Himalaya: Listen. Learn. Grow.
For Entrepreneurs By Entrepreneurs w/ Eric Verdi
Paul Samakow, author of Step by Step Book has been using his years of knowledge and expertise from his own business to help other small business owner's find their voice in their business.
"Stories Sell. Facts Tell" are words to live by for the small business owner. The quicker you can get an emotional connection with you potential purchaser the quicker they will make the decision to buy from you/use your services.
Paul, a successful attorney, loves the 'marketing and branding' aspect of business and thus has studied all of the best marketers and copywriters in history and has transformed his love of helping others to helping businesses find their voice.
Enjoy this interview.
Paul's quick bio:
* Attorney Licensed in Maryland and Virginia, practicing since 1980 – 40 years
* Practice Primarily devoted to representing injury victims
* Additionally, provides consulting services for hundreds of business owners
* Small Business Consultant for over 10 years
* Author of 5 books, including Step By Step, Achieve Small Business Success