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Swisspreneur Show

Swisspreneur

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Swisspreneur Show

Swisspreneur Show

Swisspreneur

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About Us

The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.

Latest Episodes

EP #103 - Doris Albisser: Roadmap To The Asian Startup Market

Timestamps: 8:03 - When to expand to Asia 17:54 - Knowing how to change your mentality 19:21 - Will English take you far? 28:26 - What can Europe learn from Asia? 30:25 - What can Asia learn from Europe? The Episode in 60 seconds Why expand your business to Asia - Asian markets are growing rapidly, with a strong increase in purchasing power. - Asia’s entrepreneurial ecosystem has long caught up with the US and is almost unparalleled in its agility and speed. Preparing to expand your business to Asia - Make sure you get a very good understanding of the cultural differences, especially with regards to contract negotiations. - Ensure that your war chest is large enough. Like everything, the expansion will take you twice as long and cost you twice as much as anticipated. - Swiss Global Enterprise offers a market checkup to determine if you are ready to enter a particular market. Market entry - Out of all the Asian markets, Singapore is probably the most similar to Europe, so it’s usually a good place to start building your base. - Get in touch with the Swiss Embassies and Chamber of Commerce on the ground. They can introduce you to their network and put you in touch with experts in the region. - It’s advisable to have a legal entity in the market you are trying to enter, especially if you are a service business. - English will only get you so far in Asia. Outside of Hongkong and Singapore it may get tricky, so invest into an interpreter or find an employee which is well versed in both English and the local language. Corporate Governance and Regulations - It’s important to have a good mix of people from your team in Europe and locals from the region. This will help you relay your company values and corporate governance while also adapting to the local ways of doing things. - Especially in Mainland China, regulations are rapidly changing and violating them can have serious consequences. Get expert advice on how to navigate the regulations of your industry. --- Send in a voice message: https://anchor.fm/swisspreneur/message

38 min6 d ago
Comments
EP #103 - Doris Albisser: Roadmap To The Asian Startup Market

EP #102 - Doris Albisser: From Translator To Master Entrepreneur

Timestamps: 2:25 - Turning a translation company into a profit center 15:21 - Finding your core values 19:48 - Dealing with employees who don't fit your culture 25:13 - Going international 46:34 - Working with investors Biography: Doris Albisser is the founder and executive Chairwoman of Evaluglobe AG. Through Evaluglobe, she focuses on board mandates, growth investments and advising companies’ in their international expansion. Before starting Evaluglobe, Doris served as the Group CEO for CLS Communication AG for 16 years, developing CLS from a startup through a management buyout and internationalization, to a company with 600 employees and 5.000 freelancers in 10 countries across Europe, Asia and North America. Amongst others, Doris also served on the boards of Switzerland Global Enterprise, SOS Children’s Villages and the Psychiatric University Clinic of Zurich. --- Send in a voice message: https://anchor.fm/swisspreneur/message

58 min1 w ago
Comments
EP #102 - Doris Albisser: From Translator To Master Entrepreneur

EP #101 - Nicholas Hänny: The Bootstrapped Way To Success

Timestamps: 0:55 - Common mistakes with bootstrapping 2:40 - What's the right channel for you? 12:43 - Offline vs online ads 17:12 - Green Friday sale 24:13 - Scaling your social media presence The Episode in 60 Seconds: Bootstrapping your marketing from scratch The first commandment of bootstrapping: do it yourself. Don’t pay agencies or lawyers for things you can do yourself or copy paste from templates. Don’t start with branding, start with the performance marketing of your product. This way, you’ll earn back your ad spend immediately (if you do it well). Use cheap CPM media (cost per 1 million clicks) such as Pinterest or snapchat for brand awareness. Facebook and Instagram for retargeting. A lot of world class knowledge about social media marketing is freely available on the Internet. Use it! Experimenting and tracking success Experiment with a broad variety of channels to find out what works. Be sure you understand the basics of how the platform’s algorithm works, so you are able to interpret your data (e.g. how long does the algorithm take to learn, i.e. how long until it produces significant results). Run experiments over 1-4 weeks. External events such as the weather or other events can significantly influence the performance and skew your data. Branding ads should have at least a return of 1x, performance ads a return of 2x or higher. This means, with every $ spent, you earn 2 $ in purchases or customer value. Watch the CTR (click through rate), engagement and ROAS (return on ad spend) to gauge how effective your campaigns are. Tracking offline marketing Usually a billboard alone won’t cut it. Combine off- and online marketing to build strong brand awareness. Use custom links or discount codes in order to track your offline marketing. Finding your target audience Google analytics or Facebook audience are great tools to help you with this. You can create “look alikes” based on your Facebook pixel. Be sure to integrate it on your website early, so it can collect data. Look into the other Facebook pages that your audience likes and build your targeting based on them. Scaling your social media marketing If an ad performs well DON’T just double the ad spend. This will throw off the algorithm and it will start learning from scratch again (and you’ll pay again for the learning). Instead, increase your spend slowly or duplicate your campaign and launch a second one with the same spend, to immediately duplicate your spend. Don’t go too broad. When expanding, do so in narrowly targeted locations to help build word-of-mouth. --- Send in a voice message: https://anchor.fm/swisspreneur/message

44 min2 w ago
Comments
EP #101 - Nicholas Hänny: The Bootstrapped Way To Success

EP #100 - Alfred Escher: Wie Ein Unternehmer Die Schweiz Für Immer Veränderte (Ein Gespräch Mit Joseph Jung)

Timestamps: 6:01 - Wie die Eisenbahnfrage die Schweiz für immer verändert hat 30:53 - Wer ist Alfred Escher als Mensch? 48:03 - Wie Escher mit Verlust klargekommen ist 59:42 - Umgang mit Krankheit 1:24:48 - Hat Alfred Escher ein tragisches Ende gefunden? Biographies: Joseph Jung Joseph Jung is a historian, consultant and the author of one of the most influential biographies of Swiss entrepreneur Alfred Escher as well as “Laboratorium des Fortschritts - die Schweiz im 19. Jahrhundert”. Joseph studied Swiss history, modern general history, history of law and German language and literature at the University of Fribourg, where he received his doctorate in 1987. In 1998 he habilitated at the ETH Zurich and was a private lecturer there until 2006. In addition to his scientific activities, Jung was Managing Director and Head of Research at the Alfred Escher Foundation (2006 to 2016). Alfred Escher Alfred Escher (1819-1882) is considered one of Switzerland’s most influential early entrepreneurs. Among his “ventures” are the ETH Zurich, Credit Suisse, the Gotthard railways and Swiss Life. He was also a prominent political figure of his time. He served as National Councilor (Bundesrat) for 34 years and was elected National Council President (Bundesratspräsident) four times during this period. --- Send in a voice message: https://anchor.fm/swisspreneur/message

97 min3 w ago
Comments
EP #100 - Alfred Escher: Wie Ein Unternehmer Die Schweiz Für Immer Veränderte (Ein Gespräch Mit Joseph Jung)

EP #99 - Nicholas Hänny: Swiss Sustainable Fashion

Timestamps: 5:40 - Why go through college? 10:08 - Going from idea to execution 21:15 - Building a startup part-time 35:33 - Building a community behind a brand 48:54 - Turning investors down Biography: Nicholas Hänny is the co-founder and CEO of Nikin, a sustainable fashion startup. Nicholas started Nikin in 2016 together with his childhood friend Robin Gnehm. Within only 4 years, the startup grew to 30 employees and CHF 7.2 m revenue. In 2019, Nicholas received the “Aargauer of the Year Award” as recognition for his work with Nikin. Nicholas has a background in marketing and business administration. He holds a Master of Arts in Business Innovation from the University of St. Gallen and was part of the CEMS program. --- Send in a voice message: https://anchor.fm/swisspreneur/message

64 minSEP 16
Comments
EP #99 - Nicholas Hänny: Swiss Sustainable Fashion

EP #98 - Phil Lojacono: Q&A - The Peace And War-time CEO

Timestamps: 4:00 - Hiring the best people 23:28 - The management team 28:02 - Dealing with investors 41:04 - Being Chief Culture Officer 45:04 - Are great CEOs born or made? Biography: Phil Lojacono is the co-founder and CEO of Advanon, one of Switzerland’s formerly fastest growing fintech startups. Advanon offers a platform for SMEs to bidge long payment terms by providing them with liquidity through financial investors. Phil started Advanon in 2015, shortly after his internship at Google, where he also met his co-founders. In January 2017, the company closed a financing round of CHF 13,5 m with investors such as Daniel Gutenberg, Partners-Group co-founder Urs Wietlisbach, Eric Sarasin und Moneypark founder Stefan Heitmann. In 2018, Advanon was confronted with a significant fraud case on its platform. Under Phil as their CEO, Advanon recovered, and in 2020 successfully sold to CreditGate 24. Phil has now started his own blog where he reflects on the learnings of his tumultuous 5 y...

67 minSEP 9
Comments
EP #98 - Phil Lojacono: Q&A - The Peace And War-time CEO

EP #97 - Dorina Thiess: Founders In Love

Timestamps: 0:58 - Starting a company with your significant other 2:08 - How to evaluate the potential of a founding team 7:55 - Added pressure to your relationship 17:10 - Splitting roles 21:14 - Challenging situations The episode in 60 seconds: Starting a business with your significant other can be a rewarding experience. In this episode, Dorina shared her insights about how to make it work. Rules and communication - Starting your business is a 24/7 endeavor and it can become overbearing if you also spend your free time with your business partner. Set clear rules about when you plan to take breaks from work. - Set more rules than you think are necessary because you’ll likely underestimate the temptation of wanting to talk about your business on your date night out. - Be realistic about the chances to succeed with your business and don’t make your relationship dependent on business success. How to know if your partner would make a great co-founder - As with all co-founding relationships, complementary skill sets are crucial. - Working together on smaller projects (like building an IKEA shelf) is probably a good indicator on whether you function well in a business context or not. Advantages of starting a business with your partner - Studies show that family businesses on average are more sustainable than other businesses although with lower growth rates. - Being able to share the roller coaster ride of entrepreneurship with your partner can be very valuable and rewarding. - In tough times, you won’t have to put on a brave face for your partner because they’ll know what’s going on. --- Send in a voice message: https://anchor.fm/swisspreneur/message

29 minSEP 2
Comments
EP #97 - Dorina Thiess: Founders In Love

EP #96 - Dorina Thiess: From Grad School To The Startup World

Timestamps: 1:27 - Becoming an entrepreneur after an impressive student CV 8:48 - Discovering the vet market 19:47 - Convincing investors about your hardware tech 25:45 - Winning American clients remotely 31:19 - The trickiness of raising Swiss funds Biography Dr. Dorina Thiess is the CEO and co-founder of Piavita AG, a medtech startup that develops and distributes digital veterinary diagnostic systems. Previously, Dorina worked for the innovation team at BHS in Munich and in the US while completing her doctorate in entrepreneurship at the University of St. Gallen, where she also served as the Managing Director for the Center for Entrepreneurship. She started Piavita in 2016 together with her partner Sascha Bührle. Within three years Piavita has grown to over 30 employees and has obtained financing from renowned investors, among them Fyrefly Venture Partners and Investire. --- Send in a voice message: https://anchor.fm/swisspreneur/message

39 minAUG 26
Comments
EP #96 - Dorina Thiess: From Grad School To The Startup World

EP #95 - Fabrice Aeberhard: Building Brands That Last

Timestamps: 0:55 - Branding mistakes Swiss startups make repeatedly 5:56 - Building a brand as a group 10:02 - Steps to creating a strong brand 15:03 - Target client vs your personal startup story 20:14 - Rapid fire questions The Episode in 60 Seconds: Getting inspired for your brand - Building a recognizable brand is like building a character - it can come with its own edges and quirks. - Your brand is probably not the first thing you need to worry about but if you move beyond the proof of concept phase, you should invest some time into it. - Get your inspiration from the how, what and why of your company. - Looking around for inspiration is good but your brand needs to be unique and recognizable, so don’t just copy paste from someone else Getting real with your brand - Getting the branding right is important - and hard. If you can, work with specialists in your surroundings - friends, board members, investors... - Your brand follows your purpose and mission, so make sure to have ...

24 minAUG 19
Comments
EP #95 - Fabrice Aeberhard: Building Brands That Last

EP #94 - Peter Käser: Disrupting Swiss E-commerce

Timestamps: 2:57 - Splitting roles between 5 co-founders 10:05 - Testing the market 19:24 - Having net promoter score as your main KPI 25:40 - Disrupting the market and facing opponents 35:31 - Starting to hire people full-time Biography: Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together with his co-founder Kilian Wagner, both of them bespectacled. VIU was originally conceived as an online-only store, integrating the entire eyewear supply chain and therefore offering higher quality at a lower price. But the founders soon realized that their customers like to physically try on their glasses before buying them. Today VIU has over 50 physical stores in 6 countries and several hundred employees. Peter holds a Masters in Banking and Finance from the University of St. Gallen (HSG). --- Send in a voice message: https://anchor.fm/swisspreneur/message

43 minAUG 12
Comments
EP #94 - Peter Käser: Disrupting Swiss E-commerce

Latest Episodes

EP #103 - Doris Albisser: Roadmap To The Asian Startup Market

Timestamps: 8:03 - When to expand to Asia 17:54 - Knowing how to change your mentality 19:21 - Will English take you far? 28:26 - What can Europe learn from Asia? 30:25 - What can Asia learn from Europe? The Episode in 60 seconds Why expand your business to Asia - Asian markets are growing rapidly, with a strong increase in purchasing power. - Asia’s entrepreneurial ecosystem has long caught up with the US and is almost unparalleled in its agility and speed. Preparing to expand your business to Asia - Make sure you get a very good understanding of the cultural differences, especially with regards to contract negotiations. - Ensure that your war chest is large enough. Like everything, the expansion will take you twice as long and cost you twice as much as anticipated. - Swiss Global Enterprise offers a market checkup to determine if you are ready to enter a particular market. Market entry - Out of all the Asian markets, Singapore is probably the most similar to Europe, so it’s usually a good place to start building your base. - Get in touch with the Swiss Embassies and Chamber of Commerce on the ground. They can introduce you to their network and put you in touch with experts in the region. - It’s advisable to have a legal entity in the market you are trying to enter, especially if you are a service business. - English will only get you so far in Asia. Outside of Hongkong and Singapore it may get tricky, so invest into an interpreter or find an employee which is well versed in both English and the local language. Corporate Governance and Regulations - It’s important to have a good mix of people from your team in Europe and locals from the region. This will help you relay your company values and corporate governance while also adapting to the local ways of doing things. - Especially in Mainland China, regulations are rapidly changing and violating them can have serious consequences. Get expert advice on how to navigate the regulations of your industry. --- Send in a voice message: https://anchor.fm/swisspreneur/message

38 min6 d ago
Comments
EP #103 - Doris Albisser: Roadmap To The Asian Startup Market

EP #102 - Doris Albisser: From Translator To Master Entrepreneur

Timestamps: 2:25 - Turning a translation company into a profit center 15:21 - Finding your core values 19:48 - Dealing with employees who don't fit your culture 25:13 - Going international 46:34 - Working with investors Biography: Doris Albisser is the founder and executive Chairwoman of Evaluglobe AG. Through Evaluglobe, she focuses on board mandates, growth investments and advising companies’ in their international expansion. Before starting Evaluglobe, Doris served as the Group CEO for CLS Communication AG for 16 years, developing CLS from a startup through a management buyout and internationalization, to a company with 600 employees and 5.000 freelancers in 10 countries across Europe, Asia and North America. Amongst others, Doris also served on the boards of Switzerland Global Enterprise, SOS Children’s Villages and the Psychiatric University Clinic of Zurich. --- Send in a voice message: https://anchor.fm/swisspreneur/message

58 min1 w ago
Comments
EP #102 - Doris Albisser: From Translator To Master Entrepreneur

EP #101 - Nicholas Hänny: The Bootstrapped Way To Success

Timestamps: 0:55 - Common mistakes with bootstrapping 2:40 - What's the right channel for you? 12:43 - Offline vs online ads 17:12 - Green Friday sale 24:13 - Scaling your social media presence The Episode in 60 Seconds: Bootstrapping your marketing from scratch The first commandment of bootstrapping: do it yourself. Don’t pay agencies or lawyers for things you can do yourself or copy paste from templates. Don’t start with branding, start with the performance marketing of your product. This way, you’ll earn back your ad spend immediately (if you do it well). Use cheap CPM media (cost per 1 million clicks) such as Pinterest or snapchat for brand awareness. Facebook and Instagram for retargeting. A lot of world class knowledge about social media marketing is freely available on the Internet. Use it! Experimenting and tracking success Experiment with a broad variety of channels to find out what works. Be sure you understand the basics of how the platform’s algorithm works, so you are able to interpret your data (e.g. how long does the algorithm take to learn, i.e. how long until it produces significant results). Run experiments over 1-4 weeks. External events such as the weather or other events can significantly influence the performance and skew your data. Branding ads should have at least a return of 1x, performance ads a return of 2x or higher. This means, with every $ spent, you earn 2 $ in purchases or customer value. Watch the CTR (click through rate), engagement and ROAS (return on ad spend) to gauge how effective your campaigns are. Tracking offline marketing Usually a billboard alone won’t cut it. Combine off- and online marketing to build strong brand awareness. Use custom links or discount codes in order to track your offline marketing. Finding your target audience Google analytics or Facebook audience are great tools to help you with this. You can create “look alikes” based on your Facebook pixel. Be sure to integrate it on your website early, so it can collect data. Look into the other Facebook pages that your audience likes and build your targeting based on them. Scaling your social media marketing If an ad performs well DON’T just double the ad spend. This will throw off the algorithm and it will start learning from scratch again (and you’ll pay again for the learning). Instead, increase your spend slowly or duplicate your campaign and launch a second one with the same spend, to immediately duplicate your spend. Don’t go too broad. When expanding, do so in narrowly targeted locations to help build word-of-mouth. --- Send in a voice message: https://anchor.fm/swisspreneur/message

44 min2 w ago
Comments
EP #101 - Nicholas Hänny: The Bootstrapped Way To Success

EP #100 - Alfred Escher: Wie Ein Unternehmer Die Schweiz Für Immer Veränderte (Ein Gespräch Mit Joseph Jung)

Timestamps: 6:01 - Wie die Eisenbahnfrage die Schweiz für immer verändert hat 30:53 - Wer ist Alfred Escher als Mensch? 48:03 - Wie Escher mit Verlust klargekommen ist 59:42 - Umgang mit Krankheit 1:24:48 - Hat Alfred Escher ein tragisches Ende gefunden? Biographies: Joseph Jung Joseph Jung is a historian, consultant and the author of one of the most influential biographies of Swiss entrepreneur Alfred Escher as well as “Laboratorium des Fortschritts - die Schweiz im 19. Jahrhundert”. Joseph studied Swiss history, modern general history, history of law and German language and literature at the University of Fribourg, where he received his doctorate in 1987. In 1998 he habilitated at the ETH Zurich and was a private lecturer there until 2006. In addition to his scientific activities, Jung was Managing Director and Head of Research at the Alfred Escher Foundation (2006 to 2016). Alfred Escher Alfred Escher (1819-1882) is considered one of Switzerland’s most influential early entrepreneurs. Among his “ventures” are the ETH Zurich, Credit Suisse, the Gotthard railways and Swiss Life. He was also a prominent political figure of his time. He served as National Councilor (Bundesrat) for 34 years and was elected National Council President (Bundesratspräsident) four times during this period. --- Send in a voice message: https://anchor.fm/swisspreneur/message

97 min3 w ago
Comments
EP #100 - Alfred Escher: Wie Ein Unternehmer Die Schweiz Für Immer Veränderte (Ein Gespräch Mit Joseph Jung)

EP #99 - Nicholas Hänny: Swiss Sustainable Fashion

Timestamps: 5:40 - Why go through college? 10:08 - Going from idea to execution 21:15 - Building a startup part-time 35:33 - Building a community behind a brand 48:54 - Turning investors down Biography: Nicholas Hänny is the co-founder and CEO of Nikin, a sustainable fashion startup. Nicholas started Nikin in 2016 together with his childhood friend Robin Gnehm. Within only 4 years, the startup grew to 30 employees and CHF 7.2 m revenue. In 2019, Nicholas received the “Aargauer of the Year Award” as recognition for his work with Nikin. Nicholas has a background in marketing and business administration. He holds a Master of Arts in Business Innovation from the University of St. Gallen and was part of the CEMS program. --- Send in a voice message: https://anchor.fm/swisspreneur/message

64 minSEP 16
Comments
EP #99 - Nicholas Hänny: Swiss Sustainable Fashion

EP #98 - Phil Lojacono: Q&A - The Peace And War-time CEO

Timestamps: 4:00 - Hiring the best people 23:28 - The management team 28:02 - Dealing with investors 41:04 - Being Chief Culture Officer 45:04 - Are great CEOs born or made? Biography: Phil Lojacono is the co-founder and CEO of Advanon, one of Switzerland’s formerly fastest growing fintech startups. Advanon offers a platform for SMEs to bidge long payment terms by providing them with liquidity through financial investors. Phil started Advanon in 2015, shortly after his internship at Google, where he also met his co-founders. In January 2017, the company closed a financing round of CHF 13,5 m with investors such as Daniel Gutenberg, Partners-Group co-founder Urs Wietlisbach, Eric Sarasin und Moneypark founder Stefan Heitmann. In 2018, Advanon was confronted with a significant fraud case on its platform. Under Phil as their CEO, Advanon recovered, and in 2020 successfully sold to CreditGate 24. Phil has now started his own blog where he reflects on the learnings of his tumultuous 5 y...

67 minSEP 9
Comments
EP #98 - Phil Lojacono: Q&A - The Peace And War-time CEO

EP #97 - Dorina Thiess: Founders In Love

Timestamps: 0:58 - Starting a company with your significant other 2:08 - How to evaluate the potential of a founding team 7:55 - Added pressure to your relationship 17:10 - Splitting roles 21:14 - Challenging situations The episode in 60 seconds: Starting a business with your significant other can be a rewarding experience. In this episode, Dorina shared her insights about how to make it work. Rules and communication - Starting your business is a 24/7 endeavor and it can become overbearing if you also spend your free time with your business partner. Set clear rules about when you plan to take breaks from work. - Set more rules than you think are necessary because you’ll likely underestimate the temptation of wanting to talk about your business on your date night out. - Be realistic about the chances to succeed with your business and don’t make your relationship dependent on business success. How to know if your partner would make a great co-founder - As with all co-founding relationships, complementary skill sets are crucial. - Working together on smaller projects (like building an IKEA shelf) is probably a good indicator on whether you function well in a business context or not. Advantages of starting a business with your partner - Studies show that family businesses on average are more sustainable than other businesses although with lower growth rates. - Being able to share the roller coaster ride of entrepreneurship with your partner can be very valuable and rewarding. - In tough times, you won’t have to put on a brave face for your partner because they’ll know what’s going on. --- Send in a voice message: https://anchor.fm/swisspreneur/message

29 minSEP 2
Comments
EP #97 - Dorina Thiess: Founders In Love

EP #96 - Dorina Thiess: From Grad School To The Startup World

Timestamps: 1:27 - Becoming an entrepreneur after an impressive student CV 8:48 - Discovering the vet market 19:47 - Convincing investors about your hardware tech 25:45 - Winning American clients remotely 31:19 - The trickiness of raising Swiss funds Biography Dr. Dorina Thiess is the CEO and co-founder of Piavita AG, a medtech startup that develops and distributes digital veterinary diagnostic systems. Previously, Dorina worked for the innovation team at BHS in Munich and in the US while completing her doctorate in entrepreneurship at the University of St. Gallen, where she also served as the Managing Director for the Center for Entrepreneurship. She started Piavita in 2016 together with her partner Sascha Bührle. Within three years Piavita has grown to over 30 employees and has obtained financing from renowned investors, among them Fyrefly Venture Partners and Investire. --- Send in a voice message: https://anchor.fm/swisspreneur/message

39 minAUG 26
Comments
EP #96 - Dorina Thiess: From Grad School To The Startup World

EP #95 - Fabrice Aeberhard: Building Brands That Last

Timestamps: 0:55 - Branding mistakes Swiss startups make repeatedly 5:56 - Building a brand as a group 10:02 - Steps to creating a strong brand 15:03 - Target client vs your personal startup story 20:14 - Rapid fire questions The Episode in 60 Seconds: Getting inspired for your brand - Building a recognizable brand is like building a character - it can come with its own edges and quirks. - Your brand is probably not the first thing you need to worry about but if you move beyond the proof of concept phase, you should invest some time into it. - Get your inspiration from the how, what and why of your company. - Looking around for inspiration is good but your brand needs to be unique and recognizable, so don’t just copy paste from someone else Getting real with your brand - Getting the branding right is important - and hard. If you can, work with specialists in your surroundings - friends, board members, investors... - Your brand follows your purpose and mission, so make sure to have ...

24 minAUG 19
Comments
EP #95 - Fabrice Aeberhard: Building Brands That Last

EP #94 - Peter Käser: Disrupting Swiss E-commerce

Timestamps: 2:57 - Splitting roles between 5 co-founders 10:05 - Testing the market 19:24 - Having net promoter score as your main KPI 25:40 - Disrupting the market and facing opponents 35:31 - Starting to hire people full-time Biography: Peter Käser is the Founder and COO of VIU Ventures AG, a Swiss eyewear brand. He started VIU in 2013, together with his co-founder Kilian Wagner, both of them bespectacled. VIU was originally conceived as an online-only store, integrating the entire eyewear supply chain and therefore offering higher quality at a lower price. But the founders soon realized that their customers like to physically try on their glasses before buying them. Today VIU has over 50 physical stores in 6 countries and several hundred employees. Peter holds a Masters in Banking and Finance from the University of St. Gallen (HSG). --- Send in a voice message: https://anchor.fm/swisspreneur/message

43 minAUG 12
Comments
EP #94 - Peter Käser: Disrupting Swiss E-commerce
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