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My First Sale

Arjun Devarajan

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My First Sale

My First Sale

Arjun Devarajan

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About Us

My First Sale is a podcast in which I take you under the hood to discover what all you need to do to start your own e-commerce business. We'll hear from people who are right in the thick of it—small business owners who are actively on the journey towards building their empires. Thanks for checking us out, and be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

Latest Episodes

OctoGifts: Sebastian and Melanie Flores | Ep. 9

Sebastian and Melanie founded OctoGifts, a store that sells DIY keepsakes that blow pre-made Hallmark cards out of the water. They're designed by a kid, for kids (of all ages), and their whimsical creations have won hearts in 20+ states. They land on desks and nightstands everywhere, sparking smiles, memories, and conversation for days. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my ninth pair of guests to the show: Sebastian and Melanie Flores. Find their company online at www.octogifts.com or on Instagram @octo.gifts. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

26 minJUL 23
Comments
OctoGifts: Sebastian and Melanie Flores | Ep. 9

Switzerland Photo: Tyler Scheviak | Ep. 8

USE CODE: MYFIRSTSALE FOR 15% OFF ALL PHOTOS Tyler Scheviak founded Switzerland Photo, a shop for high-end photography prints of the gorgeous scenery that the Swiss Alps have to offer. Their photographers hike steep mountains and climb ledges to bring crisp air, vibrant colors, and a natural feeling of astonishment from Switzerland to the rest of the world. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my eighth guest to the show: Tyler Scheviak. Find his company online at www.switzerlandphoto.com or on Instagram @switzerlandphotographers. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

44 minMAY 20
Comments
Switzerland Photo: Tyler Scheviak | Ep. 8

Aubsauce: Aubrey Lenyard | Ep. 7

Aubrey Lenyard founded AubSauce, a new line of small-batch gourmet barbecue sauce that is made in Georgia from locally-sourced ingredients. The line consist of 3 flavors; Spicy Peach, Fiery Pineapple Mango and Original AubSauce. The Spicy Peach AubSauce flavor is the winner of the 2019 Flavor of Georgia People's Choice Award. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my seventh guest to the show: Aubrey Lenyard. Find his company online at www.aubsauce.com or on Instagram @aubsauceco. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

39 minMAY 8
Comments
Aubsauce: Aubrey Lenyard | Ep. 7

Carpe: Kasper Kubica | Ep. 6

Kasper Kubica co-founded Carpe along his college friend, David Spratte.Carpe has developed the most effective and accessible solutions for excessive sweating no matter where it occurs—from head to toe.They're available in Target and CVS nationwide, or on Amazon and their website. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my sixth guest to the show: Kasper Kubica. Find his company online at www.mycarpe.com or on Instagram @carpelotion. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

66 minMAR 9
Comments
Carpe: Kasper Kubica | Ep. 6

Age Advantage Brands: Andrew Strickman | Ep. 5

Andrew Strickman founded Age Advantage Brands, a conglomerate brand that includes Age Advantage Skincare, CBD Made Easy, and Manifest for Men. They develop advanced natural skin care products designed to deliver healthier and younger-looking skin, as well as CBD products for those experiencing sleeplessness and anxiety. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my fifth guest to the show: Andrew Strickman. Find his company online at www.ageadvantagebrands.com or on Instagram @ageadvantageskincare and @cbd_madeeasy. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

37 minFEB 28
Comments
Age Advantage Brands: Andrew Strickman | Ep. 5

Torie Square: Keturah Daniel | Ep. 4

Keturah Daniel founded Torie Square, an online swimwear boutique that caters to the "trendy, fit, and independent female explorer". They offer flattering and comfortable "athleisure" wear, primarily for women in the travel, beauty, and fitness communities. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my fourth guest to the show: Keturah Daniel. Find her company online at www.toriesquare.com or on Instagram @toriesquare. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

29 minFEB 5
Comments
Torie Square: Keturah Daniel | Ep. 4

Quad Grilling: Ray Palermo | Ep. 3

Ray Palermo founded Quad Grilling, which sells the hottest wood-char grill on the market. The Quad Grill has a cooking surface heat of over 900º, bringing a lifetime of homegrown, handmade, international flavor to your backyard. Quad also sells ancillary grilling products, such as charcoal and cooking utensils. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my third guest to the show: Ray Palermo. Find his company online at www.quadgrilling.com or on Instagram @quadgrilling. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

39 minJAN 28
Comments
Quad Grilling: Ray Palermo | Ep. 3

ServeScape: Mario Cambardella & Justin Chaddick | Ep. 2

Mario and Justin co-founded ServeScape, Atlanta’s first B2B e-commerce platform to enable beautiful and resilient landscapes. Their platform connects independent growers with landscape professionals through an online marketplace of live plants. ServeScape has thousands of plants ready to be delivered in as little as five days. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my second set of guests to the show: Mario Cambardella and Justin Chaddick. Find them online at www.servescape.net, or on Instagram @servescape And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

36 minJAN 20
Comments
ServeScape: Mario Cambardella & Justin Chaddick | Ep. 2

Sani: Niki Shamdasani | Ep. 1

Sisters Niki and Ritika Shamdasani created Sani to celebrate cultural hybridization through fashion. Sani grew out of a desire to strengthen their relationship with South Asian culture as first generation Americans while improving the shopping experience for South Asian formalwear. Each Sani piece is ethically made in India and fuses innovative designs with traditional cultural elements to create the outfits Niki and Ritika always wished they could find. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my first guest to the show: Niki Shamdasani. Find them online at www.sanidesigns.com, or on Instagram @sani. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

52 minJAN 8
Comments
Sani: Niki Shamdasani | Ep. 1
the END

Latest Episodes

OctoGifts: Sebastian and Melanie Flores | Ep. 9

Sebastian and Melanie founded OctoGifts, a store that sells DIY keepsakes that blow pre-made Hallmark cards out of the water. They're designed by a kid, for kids (of all ages), and their whimsical creations have won hearts in 20+ states. They land on desks and nightstands everywhere, sparking smiles, memories, and conversation for days. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my ninth pair of guests to the show: Sebastian and Melanie Flores. Find their company online at www.octogifts.com or on Instagram @octo.gifts. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

26 minJUL 23
Comments
OctoGifts: Sebastian and Melanie Flores | Ep. 9

Switzerland Photo: Tyler Scheviak | Ep. 8

USE CODE: MYFIRSTSALE FOR 15% OFF ALL PHOTOS Tyler Scheviak founded Switzerland Photo, a shop for high-end photography prints of the gorgeous scenery that the Swiss Alps have to offer. Their photographers hike steep mountains and climb ledges to bring crisp air, vibrant colors, and a natural feeling of astonishment from Switzerland to the rest of the world. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my eighth guest to the show: Tyler Scheviak. Find his company online at www.switzerlandphoto.com or on Instagram @switzerlandphotographers. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

44 minMAY 20
Comments
Switzerland Photo: Tyler Scheviak | Ep. 8

Aubsauce: Aubrey Lenyard | Ep. 7

Aubrey Lenyard founded AubSauce, a new line of small-batch gourmet barbecue sauce that is made in Georgia from locally-sourced ingredients. The line consist of 3 flavors; Spicy Peach, Fiery Pineapple Mango and Original AubSauce. The Spicy Peach AubSauce flavor is the winner of the 2019 Flavor of Georgia People's Choice Award. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my seventh guest to the show: Aubrey Lenyard. Find his company online at www.aubsauce.com or on Instagram @aubsauceco. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

39 minMAY 8
Comments
Aubsauce: Aubrey Lenyard | Ep. 7

Carpe: Kasper Kubica | Ep. 6

Kasper Kubica co-founded Carpe along his college friend, David Spratte.Carpe has developed the most effective and accessible solutions for excessive sweating no matter where it occurs—from head to toe.They're available in Target and CVS nationwide, or on Amazon and their website. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my sixth guest to the show: Kasper Kubica. Find his company online at www.mycarpe.com or on Instagram @carpelotion. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

66 minMAR 9
Comments
Carpe: Kasper Kubica | Ep. 6

Age Advantage Brands: Andrew Strickman | Ep. 5

Andrew Strickman founded Age Advantage Brands, a conglomerate brand that includes Age Advantage Skincare, CBD Made Easy, and Manifest for Men. They develop advanced natural skin care products designed to deliver healthier and younger-looking skin, as well as CBD products for those experiencing sleeplessness and anxiety. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my fifth guest to the show: Andrew Strickman. Find his company online at www.ageadvantagebrands.com or on Instagram @ageadvantageskincare and @cbd_madeeasy. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

37 minFEB 28
Comments
Age Advantage Brands: Andrew Strickman | Ep. 5

Torie Square: Keturah Daniel | Ep. 4

Keturah Daniel founded Torie Square, an online swimwear boutique that caters to the "trendy, fit, and independent female explorer". They offer flattering and comfortable "athleisure" wear, primarily for women in the travel, beauty, and fitness communities. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my fourth guest to the show: Keturah Daniel. Find her company online at www.toriesquare.com or on Instagram @toriesquare. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

29 minFEB 5
Comments
Torie Square: Keturah Daniel | Ep. 4

Quad Grilling: Ray Palermo | Ep. 3

Ray Palermo founded Quad Grilling, which sells the hottest wood-char grill on the market. The Quad Grill has a cooking surface heat of over 900º, bringing a lifetime of homegrown, handmade, international flavor to your backyard. Quad also sells ancillary grilling products, such as charcoal and cooking utensils. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my third guest to the show: Ray Palermo. Find his company online at www.quadgrilling.com or on Instagram @quadgrilling. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

39 minJAN 28
Comments
Quad Grilling: Ray Palermo | Ep. 3

ServeScape: Mario Cambardella & Justin Chaddick | Ep. 2

Mario and Justin co-founded ServeScape, Atlanta’s first B2B e-commerce platform to enable beautiful and resilient landscapes. Their platform connects independent growers with landscape professionals through an online marketplace of live plants. ServeScape has thousands of plants ready to be delivered in as little as five days. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my second set of guests to the show: Mario Cambardella and Justin Chaddick. Find them online at www.servescape.net, or on Instagram @servescape And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

36 minJAN 20
Comments
ServeScape: Mario Cambardella & Justin Chaddick | Ep. 2

Sani: Niki Shamdasani | Ep. 1

Sisters Niki and Ritika Shamdasani created Sani to celebrate cultural hybridization through fashion. Sani grew out of a desire to strengthen their relationship with South Asian culture as first generation Americans while improving the shopping experience for South Asian formalwear. Each Sani piece is ethically made in India and fuses innovative designs with traditional cultural elements to create the outfits Niki and Ritika always wished they could find. My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my first guest to the show: Niki Shamdasani. Find them online at www.sanidesigns.com, or on Instagram @sani. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

52 minJAN 8
Comments
Sani: Niki Shamdasani | Ep. 1
the END

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