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Tips and Clicks

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Tips and Clicks

Tips and Clicks

FinalsiteFM

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About Us

Tips and Clicks features Anthony Tata and Red Abbott in a conversation about best practices for schools, how to stay up to date on new features in SEO, PPC, and analytics, and much more.

Latest Episodes

Episode 10: Why Online Reviews Should Matter to Schools

In this short episode, Red and Anthony discuss the importance of online reviews for schools, including where prospective families are finding these reviews, the power of a testimonial from your current families, and why these reviews should be monitored and managed by schools. You can also learn more about online reviews for school in this webinar on demand. Watch it here. You can also read more on the subject in this blog: 2 Big Search Engine Trends to Watch in 2018 (And Why They Matter to Schools).

11 min2018 APR 24
Comments
Episode 10: Why Online Reviews Should Matter to Schools

Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant

With over 20 years experience in education marketing, Tracy heads up 'Finalsite Advantage' – our great new service aimed at giving schools the edge with their marketing and communications strategies. From branding to website development; social media strategy to video storytelling; advertising campaigns to print production – she's pretty much seen and done it all. Through Finalsite Advantage, she uses her experience to help and supports schools to achieve more. Learn more about the benefits of this partnership in this podcast and let us know if your school is interested in talking more.

20 min2018 FEB 28
Comments
Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant

Episode 8: How Google Analytics Can Impact Your School Website

Red and Anthony discuss how schools can take advantage of the tools behind Google Analytics. Three trends related to Google Analytics that are most important: Who’s coming to your site and where are they from? How are these visitors getting to your site? What are they doing once they are on your site?

17 min2018 JAN 12
Comments
Episode 8: How Google Analytics Can Impact Your School Website

Episode 7: Finalsite Advantage

Red and Anthony discuss a new program Finalsite is launching in the new year called Finalsite Advantage that will help Finalsite clients be more effective with the time they do have to strategize and reach their goals throughout the school year. Some benefits of the program include virtual support, one-on-one training with a consultant, and more.

17 min2017 NOV 29
Comments
Episode 7: Finalsite Advantage

Episode 6: Why Schools Should Invest In Digital Ads

Red and Anthony discuss why schools should consider investing in digital ads on search engines and social media to target the right prospects as they begintheir search. Red also shares some upcoming events you do not want to miss out on this fall.

14 min2017 AUG 25
Comments
Episode 6: Why Schools Should Invest In Digital Ads

Episode 5: Content Decisions for Admission Pages

Red and Anthony discuss website content and navigation paths of prospective parents and students that could help improve your school's admission strategies for next year, as well as a new puzzler!

15 min2017 MAY 3
Comments
Episode 5: Content Decisions for Admission Pages

Episode 4: How Schools Can Use Google & Social Media

Red and Anthony discuss ways schools can be taking advantage of Google Search and Social Media to reach prospective families and students, as well as a new puzzler!

19 min2017 FEB 18
Comments
Episode 4: How Schools Can Use Google & Social Media

Episode 3: New Search Strategies

Red and Anthony share new search strategies and ideas for getting found online, as well as a new puzzler!

42 min2016 DEC 9
Comments
Episode 3: New Search Strategies

Episode 2: Targeted Remarketing

Red and Anthony discuss targeted remarketing for schools and share a new puzzler in Episode 2.

16 min2016 SEP 30
Comments
Episode 2: Targeted Remarketing

Episode 1: Portal Tips and More

Anthony Tata and Red Abbott share tips on Portals and search and give you a puzzle to solve in their first episode.

15 min2016 APR 8
Comments
Episode 1: Portal Tips and More
the END

Latest Episodes

Episode 10: Why Online Reviews Should Matter to Schools

In this short episode, Red and Anthony discuss the importance of online reviews for schools, including where prospective families are finding these reviews, the power of a testimonial from your current families, and why these reviews should be monitored and managed by schools. You can also learn more about online reviews for school in this webinar on demand. Watch it here. You can also read more on the subject in this blog: 2 Big Search Engine Trends to Watch in 2018 (And Why They Matter to Schools).

11 min2018 APR 24
Comments
Episode 10: Why Online Reviews Should Matter to Schools

Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant

With over 20 years experience in education marketing, Tracy heads up 'Finalsite Advantage' – our great new service aimed at giving schools the edge with their marketing and communications strategies. From branding to website development; social media strategy to video storytelling; advertising campaigns to print production – she's pretty much seen and done it all. Through Finalsite Advantage, she uses her experience to help and supports schools to achieve more. Learn more about the benefits of this partnership in this podcast and let us know if your school is interested in talking more.

20 min2018 FEB 28
Comments
Episode 9: Meet Tracy Tigchelaar, Finalsite Advantage Consultant

Episode 8: How Google Analytics Can Impact Your School Website

Red and Anthony discuss how schools can take advantage of the tools behind Google Analytics. Three trends related to Google Analytics that are most important: Who’s coming to your site and where are they from? How are these visitors getting to your site? What are they doing once they are on your site?

17 min2018 JAN 12
Comments
Episode 8: How Google Analytics Can Impact Your School Website

Episode 7: Finalsite Advantage

Red and Anthony discuss a new program Finalsite is launching in the new year called Finalsite Advantage that will help Finalsite clients be more effective with the time they do have to strategize and reach their goals throughout the school year. Some benefits of the program include virtual support, one-on-one training with a consultant, and more.

17 min2017 NOV 29
Comments
Episode 7: Finalsite Advantage

Episode 6: Why Schools Should Invest In Digital Ads

Red and Anthony discuss why schools should consider investing in digital ads on search engines and social media to target the right prospects as they begintheir search. Red also shares some upcoming events you do not want to miss out on this fall.

14 min2017 AUG 25
Comments
Episode 6: Why Schools Should Invest In Digital Ads

Episode 5: Content Decisions for Admission Pages

Red and Anthony discuss website content and navigation paths of prospective parents and students that could help improve your school's admission strategies for next year, as well as a new puzzler!

15 min2017 MAY 3
Comments
Episode 5: Content Decisions for Admission Pages

Episode 4: How Schools Can Use Google & Social Media

Red and Anthony discuss ways schools can be taking advantage of Google Search and Social Media to reach prospective families and students, as well as a new puzzler!

19 min2017 FEB 18
Comments
Episode 4: How Schools Can Use Google & Social Media

Episode 3: New Search Strategies

Red and Anthony share new search strategies and ideas for getting found online, as well as a new puzzler!

42 min2016 DEC 9
Comments
Episode 3: New Search Strategies

Episode 2: Targeted Remarketing

Red and Anthony discuss targeted remarketing for schools and share a new puzzler in Episode 2.

16 min2016 SEP 30
Comments
Episode 2: Targeted Remarketing

Episode 1: Portal Tips and More

Anthony Tata and Red Abbott share tips on Portals and search and give you a puzzle to solve in their first episode.

15 min2016 APR 8
Comments
Episode 1: Portal Tips and More
the END
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