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The Talent Cast

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The Talent Cast

The Talent Cast

Evergreen Podcasts

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Followers
3
Plays
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About Us

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred.Here, we get serious about what works, so that you can punch above your weight in the war for talent.For more details: http://thetalentcast.com

Latest Episodes

Resume help

ELooking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

45 minAUG 31
Comments
Resume help

The View

EThe future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

46 minAUG 24
Comments
The View

Lighthouses

EThis week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

46 minAUG 17
Comments
Lighthouses

Cognitive Bias

EWe all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

34 minAUG 10
Comments
Cognitive Bias

All Employer Branding Is Local

EWe are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

30 minAUG 3
Comments
All Employer Branding Is Local

Beyond Increments

EIn the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free!

36 minJUL 27
Comments
Beyond Increments

Employer Brand? Or People Brand?

EI'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny. Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30

31 minJUL 20
Comments
Employer Brand? Or People Brand?

Is Employer Brand Evolving?

ELast year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results

29 minJUL 13
Comments
Is Employer Brand Evolving?

Chicken or the Egg?

EThe age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results

33 minJUL 6
Comments
Chicken or the Egg?

Who's In Charge?

EWho's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button)

23 minJUN 29
Comments
Who's In Charge?

Latest Episodes

Resume help

ELooking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

45 minAUG 31
Comments
Resume help

The View

EThe future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamless sense of brand, even when things are deeply chaotic and the future is uncertain. Here's my interview with Holland. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read!

46 minAUG 24
Comments
The View

Lighthouses

EThis week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

46 minAUG 17
Comments
Lighthouses

Cognitive Bias

EWe all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use them in increase talent attraction and engagement. Thanks to Jason Kent Crowell for the question! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

34 minAUG 10
Comments
Cognitive Bias

All Employer Branding Is Local

EWe are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! At ATAP, I'm talking with Todd Raphael about budget-constrained recruiting and branding, August 18th I'm going to talk about data-driven talent branding over at The Goodhire Summit, August 20th

30 minAUG 3
Comments
All Employer Branding Is Local

Beyond Increments

EIn the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free newsletter on employer brand headlines hit 1,250 subscribers, so I decided to revamp it on a better platform. Same great content, easier to read! HRTX Virtual, July 30. Be there! It's free!

36 minJUL 27
Comments
Beyond Increments

Employer Brand? Or People Brand?

EI'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny. Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30

31 minJUL 20
Comments
Employer Brand? Or People Brand?

Is Employer Brand Evolving?

ELast year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results

29 minJUL 13
Comments
Is Employer Brand Evolving?

Chicken or the Egg?

EThe age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button) D&I and Data webinar with Torin Ellis and Gabriel Hitt. EBNow Survey Results

33 minJUL 6
Comments
Chicken or the Egg?

Who's In Charge?

EWho's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines Have a questions you would like two employer brand experts to answer on the show? There's a way to record your question on the homepage (look for the big orange button)

23 minJUN 29
Comments
Who's In Charge?
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