414- The Address Book

An address is something many people take for granted today, but they are in fact a fairly recent invention that has shaped our cities and taken on great political importance. Deirdre Mask is the author of The Address Book: What Street Addresses Reveal About Identity, Race, Wealth, and Power, which looks at all the ways the world has changed since the popularization of street addresses during the Enlightenment. The book examines how addresses impact wealth and poverty, and how they serve as proxies for our most contentious debates. Mask also explores a digital future where we aren't reliant on the numbers on our homes to tell us where we are or where we're going. The Address Book Order The 99% Invisible City

413- Highways 101

Icons and symbols and signage are all around us, and nowhere more so than on the open road. So for this episode of Ubiquitous Icons: hop in the car with Roman and Kurt for a crash course in roadside signage. We'll learn about the history of the stop sign, the iconic rural mailbox, and the signs that tell you what you'll find at highway exits. This is Highways 101. Highways 101 Pre-order The 99% Invisible City

412- Where Do We Go From Here?

There have been many waves of panic and resistance to new people moving into the public sphere and needing accommodation. And a focus of that panic has often been… public bathrooms. The debate about trans bathroom access became a big national story a little over five years ago after the passage of ordinances in cities like Charlotte, North Carolina, and Houston, TX, which attempted to restrict which bathrooms trans people could or couldn’t use. Many transgender, non-binary, and intersex people risk stress and sometimes physical danger when entering bathrooms that are segregated by sex. But a group of people have devised a design solution that may make bathrooms better for everyone. Where Do We Go From Here? Pre-order the The 99% Invisible City

411- Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world. Podcast Episode Buy The 99% Invisible City

244- The Revolutionary Post

Winifred Gallagher, author of How the Post Office Created America argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people under one flag, and in doing so, she believes the post office actually created the United States of America. This is a rebroadcast from October 2017 The Revolutionary Post Buy The 99% Invisible City, our first book!

410- Policing the Open Road

Before the twentieth century, most Americans rarely came into contact with police officers. But with more and more drivers behind the wheel, police departments rapidly expanded their forces and increased officers’ authority to stop citizens who violated traffic laws. The Fourth Amendment—the constitutional protection against unreasonable searches and seizures—did not effectively shield individuals from government intrusion while driving. Instead, jurists interpreted the amendment narrowly. In a society dependent on cars, everyone (the law-breaking and law-abiding alike) would be subject to discretionary policing. Sarah Seo's remarkable book Policing the Open Road shows how procedures designed to safeguard us on the road actually undermined the nation’s commitment to equal protection before the law. Policing the Open Road

409- California Love Scared Straight

Walter Thompson-Hernandez was just eleven years old when he was admitted to L.A.'s infamous Scared Straight program for graffiti related crimes. In this episode, Walter, through a chance encounter, checks-in with his friend who went through the program with him, their anti-tagging arch-nemesis, and how they have turned out after all these years. Part autobiography, part reportage, California Love is a richly sound-designed audio tour that takes us into the homes of communities that are touchstones to Walter’s life. Subscribe on iTunes or through their website

408- Valley of the Fallen

About an hour northwest of Madrid, an enormous stone crucifix rises 500 feet out of a rocky mountaintop. It’s so big you can see it from miles away. Beneath the cross, there’s a sprawling Benedictine monastery and a basilica carved out of the mountain. This place is called The Valley of the Fallen. And it’s likely the most controversial monument in Spain. The Valley is synonymous with Francisco Franco, the general who ruled Spain from the end of its bloody civil war in 1939 until his death in 1975. When Franco died, he became the Valley’s most notorious inhabitant, until he was removed in 2019. Currently there are tens of thousands of other bodies still trapped in the basilica beneath where Franco used to lie. Many were victims of Franco’s security forces, murdered during the height of the civil war, and for years, their families have been trying to get them out. Valley of the Fallen Buy The 99% Invisible City, our first book!

407- The Dolphin that Roared

When Emily Oberman found a flag of the island nation of Anguilla her father had helped design in her attic, she had no idea it was connected to one of the strangest political revolutions in history. The Dolphin that Roared Plus, we are so excited to announce the first 99pi book! The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design by Roman Mars and Kurt Kohlstedt comes out October 6 and you should pre-order it right now!

406- A Side of Franchise

There are many books about McDonald’s that criticize the company for its many sins, and author Marcia Chatelain has read all of them. But her book comes at this famous fast-food restaurant from a different angle and with a much wider lens. InFranchise: The Golden Arches in Black America, Chatelain offers a critique of racial capitalism and a long history of trying to address social problems with business-based solutions. A Side of Franchise Plus, we are featuring an excerpt from the series Race Traitor from The Heart. Subscribe!