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The Entrepreneurial You

Heneka Watkis Porter

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The Entrepreneurial You

The Entrepreneurial You

Heneka Watkis Porter

2
Followers
0
Plays
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Podcast interviews with Richard Branson, John Lee Dumas, Amy Porterfield, Paul Carrick Brunson, Seth Godin and many other influencers.

Latest Episodes

Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

Jordan is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he's spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands. Show Notes "Research is formalized curiosity. It is poking and prying with a purpose. " -Zora Neale Hurston Testing and measuring are absolutely essential to the growth of any business. In order to test and measure, consumer research is important. In this episode of The Entrepreneurial You Podcast, Jordan Kentris shared his knowledge on the value of user testing and consumer research to improve products and website conversion. Here is a snippet of what Jordan shared: “So many different ways you can do research; so there is that usability testing that we just talked about; there is contact testing and product testing where you're testing a physical item or in the case of simply putting something in front of them and seeing how it is resonating. Then there are some broader research like market research so you can look at the competitive analysis. Some broader category level research...so If you for example you design household goods, what are other household good companies looking at? Or if you are doing custom wedding stationary, what are other stationery and wedding professionals doing in the market space and what kind of products do they have out there? And what are consumers looking for and how are they being engaged with their audiences?" Listen to the episode and let us know what is your biggest takeaway. Connect with Jordan Kentris: FREE Homepage Consultation Website Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MIN5 d ago
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Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

Elle McCann: Setting Up a Shopify Store for Success

Elle McCann, owner and designer of Curious Themes web development studio, creates online classes that cover how to launch and grow Shopify stores quickly. She has been listed as a Shopify Expert for over seven years and in that time has created over 150+ Shopify stores.Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm. She posts weekly videos on her YouTube channel that currently has over 27,000 subscribers and is growing fast. Elle lives in Nashville, TN. Show Notes “Tough times never last, but tough people do.” ― Robert H. Schuller Shopify is indisputable one of the most popular eCommerce hosting platforms. Since this option was created predominantly for product-based merchants around 10 years ago, it has only grown in popularity with vendors. This episode of The Entrepreneurial You podcast looks at how to set up a Shopify store for success. Here is a snippet of what Elle shared: “They (Shopify) do have a lot of different sales channels. The most popular ones are definitely Facebook, Instagram and Pinterest but they also have abilities to LinkedIn and Amazon to sell your products there as well. I think it's really nice that you can set up your products once on your Shopify store and then just connect them to these other platforms where your customers may already be hanging out. So it makes it an easier process to get them to purchase from you and you're not having to try to introduce people to your website every single time." Listen to the episode and let us know what is your biggest takeaway. Connect with Elle McCann: Get $100 OFF Shopify courses - Discount Code: SETUPSHOPIFY100 Website YouTube Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MIN1 w ago
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Elle McCann: Setting Up a Shopify Store for Success

Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

Edwin is the author of three books and has lectured to thousands of business professionals around the globe on the subjects of branding, social media, and digital marketing. In addition, Edwin has spent the last 35 years specializing in working with small businesses to increase their profits across the US and the globe. Edwin combines a unique ability to blend humor and pragmatic know-how into his presentations. Show Notes “If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ” ― Jeff Bezos We are in an era where seemingly everyone is a branding expert and we have the digital age to thank for that. But, we must proceed with caution as we aim to get branding right. This episode of The Entrepreneurial You podcast with Edwin Dearborn will explore some of the myths and misconceptions of branding in the digital age. Here is a snippet of what Edwin shared: “Personal branding really is about how do you stand out amongst the noise; and be considered and looked to as the expert in your field. How do you become the obvious choice? When somebody wants to go to a restaurant-your's the restaurant that everybody wants to go to or, if you're the Personal Coach or the Realtor, how do you stand out amongst all the Realtors? I live in the Las Vegas, Nevada area in the United States. There's 13,000 real estate. That's a lot of people. Las Vegas has got 2.5 million people just within the city in the County so, how do you stand out? How do you stand out and be amongst the top 2 or 3% of the people that are considered? How to do that? You've got to build a brand not around you but around what you do...how you do it." Listen to the episode and let us know what is your biggest takeaway. Connect with Edwin Dearborn: FREE Word Of Mouth EbooK Website LinkedIn Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

25 MIN2 w ago
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Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

Julie is a Harvard law graduate and relationship wellness expert focusing on loneliness, millennial isolation, and how we can foster strong long-distance connections with our networks. She is also the founder and CEO of Small Packages, a curated care package company that sends love when you cannot be there in person. Julie's work and opinions have been featured in numerous international publications, including The Everygirl and Elite Daily. Julie was also awarded a Visionary Women Grant by Shark Tank’s Barbara Corcoran. Show Notes “We felt so lonely in the crowd. And now we feel so connected in isolation.” ― Hrishikesh Agnihotri What lessons have you learnt from the quarantine? What is your biggest takeaway? All this and more are the issues we focused on for this episode of The Entrepreneurial You Podcast. Here is a snippet of what Julie shared: “The thing that I always keep going back to is when you're an entrepreneur, you're sort of inventing everything for the first time. We like to say that we go to the university of Google and YouTube; teaching ourselves how to do all of these things that we didn't expect to have to be experts in_finding away at least this is what I do. Congratulating yourself for continuing the search I think is enormously helpful because if you wait until you have achieved competency and everything you need to in marketing and sales in all of the aspects of running a business, that's just exhausting. So congratulating yourself on the journey I think is a really helpful move.." Listen to the episode and let us know what is your biggest takeaway. Connect with Julie Schechter: Website Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MIN3 w ago
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Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

George Wardman: Leveraging Reviews to Grow Your Business

George is the Founder of 5 companies, 3 exits, still running two. He is the founder of onestopdevshop.io, software and design agency, and online reputation management software, Wavereview. Show Notes "Nothing ruins your day more than getting a bad review." Taylor Swift It is no secret that reviews can either make or break your business. This is backed by statistics. In a recent survey, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. [Nielsen]. This week’s episode of The Entrepreneurial You Podcast focuses on this notion. Here is a snippet of what George shared: “The statistics that I've seen is that 70% of the people that read reviews trust them as much as a recommendation from a friend. If you're looking at a business and it has no reviews that means you're probably going to be 70% more likely to choose the business that has reviews than the one that doesn't." Listen to the episode and let us know what is your biggest takeaway. Connect with George Wardman: Have a Software idea? Connect with George for a FREE CONSULTATION Website Podcast Facebook Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUL 8
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George Wardman: Leveraging Reviews to Grow Your Business

Jennifer Hofmann: Tips on Starting a Successful Training Business

Jennifer, a virtual classroom and blended learning pioneer, is Founder and President of InSync Training. Her entirely virtual consulting firm specializes in the design and delivery of engaging, innovative, and effective modern blended learning. Under Jennifer’s expert leadership, Inc. 500|5000 named InSync training the 10th Fastest Growing Education Company in the U.S. in 2013, the 20th Fastest Growing Education Company in 2014, and to their Inc. 5000 list for four consecutive years. Dell Women’s Entrepreneur Network, Forbes Most Powerful Women Issue, The NativeAdVantage, and Goldman Sachs 10000 Small Businesses have all recognized her entrepreneurial drive. Show Notes Where my reason, imagination or interest were not engaged, I would not or could not learn. — Sir Winston Churchill With over 20 years in the online training business, Jennifer has been ahead of the game and has garnered so much experience which makes her a leader in this area. This episode of The Entrepreneurial You Podcast couldn’t be more relevant to the times we are now experiencing. Here is a snippet of what Jennifer shared: "I like three things, I want everybody to be able to write on the Whiteboard at the same time because there's ways we can get introductions of 25 people done in 2 minutes. It makes it very effective, which is so important in the virtual world. We may only have 90 minutes or two hours together and everybody's working at the same time, which can be very powerful. I like to have a chat room where everybody can have a group chat that's easy to use that allows everyone to have an equal voice. So you may decide to speak out loud or you may decide to type in chat. It eliminates accents. It can help people with for example English as a second language and it allows people to reflect. I also want easy to use breakout rooms. Break out rooms allow us to come together in one virtual space and with the click of a few buttons we can send learner's into smaller groups where they can collaborate and create together. Those are the things I look for in technology." Listen to the episode and let us know what is your biggest takeaway. Connect with Jennifer Hofmann: Website Facebook Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUL 1
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Jennifer Hofmann: Tips on Starting a Successful Training Business

Shawn Askinosie: The Sweet Treat of Running a Chocolate Business

In 2006, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean to bar chocolate factory and never looked back. His company, Askinosie Chocolate, was recently named by Forbes “One of the 25 Best Small Companies in America.” So far the company has provided over a million school lunches to malnourished children in Tanzania and the Philippines, without any donations. Founded at the forefront of the American craft chocolate revolution and regarded by many as a vanguard in the industry. Shawn was named by O, The Oprah Magazine “One of 15 Guys Who Are Saving the World.” Shawn’s book, co-written with his daughter Lawren, published by Penguin Random House titled “Meaningful Work: The Quest To Do Great Business, Find Your Calling, and Feed Your Soul” is an Amazon #1 bestseller. Show Notes "Men love to wonder, and that is the seed of science." - Ralph Waldo Emerson Have you ever thought about running a chocolate business and what that would mean for you? This episode of The Entrepreneurial You is all about this sweet business. Here is a snippet of what Shawn shared: "The business is a Cause. And the cause supports the business; it's a circle. And so what I mean by that is, when I started the company I knew that I wanted to directly engage with Farmers. I wanted to meet them. I wanted to be in their homes. I wanted to get to know them and I've done that for 15 years. This next time I travel, whenever that'll be (after a vaccine then) It'll be my 45th origin trip since I started to meet with farmers, and that's a lot of travel. Then when I became You know engaged with them and understood what was happening in their communities, it was a very natural step for us to say. not can we fix this, this is a very important notion not can we come in as the great white Savior and solve all your problems, The question is can we be your partner? Can we be your friend? And is there a way for us to together contribute to some of these issues in your village? And so that's the way it started in the school lunch program started about 12 years ago in the Philippines." Listen to the episode and let us know what is your biggest takeaway. Connect with Shawn Askinosie: Website Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MINJUN 24
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Shawn Askinosie: The Sweet Treat of Running a Chocolate Business

Matthew Clark: Leveraging LinkedIn for High-Value Leads

Matthew Clark is the founder of The Virtual Edge and co creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high value leads per day from Linkedin without paying for ads. With their flagship programme Matthew and his business partner Wesley Longueira have helped over a thousand businesses in 17 countries grow exponentially. They are now on a mission to reach 10k businesses worldwide and build a vibrant community of Rainmakers! The success of The Rainmaker System has led to Matthew becoming a sought after international speaker and has shared the stage with big names like Dr. Phill, JT Foxx, Michael Douglas and many more. Matthew is also the author of The Proven Path, The Automation Playbook and The Automated Income systems and has been featured in Wake up- How to live a Healthy Vibrant Lifestyle. Show Notes "LinkedIn is increasingly becoming a very strong place for companies to develop their talent plans, their recruitment plans, and so there are ways in which we can track some of the momentum there." - Jeff Weiner If ever a time we need a strong social presence it's now. Yet many are still struggling to identify the ideal platform to be present on and how to engage on their medium of choice. This episode of The Entrepreneurial You with Matthew Clark focuses on getting high valued leads from LinkedIn. Here is a snippet of what Matt shared: "There are three specific stages that we take them through. Which is positioning. So get your position right. Make sure you set up so that you are irresistible to your ideal client. Step number two is connect, so go out and connect with people and you know, that's not just direct connections. That's one piece of the puzzle. It's also about writing content, also about positioning. Position yourself as an authority, connecting with the media and then the third step is scale. How do you take this manual process and you grow it so that you can actually scale your business using it? You can't make calls all the time because you can't scale that. I want to create a system that I can bring a team in and they can jump into that system and get calls booked. On average my team and myself, we do between 10 and 15 sales calls a week." Listen to the episode and let us know what is your biggest takeaway. Connect with Matthew Clark: 20-Minute Profile Makeover + 47 Minute Training Website Facebook LinkedIn Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MINJUN 17
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Matthew Clark: Leveraging LinkedIn for High-Value Leads

Chris Reckord: Making IT Work During a Pandemic

Chris is the CEO for the leading information technology support organization tTech Limited – Jamaica’s only pure play IT Outsourcing & Managed Services provider. Chris has thirty 33 years of experience in delivery and implementation of Information Technology solutions and is a regular speaker on Technology in the IT industry in Jamaica. For fun, Chris writes a wine column in the Jamaica Observer and hosts wine related events in Jamaica and the USA. Show Notes "The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates Never mind the dog barking in the background, we are in the midst of a pandemic so we make do the best way we can, so please forgive us. It is hard to imagine our lives without technology but technology in a pandemic? what’s its role? That is the focus of this episode of The Entrepreneurial You podcast. Christopher Reckord has a wealth of knowledge in the IT space and is therefore ideal to speak on this topic. Here is a snippet of what Chris shared: "When folks are working in their organizations and in their offices, they're almost clothed by the organization's IT security protection and so there's a comfort in knowing that you are within our scheme of protection. However, now that you're working remotely, we are not that comfortable anymore. So here are all these other things that have to happen with respect to 'did the software that they're using. So for us, one of the big recommendations that we make to all of our customers is switching on multi-factor Authentication, and of course strengthening passwords, and ensuring that the connectivity between you and the office or you and the internet is secure. So whether its VPNs, encryptions, so it's a whole host of things. Some folks used to have it as additional Software or additional work that somebody else had to do. A lot of technology now has to build that in to ensure that their application is now chosen over another application because they can prove that it is now safe." Listen to the episode and let us know what is your biggest takeaway. Connect with Christopher Reckord: Website Facebook Instagram LinkedIn Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

31 MINJUN 10
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Chris Reckord: Making IT Work During a Pandemic

Vanessa Van Edwards: How to Pivot and Survive During Social Distancing

Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on YouTube. Vanessa's shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She's developed a science-based framework for understanding different personalities to improve our EQ and help us communicate with colleagues, clients and customers. She works with entrepreneurs, growing businesses, and trillion dollar companies; and has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more. Show Notes "Sometimes you can't see yourself clearly until you see yourself through the eyes of others." -- Ellen DeGeneres As entrepreneurs, pivoting is not a new concept to us. It is what we do all the time when our ducks don’t seem to align. BUT, who could have known that such a high level of pivoting would be necessary in 2020? No one! On this episode of The Entrepreneurial you, Vanessa Van Edwards talks about pivoting in during the Covid-19 Pandemic. Here is a snippet of what Vanessa shared: “Doing anything in business without measuring is basically practice. If you're not measuring, it doesn't count. And what I mean by that is there's so much to learn in business, that the only way that you've learned is if you track and I even think this is true with relationships, so not just revenue and sales and merchandise and distribution. For example, how many contacts did you have on LinkedIn last week, three weeks ago, three months ago? What have you done to try to increase those LinkedIn contacts? Have you converted any LinkedIn leads? Are you getting more clicks on your profile or less clicks on your profile? All of those things don't seem important. But actually, you can discover hidden ways to revenue (if you measure them). And they've been the majority of our business. People do not understand how our business makes money; that is because we have found hidden ways to make revenue. When we were looking at the data, we were tracking things that were working.” Listen to the episode and let us know what is your biggest takeaway. Connect with Vanessa Van Edwards: Website Facebook Instagram YouTube LinkedIn Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. COMING SOON! Dr Hardy's new book "Personality Isn't Permanent" Get it at https://benjaminhardy.com/personality/#preorder Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUN 3
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Vanessa Van Edwards: How to Pivot and Survive During Social Distancing

Latest Episodes

Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

Jordan is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he's spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands. Show Notes "Research is formalized curiosity. It is poking and prying with a purpose. " -Zora Neale Hurston Testing and measuring are absolutely essential to the growth of any business. In order to test and measure, consumer research is important. In this episode of The Entrepreneurial You Podcast, Jordan Kentris shared his knowledge on the value of user testing and consumer research to improve products and website conversion. Here is a snippet of what Jordan shared: “So many different ways you can do research; so there is that usability testing that we just talked about; there is contact testing and product testing where you're testing a physical item or in the case of simply putting something in front of them and seeing how it is resonating. Then there are some broader research like market research so you can look at the competitive analysis. Some broader category level research...so If you for example you design household goods, what are other household good companies looking at? Or if you are doing custom wedding stationary, what are other stationery and wedding professionals doing in the market space and what kind of products do they have out there? And what are consumers looking for and how are they being engaged with their audiences?" Listen to the episode and let us know what is your biggest takeaway. Connect with Jordan Kentris: FREE Homepage Consultation Website Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MIN5 d ago
Comments
Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

Elle McCann: Setting Up a Shopify Store for Success

Elle McCann, owner and designer of Curious Themes web development studio, creates online classes that cover how to launch and grow Shopify stores quickly. She has been listed as a Shopify Expert for over seven years and in that time has created over 150+ Shopify stores.Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm. She posts weekly videos on her YouTube channel that currently has over 27,000 subscribers and is growing fast. Elle lives in Nashville, TN. Show Notes “Tough times never last, but tough people do.” ― Robert H. Schuller Shopify is indisputable one of the most popular eCommerce hosting platforms. Since this option was created predominantly for product-based merchants around 10 years ago, it has only grown in popularity with vendors. This episode of The Entrepreneurial You podcast looks at how to set up a Shopify store for success. Here is a snippet of what Elle shared: “They (Shopify) do have a lot of different sales channels. The most popular ones are definitely Facebook, Instagram and Pinterest but they also have abilities to LinkedIn and Amazon to sell your products there as well. I think it's really nice that you can set up your products once on your Shopify store and then just connect them to these other platforms where your customers may already be hanging out. So it makes it an easier process to get them to purchase from you and you're not having to try to introduce people to your website every single time." Listen to the episode and let us know what is your biggest takeaway. Connect with Elle McCann: Get $100 OFF Shopify courses - Discount Code: SETUPSHOPIFY100 Website YouTube Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MIN1 w ago
Comments
Elle McCann: Setting Up a Shopify Store for Success

Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

Edwin is the author of three books and has lectured to thousands of business professionals around the globe on the subjects of branding, social media, and digital marketing. In addition, Edwin has spent the last 35 years specializing in working with small businesses to increase their profits across the US and the globe. Edwin combines a unique ability to blend humor and pragmatic know-how into his presentations. Show Notes “If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ” ― Jeff Bezos We are in an era where seemingly everyone is a branding expert and we have the digital age to thank for that. But, we must proceed with caution as we aim to get branding right. This episode of The Entrepreneurial You podcast with Edwin Dearborn will explore some of the myths and misconceptions of branding in the digital age. Here is a snippet of what Edwin shared: “Personal branding really is about how do you stand out amongst the noise; and be considered and looked to as the expert in your field. How do you become the obvious choice? When somebody wants to go to a restaurant-your's the restaurant that everybody wants to go to or, if you're the Personal Coach or the Realtor, how do you stand out amongst all the Realtors? I live in the Las Vegas, Nevada area in the United States. There's 13,000 real estate. That's a lot of people. Las Vegas has got 2.5 million people just within the city in the County so, how do you stand out? How do you stand out and be amongst the top 2 or 3% of the people that are considered? How to do that? You've got to build a brand not around you but around what you do...how you do it." Listen to the episode and let us know what is your biggest takeaway. Connect with Edwin Dearborn: FREE Word Of Mouth EbooK Website LinkedIn Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

25 MIN2 w ago
Comments
Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

Julie is a Harvard law graduate and relationship wellness expert focusing on loneliness, millennial isolation, and how we can foster strong long-distance connections with our networks. She is also the founder and CEO of Small Packages, a curated care package company that sends love when you cannot be there in person. Julie's work and opinions have been featured in numerous international publications, including The Everygirl and Elite Daily. Julie was also awarded a Visionary Women Grant by Shark Tank’s Barbara Corcoran. Show Notes “We felt so lonely in the crowd. And now we feel so connected in isolation.” ― Hrishikesh Agnihotri What lessons have you learnt from the quarantine? What is your biggest takeaway? All this and more are the issues we focused on for this episode of The Entrepreneurial You Podcast. Here is a snippet of what Julie shared: “The thing that I always keep going back to is when you're an entrepreneur, you're sort of inventing everything for the first time. We like to say that we go to the university of Google and YouTube; teaching ourselves how to do all of these things that we didn't expect to have to be experts in_finding away at least this is what I do. Congratulating yourself for continuing the search I think is enormously helpful because if you wait until you have achieved competency and everything you need to in marketing and sales in all of the aspects of running a business, that's just exhausting. So congratulating yourself on the journey I think is a really helpful move.." Listen to the episode and let us know what is your biggest takeaway. Connect with Julie Schechter: Website Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MIN3 w ago
Comments
Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

George Wardman: Leveraging Reviews to Grow Your Business

George is the Founder of 5 companies, 3 exits, still running two. He is the founder of onestopdevshop.io, software and design agency, and online reputation management software, Wavereview. Show Notes "Nothing ruins your day more than getting a bad review." Taylor Swift It is no secret that reviews can either make or break your business. This is backed by statistics. In a recent survey, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. [Nielsen]. This week’s episode of The Entrepreneurial You Podcast focuses on this notion. Here is a snippet of what George shared: “The statistics that I've seen is that 70% of the people that read reviews trust them as much as a recommendation from a friend. If you're looking at a business and it has no reviews that means you're probably going to be 70% more likely to choose the business that has reviews than the one that doesn't." Listen to the episode and let us know what is your biggest takeaway. Connect with George Wardman: Have a Software idea? Connect with George for a FREE CONSULTATION Website Podcast Facebook Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUL 8
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George Wardman: Leveraging Reviews to Grow Your Business

Jennifer Hofmann: Tips on Starting a Successful Training Business

Jennifer, a virtual classroom and blended learning pioneer, is Founder and President of InSync Training. Her entirely virtual consulting firm specializes in the design and delivery of engaging, innovative, and effective modern blended learning. Under Jennifer’s expert leadership, Inc. 500|5000 named InSync training the 10th Fastest Growing Education Company in the U.S. in 2013, the 20th Fastest Growing Education Company in 2014, and to their Inc. 5000 list for four consecutive years. Dell Women’s Entrepreneur Network, Forbes Most Powerful Women Issue, The NativeAdVantage, and Goldman Sachs 10000 Small Businesses have all recognized her entrepreneurial drive. Show Notes Where my reason, imagination or interest were not engaged, I would not or could not learn. — Sir Winston Churchill With over 20 years in the online training business, Jennifer has been ahead of the game and has garnered so much experience which makes her a leader in this area. This episode of The Entrepreneurial You Podcast couldn’t be more relevant to the times we are now experiencing. Here is a snippet of what Jennifer shared: "I like three things, I want everybody to be able to write on the Whiteboard at the same time because there's ways we can get introductions of 25 people done in 2 minutes. It makes it very effective, which is so important in the virtual world. We may only have 90 minutes or two hours together and everybody's working at the same time, which can be very powerful. I like to have a chat room where everybody can have a group chat that's easy to use that allows everyone to have an equal voice. So you may decide to speak out loud or you may decide to type in chat. It eliminates accents. It can help people with for example English as a second language and it allows people to reflect. I also want easy to use breakout rooms. Break out rooms allow us to come together in one virtual space and with the click of a few buttons we can send learner's into smaller groups where they can collaborate and create together. Those are the things I look for in technology." Listen to the episode and let us know what is your biggest takeaway. Connect with Jennifer Hofmann: Website Facebook Instagram Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUL 1
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Jennifer Hofmann: Tips on Starting a Successful Training Business

Shawn Askinosie: The Sweet Treat of Running a Chocolate Business

In 2006, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean to bar chocolate factory and never looked back. His company, Askinosie Chocolate, was recently named by Forbes “One of the 25 Best Small Companies in America.” So far the company has provided over a million school lunches to malnourished children in Tanzania and the Philippines, without any donations. Founded at the forefront of the American craft chocolate revolution and regarded by many as a vanguard in the industry. Shawn was named by O, The Oprah Magazine “One of 15 Guys Who Are Saving the World.” Shawn’s book, co-written with his daughter Lawren, published by Penguin Random House titled “Meaningful Work: The Quest To Do Great Business, Find Your Calling, and Feed Your Soul” is an Amazon #1 bestseller. Show Notes "Men love to wonder, and that is the seed of science." - Ralph Waldo Emerson Have you ever thought about running a chocolate business and what that would mean for you? This episode of The Entrepreneurial You is all about this sweet business. Here is a snippet of what Shawn shared: "The business is a Cause. And the cause supports the business; it's a circle. And so what I mean by that is, when I started the company I knew that I wanted to directly engage with Farmers. I wanted to meet them. I wanted to be in their homes. I wanted to get to know them and I've done that for 15 years. This next time I travel, whenever that'll be (after a vaccine then) It'll be my 45th origin trip since I started to meet with farmers, and that's a lot of travel. Then when I became You know engaged with them and understood what was happening in their communities, it was a very natural step for us to say. not can we fix this, this is a very important notion not can we come in as the great white Savior and solve all your problems, The question is can we be your partner? Can we be your friend? And is there a way for us to together contribute to some of these issues in your village? And so that's the way it started in the school lunch program started about 12 years ago in the Philippines." Listen to the episode and let us know what is your biggest takeaway. Connect with Shawn Askinosie: Website Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MINJUN 24
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Shawn Askinosie: The Sweet Treat of Running a Chocolate Business

Matthew Clark: Leveraging LinkedIn for High-Value Leads

Matthew Clark is the founder of The Virtual Edge and co creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high value leads per day from Linkedin without paying for ads. With their flagship programme Matthew and his business partner Wesley Longueira have helped over a thousand businesses in 17 countries grow exponentially. They are now on a mission to reach 10k businesses worldwide and build a vibrant community of Rainmakers! The success of The Rainmaker System has led to Matthew becoming a sought after international speaker and has shared the stage with big names like Dr. Phill, JT Foxx, Michael Douglas and many more. Matthew is also the author of The Proven Path, The Automation Playbook and The Automated Income systems and has been featured in Wake up- How to live a Healthy Vibrant Lifestyle. Show Notes "LinkedIn is increasingly becoming a very strong place for companies to develop their talent plans, their recruitment plans, and so there are ways in which we can track some of the momentum there." - Jeff Weiner If ever a time we need a strong social presence it's now. Yet many are still struggling to identify the ideal platform to be present on and how to engage on their medium of choice. This episode of The Entrepreneurial You with Matthew Clark focuses on getting high valued leads from LinkedIn. Here is a snippet of what Matt shared: "There are three specific stages that we take them through. Which is positioning. So get your position right. Make sure you set up so that you are irresistible to your ideal client. Step number two is connect, so go out and connect with people and you know, that's not just direct connections. That's one piece of the puzzle. It's also about writing content, also about positioning. Position yourself as an authority, connecting with the media and then the third step is scale. How do you take this manual process and you grow it so that you can actually scale your business using it? You can't make calls all the time because you can't scale that. I want to create a system that I can bring a team in and they can jump into that system and get calls booked. On average my team and myself, we do between 10 and 15 sales calls a week." Listen to the episode and let us know what is your biggest takeaway. Connect with Matthew Clark: 20-Minute Profile Makeover + 47 Minute Training Website Facebook LinkedIn Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

24 MINJUN 17
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Matthew Clark: Leveraging LinkedIn for High-Value Leads

Chris Reckord: Making IT Work During a Pandemic

Chris is the CEO for the leading information technology support organization tTech Limited – Jamaica’s only pure play IT Outsourcing & Managed Services provider. Chris has thirty 33 years of experience in delivery and implementation of Information Technology solutions and is a regular speaker on Technology in the IT industry in Jamaica. For fun, Chris writes a wine column in the Jamaica Observer and hosts wine related events in Jamaica and the USA. Show Notes "The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates Never mind the dog barking in the background, we are in the midst of a pandemic so we make do the best way we can, so please forgive us. It is hard to imagine our lives without technology but technology in a pandemic? what’s its role? That is the focus of this episode of The Entrepreneurial You podcast. Christopher Reckord has a wealth of knowledge in the IT space and is therefore ideal to speak on this topic. Here is a snippet of what Chris shared: "When folks are working in their organizations and in their offices, they're almost clothed by the organization's IT security protection and so there's a comfort in knowing that you are within our scheme of protection. However, now that you're working remotely, we are not that comfortable anymore. So here are all these other things that have to happen with respect to 'did the software that they're using. So for us, one of the big recommendations that we make to all of our customers is switching on multi-factor Authentication, and of course strengthening passwords, and ensuring that the connectivity between you and the office or you and the internet is secure. So whether its VPNs, encryptions, so it's a whole host of things. Some folks used to have it as additional Software or additional work that somebody else had to do. A lot of technology now has to build that in to ensure that their application is now chosen over another application because they can prove that it is now safe." Listen to the episode and let us know what is your biggest takeaway. Connect with Christopher Reckord: Website Facebook Instagram LinkedIn Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

31 MINJUN 10
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Chris Reckord: Making IT Work During a Pandemic

Vanessa Van Edwards: How to Pivot and Survive During Social Distancing

Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on YouTube. Vanessa's shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She's developed a science-based framework for understanding different personalities to improve our EQ and help us communicate with colleagues, clients and customers. She works with entrepreneurs, growing businesses, and trillion dollar companies; and has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more. Show Notes "Sometimes you can't see yourself clearly until you see yourself through the eyes of others." -- Ellen DeGeneres As entrepreneurs, pivoting is not a new concept to us. It is what we do all the time when our ducks don’t seem to align. BUT, who could have known that such a high level of pivoting would be necessary in 2020? No one! On this episode of The Entrepreneurial you, Vanessa Van Edwards talks about pivoting in during the Covid-19 Pandemic. Here is a snippet of what Vanessa shared: “Doing anything in business without measuring is basically practice. If you're not measuring, it doesn't count. And what I mean by that is there's so much to learn in business, that the only way that you've learned is if you track and I even think this is true with relationships, so not just revenue and sales and merchandise and distribution. For example, how many contacts did you have on LinkedIn last week, three weeks ago, three months ago? What have you done to try to increase those LinkedIn contacts? Have you converted any LinkedIn leads? Are you getting more clicks on your profile or less clicks on your profile? All of those things don't seem important. But actually, you can discover hidden ways to revenue (if you measure them). And they've been the majority of our business. People do not understand how our business makes money; that is because we have found hidden ways to make revenue. When we were looking at the data, we were tracking things that were working.” Listen to the episode and let us know what is your biggest takeaway. Connect with Vanessa Van Edwards: Website Facebook Instagram YouTube LinkedIn Twitter Visit our Sponsor: Jamaica Stock Exchange Email: Heneka Watkis-Porter Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey. COMING SOON! Dr Hardy's new book "Personality Isn't Permanent" Get it at https://benjaminhardy.com/personality/#preorder Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: Apple Podcasts Google Podcasts

22 MINJUN 3
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Vanessa Van Edwards: How to Pivot and Survive During Social Distancing
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