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Motivation For Sceptics

Ian Whitworth

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Motivation For Sceptics

Motivation For Sceptics

Ian Whitworth

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Followers
0
Plays
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About Us

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $20M national business by always doing the opposite of what private equity investors would do.

Latest Episodes

So I Got A Book Deal With Penguin Random House, Here’s How

Good news at last! I’ve signed a book deal with the world’s most beloved publisher, Penguin Random House. An absolute life highlight. Here's how.

7 min2 d ago
Comments
So I Got A Book Deal With Penguin Random House, Here’s How

Farewell To The Nickelback Of Web Browsers

A moment’s silence for the passing at age 25 of Internet Explorer, Microsoft’s unloved web browser. A reminder that nothing is permanent in business.

6 min1 w ago
Comments
Farewell To The Nickelback Of Web Browsers

Food Fatalities: UberEats Must Do Better Than This

I’ve had it with our business, and most others, being the rule-abiding good guys. While arrogant global tech companies dodge all responsibility for keeping their staff safe and properly paid. Two Sydney food delivery riders died in late September: UberEats rider Dede Fredy and Hungry Panda worker Xiaojun Chen. It’s a tragedy those two men died. But not at all surprising. This is the end result of tech companies’ detached contempt for the people their algorithms control, and for the society they operate in.

6 min2 w ago
Comments
Food Fatalities: UberEats Must Do Better Than This

COVID Zombieland: End Times Survival Tips

As government subsidies roll back, we move into the end times for businesses hammered by COVID-19. In sectors like ours, they’ve been in suspended animation for six months waiting for some kind of miracle. Now shit’s about to get real. No point in sugar-coating this, weaker businesses are going to die. Let's try to stop your business being one of those. Here are a few things you should be across to save the day.

9 min3 w ago
Comments
COVID Zombieland: End Times Survival Tips

Business & Government: Ignore Women At Your Peril

Dissecting a government 'Staycation' campaign that's wall-to-wall middle aged guys in suits. And why that makes no sense on any level. Full story with the photo here:

8 minSEP 14
Comments
Business & Government: Ignore Women At Your Peril

How A Hermit Introvert With No Digital Skills Got 65K+ Followers

Wish you had a huge following? A public figure known and respected by thousands of people? All of whom pay money each year? Sounds cool. But deep down we know it takes charisma, good looks and a limitless urge for pushy self-promotion. I don't have that, and maybe you don't either. So this week, a story of how a quiet, modest guy named Don broke that stereotype and drew tens of thousands to his vision. Written version with pictures here: https://ianwhitworth.net/how-a-hermit-introvert-with-no-digital-skills-got-65k-followers/

9 minSEP 7
Comments
How A Hermit Introvert With No Digital Skills Got 65K+ Followers

Behind The Scenes As We Launch Our Pivot

In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story. But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it. So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR.

6 minAUG 24
Comments
Behind The Scenes As We Launch Our Pivot

COVID 19: If You’re Still On Your Salary, Show Some Gratitude

Sure we're all stressed. But for people still on their regular salary feeling it’s tough: time to step back and curb your got-a-job privilege. We’re in danger of society breaking into a two-level, haves-and-have-nots situation. Based on pure luck. One level that has real challenges, but their cash is still flowing. And an underclass of people who used to work in whole industries that died. Why pivots are a media illusion. Why you should do small things for suffering business. And why wearing a mask has nothing to do with science.

7 minAUG 17
Comments
COVID 19: If You’re Still On Your Salary, Show Some Gratitude

Now Is Not The Time For Your Marketing, Richard Branson

3000 laid-off Virgin airline workers get a photo autographed by Richard Branson. It's a tone-deaf dick move in a terrible year. It's what happens when your default setting is: marketing. Learn from a major bank CEO's example on how to be better at this kind of thing.

6 minAUG 10
Comments
Now Is Not The Time For Your Marketing, Richard Branson

Clean Up Your LinkedIn Act

Most people treat LinkedIn like a video game, focused only on the high score. That approach makes you bad at sales, networking, job prospecting or whatever else you're trying to do. We look at counter-intuitive ways to get real commercial results on LinkedIn.

6 minAUG 3
Comments
Clean Up Your LinkedIn Act

Latest Episodes

So I Got A Book Deal With Penguin Random House, Here’s How

Good news at last! I’ve signed a book deal with the world’s most beloved publisher, Penguin Random House. An absolute life highlight. Here's how.

7 min2 d ago
Comments
So I Got A Book Deal With Penguin Random House, Here’s How

Farewell To The Nickelback Of Web Browsers

A moment’s silence for the passing at age 25 of Internet Explorer, Microsoft’s unloved web browser. A reminder that nothing is permanent in business.

6 min1 w ago
Comments
Farewell To The Nickelback Of Web Browsers

Food Fatalities: UberEats Must Do Better Than This

I’ve had it with our business, and most others, being the rule-abiding good guys. While arrogant global tech companies dodge all responsibility for keeping their staff safe and properly paid. Two Sydney food delivery riders died in late September: UberEats rider Dede Fredy and Hungry Panda worker Xiaojun Chen. It’s a tragedy those two men died. But not at all surprising. This is the end result of tech companies’ detached contempt for the people their algorithms control, and for the society they operate in.

6 min2 w ago
Comments
Food Fatalities: UberEats Must Do Better Than This

COVID Zombieland: End Times Survival Tips

As government subsidies roll back, we move into the end times for businesses hammered by COVID-19. In sectors like ours, they’ve been in suspended animation for six months waiting for some kind of miracle. Now shit’s about to get real. No point in sugar-coating this, weaker businesses are going to die. Let's try to stop your business being one of those. Here are a few things you should be across to save the day.

9 min3 w ago
Comments
COVID Zombieland: End Times Survival Tips

Business & Government: Ignore Women At Your Peril

Dissecting a government 'Staycation' campaign that's wall-to-wall middle aged guys in suits. And why that makes no sense on any level. Full story with the photo here:

8 minSEP 14
Comments
Business & Government: Ignore Women At Your Peril

How A Hermit Introvert With No Digital Skills Got 65K+ Followers

Wish you had a huge following? A public figure known and respected by thousands of people? All of whom pay money each year? Sounds cool. But deep down we know it takes charisma, good looks and a limitless urge for pushy self-promotion. I don't have that, and maybe you don't either. So this week, a story of how a quiet, modest guy named Don broke that stereotype and drew tens of thousands to his vision. Written version with pictures here: https://ianwhitworth.net/how-a-hermit-introvert-with-no-digital-skills-got-65k-followers/

9 minSEP 7
Comments
How A Hermit Introvert With No Digital Skills Got 65K+ Followers

Behind The Scenes As We Launch Our Pivot

In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story. But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it. So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR.

6 minAUG 24
Comments
Behind The Scenes As We Launch Our Pivot

COVID 19: If You’re Still On Your Salary, Show Some Gratitude

Sure we're all stressed. But for people still on their regular salary feeling it’s tough: time to step back and curb your got-a-job privilege. We’re in danger of society breaking into a two-level, haves-and-have-nots situation. Based on pure luck. One level that has real challenges, but their cash is still flowing. And an underclass of people who used to work in whole industries that died. Why pivots are a media illusion. Why you should do small things for suffering business. And why wearing a mask has nothing to do with science.

7 minAUG 17
Comments
COVID 19: If You’re Still On Your Salary, Show Some Gratitude

Now Is Not The Time For Your Marketing, Richard Branson

3000 laid-off Virgin airline workers get a photo autographed by Richard Branson. It's a tone-deaf dick move in a terrible year. It's what happens when your default setting is: marketing. Learn from a major bank CEO's example on how to be better at this kind of thing.

6 minAUG 10
Comments
Now Is Not The Time For Your Marketing, Richard Branson

Clean Up Your LinkedIn Act

Most people treat LinkedIn like a video game, focused only on the high score. That approach makes you bad at sales, networking, job prospecting or whatever else you're trying to do. We look at counter-intuitive ways to get real commercial results on LinkedIn.

6 minAUG 3
Comments
Clean Up Your LinkedIn Act
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