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Creators Revival

Kendol Mason

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Creators Revival

Creators Revival

Kendol Mason

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About Us

Where we talk about all things Creativity, Marketing, Graphic Design, Advertising, Branding, Psychology, and Strategy for Creative Professionals. This Podcast is brought to you by Kendol Mason, Art Director and founder of Giftbox Creative in Atlanta Georgia.

Latest Episodes

Designing Brand Identity | Episode 24

Designing a Brand Identity is more than just having a logo. It’s a compilation of multiple parts, steps, and processes that are a compilation of a Logo Type, Logo Mark or Signature, Color Scheme, Typography, Image Composition, Logo Lockups, Icon Set, Tagline, Audio Signature, Signage, Animation, and Lifestyle Usage Mockups. When these elements in a strategic align way, they create what’s often referred to as a Brand Identity. The Brand Identity will generate a sense of unity among all visual elements to create the brand experience over time that people will use in relation to your products. In this 1 Hour episode, I discuss those features and benefits so that you may understand more about what makes up an Identity Design and incorporate that more into your offerings to your customers. If you like this episode and want to hear more content on this topic, please share what you liked most about it with me on social by posting and tagging me @giftboxcreative For questions or inquiries about being a guest on the show, feel free to contact me with your preferred method: *Email me at info@giftboxcreative.com *, DM me on Instagram, Facebook, or Twitter @giftboxcreative Preferred Topics Include: Creativity Branding Design Marketing Freelancing Startups

64 MIN2019 OCT 29
Comments
Designing Brand Identity | Episode 24

Episode 23 Interview with Dr. Tonya Butler | Dynamic Therapeutics

Dr. Tonya Butler is a US Army veteran who served in the United States Army Band for 6 years on active duty, then later in the US Army Reserves. After the military, she began her career as a personal trainer and strength and conditioning specialist. She opened a company called De Novo Fitness Systems in 1997, creating corporate wellness programs for GE Capital and Nortel Corporation, a personal training studio, and staffing multiple car dealerships with massage therapists.​ After selling her company in 2007, Dr. Butler was hired as an Assistant Professor at Gainesville State College, later becoming the University of North Georgia. She taught courses in the Exercise Science program and in Recreation and Leisure Studies until 2014. In 2007, Dr. Butler continued her education by attending the Georgia Medical Massage Institute in Winder, Ga., graduating with a certificate in Medical Massage Therapy and Advanced Trigger Point Therapy. She currently holds a license in both Georgia and Alabama for massage therapy.

45 MIN2019 SEP 25
Comments
Episode 23 Interview with Dr. Tonya Butler | Dynamic Therapeutics

Episode 22 Interview with Mellissa Harbers | Pinkies Up Beer and Wine

Pinkies Up Beer and Wine is a sipping parlor and retail for craft beer and boutique wine from around the world founded by Matt and Melissa Harbors. Pinkies Up Beer and Wine located in Roswell Georgia also offers educational courses, and custom shopping software. Enjoy wine and beer by the glass in their lounge area, or take home a growler, bottle of wine, or six-pack of beer from their retail space. If you like this episode and/or want to hear more content on this topic please share what you liked most about it on twitter by posting and tagging @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

21 MIN2019 SEP 14
Comments
Episode 22 Interview with Mellissa Harbers | Pinkies Up Beer and Wine

Episode 21 Interview with Robin Hiers

Robin Hiers is the founder and operator of Restoration Wellness, LLC in Roswell Georgia. Robin Hiers is a functional medicine health coach and licensed sports & medical massage practitioner. Robin works with athletes who want to up their performance game and those busy corporate professionals that live in chronic pain due to a lack of movement & high stress. Restoration Wellness, Robin's program, takes a whole-body approach when designing for clients individualized coaching programs while taking into account their short-term and long-term goals. Robin teaches her clients to become their health advocate. Robin has a 30+ year experience as a personal trainer also, so the body anatomy makes perfect sense to her and in most cases, Robin continues to find great success in helping others heal. You can find Restoration Wellness at https://www.restorationwellnessllc.com And on facebook by Clicking Here If you like this episode and/or want to hear more content on this topic please share what you liked most about it on twitter by posting and tagging @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

37 MIN2019 SEP 11
Comments
Episode 21 Interview with Robin Hiers

Episode 20: Color Psychology In Branding and Marketing

Color in psychology has a powerful meaning when it comes to using them in your marketing campaigns. These colour meanings play a different effect when used in your brand’s products or services to help boost market attention. This colors you choose are never static but, when chosen by their color definition, can boost sales and generate traffic. This podcast episode will cover what each color means, as well as the effects, have on consumers purchasing decision. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

45 MIN2019 SEP 5
Comments
Episode 20: Color Psychology In Branding and Marketing

Episode 19: What's The Big Idea?

Figuring out the big idea for your business can be of tremendous value. It can make things easier to communicate and spreading the message of your business to the marketplace. Buy having a clear picture and making the idea of your business synchronistic to your company’s core values, it will make things easier for potential customers to decide if they want to work with you. For questions or inquiries about being a guest on the show feel free to contact: *email me at info@giftboxcreative.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at giftboxcreative@gmail.com

20 MIN2019 JUN 26
Comments
Episode 19: What's The Big Idea?

Episode 18: Brand Strategy

Having a solid brand strategy will help to reinforce the tools you're using to help build the foundations of your messaging your products or service it sending out. How does strategy play into your overall vision? How do you communicate strategy? What are the foundations of a strategy? All of these questions will be answered here in this episode. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at info@giftboxcreative.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at giftboxcreative@gmail.com

38 MIN2019 MAR 20
Comments
Episode 18: Brand Strategy

Investing in your Brand

In this episode I cover a few things that investing in your own brand will help you leverage in the marketplace. When you take the time to truly invest in your brand there are several benefits that you will gain from the intangible things like trust and awareness, to solid results such as opportunities and conversions. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @giftboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative Enjoy!

60 MIN2019 FEB 24
Comments
Investing in your Brand

10+ Reasons to Rebrand

In this episode we ask why should you rebrand? Exactly what are some reasons to rebrand your company and how will this affect your reputation? Rebranding isn’t a small choice that gets made over night. There are a lot of factors that comes into the decision of rebranding your company or even your personal brand. I’ll give you 10+ reasons to start rebranding your company, product, or personal brand. This can range from having a new product you want to differentiate in the market to bringing on new management. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact ...

42 MIN2019 FEB 15
Comments
10+ Reasons to Rebrand

Episode 15: What is a Brand Identity

In this episode we cover the global idea of what a brand identity is. How it plays a part in the experiences you provide for your customers on both small larger scales. An identity is very concrete when it comes to creating a brand with artifacts that are very tangible and can be articulated in a consistent manor. The brand identity makes up a large part of what we remember about a person, product, service, or experience long after that moment has passed but is reminded of that encounter through the touchpoint of the brand identity. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com an...

48 MIN2019 JAN 31
Comments
Episode 15: What is a Brand Identity

Latest Episodes

Designing Brand Identity | Episode 24

Designing a Brand Identity is more than just having a logo. It’s a compilation of multiple parts, steps, and processes that are a compilation of a Logo Type, Logo Mark or Signature, Color Scheme, Typography, Image Composition, Logo Lockups, Icon Set, Tagline, Audio Signature, Signage, Animation, and Lifestyle Usage Mockups. When these elements in a strategic align way, they create what’s often referred to as a Brand Identity. The Brand Identity will generate a sense of unity among all visual elements to create the brand experience over time that people will use in relation to your products. In this 1 Hour episode, I discuss those features and benefits so that you may understand more about what makes up an Identity Design and incorporate that more into your offerings to your customers. If you like this episode and want to hear more content on this topic, please share what you liked most about it with me on social by posting and tagging me @giftboxcreative For questions or inquiries about being a guest on the show, feel free to contact me with your preferred method: *Email me at info@giftboxcreative.com *, DM me on Instagram, Facebook, or Twitter @giftboxcreative Preferred Topics Include: Creativity Branding Design Marketing Freelancing Startups

64 MIN2019 OCT 29
Comments
Designing Brand Identity | Episode 24

Episode 23 Interview with Dr. Tonya Butler | Dynamic Therapeutics

Dr. Tonya Butler is a US Army veteran who served in the United States Army Band for 6 years on active duty, then later in the US Army Reserves. After the military, she began her career as a personal trainer and strength and conditioning specialist. She opened a company called De Novo Fitness Systems in 1997, creating corporate wellness programs for GE Capital and Nortel Corporation, a personal training studio, and staffing multiple car dealerships with massage therapists.​ After selling her company in 2007, Dr. Butler was hired as an Assistant Professor at Gainesville State College, later becoming the University of North Georgia. She taught courses in the Exercise Science program and in Recreation and Leisure Studies until 2014. In 2007, Dr. Butler continued her education by attending the Georgia Medical Massage Institute in Winder, Ga., graduating with a certificate in Medical Massage Therapy and Advanced Trigger Point Therapy. She currently holds a license in both Georgia and Alabama for massage therapy.

45 MIN2019 SEP 25
Comments
Episode 23 Interview with Dr. Tonya Butler | Dynamic Therapeutics

Episode 22 Interview with Mellissa Harbers | Pinkies Up Beer and Wine

Pinkies Up Beer and Wine is a sipping parlor and retail for craft beer and boutique wine from around the world founded by Matt and Melissa Harbors. Pinkies Up Beer and Wine located in Roswell Georgia also offers educational courses, and custom shopping software. Enjoy wine and beer by the glass in their lounge area, or take home a growler, bottle of wine, or six-pack of beer from their retail space. If you like this episode and/or want to hear more content on this topic please share what you liked most about it on twitter by posting and tagging @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

21 MIN2019 SEP 14
Comments
Episode 22 Interview with Mellissa Harbers | Pinkies Up Beer and Wine

Episode 21 Interview with Robin Hiers

Robin Hiers is the founder and operator of Restoration Wellness, LLC in Roswell Georgia. Robin Hiers is a functional medicine health coach and licensed sports & medical massage practitioner. Robin works with athletes who want to up their performance game and those busy corporate professionals that live in chronic pain due to a lack of movement & high stress. Restoration Wellness, Robin's program, takes a whole-body approach when designing for clients individualized coaching programs while taking into account their short-term and long-term goals. Robin teaches her clients to become their health advocate. Robin has a 30+ year experience as a personal trainer also, so the body anatomy makes perfect sense to her and in most cases, Robin continues to find great success in helping others heal. You can find Restoration Wellness at https://www.restorationwellnessllc.com And on facebook by Clicking Here If you like this episode and/or want to hear more content on this topic please share what you liked most about it on twitter by posting and tagging @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

37 MIN2019 SEP 11
Comments
Episode 21 Interview with Robin Hiers

Episode 20: Color Psychology In Branding and Marketing

Color in psychology has a powerful meaning when it comes to using them in your marketing campaigns. These colour meanings play a different effect when used in your brand’s products or services to help boost market attention. This colors you choose are never static but, when chosen by their color definition, can boost sales and generate traffic. This podcast episode will cover what each color means, as well as the effects, have on consumers purchasing decision. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative

45 MIN2019 SEP 5
Comments
Episode 20: Color Psychology In Branding and Marketing

Episode 19: What's The Big Idea?

Figuring out the big idea for your business can be of tremendous value. It can make things easier to communicate and spreading the message of your business to the marketplace. Buy having a clear picture and making the idea of your business synchronistic to your company’s core values, it will make things easier for potential customers to decide if they want to work with you. For questions or inquiries about being a guest on the show feel free to contact: *email me at info@giftboxcreative.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at giftboxcreative@gmail.com

20 MIN2019 JUN 26
Comments
Episode 19: What's The Big Idea?

Episode 18: Brand Strategy

Having a solid brand strategy will help to reinforce the tools you're using to help build the foundations of your messaging your products or service it sending out. How does strategy play into your overall vision? How do you communicate strategy? What are the foundations of a strategy? All of these questions will be answered here in this episode. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at info@giftboxcreative.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at giftboxcreative@gmail.com

38 MIN2019 MAR 20
Comments
Episode 18: Brand Strategy

Investing in your Brand

In this episode I cover a few things that investing in your own brand will help you leverage in the marketplace. When you take the time to truly invest in your brand there are several benefits that you will gain from the intangible things like trust and awareness, to solid results such as opportunities and conversions. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @giftboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative Enjoy!

60 MIN2019 FEB 24
Comments
Investing in your Brand

10+ Reasons to Rebrand

In this episode we ask why should you rebrand? Exactly what are some reasons to rebrand your company and how will this affect your reputation? Rebranding isn’t a small choice that gets made over night. There are a lot of factors that comes into the decision of rebranding your company or even your personal brand. I’ll give you 10+ reasons to start rebranding your company, product, or personal brand. This can range from having a new product you want to differentiate in the market to bringing on new management. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact ...

42 MIN2019 FEB 15
Comments
10+ Reasons to Rebrand

Episode 15: What is a Brand Identity

In this episode we cover the global idea of what a brand identity is. How it plays a part in the experiences you provide for your customers on both small larger scales. An identity is very concrete when it comes to creating a brand with artifacts that are very tangible and can be articulated in a consistent manor. The brand identity makes up a large part of what we remember about a person, product, service, or experience long after that moment has passed but is reminded of that encounter through the touchpoint of the brand identity. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at giftboxcreative@gmail.com *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com an...

48 MIN2019 JAN 31
Comments
Episode 15: What is a Brand Identity
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