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Apply Yourself with Tim

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Apply Yourself with Tim

Apply Yourself with Tim

FinalsiteFM

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About Us

Apply Yourself with Tim features Tim McDonough, a former admissions director and current director of Client Success at Finalsite. His goal is to bring stories from schools like yours to help inform and inspire the work you do to boost enrollment, retain students and market your school.

Latest Episodes

Apply Yourself Episode 25 featuring Jennie Winton

In this episode of Apply Yourself, Tim talks with Jennie Winton, Co-Founder of Mission Minded, to discuss the differences in marketing and branding, the importance of each, how schools can cutthrough the typical school jargon, why paying attention to what the competition is doing is so important, and how schools can only really successfully marketthemselves once they understand what makes their brand unique.

24 MIN2019 MAY 17
Comments
Apply Yourself Episode 25 featuring Jennie Winton

Parish Episcopal School's Redesigned and Rebranded Website with Blackbaud Integration

In this special episode of Apply Yourself, Lorrie Jackson sits down with Courtney Joyner, Webmaster at Parish Episcopal School in Dallas, Texas, to discuss how Parish Episcopal redesigned and rebranded their website with a larger focus on mobile visitors and delivering content more efficiently, their partnership with Blackbaud to power all of their data-based needs, and the school's entrepreneurialspirit and unique campus. Oh, and some of the best places in Dallas to grab some food on your next visit!

26 MIN2019 APR 3
Comments
Parish Episcopal School's Redesigned and Rebranded Website with Blackbaud Integration

Episode 24 with Will Gay from Riverside Presbyterian Day School

In this episode, Tim sits down withWill Gay, Director of Communications and Marketing at Riverside Presbyterian Day School in Jacksonville, Florida. Their discussion includes Riverside's wholistic approach to education, choosing a mobile-first website design philosophy, and how Riverside increased their applications and improved their admission funnel through improved search engine optimization and pay-per-click (PPC) advertising. Listen to this podcast and learn more about this approach.

26 MIN2019 MAR 7
Comments
Episode 24 with Will Gay from Riverside Presbyterian Day School

Episode 23 with Mark Siegel from Delphian School

In this episode, Tim sits down withMark Siegel, Assistant Headmaster at the Delphian School in Oregon, to discuss the success behind the school's approach withproficiency-based education. This has helped shape their students' experience when learning the material in school. It has also transformed the traditional grading system by ensuring students are mastering the skills they are learning to be successful in the future.Listen to this podcast and learn more about this approach in this blog. ​ More about Mark: Mark Siegel, JD, is Assistant Headmaster at the Delphian School (delphian.org), Oregon’s premier international day and boarding school in Sheridan, Oregon. Mark has held many different positions since helping start the school in 1974. He was born in Boston, went to school in southern California and graduated from California State University, Fullerton. He attended UC Davis School of Law and moved to Oregon in 1974 to help found the Delphian School. He has headed the Oregon F...

28 MIN2018 OCT 29
Comments
Episode 23 with Mark Siegel from Delphian School

Episode 22 with Pat Bassett of Heads Up Educational Consulting

In this podcast, Tim sits down withformer NAIS president and president of Heads Up Consulting Pat Bassett to discuss how schools can engage with millennial parents and alumni, based on his popular webinar "Marketing to Millennial Parents: Winning Engagement in the Busy Realm of Social Media" with Finalsite's Content Marketing Manager Mia Major. Pat shares best practices for school marketers to consider, including the types of content that see the best engagement, the best ways to reach millennials online, how to use data to improve school fundraising efforts, and more.

25 MIN2018 AUG 22
Comments
Episode 22 with Pat Bassett of Heads Up Educational Consulting

Episode 21 with Heather Hoerle from The Enrollment Management Association

Heather Hoerle,Executive Director and CEO ofThe Enrollment Management Association, returns to the Apply Yourself with Tim podcast to discuss their recent report,The Ride To Independent Schools. Heatherdiscusses some interesting and important insight they found based on responses from over 2700 families. According to Heather, this report has helped parents share their experience on the admission process and continues to help other families. For instance, 78% of the respondents were mothers and 83% of children now play a role in selecting the school they plan to attend. Read more about the report and download your free copy here. For more information on The Enrollment Management Association, visit their website.

38 MIN2018 MAR 7
Comments
Episode 21 with Heather Hoerle from The Enrollment Management Association

Episode 20 with Kristen Kerwin from Avon Old Farms School

Tim joins Kristen Kerwin,Associate Director of Marketing and Communications at Avon Old Farms School, in the FinalsiteFM Podcast studio to discuss her role, the school’s social media content strategy, successful blog, and great ways they are involving the students in their marketing efforts. She has experience workingin the Marketing and Communications field at several New England private schools for the past five years. You can learn more about Kristen on the Avon Old Farms School website here. Read the latest on Avon Old Farms School Blog. Follow Avon Old Farms School on Facebook. Follow Avon Old Farms School on Twitter. Follow Avon Old Farms School on Instagram. Follow Avon Old Farms School on YouTube.

23 MIN2018 JAN 4
Comments
Episode 20 with Kristen Kerwin from Avon Old Farms School

Episode 19 with Emily Cretella from Cursive Content Marketing

Tim sits down with Emily Cretella, Content Marketing Strategist & Copywriter at Cursive Content Marketing, for Episode 19.Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. During the podcast, you'll hear more about how she is influencing independent schools and higher education. She also highlights their NEW free resource2018Big Book of School Blog Promptsavailable now. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories atcursivecontent.com, and sign up to access her FREE School Marketer's Toolkit of e-books and worksheets designed to help you tell a stronger school story. You can also contact Emily at: twitter.com/emilycretella facebook.com/cursivecontent linkedin.com/in/emilycretella emily@cursivecontent.com

24 MIN2017 DEC 8
Comments
Episode 19 with Emily Cretella from Cursive Content Marketing

Episode 18 with Finalsite's Red Abbott

Tim McDonough sits down with Finalsite's Manager of Consulting Services and co-host of our Tips and Clicks podcast Red Abbott for Episode 18. Based on his enthusiasm after this year's FinalsiteU, Red pitches differentideas to Tim as they relate to best practices schools can start following. Also, stay tuned at the end of the episode for a special promotion happening now through the end of this year for any new clients! More information on the promotion may be found here.

31 MIN2017 NOV 17
Comments
Episode 18 with Finalsite's Red Abbott

Episode 17 with InspirED School Marketers: Part Two

Finalsite's Tim McDonough, alongside Liza Fisher Norman and Rob Norman of InspirED School Marketers, continue their popular podcast with part two to discussthe upcoming2017 Brilliance Awardsdeadline, the judges, and why you should enter the Brilliance awards. They also spend time during the podcast reflecting on the feedback their team has been receiving on their recentMar/Com Survey Report. As an important reminder, the submission deadline for the 2017Brilliance awards is Friday, October 27th at midnight! Best of luck to those that enter. Be sure to stay tuned for a special announcement at the end of the podcast! InspirED School Marketers is a free, online professional development resource and community that provides inspiration, education and information to school marketers. Learn more atwww.inspiredsm.com. Join InspirED School Marketers Facebook Grouphere. Like InspirED School Marketers on Facebookhere. Follow InspirED on Twitter here@Inspiredschoolm. Join InspirED School Markete...

36 MIN2017 OCT 18
Comments
Episode 17 with InspirED School Marketers: Part Two

Latest Episodes

Apply Yourself Episode 25 featuring Jennie Winton

In this episode of Apply Yourself, Tim talks with Jennie Winton, Co-Founder of Mission Minded, to discuss the differences in marketing and branding, the importance of each, how schools can cutthrough the typical school jargon, why paying attention to what the competition is doing is so important, and how schools can only really successfully marketthemselves once they understand what makes their brand unique.

24 MIN2019 MAY 17
Comments
Apply Yourself Episode 25 featuring Jennie Winton

Parish Episcopal School's Redesigned and Rebranded Website with Blackbaud Integration

In this special episode of Apply Yourself, Lorrie Jackson sits down with Courtney Joyner, Webmaster at Parish Episcopal School in Dallas, Texas, to discuss how Parish Episcopal redesigned and rebranded their website with a larger focus on mobile visitors and delivering content more efficiently, their partnership with Blackbaud to power all of their data-based needs, and the school's entrepreneurialspirit and unique campus. Oh, and some of the best places in Dallas to grab some food on your next visit!

26 MIN2019 APR 3
Comments
Parish Episcopal School's Redesigned and Rebranded Website with Blackbaud Integration

Episode 24 with Will Gay from Riverside Presbyterian Day School

In this episode, Tim sits down withWill Gay, Director of Communications and Marketing at Riverside Presbyterian Day School in Jacksonville, Florida. Their discussion includes Riverside's wholistic approach to education, choosing a mobile-first website design philosophy, and how Riverside increased their applications and improved their admission funnel through improved search engine optimization and pay-per-click (PPC) advertising. Listen to this podcast and learn more about this approach.

26 MIN2019 MAR 7
Comments
Episode 24 with Will Gay from Riverside Presbyterian Day School

Episode 23 with Mark Siegel from Delphian School

In this episode, Tim sits down withMark Siegel, Assistant Headmaster at the Delphian School in Oregon, to discuss the success behind the school's approach withproficiency-based education. This has helped shape their students' experience when learning the material in school. It has also transformed the traditional grading system by ensuring students are mastering the skills they are learning to be successful in the future.Listen to this podcast and learn more about this approach in this blog. ​ More about Mark: Mark Siegel, JD, is Assistant Headmaster at the Delphian School (delphian.org), Oregon’s premier international day and boarding school in Sheridan, Oregon. Mark has held many different positions since helping start the school in 1974. He was born in Boston, went to school in southern California and graduated from California State University, Fullerton. He attended UC Davis School of Law and moved to Oregon in 1974 to help found the Delphian School. He has headed the Oregon F...

28 MIN2018 OCT 29
Comments
Episode 23 with Mark Siegel from Delphian School

Episode 22 with Pat Bassett of Heads Up Educational Consulting

In this podcast, Tim sits down withformer NAIS president and president of Heads Up Consulting Pat Bassett to discuss how schools can engage with millennial parents and alumni, based on his popular webinar "Marketing to Millennial Parents: Winning Engagement in the Busy Realm of Social Media" with Finalsite's Content Marketing Manager Mia Major. Pat shares best practices for school marketers to consider, including the types of content that see the best engagement, the best ways to reach millennials online, how to use data to improve school fundraising efforts, and more.

25 MIN2018 AUG 22
Comments
Episode 22 with Pat Bassett of Heads Up Educational Consulting

Episode 21 with Heather Hoerle from The Enrollment Management Association

Heather Hoerle,Executive Director and CEO ofThe Enrollment Management Association, returns to the Apply Yourself with Tim podcast to discuss their recent report,The Ride To Independent Schools. Heatherdiscusses some interesting and important insight they found based on responses from over 2700 families. According to Heather, this report has helped parents share their experience on the admission process and continues to help other families. For instance, 78% of the respondents were mothers and 83% of children now play a role in selecting the school they plan to attend. Read more about the report and download your free copy here. For more information on The Enrollment Management Association, visit their website.

38 MIN2018 MAR 7
Comments
Episode 21 with Heather Hoerle from The Enrollment Management Association

Episode 20 with Kristen Kerwin from Avon Old Farms School

Tim joins Kristen Kerwin,Associate Director of Marketing and Communications at Avon Old Farms School, in the FinalsiteFM Podcast studio to discuss her role, the school’s social media content strategy, successful blog, and great ways they are involving the students in their marketing efforts. She has experience workingin the Marketing and Communications field at several New England private schools for the past five years. You can learn more about Kristen on the Avon Old Farms School website here. Read the latest on Avon Old Farms School Blog. Follow Avon Old Farms School on Facebook. Follow Avon Old Farms School on Twitter. Follow Avon Old Farms School on Instagram. Follow Avon Old Farms School on YouTube.

23 MIN2018 JAN 4
Comments
Episode 20 with Kristen Kerwin from Avon Old Farms School

Episode 19 with Emily Cretella from Cursive Content Marketing

Tim sits down with Emily Cretella, Content Marketing Strategist & Copywriter at Cursive Content Marketing, for Episode 19.Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. During the podcast, you'll hear more about how she is influencing independent schools and higher education. She also highlights their NEW free resource2018Big Book of School Blog Promptsavailable now. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories atcursivecontent.com, and sign up to access her FREE School Marketer's Toolkit of e-books and worksheets designed to help you tell a stronger school story. You can also contact Emily at: twitter.com/emilycretella facebook.com/cursivecontent linkedin.com/in/emilycretella emily@cursivecontent.com

24 MIN2017 DEC 8
Comments
Episode 19 with Emily Cretella from Cursive Content Marketing

Episode 18 with Finalsite's Red Abbott

Tim McDonough sits down with Finalsite's Manager of Consulting Services and co-host of our Tips and Clicks podcast Red Abbott for Episode 18. Based on his enthusiasm after this year's FinalsiteU, Red pitches differentideas to Tim as they relate to best practices schools can start following. Also, stay tuned at the end of the episode for a special promotion happening now through the end of this year for any new clients! More information on the promotion may be found here.

31 MIN2017 NOV 17
Comments
Episode 18 with Finalsite's Red Abbott

Episode 17 with InspirED School Marketers: Part Two

Finalsite's Tim McDonough, alongside Liza Fisher Norman and Rob Norman of InspirED School Marketers, continue their popular podcast with part two to discussthe upcoming2017 Brilliance Awardsdeadline, the judges, and why you should enter the Brilliance awards. They also spend time during the podcast reflecting on the feedback their team has been receiving on their recentMar/Com Survey Report. As an important reminder, the submission deadline for the 2017Brilliance awards is Friday, October 27th at midnight! Best of luck to those that enter. Be sure to stay tuned for a special announcement at the end of the podcast! InspirED School Marketers is a free, online professional development resource and community that provides inspiration, education and information to school marketers. Learn more atwww.inspiredsm.com. Join InspirED School Marketers Facebook Grouphere. Like InspirED School Marketers on Facebookhere. Follow InspirED on Twitter here@Inspiredschoolm. Join InspirED School Markete...

36 MIN2017 OCT 18
Comments
Episode 17 with InspirED School Marketers: Part Two
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