In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape. The questions posed in this session included: ·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media? ·What can we do about it right now? ·Does it replace the stuff I've already done? ·What are the opportunities for business growth? ·How could it help me find clients if I don't have extra hours in the day to create content for another platform? Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity. PS If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au
Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand. Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years. We wanted to find out what marketing strategies she followed to create this incredibly successful business model. Check out her social media tricks LIST here A LITTLE FAVOUR Love, if you could quickly rate, review and subscribe to our show it would mean the world to me. Thank you so much
How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers? What grass -roots, 'old school' marketing activity works better for Janine than any other? And what's the most popular styling services her UK clients are booking in now? Find out the unique marketing mix that works for Janine in today's episode. As always, you'll see that there are so many different ways to grow your social media audience, build your email list, drive web traffic and grow your client base - we just need to find the solution that works for you. Janine and I worked together in my 1 on 1 coaching sessions last year and it's been a pleasure to see her building on her mission of making women visible! If you're ready to find the ideal marketing strategy for your business, let's customise a plan together! Head to www.stylingadvisory.com.au to book your complimentary tea & chat.
In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients. Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choosing to tap into her own creativity instead of being paralyzed by the myriad marketing strategies out there. It’s an interesting perspective from a genuinely creative, artistic soul who felt inhibited by the traditional or ‘right way’ to market her styling business. Her story proves there is ALWAYS a way to market your styling business that feels right for you, no matter what everyone else is doing. Let's create the most engaging, creative and completely unique content plan for your styling business together in our 1 on 1 Coaching Program! https://www.stylingadvisory.com.au/styling-business-coaching/
Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling. The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently. A key component of this marketing plan is the need to COMMUNICATE YOUR VALUE. Which is easier said than done if we don’t believe whole heartedly in ourselves. With over 20 years experience, Ozuola is one of London’s most talented stylists. I mean, let’s just look at some of her incredible styling achievements: Styling members of The Royal Family for editorial shoots, personal shopping and event looks Styling for BBC, ITV & Channel 4 Presenters Curating Celebrity Special Event Looks - Derby, Ascott, Elton John White Tie & Tiara Ball, Red Carpets Styling ad campaigns for international retailers like SPACENK & BROWNS Editorial styling for Hello Magazine, Tatler Corporate consulting for The HYATT Group And yet, in today’s episode, Ozuola shares her own struggle to believe in herself and her abilities, despite these numerous styling accolades. Join us for another real, raw and honest conversation about the ups and downs of being a successful stylist, creating content we really care about, and what Ozuola had for lunch in the Royal Lodge! Make sure you RATE, REVIEW & SUBSCRIBE to our show below. Want To Work Together? Click here to see our programs. Watch this Interview on StylingAdvisory TV via Youtube https://www.youtube.com/c/StylingAdvisoryTV
Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!' This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue.... How In The Name Of Zeus Can We Get People Actually Connecting With Our Posts, Blogs & Emails??? It's so soul-destroying when you put hours into a piece of content, only to have it generate a few likes from friends and family.... We're doing this stuff to attract amazing, like-minded individuals to our business, and we don't have time to waste! So let's find out what makes someone feel a sense of connection on a subconscious level, and then create social media/digital content from that place! PS We can teach you how to create this type of MAGNETISING CONTENT for your own brand in a fabulous new program called 'THE CONNECTION'. Our Connection participants finally discover the path to build their version of a styling business, with content that flows from their soul. Like this gal: "This course with Sarah Cohen and her colleagues was a game changer for me. I was feeling completely overwhelmed on how to approach my marketing strategy. Feeling unable to handle the realm of social media, Sarah was able to guide me through processes and strategies on how to best approach this whilst being my true self. Sarah and her team were able to ‘set me free’ of all preconceived ideas and allow me to speak my truth in my own way. She showed me that being true to oneself speaks volumes! I would highly recommend this course if you are truly looking for a way to move forward in your business and are needing a fresh, authentic and realistic approach. Great work Sarah and team! X - Patrizia Smreker, VIC If you want to: Learn how to regulate your own nervous system to get the BEST stuff out of you without anxiety Unblock your ideas for a truly unique styling business Create a year's worth of content for all your marketing platforms that feels 100% you instead of the boring old formula AND Start build an online community of people, like you, who are desperate for your services THEN JOIN US! Head to https://www.stylingadvisory.com.au/the-connection-marketing-program/ Want to join our next masterclass FREE? Head to The Styling Advisory website and join our styling community.
What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest? The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Cameron, what's happening in the sustainable styling realm right now. I was also interested in understanding whether this retail trend was starting to show up in the demand from styling clients - are clients genuinely looking to change the way they consume fashion? Donna and her business partner Briar Jasper-Batson founded a really cool styling initiative, called 'Fashion By Foot'; The two take clients on a walking tour of Melbourne's independent designer studios, where you'll get to see first hand how the garments/accessories are made, the time it takes, the effort, and how this type of slow, considered, unique retail experience is a more sustainable way of shopping. This episode is a great one for stylists interested in using your image business as a vehicle to continue supporting ethical fashion and sustainable initiatives. HAVE YOU JOINED OUR STYLING EXPERT COMMUNITY? We host free, monthly 'Tea & Chats' Sessions, tackling all the big marketing questions that image experts face. You can join us here AND receive 50% Off your annual subsciprtion to Virtual Styling Biz Tool Shopshare! Catch up on the latest Tea & Chats Business Masterclass HERE.
Are you a personal stylist struggling to find amazing brands for your plus-size clients? Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion. Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space. What I loved about this concept was: 1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market 2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations 3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare 4. Stylists can also use the ‘CHATS’ community feature to build their profile. STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched. Please email your interest to info@stylingadvisory.com.au and we’ll connect you with INSYZE.
This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses. With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual styling solution for clients who want to personalise their recommendations, curated looks and shopping services. You’ll learn: *How to monetize the ‘pre-shop’ work you do for each client *How to turn 1 shoppable video or mood board into a marketing tool, commission generator AND a paid service *How to use shoppable videos and mood boards to prove your value as a stylist *** Didn’t catch the first episode? Check it out here: https://anchor.fm/thestylingadvisory/episodes/Customised-Shoppable-Styling-Videos-with-ShopShareTV-Founder--Emma-Inteman-ejj585 Want 50% off your annual subscription to SHOPSHARE?Make sure you sign up to become a Styling Advisory Committee member here. WE NEED YOUR HELP! At The Styling Advisory HQ, we’re working our super hard to provide you all with AS MUCH free content as possible. All we ask is that you rate, review and subscribe to our podcast, so we can keep brining you real insights from people that share honest styling business stories.
SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE: Invitations to our monthly, LIVE business and marketing webinars Plus 50% OFF Virtual Styling Tool 'Shopshare' CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w ****** In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author of 'The Triumph of Individual Style', Carla Mathis. I first met Carla as a student of The Style Core, and am fortunate to call her both a friend and business partner in the ‘Going Virtual’ Program we co-run alongside Erin Mathis. In today’s conversation, we really delve into the soul of styling, and the role of the ‘identity’ for clients. Carla has experienced incredible hardships growing up, but she has used this trauma to empathise with her clients and shift the meaning of an image consulting session towards something much more holistically healing. As an image expert, you get to remind your client of what they’ve forgotten about...