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The Marketing Secrets Show

Russell Brunson

40
Followers
99
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The Marketing Secrets Show

The Marketing Secrets Show

Russell Brunson

40
Followers
99
Plays
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About Us

Welcome to the Marketing Secrets podcast!This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

Latest Episodes

The Atlas Shrugged Interview - Part 2 of 5

Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go totshirtsmackdown.comfor your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book. So with that said, we'll cue up the theme song, we'll come back, we'll go into part two of my interview with Josh Forti about Atlas Shrugged. Josh Forti: Because what I'm trying to figure out, this is open discussion here... I am a pretty motivated, driven person. I never would've described what I was doing as greedy. Russell Brunson: Would you have thought that when you were an athlete, or thought when you were a kid- Josh: Yeah. Russell: ...no. But what is it? Josh: Well, yeah. And that's why I asked you the question. Because I don't know the answer myself. Russell: I feel the same way, because I never... it wasn't until I was reading the book, The Utopia of Greed- Josh: Yeah, yeah. Russell: ...and all of a sudden, I started thinking, all these things we're doing... we call them growth, we call them whatever, which is awesome, but it is... it's a greedy time in your life, right? Josh: Yeah. I wonder what the actual definition of greed is. Russell: Yeah. Josh: I'm going to look this up. We'll see. Definition of greed. Russell: It has a def-... negative connotation in our world today. Josh: Intense and selfish desire for something, especially money, power or food. Russell: Or food. Josh: Well- Russell: There you go. Josh: All right. Money, power or food. Russell: For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ- Josh: But why? Why? Russell: Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn't... I'm a very obsessive person, that's why I don't gamble. Because I was like, I put a quarter in and I win, I'm broke. It doesn't matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life. And I just went, blinders on, and that's all I did, that was my... and I mean, I wouldn't have thought of it as greedy, but by definition, it's like, you need to focus on these things about yourself. Now I'm in the phase of my life where I'm coaching wrestling, coaching my kids and stuff like that, and it's different, because there's nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it's just like, that felt way better than my own. But you don't know that until you're in that phase. Josh: Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to- Russell: I think... maybe not so much solidify as much as I'm experiencing that in multiple parts of my life, not just the business part. Josh: Mm-hmm (affirmative)

42 min1 d ago
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The Atlas Shrugged Interview - Part 2 of 5

The Atlas Shrugged Interview - Part 1 of 5

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up, everybo...

44 min6 d ago
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The Atlas Shrugged Interview - Part 1 of 5

Begin With The End In Mind (Revisited)

It has been a few years since this episode was first released, but I still feel that the message is important today. Enjoy this special episode from the archive! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t ...

11 min1 w ago
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Begin With The End In Mind (Revisited)

Are You A Tree? Then Change...

I got a text message from my buddy, who reminded me how easy it is to change our circumstances if we really want to. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about change. Hey everyone, so I'm actually right now in Atlanta, Georgia, or a suburb nearby, hanging out with my co-founder. My favorite people on this planet, Todd Dickerson, who's the genius who built ClickFunnels. And right now we are in a secret retreat away from everybody planning the future of ClickFunnels. And it is good. It is bright. It is exciting. But anyway, we're at his Lake house and looking over the Lake and just hanging out this morning. We had elections a couple of days ago. At the time I'm recording this still chaos, no one knows who's going to win. And I'm not going to talk about that because I don't really want to put brainpower into something I can't control. So I want to focus on things I can control, which is looking at my company, what can I do? How can I make things better? And how can I serve at a higher level? So that's what we've been focusing on. And from those questions come really good conversations. But I actually had something, a text message I got from my buddies, which was really cool. So the way I met this guy, he's actually a jiu jitsu black belt. He lives here in Boise. And I don't know if I told you this story before, but I'm a wrestler. I grew up as a wrestler. I was a good wrestler, was a state champion, I took second place in the country in high school. Started ranking top 10 in college. And I was a good wrestler. And I remember, I always assumed, because I was a good wrestler I could beat almost anyone in fight. Right? So then fast forward, one day I'm on an airplane and flying home. And one of my old wrestling buddies is on the plane. I hadn't seen him in like 10 years. And he was like, "Dude, you should come do jiu jitsu." And he's actually a really big jiu-jitsu fighter now, which is cool, but he was like "You should come to jiu jitsu." I'm like, "I don't know jiu jitsu." He's like, "Dude, it's like wrestling for old fat guys." And I was like, "Sweet. I'm in." And he says "There's a tournament this Friday, you should come to it." So I go to this tournament. The night before, literally we went to a wrestling room we had access to, one of my buddies who I talked into going to the tournament with me, he watched a couple of YouTube videos about how to wrestle cheat or fight jiu jitsu and he tried to teach me a couple of things. The next day we showed up and we were not jiu jitsu fighters, right? So I show up to this tournament and I go out there, and I put my little gi on, and I don't know what I'm doing. And all I know, they taught me is "Hey, if you just take it like wrestling, and if you put your knee on their belly, you get four points." And I was like "Four points? That's so easy." So I just go out there and I was like, boom, double A, the guy I slam him on the ground, put money on his belly and get four points. I'm like, "This is amazing." And I let them go, do it again. And I do it three or four times. I'm just destroying this guy. And all of a sudden he reaches up to my gi, grabs my little collar and he crosses across my neck. And I don't know what's happening. All I know is that the blood to my brain stops going into my brain and this dark circle from the outside ... if anyone's ever been choked out you've seen before. It's like the circle from the outside starts coming in, and the world around you is getting smaller, smaller, until all of the sudden this dark circle is collapsing, collapsing. And everything's about to go out. And then I look up and I see my coach, my buddy, tapping his hand like "Tap you idiot." And I'm like, "Oh," so I tap my hand. The guy lets go of my thing and blood comes back to my brain, the little circ

10 min1 w ago
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Are You A Tree? Then Change...

Find Your Framework, Then Your Voice...

I want to make an amendment to all my talks about finding your voice. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm getting in my car right now, so I almost want to say welcome to the Marketing in Your Car podcast, which all my OG listeners know that was the original name of this podcast. But since we are still in 2020, and the podcast is still called Marketing Secrets, welcome you guys back to the Marketing Secrets show. All right, everybody, I'm excited. You know, when you have a lot of projects you have to do and there's the ones you have to do, the ones you want to do, and for half the time you spend going and doing the ones that you want to do, but then you get to the point where you have to do the ones you have to do and you don't want to do it, but you got to do it? That's where I've been at for last week because there was this big, huge project I did not want to do, but I had to do and the time was up. It's just killing me to get it done. And finally, yesterday I got it done, which means today I get to do stuff I want to do. So, I'm in a good mood, leaving the house, heading to the office, pumped for the day and got so many fun things we be working on, which is good. I'm really excited for that. But today I want to talk to you about something interesting. Dave Woodward, who is one of my partners in crime with ClickFunnels, he is now the acting CEO of ClickFunnels and he is amazing at it. In hindsight, I should have made him the CEO of ClickFunnels five years ago, but I repented my ways and he's doing it now and doing a much better job than I ever did, which is cool, which has given me the ability to work on the stuff that I'm actually good at. Any who, he came in yesterday and he told me he had this realization, which was one of these boom ahas in my mind too that I just had to share with you because it's so good. You know I always talk about you have to go publish every day so you can find your voice, publish every day to find your voice. Dave has been doing that. Dave is probably one of the best students of everything I say he does whatever I say, which is awesome. He said, "You know, I've been publishing for years and doing Facebook lives and podcasts and dah, dah, dah, and all these things. It's like, I still don't feel like I'm in my rhythm." And he told me this fascinating conversation. He said he was hanging out with his son, Parker, and Parker has been teaching people how to start podcasts and that's been his ... his framework is teaching people how to start their own podcast and things like that. And Dave said to Parker, he's like, "Hey, I'm struggling because I keep doing this and I just don't feel like I'm getting much traction. Like I'm still trying to find my voice, trying to find my voice." Well, Parker said, and again, this is wisdom beyond his years, Parker said, "Dad, you don't need to find your voice. You need to find your framework and then your voice will come easy." It was like, boom. All of a sudden I was like, I need to go back and edit the Expert Secrets book and edit all my podcasts and everything because he's right. Publishing to publish doesn't ... It'll eventually get traction, but I didn't understand this because for me, I started with frameworks. I had these frameworks and I started publishing, So I was talking about the frameworks and that's how my companies grew. But if you don't have a framework, you're just talking, it's harder to get that traction until you have a framework. Then when you have a framework, you start talking around the framework and then that's when you start getting traction. It was just this aha that I wish I would have had a long time ago, because it would help me so much as I'm coaching and teaching people. And so, the concept is not so much keep publishing until you find your voice. It's what

9 min2 w ago
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Find Your Framework, Then Your Voice...

A Small Shift In Your Environment Can Change Everything

I’m in the middle of changing my office. Let me tell you why and what it’s going to hopefully do for me. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. And welcome back to the Marketing Secrets podcast. Are you guys pumped for today? I hope you are. I am. I came in the office today and I looked around at my environment and I was like, "These are the same walls, the same everything I've been looking at now for a long time. And I want to make a change." And so that's what happened today. I'm going to tell you why and what it looks like now. All right, everybody. So I'm not going to lie. Today, I came in and I was just frustrated at a lot of things. I was like, "You know what I need? I need a new view of the world." And so I literally came in and I started ripping things off my desk, moving monitors, shifting things around, moving my computers, moving my desk, just getting a whole new perspective on the world. And I'm about halfway through it now that my whole office is a nightmare. It was really clean a few minutes ago, but now it's a nightmare. But I want to share it with you because I remember I had one of my first mentors, Matt Furey, when I was getting into this game. I started studying because I wanted to learn marketing. And then, lo and behold, he was sneaky and started slipping in all this personal development stuff, which was so good for me. But I remember, and I'm probably going to say this wrongly, this is back on an old CD that I bought from him, way back in the day. So I couldn't even re-find this if I wanted to. But the principle, I remember in my head, he talked about just the power. I believe he married someone who is Chinese and so he studies tons of deep Chinese philosophies and principles and things like that. And I remember him talking about any room, there's an energy. There's energy in the room. He's like, "If you want to change the energy, change the room." If you're not feeling the vibe you want or the energy you need to be able to produce or to work or think or whatever, he's like, "Literally just change your desk. Move a plant." It physically changes the energy of the room. Move a picture, move your monitor, move your desk. Just shift things up. I just change things and it'll change the energy of the room and how you produce and how you do everything. I think that the layout of my office has been good. It's been through a lot of wars. I think that I even beat up a lot recently and it's just like, "You know what? I need a change." I looked at everything from different perspective and different ideas. And so that's what I'm doing. And so literally, all these things I was so proud of, I remember four or five years ago I moved into this office, like these big, huge monitors and just all this stuff is just being shredded apart. And I'm move everything, changing everything to change my environment so I can work better. So want you think about for yourself right now. Think about, and this could be any part of your life. It could be your personal life, your business, you whatever. And in fact, it's interesting. There's a book by Ben Hardy called Willpower Doesn't Work. Sorry, this is a squirrel tangent, but it's important. So in the Willpower Doesn't Work he talked about how, you look at how people change things in life. They try to quit smoking, start making more money, all these things. And they have tried willpower. "If I just do this thing for 30 days, it will clear the habit." Or whatever. They're trying to force things through willpower. And I remember the premise of the book is that basically it didn't matter how much willpower you had, you always would relapse back. He said, the only thing that caused sustainable change in people over time was, can you guess? A change of environment. You change the environment, which then makes the habits all easy. And that was the secret, literally

6 min2 w ago
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A Small Shift In Your Environment Can Change Everything

Let Me Show You The Impact of This One Man's Life

Recently I had a friend pass away, and I was grateful to be able to visually see the ripple effect that his life had on the world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today, I want to talk to you a little about legacy and what that actually means. I had a friend who passed away yesterday, and still kind of dealing with it. But because of the legacy that he's created and what's happening, that's the thing that's helping me to process this and to be okay with it. And I want to show this to you and hopefully it gives you guys some meaning for the work that you do as well. All right, everybody, yesterday we lost somebody who, honestly, one of the people... I didn't get to know him super well. I talked to him a few times, watched him speak, and then had messages back and forth through Instagram and things like that. Someone I have a ton of respect for. His name is Collin Kartchner some viewers may have heard of him before. First time I heard of him it makes the kind of Boise, Idaho, he did an assembly at our kid's school, talking to them about the dangers of cell phones and social media and TikTok and Snapchat and all these things. And man, one of the most charismatic people, funny, like just awesome. He Was able to connect with kids at a level that they had. It's just amazing. And ever since I follow him on Instagram, it's funny because he's got, tens of thousands of followers and they're all kids and he only follows one person, which is his wife. He's like, I know it's ironic that I'm on Instagram with all these things, but I'm trying to save the kids from these things. And at Instagram he posts these pictures of people who hear him at assemblies like, I was planning to commit suicide today, I came to assembly though and I realize now it's because of social media. I deleted these apps. I changed my phone, got rid of my phone and just like person after person like, if you want to go to Instagram and see what legacy looks like, go read through his posts and see the tens of thousands of lives that he's affected because of his message. And I watched him as he did this, like when he came to Boise, he spoke our schools, needed an event. We all went to it and a bunch of other things and trained parents. And I think as he got paid, I don't know, two or 300 bucks to come and do his thing, like almost nothing, but he had a mission. He was called to serve a group of people. And for him, he was called to serve children to serve teenagers. And to help them, to help protect them from the damage that social media is causing. And he'd always used the #SavetheKids, #SavetheKids. And like, man, he was just, and he was consistent. I saw him traveling from school to school, city to city, state to state, making almost no money because he loved the people he was called to serve. How do I save these kids? How do I do this in a way where I can motivate them, inspire them. And he had to go through all the things that you guys are going through as business owners. He had to learn how to find his voice. He had to learn how to craft a message, how to keep people's attention, how to find it, like all the things he went through because he had a mission and he knew it and he knew the people he was called to serve. And now it's just so sad. Like he's 40 years old, passed away and a couple things are interesting. And I've been like all day and all night, just reflecting on this. Like, I can't imagine... My wife and I were talking like, what happened if I was dead or she was dead what would you do? And especially when you're out in the public eyes so much, there's, I feel bad. His wife, obviously tons of texts and messages and she's posting like, no, we're not fine. No, yes, it's true. You know? And like, so hard. And then somebody, I don't know, a friend threw up a GoFundMe page less than

11 min3 w ago
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Let Me Show You The Impact of This One Man's Life

INSANE CASE STUDY: Publishing For 365 Days Straight

Here’s a cool case study of a band that performed a concert every single day for a year. Listen to this episode to find out what happened to them and how this relates to you. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson, welcome back to the Marketing Seekers Podcast. I want to share with you guys what I consider an insane case study that isn't necessarily from the business world, but it's following a business principle that I talked about all the time, and it happened for a little band. So with that said I'm going to cue up the theme song. When I come back I'm going to share with you guys the story about Jim and Sam. All right, so as you guys know I've been talking about publishing for years about the power of it and why we should be publishing daily, and I remember at one of our Two Comma Club X events I made a statement, I said to everyone in the audience, "If you will publish every single day for a year by the end of the year I am convinced you'll be financially free," and I think a lot of people looked at me and said, "Cool." Some people said there's no way, and very few people actually did it. People have and those people insanely enough are having a lot of success right now. So anyways, I still stand by that. You pick where you're going to publish at and do it every single day for a year you should be successful because a couple things are going to happen. Number one, it will give you a chance and give you time to find your voice. And number two, it gives your audience enough time to come and find you, right? And so, that's kind of the reason behind it. And so, what's cool is this morning Brandon Fisher who's one of the guys here on my team that does our all our video stuff he sent me this trailer, and I haven't watched the documentary of it. I watched the trailer this morning, and it was amazing, so I highly recommend it. If you go to wearejimandsam.com you can go and watch the trailer for this documentary called After So Many Days. And so, I didn't know why he sent it to me, so I clicked play, and in this minute and 50 trailer for this documentary it tells a story about a couple, newlyweds named Jim and Sam, who've been trying for a decade to hit it with music. They were playing shows, they were practicing, all sorts of stuff, and for 10 years had no success, and they decided they needed to do something crazy, like we need to figure out a way to make this thing successful. And so, they decided that they were going to do a show every single day for 365 days. Right? And again, I haven't seen the documentary yet. I am so excited to go and watch it, but just from the trailer you see what happens is they go out there and they start doing a show, and some of the shows are next to these guys cutting down trees because they're the only person that will listen to them. Some of them are in these little bars, some of them are just wherever they can find a place to perform a show in front of humans, right? And they start doing this, and they start doing this, and by the end of the trailer they're performing in front of these audiences of tens of thousands of people. And there's this quote at the end of the trailer that was so powerful. In fact, I wrote it down. I just wanted to share it with you. At the end of the trailer he says, "So here we go, making something happen every single day," and then, boom, they start on this journey. Anyway, I wanted to share it with you because, man, so many of us have this dream. We have our art, right? For Jim and Sam it's their band. For you it could be an offer, a product, a coaching program, a book, a course, a CD, a physical product, a service you do. It could be whatever, right? We have this vision, we have our dream, and we go out there and we try to put it out there. But the magic of this, and again, I cannot wait to watch the documentary. It'll probably end up having 10 m

8 min3 w ago
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INSANE CASE STUDY: Publishing For 365 Days Straight

Who Do You Want To Serve When You Grow Up?

Instead of asking “What do you want to be when you grow up?”, let’s start asking this question instead.

14 minOCT 26
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Who Do You Want To Serve When You Grow Up?

Three of My Favorite Books This Year... So Far

Recently I was asked by Rachel Pedersen what my favorite books are and why. So I wanted to share three that I’m loving right now.

17 minOCT 21
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Three of My Favorite Books This Year... So Far

Latest Episodes

The Atlas Shrugged Interview - Part 2 of 5

Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go totshirtsmackdown.comfor your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book. So with that said, we'll cue up the theme song, we'll come back, we'll go into part two of my interview with Josh Forti about Atlas Shrugged. Josh Forti: Because what I'm trying to figure out, this is open discussion here... I am a pretty motivated, driven person. I never would've described what I was doing as greedy. Russell Brunson: Would you have thought that when you were an athlete, or thought when you were a kid- Josh: Yeah. Russell: ...no. But what is it? Josh: Well, yeah. And that's why I asked you the question. Because I don't know the answer myself. Russell: I feel the same way, because I never... it wasn't until I was reading the book, The Utopia of Greed- Josh: Yeah, yeah. Russell: ...and all of a sudden, I started thinking, all these things we're doing... we call them growth, we call them whatever, which is awesome, but it is... it's a greedy time in your life, right? Josh: Yeah. I wonder what the actual definition of greed is. Russell: Yeah. Josh: I'm going to look this up. We'll see. Definition of greed. Russell: It has a def-... negative connotation in our world today. Josh: Intense and selfish desire for something, especially money, power or food. Russell: Or food. Josh: Well- Russell: There you go. Josh: All right. Money, power or food. Russell: For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ- Josh: But why? Why? Russell: Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn't... I'm a very obsessive person, that's why I don't gamble. Because I was like, I put a quarter in and I win, I'm broke. It doesn't matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life. And I just went, blinders on, and that's all I did, that was my... and I mean, I wouldn't have thought of it as greedy, but by definition, it's like, you need to focus on these things about yourself. Now I'm in the phase of my life where I'm coaching wrestling, coaching my kids and stuff like that, and it's different, because there's nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it's just like, that felt way better than my own. But you don't know that until you're in that phase. Josh: Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to- Russell: I think... maybe not so much solidify as much as I'm experiencing that in multiple parts of my life, not just the business part. Josh: Mm-hmm (affirmative)

42 min1 d ago
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The Atlas Shrugged Interview - Part 2 of 5

The Atlas Shrugged Interview - Part 1 of 5

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up, everybo...

44 min6 d ago
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The Atlas Shrugged Interview - Part 1 of 5

Begin With The End In Mind (Revisited)

It has been a few years since this episode was first released, but I still feel that the message is important today. Enjoy this special episode from the archive! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t ...

11 min1 w ago
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Begin With The End In Mind (Revisited)

Are You A Tree? Then Change...

I got a text message from my buddy, who reminded me how easy it is to change our circumstances if we really want to. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about change. Hey everyone, so I'm actually right now in Atlanta, Georgia, or a suburb nearby, hanging out with my co-founder. My favorite people on this planet, Todd Dickerson, who's the genius who built ClickFunnels. And right now we are in a secret retreat away from everybody planning the future of ClickFunnels. And it is good. It is bright. It is exciting. But anyway, we're at his Lake house and looking over the Lake and just hanging out this morning. We had elections a couple of days ago. At the time I'm recording this still chaos, no one knows who's going to win. And I'm not going to talk about that because I don't really want to put brainpower into something I can't control. So I want to focus on things I can control, which is looking at my company, what can I do? How can I make things better? And how can I serve at a higher level? So that's what we've been focusing on. And from those questions come really good conversations. But I actually had something, a text message I got from my buddies, which was really cool. So the way I met this guy, he's actually a jiu jitsu black belt. He lives here in Boise. And I don't know if I told you this story before, but I'm a wrestler. I grew up as a wrestler. I was a good wrestler, was a state champion, I took second place in the country in high school. Started ranking top 10 in college. And I was a good wrestler. And I remember, I always assumed, because I was a good wrestler I could beat almost anyone in fight. Right? So then fast forward, one day I'm on an airplane and flying home. And one of my old wrestling buddies is on the plane. I hadn't seen him in like 10 years. And he was like, "Dude, you should come do jiu jitsu." And he's actually a really big jiu-jitsu fighter now, which is cool, but he was like "You should come to jiu jitsu." I'm like, "I don't know jiu jitsu." He's like, "Dude, it's like wrestling for old fat guys." And I was like, "Sweet. I'm in." And he says "There's a tournament this Friday, you should come to it." So I go to this tournament. The night before, literally we went to a wrestling room we had access to, one of my buddies who I talked into going to the tournament with me, he watched a couple of YouTube videos about how to wrestle cheat or fight jiu jitsu and he tried to teach me a couple of things. The next day we showed up and we were not jiu jitsu fighters, right? So I show up to this tournament and I go out there, and I put my little gi on, and I don't know what I'm doing. And all I know, they taught me is "Hey, if you just take it like wrestling, and if you put your knee on their belly, you get four points." And I was like "Four points? That's so easy." So I just go out there and I was like, boom, double A, the guy I slam him on the ground, put money on his belly and get four points. I'm like, "This is amazing." And I let them go, do it again. And I do it three or four times. I'm just destroying this guy. And all of a sudden he reaches up to my gi, grabs my little collar and he crosses across my neck. And I don't know what's happening. All I know is that the blood to my brain stops going into my brain and this dark circle from the outside ... if anyone's ever been choked out you've seen before. It's like the circle from the outside starts coming in, and the world around you is getting smaller, smaller, until all of the sudden this dark circle is collapsing, collapsing. And everything's about to go out. And then I look up and I see my coach, my buddy, tapping his hand like "Tap you idiot." And I'm like, "Oh," so I tap my hand. The guy lets go of my thing and blood comes back to my brain, the little circ

10 min1 w ago
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Are You A Tree? Then Change...

Find Your Framework, Then Your Voice...

I want to make an amendment to all my talks about finding your voice. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm getting in my car right now, so I almost want to say welcome to the Marketing in Your Car podcast, which all my OG listeners know that was the original name of this podcast. But since we are still in 2020, and the podcast is still called Marketing Secrets, welcome you guys back to the Marketing Secrets show. All right, everybody, I'm excited. You know, when you have a lot of projects you have to do and there's the ones you have to do, the ones you want to do, and for half the time you spend going and doing the ones that you want to do, but then you get to the point where you have to do the ones you have to do and you don't want to do it, but you got to do it? That's where I've been at for last week because there was this big, huge project I did not want to do, but I had to do and the time was up. It's just killing me to get it done. And finally, yesterday I got it done, which means today I get to do stuff I want to do. So, I'm in a good mood, leaving the house, heading to the office, pumped for the day and got so many fun things we be working on, which is good. I'm really excited for that. But today I want to talk to you about something interesting. Dave Woodward, who is one of my partners in crime with ClickFunnels, he is now the acting CEO of ClickFunnels and he is amazing at it. In hindsight, I should have made him the CEO of ClickFunnels five years ago, but I repented my ways and he's doing it now and doing a much better job than I ever did, which is cool, which has given me the ability to work on the stuff that I'm actually good at. Any who, he came in yesterday and he told me he had this realization, which was one of these boom ahas in my mind too that I just had to share with you because it's so good. You know I always talk about you have to go publish every day so you can find your voice, publish every day to find your voice. Dave has been doing that. Dave is probably one of the best students of everything I say he does whatever I say, which is awesome. He said, "You know, I've been publishing for years and doing Facebook lives and podcasts and dah, dah, dah, and all these things. It's like, I still don't feel like I'm in my rhythm." And he told me this fascinating conversation. He said he was hanging out with his son, Parker, and Parker has been teaching people how to start podcasts and that's been his ... his framework is teaching people how to start their own podcast and things like that. And Dave said to Parker, he's like, "Hey, I'm struggling because I keep doing this and I just don't feel like I'm getting much traction. Like I'm still trying to find my voice, trying to find my voice." Well, Parker said, and again, this is wisdom beyond his years, Parker said, "Dad, you don't need to find your voice. You need to find your framework and then your voice will come easy." It was like, boom. All of a sudden I was like, I need to go back and edit the Expert Secrets book and edit all my podcasts and everything because he's right. Publishing to publish doesn't ... It'll eventually get traction, but I didn't understand this because for me, I started with frameworks. I had these frameworks and I started publishing, So I was talking about the frameworks and that's how my companies grew. But if you don't have a framework, you're just talking, it's harder to get that traction until you have a framework. Then when you have a framework, you start talking around the framework and then that's when you start getting traction. It was just this aha that I wish I would have had a long time ago, because it would help me so much as I'm coaching and teaching people. And so, the concept is not so much keep publishing until you find your voice. It's what

9 min2 w ago
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Find Your Framework, Then Your Voice...

A Small Shift In Your Environment Can Change Everything

I’m in the middle of changing my office. Let me tell you why and what it’s going to hopefully do for me. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. And welcome back to the Marketing Secrets podcast. Are you guys pumped for today? I hope you are. I am. I came in the office today and I looked around at my environment and I was like, "These are the same walls, the same everything I've been looking at now for a long time. And I want to make a change." And so that's what happened today. I'm going to tell you why and what it looks like now. All right, everybody. So I'm not going to lie. Today, I came in and I was just frustrated at a lot of things. I was like, "You know what I need? I need a new view of the world." And so I literally came in and I started ripping things off my desk, moving monitors, shifting things around, moving my computers, moving my desk, just getting a whole new perspective on the world. And I'm about halfway through it now that my whole office is a nightmare. It was really clean a few minutes ago, but now it's a nightmare. But I want to share it with you because I remember I had one of my first mentors, Matt Furey, when I was getting into this game. I started studying because I wanted to learn marketing. And then, lo and behold, he was sneaky and started slipping in all this personal development stuff, which was so good for me. But I remember, and I'm probably going to say this wrongly, this is back on an old CD that I bought from him, way back in the day. So I couldn't even re-find this if I wanted to. But the principle, I remember in my head, he talked about just the power. I believe he married someone who is Chinese and so he studies tons of deep Chinese philosophies and principles and things like that. And I remember him talking about any room, there's an energy. There's energy in the room. He's like, "If you want to change the energy, change the room." If you're not feeling the vibe you want or the energy you need to be able to produce or to work or think or whatever, he's like, "Literally just change your desk. Move a plant." It physically changes the energy of the room. Move a picture, move your monitor, move your desk. Just shift things up. I just change things and it'll change the energy of the room and how you produce and how you do everything. I think that the layout of my office has been good. It's been through a lot of wars. I think that I even beat up a lot recently and it's just like, "You know what? I need a change." I looked at everything from different perspective and different ideas. And so that's what I'm doing. And so literally, all these things I was so proud of, I remember four or five years ago I moved into this office, like these big, huge monitors and just all this stuff is just being shredded apart. And I'm move everything, changing everything to change my environment so I can work better. So want you think about for yourself right now. Think about, and this could be any part of your life. It could be your personal life, your business, you whatever. And in fact, it's interesting. There's a book by Ben Hardy called Willpower Doesn't Work. Sorry, this is a squirrel tangent, but it's important. So in the Willpower Doesn't Work he talked about how, you look at how people change things in life. They try to quit smoking, start making more money, all these things. And they have tried willpower. "If I just do this thing for 30 days, it will clear the habit." Or whatever. They're trying to force things through willpower. And I remember the premise of the book is that basically it didn't matter how much willpower you had, you always would relapse back. He said, the only thing that caused sustainable change in people over time was, can you guess? A change of environment. You change the environment, which then makes the habits all easy. And that was the secret, literally

6 min2 w ago
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A Small Shift In Your Environment Can Change Everything

Let Me Show You The Impact of This One Man's Life

Recently I had a friend pass away, and I was grateful to be able to visually see the ripple effect that his life had on the world. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter atmarketingsecrets.com ---Transcript--- Hey, everybody. This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today, I want to talk to you a little about legacy and what that actually means. I had a friend who passed away yesterday, and still kind of dealing with it. But because of the legacy that he's created and what's happening, that's the thing that's helping me to process this and to be okay with it. And I want to show this to you and hopefully it gives you guys some meaning for the work that you do as well. All right, everybody, yesterday we lost somebody who, honestly, one of the people... I didn't get to know him super well. I talked to him a few times, watched him speak, and then had messages back and forth through Instagram and things like that. Someone I have a ton of respect for. His name is Collin Kartchner some viewers may have heard of him before. First time I heard of him it makes the kind of Boise, Idaho, he did an assembly at our kid's school, talking to them about the dangers of cell phones and social media and TikTok and Snapchat and all these things. And man, one of the most charismatic people, funny, like just awesome. He Was able to connect with kids at a level that they had. It's just amazing. And ever since I follow him on Instagram, it's funny because he's got, tens of thousands of followers and they're all kids and he only follows one person, which is his wife. He's like, I know it's ironic that I'm on Instagram with all these things, but I'm trying to save the kids from these things. And at Instagram he posts these pictures of people who hear him at assemblies like, I was planning to commit suicide today, I came to assembly though and I realize now it's because of social media. I deleted these apps. I changed my phone, got rid of my phone and just like person after person like, if you want to go to Instagram and see what legacy looks like, go read through his posts and see the tens of thousands of lives that he's affected because of his message. And I watched him as he did this, like when he came to Boise, he spoke our schools, needed an event. We all went to it and a bunch of other things and trained parents. And I think as he got paid, I don't know, two or 300 bucks to come and do his thing, like almost nothing, but he had a mission. He was called to serve a group of people. And for him, he was called to serve children to serve teenagers. And to help them, to help protect them from the damage that social media is causing. And he'd always used the #SavetheKids, #SavetheKids. And like, man, he was just, and he was consistent. I saw him traveling from school to school, city to city, state to state, making almost no money because he loved the people he was called to serve. How do I save these kids? How do I do this in a way where I can motivate them, inspire them. And he had to go through all the things that you guys are going through as business owners. He had to learn how to find his voice. He had to learn how to craft a message, how to keep people's attention, how to find it, like all the things he went through because he had a mission and he knew it and he knew the people he was called to serve. And now it's just so sad. Like he's 40 years old, passed away and a couple things are interesting. And I've been like all day and all night, just reflecting on this. Like, I can't imagine... My wife and I were talking like, what happened if I was dead or she was dead what would you do? And especially when you're out in the public eyes so much, there's, I feel bad. His wife, obviously tons of texts and messages and she's posting like, no, we're not fine. No, yes, it's true. You know? And like, so hard. And then somebody, I don't know, a friend threw up a GoFundMe page less than

11 min3 w ago
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Let Me Show You The Impact of This One Man's Life

INSANE CASE STUDY: Publishing For 365 Days Straight

Here’s a cool case study of a band that performed a concert every single day for a year. Listen to this episode to find out what happened to them and how this relates to you. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson, welcome back to the Marketing Seekers Podcast. I want to share with you guys what I consider an insane case study that isn't necessarily from the business world, but it's following a business principle that I talked about all the time, and it happened for a little band. So with that said I'm going to cue up the theme song. When I come back I'm going to share with you guys the story about Jim and Sam. All right, so as you guys know I've been talking about publishing for years about the power of it and why we should be publishing daily, and I remember at one of our Two Comma Club X events I made a statement, I said to everyone in the audience, "If you will publish every single day for a year by the end of the year I am convinced you'll be financially free," and I think a lot of people looked at me and said, "Cool." Some people said there's no way, and very few people actually did it. People have and those people insanely enough are having a lot of success right now. So anyways, I still stand by that. You pick where you're going to publish at and do it every single day for a year you should be successful because a couple things are going to happen. Number one, it will give you a chance and give you time to find your voice. And number two, it gives your audience enough time to come and find you, right? And so, that's kind of the reason behind it. And so, what's cool is this morning Brandon Fisher who's one of the guys here on my team that does our all our video stuff he sent me this trailer, and I haven't watched the documentary of it. I watched the trailer this morning, and it was amazing, so I highly recommend it. If you go to wearejimandsam.com you can go and watch the trailer for this documentary called After So Many Days. And so, I didn't know why he sent it to me, so I clicked play, and in this minute and 50 trailer for this documentary it tells a story about a couple, newlyweds named Jim and Sam, who've been trying for a decade to hit it with music. They were playing shows, they were practicing, all sorts of stuff, and for 10 years had no success, and they decided they needed to do something crazy, like we need to figure out a way to make this thing successful. And so, they decided that they were going to do a show every single day for 365 days. Right? And again, I haven't seen the documentary yet. I am so excited to go and watch it, but just from the trailer you see what happens is they go out there and they start doing a show, and some of the shows are next to these guys cutting down trees because they're the only person that will listen to them. Some of them are in these little bars, some of them are just wherever they can find a place to perform a show in front of humans, right? And they start doing this, and they start doing this, and by the end of the trailer they're performing in front of these audiences of tens of thousands of people. And there's this quote at the end of the trailer that was so powerful. In fact, I wrote it down. I just wanted to share it with you. At the end of the trailer he says, "So here we go, making something happen every single day," and then, boom, they start on this journey. Anyway, I wanted to share it with you because, man, so many of us have this dream. We have our art, right? For Jim and Sam it's their band. For you it could be an offer, a product, a coaching program, a book, a course, a CD, a physical product, a service you do. It could be whatever, right? We have this vision, we have our dream, and we go out there and we try to put it out there. But the magic of this, and again, I cannot wait to watch the documentary. It'll probably end up having 10 m

8 min3 w ago
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INSANE CASE STUDY: Publishing For 365 Days Straight

Who Do You Want To Serve When You Grow Up?

Instead of asking “What do you want to be when you grow up?”, let’s start asking this question instead.

14 minOCT 26
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Who Do You Want To Serve When You Grow Up?

Three of My Favorite Books This Year... So Far

Recently I was asked by Rachel Pedersen what my favorite books are and why. So I wanted to share three that I’m loving right now.

17 minOCT 21
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Three of My Favorite Books This Year... So Far
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