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Stories of Strategy

Tanya Neufeld

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Stories of Strategy

Stories of Strategy

Tanya Neufeld

1
Followers
1
Plays
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About Us

Stories of Strategy brings you a no-bullshit approach to building an online business by uncovering the secret sauce of successful individuals in diverse industries.When you're starting or scaling a small business online, you are flooded with advice of different things to focus on - between SEO, Instagram and automated funnels, the options can get overwhelming.So much of this advice is tactical rather than truly strategic. And so much exists within an echo chamber. Enter Stories of Strategy.Each week, former Facebooker and New York agency veteran, strategist Tanya Neufeld delves into the secret sauce of her high-performing guests and uncovers how you can leverage these habits and strategies without investing tons of time or hundreds of dollars on courses. From tech company managers to serial entrepreneurs and creative directors, these ambitious individuals go behind the scenes on their specific success strategies. Tune in each week for tangible takeaways that you can start implementing into your growing business today.Learn more about Tanya and her ad consultancy at thestrategiste.com

Latest Episodes

What to Start / Stop / Continue doing with Ads in 2020

EWelcome to Season 2 of Stories of Strategy! We've been listening to what YOU love about the show and based off of that, we are switching things up! In season 2, you are going to get the best information in the shortest amount of time without feeling overwhelmed at the end of an episode. I will be sharing what you should Start, Stop, and Continue doing on a specific topic in each of my live episodes. In the interviews, you will get tangible takeaways in under 40 mins from someone killing it in their expertise. I know this new approach to the show will be so impactful for you listening! In today's episode, I am covering what you should Start, Stop, and Continue doing with Facebook and Instagram ads in 2020. We are talking about repurposing Facebook LIVES into ads, what should and shouldn't be in your ad copy, and what your lead magnet should include right now. Keep sending your feedback to us so we can continue improving the show! Our goal is to help you grow your business in a streamlined and systematic way so you can build a business that you love and aren't enslaved to. Let me know you're listening to the show by finding me on Facebook and Instagram! I'll talk to you there! SHOW NOTES: www.TheStrategiste.com/episode31

11 MIN6 d ago
Comments
What to Start / Stop / Continue doing with Ads in 2020

Tackling overwhelm with progress with Aleta Norris, Women's Life Coach, Entrepreneur & Author

EHow do you make progress toward your goals when life is overwhelming? Our guest today, Aleta Norris, is here to share how to implement small changes into each day so you can move the needle in your life and business. Aleta is an author and Women's Life Coach who is passionate about helping women live their best lives, in spite of the daily overwhelming challenges and uncertainties. Inspired by her own experience as a single mother and busy professional for nearly two decades, Aleta will show you how to create a life you love. In this episode we cover Aleta's journey through divorce, debt, and raising children all while building multiple businesses. Aleta shares how she was able to make progress each day and why she believes you're likely on the path to success but don't even know it. Thanks for spending time with us! Head over to the show notes for the links and resources mentioned in today's show. Let us know what your takeaways were by tagging Aleta and myself on instagram! Talk with you there. Grab your seat for our upcoming masterclass on how to automate your funnel with ads for less hustle + more growth HERE! SHOW NOTES: www.TheStrategiste.com/episode30

47 MIN1 w ago
Comments
Tackling overwhelm with progress with Aleta Norris, Women's Life Coach, Entrepreneur & Author

The 3 Hidden Problems that the Global Crises have Exposed in our Businesses

EThe global crises have a lot of us pausing, re-evaluating, and questioning if what we are doing is right and enough. In this episode I am covering the problems in our businesses that the global crises have exposed, what changes we can make to align our values with our businesses, and how we can pivot to ensure we are doing something we truly love. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOW NOTES: www.thestrategiste.com/episode29

21 MIN2 w ago
Comments
The 3 Hidden Problems that the Global Crises have Exposed in our Businesses

Storytelling in the age of uncertainty with Dave Byrne of TikTok

EStorytelling & Presentation Coach, Dave Byrne, is on the show today to share how we can share our story in the age of uncertainty. Dave shares his 12 year journey in tech; from working at Google in Dublin to TikTok in New York. In addition to Dave's story, we also talk about overcoming impostor syndrome, how to stay curious, and how you can use storytelling in business. Head over to the show notes to connect with Dave and for any links and resources mentioned. Thanks for listening today! SHOW NOTES: www.TheStrategiste.com/episode28

56 MIN3 w ago
Comments
Storytelling in the age of uncertainty with Dave Byrne of TikTok

Using ads to validate and sell your course with Glenn Allen

EGlenn Allen is a marketing strategist and course creation coach that is on the show today to talk about how Facebook ads can help you to validate and sell your course or membership site. Glenn joined my group program and is now an expert that I bring in at the end of the program to help my clients take what they've learned and apply it to a course. This conversation covers why using ads from the beginning is smart, how to validate your lead magnet and course using ads, and how this information will make a huge difference when you launch. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show. Let Glenn and I know how you're implementing these concepts into your business over on Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode27

20 MINJUN 8
Comments
Using ads to validate and sell your course with Glenn Allen

Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

EWhat if you could build an online business in a way that didn't require all of the conventional wisdom and instead was truer your spirit? Anna McNaught, digital artist and Instagram expert, did just that by carving her own path to success. In this episode, Anna shares how she built her business, how she reached burn out and what she did to pivot, plus how it is she and her husband travel the world and live off of her courses and profitable partnerships. You don't have to follow a specific formula for success. Like Anna, we can all use our unique secret sauce to create success and that is exactly what we discuss in each episode of Stories of Strategy! Thanks for hanging out with us today. Head over to the show notes for the links and resources mentioned in today's episode. Let Anna and myself know what you got from this episode over on Instagram! Talk to you there! SHOW NOTES: www.TheStrategiste.com/episode26

54 MINMAY 20
Comments
Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

EIrina Pichura is a business coach that specializes in teaching others how to create amazing courses. In this episode, Irina and I talk about why she decided to take her course evergreen, how she's scaled it using ads, plus her experience in my group coaching program! If you're a course creator that is curious how ads may benefit your business, you don't want to miss this episode! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES:www.thestrategiste.com/episode25

23 MINMAY 18
Comments
Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

Focusing on your strengths to combat imposter syndrome with Priya Monga

EAre you being held back by imposter syndrome or thoughts that you aren't ready or don't know enough? In today's episode, I chat with Priya Monga about how we can focus on our strengths to combat imposter syndrome. As the Business Lead at Facebook, Priya has learned how to successfully step into shoes that feel too big. Priya shares her personal journey, the power of visualizations, and why we shouldn't try to build our businesses or careers alone. Let me know what you took away from this episode over on Instagram and head over to the show notes for all the links and resources from this episode. Thanks for spending time with us today! SHOW NOTES: www.TheStrategiste.com/episode24

62 MINMAY 6
Comments
Focusing on your strengths to combat imposter syndrome with Priya Monga

3 Reasons Why You Shouldn't Put off Facebook Ads

EFor the online coach, consultant or creative, ads can help you get out there, find new people, and adapt to the marketplace right now. Yes, right now, even during a pandemic when people seem to be pulling back from spending. In this episode, I give you three main reasons why it’s important to invest in ads right now, even if you’ve never run them before or had a bad experience in the past. I’ll show you how to leverage ads in the most affordable way possible, so you can gain momentum and get out in front of your audience faster! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www...

16 MINMAY 4
Comments
3 Reasons Why You Shouldn't Put off Facebook Ads

Back to the drawing board with Emily Fedner, Instagram Foodie

EIs your journey as an entrepreneur requiring you to take a leap of faith right now? In this episode of Stories of Strategy I am speaking with my friend, Emily Fedner, on her journey from publicist to line cook, to doing what she loves with food as an Instagram foodie. Emily shares how to accept uncertainty as your status quo and how going back to the drawing board is a great place to be. I hope this episode reminds you why you are doing what you're doing and inspires you to dig into your side hustle a little more. Thanks for listening today! Head over to the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, find Emily on IG @foodloversdiary and consider writing the show a review on Apple Podcasts! Thanks again! SHOW NOTES:www.TheStrategiste.com/episode22

45 MINAPR 22
Comments
Back to the drawing board with Emily Fedner, Instagram Foodie

Latest Episodes

What to Start / Stop / Continue doing with Ads in 2020

EWelcome to Season 2 of Stories of Strategy! We've been listening to what YOU love about the show and based off of that, we are switching things up! In season 2, you are going to get the best information in the shortest amount of time without feeling overwhelmed at the end of an episode. I will be sharing what you should Start, Stop, and Continue doing on a specific topic in each of my live episodes. In the interviews, you will get tangible takeaways in under 40 mins from someone killing it in their expertise. I know this new approach to the show will be so impactful for you listening! In today's episode, I am covering what you should Start, Stop, and Continue doing with Facebook and Instagram ads in 2020. We are talking about repurposing Facebook LIVES into ads, what should and shouldn't be in your ad copy, and what your lead magnet should include right now. Keep sending your feedback to us so we can continue improving the show! Our goal is to help you grow your business in a streamlined and systematic way so you can build a business that you love and aren't enslaved to. Let me know you're listening to the show by finding me on Facebook and Instagram! I'll talk to you there! SHOW NOTES: www.TheStrategiste.com/episode31

11 MIN6 d ago
Comments
What to Start / Stop / Continue doing with Ads in 2020

Tackling overwhelm with progress with Aleta Norris, Women's Life Coach, Entrepreneur & Author

EHow do you make progress toward your goals when life is overwhelming? Our guest today, Aleta Norris, is here to share how to implement small changes into each day so you can move the needle in your life and business. Aleta is an author and Women's Life Coach who is passionate about helping women live their best lives, in spite of the daily overwhelming challenges and uncertainties. Inspired by her own experience as a single mother and busy professional for nearly two decades, Aleta will show you how to create a life you love. In this episode we cover Aleta's journey through divorce, debt, and raising children all while building multiple businesses. Aleta shares how she was able to make progress each day and why she believes you're likely on the path to success but don't even know it. Thanks for spending time with us! Head over to the show notes for the links and resources mentioned in today's show. Let us know what your takeaways were by tagging Aleta and myself on instagram! Talk with you there. Grab your seat for our upcoming masterclass on how to automate your funnel with ads for less hustle + more growth HERE! SHOW NOTES: www.TheStrategiste.com/episode30

47 MIN1 w ago
Comments
Tackling overwhelm with progress with Aleta Norris, Women's Life Coach, Entrepreneur & Author

The 3 Hidden Problems that the Global Crises have Exposed in our Businesses

EThe global crises have a lot of us pausing, re-evaluating, and questioning if what we are doing is right and enough. In this episode I am covering the problems in our businesses that the global crises have exposed, what changes we can make to align our values with our businesses, and how we can pivot to ensure we are doing something we truly love. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOW NOTES: www.thestrategiste.com/episode29

21 MIN2 w ago
Comments
The 3 Hidden Problems that the Global Crises have Exposed in our Businesses

Storytelling in the age of uncertainty with Dave Byrne of TikTok

EStorytelling & Presentation Coach, Dave Byrne, is on the show today to share how we can share our story in the age of uncertainty. Dave shares his 12 year journey in tech; from working at Google in Dublin to TikTok in New York. In addition to Dave's story, we also talk about overcoming impostor syndrome, how to stay curious, and how you can use storytelling in business. Head over to the show notes to connect with Dave and for any links and resources mentioned. Thanks for listening today! SHOW NOTES: www.TheStrategiste.com/episode28

56 MIN3 w ago
Comments
Storytelling in the age of uncertainty with Dave Byrne of TikTok

Using ads to validate and sell your course with Glenn Allen

EGlenn Allen is a marketing strategist and course creation coach that is on the show today to talk about how Facebook ads can help you to validate and sell your course or membership site. Glenn joined my group program and is now an expert that I bring in at the end of the program to help my clients take what they've learned and apply it to a course. This conversation covers why using ads from the beginning is smart, how to validate your lead magnet and course using ads, and how this information will make a huge difference when you launch. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show. Let Glenn and I know how you're implementing these concepts into your business over on Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode27

20 MINJUN 8
Comments
Using ads to validate and sell your course with Glenn Allen

Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

EWhat if you could build an online business in a way that didn't require all of the conventional wisdom and instead was truer your spirit? Anna McNaught, digital artist and Instagram expert, did just that by carving her own path to success. In this episode, Anna shares how she built her business, how she reached burn out and what she did to pivot, plus how it is she and her husband travel the world and live off of her courses and profitable partnerships. You don't have to follow a specific formula for success. Like Anna, we can all use our unique secret sauce to create success and that is exactly what we discuss in each episode of Stories of Strategy! Thanks for hanging out with us today. Head over to the show notes for the links and resources mentioned in today's episode. Let Anna and myself know what you got from this episode over on Instagram! Talk to you there! SHOW NOTES: www.TheStrategiste.com/episode26

54 MINMAY 20
Comments
Carving your own path online with Anna McNaught, Digital Artist & Instagram Expert

Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

EIrina Pichura is a business coach that specializes in teaching others how to create amazing courses. In this episode, Irina and I talk about why she decided to take her course evergreen, how she's scaled it using ads, plus her experience in my group coaching program! If you're a course creator that is curious how ads may benefit your business, you don't want to miss this episode! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES:www.thestrategiste.com/episode25

23 MINMAY 18
Comments
Creating an Evergreen Course and Diversifying with Ads with Business Coach, Irina Pichura

Focusing on your strengths to combat imposter syndrome with Priya Monga

EAre you being held back by imposter syndrome or thoughts that you aren't ready or don't know enough? In today's episode, I chat with Priya Monga about how we can focus on our strengths to combat imposter syndrome. As the Business Lead at Facebook, Priya has learned how to successfully step into shoes that feel too big. Priya shares her personal journey, the power of visualizations, and why we shouldn't try to build our businesses or careers alone. Let me know what you took away from this episode over on Instagram and head over to the show notes for all the links and resources from this episode. Thanks for spending time with us today! SHOW NOTES: www.TheStrategiste.com/episode24

62 MINMAY 6
Comments
Focusing on your strengths to combat imposter syndrome with Priya Monga

3 Reasons Why You Shouldn't Put off Facebook Ads

EFor the online coach, consultant or creative, ads can help you get out there, find new people, and adapt to the marketplace right now. Yes, right now, even during a pandemic when people seem to be pulling back from spending. In this episode, I give you three main reasons why it’s important to invest in ads right now, even if you’ve never run them before or had a bad experience in the past. I’ll show you how to leverage ads in the most affordable way possible, so you can gain momentum and get out in front of your audience faster! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www...

16 MINMAY 4
Comments
3 Reasons Why You Shouldn't Put off Facebook Ads

Back to the drawing board with Emily Fedner, Instagram Foodie

EIs your journey as an entrepreneur requiring you to take a leap of faith right now? In this episode of Stories of Strategy I am speaking with my friend, Emily Fedner, on her journey from publicist to line cook, to doing what she loves with food as an Instagram foodie. Emily shares how to accept uncertainty as your status quo and how going back to the drawing board is a great place to be. I hope this episode reminds you why you are doing what you're doing and inspires you to dig into your side hustle a little more. Thanks for listening today! Head over to the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, find Emily on IG @foodloversdiary and consider writing the show a review on Apple Podcasts! Thanks again! SHOW NOTES:www.TheStrategiste.com/episode22

45 MINAPR 22
Comments
Back to the drawing board with Emily Fedner, Instagram Foodie
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