title

The Nine Growth Principles

Seth Godin

868
Followers
5.4K
Plays
The Nine Growth Principles

The Nine Growth Principles

Seth Godin

868
Followers
5.4K
Plays
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About Us

In this breakthrough course, bestselling author and entrepreneur Seth Godin takes people through the nine basic principles that separate the successful projects from the rest. Delivered in his signature style, these lessons are designed to be reviewed, shared and most of all, used as a tool for forward motion.


What You'll Learn

  • How to appropriately scale your business

  • How to identify and cater to your customer base

  • How to leverage your assets


Course Outline
Chapter 1 - Scale
The scale of your project or business will determine almost every other decision and constraint. It’s a choice, not something that happens to you. 

Chapter 2 - Customers
In this lesson, we'll explore strategies to identify what your target market is, and how it might be different from your initial assumptions. We'll also talk about what the smallest viable audience really is, why it's so valuable, and how to reach those critical people. 

Chapter 3 - Assets
In this lesson, we'll talk about how to think about assets, the value of hard assets and soft assets, the opportunities they represent, and even the limitations they may impose.

More
4. Capital 
5. Decisions 
6. The Flywheel 
7. Persuasion 
8. Persistence and quitting 
9. Trust your people BONUS - What to do with no

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