Himalaya: Listen. Learn. Grow.
Beantalking With Peak Performers
HOW ARE COMPANIES AND PRODUCTS LIKE VEGEMITE, BIGW and KIT KAT USING PRODUCT PERSONALIZATION TO INCREASE SALES AND MAKE THEM MORE MEANINGFUL?
Today we’re interviewing Shadi Taleb, CEO of Spiff, a product personalization tech company based out of Melbourne Australia.
Personalization gives companies a great way to engage with their customers on a whole new level, think of campaigns that Vegemite have done where you are able to buy a Vegemite product with either your name or your friends and families names on it
Spiff's technology is also available to smalll to medium business owners as well, which was an aspect that I was really interested in.
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