Himalaya: Listen. Learn. Grow.
Pop Up is your new favorite podcast about commercials. Each episode, a film industry producer (Dillon Wall) and a cultural studies scholar (Daniel Rivers) watch ads and break down the techniques, cultural relevance, and modes of manipulation that are utilized to stick to your brain like a stubborn mold.
Join us this week as we dive into a series of PSAs about marijuana, starting with the DUI PSA released in California shortly before recreational use of weed was legalized. We'll also take a look at a couple of classics, including "Your brain on drugs" and the famous ad from the early 2000s at a fast food drive-thru.
DUI PSA (December 2017)
Brain on Drugs (2002)
Reaction Time PSA (1980s)
DUI Replacement Ad after protests (2016/2018)
Articles on marijuana related criminal charges
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