masterclass: www.turnerinvest.co.uk/masterclass
Join our VIP Investor List: www.turnerinvest.co.uk/vip
Business SOS: www.business-sos.com
Utility Warehouse: bit.ly/lluw
Emma Dee Instagram
Episodes to link back to:
#030: The number you NEED!
#020: Passion vs Passive Income
ABOUT THE HOST
Catherine is the host of the iTunes No.1 business podcast Leveraged Lifestyle, she is an entrepreneur, businesswoman, Inspirational Speaker, world record holder, Founder of Turner Invest and a mum of 2!
Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.
In 2011/12 Catherine discovered the power of investing in property, and has experience in Single Lets, Flips, Deal packaging, House of Multiple Occupation (HMOs), Serviced Accommodation and Developments mainly in her home county of Essex, but also across the UK, helping investors, landlords and developers create a better return on their money or property.
Catherine started Leveraged Lifestyle podcast to share with business owners, entrepreneurs and those not leading their ideal lifestyle, the mindset and skillset it takes to create a lifestyle of freedom & choice.
Catherine has identified 7 key areas of leverage, which we can all tap into: time, money, knowledge, talent, experience, brand, our strengths. This coupled with the SOS model created by Stephen Turner (Catherine’s business partner & husband): Systemise, Outsource & Scale, Leveraged Lifestyle podcast is here to help you create a business that gives you the lifestyle you want.
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