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Empire Builders with Nick James

Nick James

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Empire Builders with Nick James

Empire Builders with Nick James

Nick James

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Plays
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About Us

Welcome to EMPIRE BUILDERS with CEO, entrepreneur, and International speaker, Nick James. 

Nick is probably best known for his ground-breaking ‘Expert Empires’ events in the UK. He's dynamic and daring in his approach to business, and genuinely loves to see his clients get results. In a world where self-awareness and humility are rare, you’ll find Nick’s ‘open and real’ style refreshing, challenging, and inspiring.

On this podcast you’ll find a mix of:

1. Original content, recorded especially for ‘EMPIRE BUILDERS’ listeners. Nick will share his current (and often extreme!) views on all things business, including audience growth, lead generation, sales, and how to get the very best out of yourself every single day.

2. Exclusive interviews with some of the world’s best-known experts and authors, including David Goggins, Chalene Johnson, Trent Shelton, Lewis Howes, Ryan Deiss, and many more.

3. Keynote Speeches recorded live at Nick’s previous events, featuring high net-worth entrepreneurs like Gary Vaynerchuk, Lord Sugar, Grant Cardone, Tom Bilyeu, Ed Mylett, and others.

If you’re committed to building an EMPIRE that makes a big difference in the world, AND helps you create vast personal wealth… you’re in the right place!

Latest Episodes

Story of How I Built Quest Nutrition and Impact Theory – Tom Bilyeu

In this powerful and inspiring episode, Tom Bilyeu shares why it doesn’t matter who you are today it’s ultimately about who you want to be and the price you are willing to pay that matters. If you want to be in control of your life then there is a path from where you are today to where you want to be tomorrow and you can cross the chasm if you have the right mindset and are prepared to put in the time and energy. This is an episode that will inspire because it’s about being changing your brain to believing you can and then making it happen whoever you are and whatever others believe about you. KEY TAKEAWAYS Radically changing your mindset will alter your behaviour, change the things you do, change the way you learn and the path you go down achieving the things others can’t do. You acquire a skill because you want to be able to do something. Whatever you want to do you can acquire the skill needed but you have to be prepared to pay an extraordinary price. Being a hopelessly average human being means you are the ultimate adaptation machine and your life will be a series of tests to find out much resolve you have to get great. We have an evolutionary strategy that is about being the ultimate adaptation and learning machine. If you want to be an entrepreneur your job is changing your brain to believing you can do it The only belief that matters is that you can get better and if you put the time and energy into it you will get better. You can get good enough that your destiny is in your control and you need to believe in what you are fighting for. We wanted to build a company with value, passion and solve problems that others said were unsolvable. We had a blinding belief that we could learn anything and fulfil our vision. If you don’t have the right mindset and beliefs, values and identity in place you will never escape because you don’t have the belief that matters that you can get better. It doesn’t matter who you are today what matters is who you want to become and the price you are willing to pay. No matter what people think about you, no matter how many people have doubted you it is your path to walk. It isn’t going to be easy but eventually, you will get so good you can’t be ignored. BEST MOMENTS ‘My mission in life is to get people to understand that skills have utility’ ‘It doesn’t matter what people think about you if you can outperform them you can win’ ‘Whatever life you imagine for yourself, allow yourself to believe that you can walk that path and cross that chasm’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

68 min1 d ago
Comments
Story of How I Built Quest Nutrition and Impact Theory – Tom Bilyeu

Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services

Getting your pricing strategy right is vital because if you don’t your business may not be viable. There will always be someone who is the cheapest and someone who is the most expensive but finding ways to add value to your product or service, making it infinitely more valuable than your competition is the key to always being competitive in your market place. Nick explains how he has developed his pricing strategy and why it works in this podcast which is an invaluable listen for anyone in business. KEY TAKEAWAYS Finding the right pricing strategy for your product or service is critical. Decisions on pricing should be taken prior to any marketing. You can make a decision to dominate the market based on being the cheapest and attract many customers or decide to dominate by being the most expensive. If your only advantage is price then you are vulnerable to being undercut by someone else. If your product is infinitely more valuable than your competition you will always be competitive. The perception is that more expensive means higher quality, it will be a better product or service more likely to get the result or outcome you are looking for. In the expert arena, people pay a premium for a higher degree of certainty about achieving the result. Find a way to differentiate what you are doing by offering more value. Sell a program or package, price your products and services just outside your comfort zone and raise them incrementally. BEST MOMENTS ‘My approach is based on the premium-priced model’ ‘There will always be someone who is the cheapest and someone who is the most expensive’ ‘Find ways to make your product or service more valuable and go premium’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

25 min1 w ago
Comments
Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services

Ed Mylett, Evangelist. Dream Seller. Crusader

Ed Mylett fastest-growing business personality in the history of social media and global entrepreneur talks tactics and mindset in this inspiring call to action. He is evangelical about his cause and wants you to hate being average and learn why having the mindset of a champion and winner is what will make the difference. Everyone was born to do something special in their lives but you need to make a shift to playing to win in your business and be a dream seller, evangelical about your cause. Evangelical people sell a big enough dream that the dream of all the people who follow them could fit inside it and you need to be a dream seller selling happiness and beauty. KEY TAKEAWAYS An evangelist is a person who seeks to convert others especially by public preaching All leaders build a cult-like, evangelical type following. To build your business you need to become great at building an evangelical following. You need to be evangelical about your message, your movement. People want a cau...

50 min2 w ago
Comments
Ed Mylett, Evangelist. Dream Seller. Crusader

The 3 Phases to Building a Business (Empire Builders Proprietary Framework)

Nick takes a deep dive into the proprietary framework he has developed that effectively supports the phases of building a business along with the key components required to build an expert business. Nicks extensive expertise and experience means he has been able to refine the framework, creating detailed phases that as a business mean the best chance of success with the least amount of risk If you are an expert and your business is built on that expertise then this is highly relevant for you. KEY TAKEAWAYS There are 3 phases to building a business; Phase 1, getting to your first 50k - it’s what it takes to have a consistent income and secure your first customers. Phase 2, getting to 6 figures - this is about having the strategies and tactics to grow to the 6 figure level with multiple products. Phase 3, getting to 7 figures – effective scalability with the creation of an effective team and the right systems and processes to accelerate your business. In the first phase establishing yourself as a specialist is the quickest way to grow your profile. Networking is the quickest and simplest way to get your message out there and build your contacts. When you move to 7 figures you will need to use a mass marketing approach. In phase 1 have one product or service, it’s easier to sell and will get you started fast. In phase 2, have an entry-level product along with a mid-price program and then a premium program. A strategy is doing the right thing at the right time. Which strategy should you implement right now? People often lack a connection between their vision and their day to day activities You should have a vision but plan one month at a time in phase one, as you move to phase 2 and 3 you will need to plan further in advance. It’s about using the appropriate strategy for the phase of growth you are in BEST MOMENTS ‘People often start with the 7 figure strategies or they don’t change the strategy as they begin to scale’ ‘How can you make a good day a ten out of ten and a bad day an eight out of ten?’ ‘The perception is that a specialist is more likely to get a result’ VALUABLE RESOURCES Empire Builders Podcast www.expertempires.com/framework ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

58 min2 w ago
Comments
The 3 Phases to Building a Business (Empire Builders Proprietary Framework)

Sharable Content, What We Really Want to Say to the World

Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife. Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this. She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else. KEY TAKEAWAYS We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account. BEST MOMENTS ‘I spend on average at least 2 hours responding to DM’s’ ‘You can curate sharable content’ ‘You have to have the right mindset and energy and having fun is my primary motivator’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

53 min2 w ago
Comments
Sharable Content, What We Really Want to Say to the World

The Bridge Offer

Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses. People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client. Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result. KEY TAKEAWAYS People have built their audience/community and have a product or service, it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service? BEST MOMENTS ‘The best environment for me to serve and sell is in small groups’ ‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’ ‘What’s the bridge, the offer that you can build between your audience and your product or service? VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

13 min3 w ago
Comments
The Bridge Offer

Copywriting The #1 Marketing Skill for Building Your Empire – Part 2

This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action. As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and great value. KEY TAKEAWAYS Capture the attention of the reader - The first line of text is designed to capture attention make it big and bold. Build credibility - talk about your own success as long as it’s with humility. Share the success of your clients, which demonstrates humility and builds credibility. Subtlety in sharing success is key. Create a contrast - between the value your product or service offers and the fee payable. Build real-world monetary value around the service or product ...

31 minOCT 29
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Copywriting The #1 Marketing Skill for Building Your Empire – Part 2

Copywriting The #1 Marketing Skill for Building Your Empire – Part 1

Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action. KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy. BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

30 minOCT 22
Comments
Copywriting The #1 Marketing Skill for Building Your Empire – Part 1

Economic Predictions for 2021

Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties. He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them. Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action. KEY TAKEAWAYS Franchising is a win, win situation for both the franchiser and the franchisee. Start with the end in mind it’s important to know where you are going. When you are coaching one to one there is not an expectation of a manual they just want you and your knowledge at the end of the phone. If you are working towards franchising always begin with one to one first. As long as you carefully select your clients the success rate is potentially very high. We have grown organically and moving from 20 to...

53 minOCT 15
Comments
Economic Predictions for 2021

BEST MONTH EVER!

Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales. If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content. The strategies all helped people in Nick’s community to move towards him and his team, so the question is - ‘what opportunities are there in your current community and network to serve, seed, sell and close?’ KEY TAKEAWAYS Serve - Real-world value given first without asking for or expecting anything in return. Seed – to introduce the products, creating awareness. Sell – only sell to those who have expressed an interest, do this through a written proposal (brochure) and if they are interested then close. Roundtable sessions – serve and seed opportunity open to those who subscribed to the podcast. Great opportunity to offer advice and strategic input to develop and improve people’s businesses over the next few months. Strategy calls – with those who had completed online courses. 3 day live event – this was for those who wanted to come and learn over 3 days from our expert team. For existing Mastermind clients, we put in place a special offer only available at the point of renewal. Ascension through the mastermind program helps people to access what they need when they need it. A lifetime membership offer locks in those who are the foundation of the mastermind program and are the people you want to work with long term. BEST MOMENTS ‘You will create a reputation as someone who gives massive value without being pushy’ ‘I only sell and close when people have shown some kind of interest’ ‘It’s turning people who are part of your community, your audience, into your clients’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

17 minOCT 8
Comments
BEST MONTH EVER!

Latest Episodes

Story of How I Built Quest Nutrition and Impact Theory – Tom Bilyeu

In this powerful and inspiring episode, Tom Bilyeu shares why it doesn’t matter who you are today it’s ultimately about who you want to be and the price you are willing to pay that matters. If you want to be in control of your life then there is a path from where you are today to where you want to be tomorrow and you can cross the chasm if you have the right mindset and are prepared to put in the time and energy. This is an episode that will inspire because it’s about being changing your brain to believing you can and then making it happen whoever you are and whatever others believe about you. KEY TAKEAWAYS Radically changing your mindset will alter your behaviour, change the things you do, change the way you learn and the path you go down achieving the things others can’t do. You acquire a skill because you want to be able to do something. Whatever you want to do you can acquire the skill needed but you have to be prepared to pay an extraordinary price. Being a hopelessly average human being means you are the ultimate adaptation machine and your life will be a series of tests to find out much resolve you have to get great. We have an evolutionary strategy that is about being the ultimate adaptation and learning machine. If you want to be an entrepreneur your job is changing your brain to believing you can do it The only belief that matters is that you can get better and if you put the time and energy into it you will get better. You can get good enough that your destiny is in your control and you need to believe in what you are fighting for. We wanted to build a company with value, passion and solve problems that others said were unsolvable. We had a blinding belief that we could learn anything and fulfil our vision. If you don’t have the right mindset and beliefs, values and identity in place you will never escape because you don’t have the belief that matters that you can get better. It doesn’t matter who you are today what matters is who you want to become and the price you are willing to pay. No matter what people think about you, no matter how many people have doubted you it is your path to walk. It isn’t going to be easy but eventually, you will get so good you can’t be ignored. BEST MOMENTS ‘My mission in life is to get people to understand that skills have utility’ ‘It doesn’t matter what people think about you if you can outperform them you can win’ ‘Whatever life you imagine for yourself, allow yourself to believe that you can walk that path and cross that chasm’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

68 min1 d ago
Comments
Story of How I Built Quest Nutrition and Impact Theory – Tom Bilyeu

Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services

Getting your pricing strategy right is vital because if you don’t your business may not be viable. There will always be someone who is the cheapest and someone who is the most expensive but finding ways to add value to your product or service, making it infinitely more valuable than your competition is the key to always being competitive in your market place. Nick explains how he has developed his pricing strategy and why it works in this podcast which is an invaluable listen for anyone in business. KEY TAKEAWAYS Finding the right pricing strategy for your product or service is critical. Decisions on pricing should be taken prior to any marketing. You can make a decision to dominate the market based on being the cheapest and attract many customers or decide to dominate by being the most expensive. If your only advantage is price then you are vulnerable to being undercut by someone else. If your product is infinitely more valuable than your competition you will always be competitive. The perception is that more expensive means higher quality, it will be a better product or service more likely to get the result or outcome you are looking for. In the expert arena, people pay a premium for a higher degree of certainty about achieving the result. Find a way to differentiate what you are doing by offering more value. Sell a program or package, price your products and services just outside your comfort zone and raise them incrementally. BEST MOMENTS ‘My approach is based on the premium-priced model’ ‘There will always be someone who is the cheapest and someone who is the most expensive’ ‘Find ways to make your product or service more valuable and go premium’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

25 min1 w ago
Comments
Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services

Ed Mylett, Evangelist. Dream Seller. Crusader

Ed Mylett fastest-growing business personality in the history of social media and global entrepreneur talks tactics and mindset in this inspiring call to action. He is evangelical about his cause and wants you to hate being average and learn why having the mindset of a champion and winner is what will make the difference. Everyone was born to do something special in their lives but you need to make a shift to playing to win in your business and be a dream seller, evangelical about your cause. Evangelical people sell a big enough dream that the dream of all the people who follow them could fit inside it and you need to be a dream seller selling happiness and beauty. KEY TAKEAWAYS An evangelist is a person who seeks to convert others especially by public preaching All leaders build a cult-like, evangelical type following. To build your business you need to become great at building an evangelical following. You need to be evangelical about your message, your movement. People want a cau...

50 min2 w ago
Comments
Ed Mylett, Evangelist. Dream Seller. Crusader

The 3 Phases to Building a Business (Empire Builders Proprietary Framework)

Nick takes a deep dive into the proprietary framework he has developed that effectively supports the phases of building a business along with the key components required to build an expert business. Nicks extensive expertise and experience means he has been able to refine the framework, creating detailed phases that as a business mean the best chance of success with the least amount of risk If you are an expert and your business is built on that expertise then this is highly relevant for you. KEY TAKEAWAYS There are 3 phases to building a business; Phase 1, getting to your first 50k - it’s what it takes to have a consistent income and secure your first customers. Phase 2, getting to 6 figures - this is about having the strategies and tactics to grow to the 6 figure level with multiple products. Phase 3, getting to 7 figures – effective scalability with the creation of an effective team and the right systems and processes to accelerate your business. In the first phase establishing yourself as a specialist is the quickest way to grow your profile. Networking is the quickest and simplest way to get your message out there and build your contacts. When you move to 7 figures you will need to use a mass marketing approach. In phase 1 have one product or service, it’s easier to sell and will get you started fast. In phase 2, have an entry-level product along with a mid-price program and then a premium program. A strategy is doing the right thing at the right time. Which strategy should you implement right now? People often lack a connection between their vision and their day to day activities You should have a vision but plan one month at a time in phase one, as you move to phase 2 and 3 you will need to plan further in advance. It’s about using the appropriate strategy for the phase of growth you are in BEST MOMENTS ‘People often start with the 7 figure strategies or they don’t change the strategy as they begin to scale’ ‘How can you make a good day a ten out of ten and a bad day an eight out of ten?’ ‘The perception is that a specialist is more likely to get a result’ VALUABLE RESOURCES Empire Builders Podcast www.expertempires.com/framework ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

58 min2 w ago
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The 3 Phases to Building a Business (Empire Builders Proprietary Framework)

Sharable Content, What We Really Want to Say to the World

Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife. Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this. She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else. KEY TAKEAWAYS We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account. BEST MOMENTS ‘I spend on average at least 2 hours responding to DM’s’ ‘You can curate sharable content’ ‘You have to have the right mindset and energy and having fun is my primary motivator’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

53 min2 w ago
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Sharable Content, What We Really Want to Say to the World

The Bridge Offer

Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses. People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client. Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result. KEY TAKEAWAYS People have built their audience/community and have a product or service, it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service? BEST MOMENTS ‘The best environment for me to serve and sell is in small groups’ ‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’ ‘What’s the bridge, the offer that you can build between your audience and your product or service? VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

13 min3 w ago
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The Bridge Offer

Copywriting The #1 Marketing Skill for Building Your Empire – Part 2

This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action. As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and great value. KEY TAKEAWAYS Capture the attention of the reader - The first line of text is designed to capture attention make it big and bold. Build credibility - talk about your own success as long as it’s with humility. Share the success of your clients, which demonstrates humility and builds credibility. Subtlety in sharing success is key. Create a contrast - between the value your product or service offers and the fee payable. Build real-world monetary value around the service or product ...

31 minOCT 29
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Copywriting The #1 Marketing Skill for Building Your Empire – Part 2

Copywriting The #1 Marketing Skill for Building Your Empire – Part 1

Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action. KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy. BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

30 minOCT 22
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Copywriting The #1 Marketing Skill for Building Your Empire – Part 1

Economic Predictions for 2021

Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties. He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them. Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action. KEY TAKEAWAYS Franchising is a win, win situation for both the franchiser and the franchisee. Start with the end in mind it’s important to know where you are going. When you are coaching one to one there is not an expectation of a manual they just want you and your knowledge at the end of the phone. If you are working towards franchising always begin with one to one first. As long as you carefully select your clients the success rate is potentially very high. We have grown organically and moving from 20 to...

53 minOCT 15
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Economic Predictions for 2021

BEST MONTH EVER!

Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales. If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content. The strategies all helped people in Nick’s community to move towards him and his team, so the question is - ‘what opportunities are there in your current community and network to serve, seed, sell and close?’ KEY TAKEAWAYS Serve - Real-world value given first without asking for or expecting anything in return. Seed – to introduce the products, creating awareness. Sell – only sell to those who have expressed an interest, do this through a written proposal (brochure) and if they are interested then close. Roundtable sessions – serve and seed opportunity open to those who subscribed to the podcast. Great opportunity to offer advice and strategic input to develop and improve people’s businesses over the next few months. Strategy calls – with those who had completed online courses. 3 day live event – this was for those who wanted to come and learn over 3 days from our expert team. For existing Mastermind clients, we put in place a special offer only available at the point of renewal. Ascension through the mastermind program helps people to access what they need when they need it. A lifetime membership offer locks in those who are the foundation of the mastermind program and are the people you want to work with long term. BEST MOMENTS ‘You will create a reputation as someone who gives massive value without being pushy’ ‘I only sell and close when people have shown some kind of interest’ ‘It’s turning people who are part of your community, your audience, into your clients’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme. See omnystudio.com/listener for privacy information.

17 minOCT 8
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BEST MONTH EVER!
success toast
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