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The Talent Cast

Evergreen Podcasts

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The Talent Cast

The Talent Cast

Evergreen Podcasts

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Followers
0
Plays
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About Us

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.For more details: http://thetalentcast.com

Latest Episodes

How to Work With Recruiters

EWhile your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them??? In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

34 MIN4 d ago
Comments
How to Work With Recruiters

The Modular Employer Brand

EThe mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company. But you can't do that on the fly. You need to build your brand to be modular from the ground up. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

25 MIN1 w ago
Comments
The Modular Employer Brand

The Three Minds of Employer Branding

EIn the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

25 MIN2 w ago
Comments
The Three Minds of Employer Branding

Employer Bran, Fast and Slow

EMost employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

30 MIN3 w ago
Comments
Employer Bran, Fast and Slow

Lean Into the Suck

EIn this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

53 MINJAN 20
Comments
Lean Into the Suck

Useless Facts

ETo quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

26 MINJAN 13
Comments
Useless Facts

The Expectations Game

EIf you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

31 MINJAN 6
Comments
The Expectations Game

No New Tale To Tell

ERomeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

25 MIN2019 DEC 30
Comments
No New Tale To Tell

Why Employer Brands Fail - Part Three

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

24 MIN2019 DEC 23
Comments
Why Employer Brands Fail - Part Three

Why Employer Brands Fail - Part Two

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

26 MIN2019 DEC 16
Comments
Why Employer Brands Fail - Part Two

Latest Episodes

How to Work With Recruiters

EWhile your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them??? In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

34 MIN4 d ago
Comments
How to Work With Recruiters

The Modular Employer Brand

EThe mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company. But you can't do that on the fly. You need to build your brand to be modular from the ground up. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

25 MIN1 w ago
Comments
The Modular Employer Brand

The Three Minds of Employer Branding

EIn the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?" But even this isn't enough. Having mastered tactics and strategy, there's still another mind you need to embrace in order to maximize your employer brand impact at work. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

25 MIN2 w ago
Comments
The Three Minds of Employer Branding

Employer Bran, Fast and Slow

EMost employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts, the kind others can see. But solving those kind of "urgent, but not always important" problems is now you you'll succeed in this role. Success comes from seeing the fast, urgent and immediate problems, but also looking to resolve the slow, important, and unobvious ones, too. Show notes: Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

30 MIN3 w ago
Comments
Employer Bran, Fast and Slow

Lean Into the Suck

EIn this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better stories and all sorts of other goodies. Don't miss this one! Show notes: What?! You don't know Elena Valentine?! Twitter, Skill Scout, LinkedIn Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.

53 MINJAN 20
Comments
Lean Into the Suck

Useless Facts

ETo quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Facts all come with points of view Facts don't do what I want them to" Go to any career site and you'll see facts. Oodles and oodles of facts that mostly tell us nothing. And yet we keep stuffing facts into our work, despite the fact that they don't differentiate our brands or do much to support our narrative.

26 MINJAN 13
Comments
Useless Facts

The Expectations Game

EIf you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations. Employer branding is very much about excelling at the expectations game.

31 MINJAN 6
Comments
The Expectations Game

No New Tale To Tell

ERomeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible? In this episode we think about story structure as a metaphor for how you can build your own brand.

25 MIN2019 DEC 30
Comments
No New Tale To Tell

Why Employer Brands Fail - Part Three

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, the final in a three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "No care and feeding plan" and "integration and activation."

24 MIN2019 DEC 23
Comments
Why Employer Brands Fail - Part Three

Why Employer Brands Fail - Part Two

EThere are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

26 MIN2019 DEC 16
Comments
Why Employer Brands Fail - Part Two
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