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10 Minutes to E-commerce Success

Grant Segall

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10 Minutes to E-commerce Success

10 Minutes to E-commerce Success

Grant Segall

1
Followers
0
Plays
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About Us

I asked each expert the same question, which is the premise for 10 Minutes to E-commerce Success, what is the one thing or best way to grow an e-commerce store's profits? Presented by www.tsunamiclick.com a Conversion Rate Optimization (CRO) Company

Latest Episodes

Site Speed Optimization for more revenue

Grant: Since you are the owner of an agency, what is the one thing that you would do for eCommerce companies that makes the biggest difference in their profits? Kent: I will go back to my time at Goodguys.com. The very first thing I did was focus on site speed. I noticed that the site was graphically heavy, but keep in mind, this is 2000, right before I started Anvil actually... Interestingly, you look today, 2017 and beyond, Google has determined that’s a ranking factor...

6 min2018 JUN 28
Comments
Site Speed Optimization for more revenue

Two Critical Pieces of Advice for Growing Your E-commerce Store with Dave Hermansen of StoreCoach.com

Dave is one of the web's most notable Internet marketers, particularly in the realm of eCommerce and drop shipping. He is well-known for his work with StoreCoach and for his continued, prolonged success with over 60 profitable eCommerce stores for a decade and counting. Dave has helped thousands of eager students - newbies and experienced veterans alike - through the process of finding a niche, sourcing products, building a store, getting it ranked and maximizing its profits.

9 min2018 MAR 5
Comments
Two Critical Pieces of Advice for Growing Your E-commerce Store with Dave Hermansen of StoreCoach.com

Episode 6 with John Logar - Secret to E-commerce Success - KNOW Your Customer

Interview Excerpt Below: Grant:Okay, excellent. And here’s the big question of the day.What’s the one thing that you do for eCommerce companies that makes the biggest difference in their profits? If you could just narrow it down to one thing. John:One thing. Getting to know your customers really well, you know. That’s probably the biggest thing because the more you drill down into the customers' behavior, how they purchase, how they think and adjusting your offerings because the idea is to create the optimum offer to maximize your conversions and sales. The more time you spend in looking at your data in relations to how customers buy when they buy, what price points actually work.

12 min2018 FEB 24
Comments
Episode 6 with John Logar - Secret to E-commerce Success - KNOW Your Customer

Break the Bank with PR and Pinterest

I can sit here and talk about Pinterest for a million hours, for days and days on end. But essentially, you want to optimize your profile, your board with the right keywords. You want to make sure that your pins are aesthetically pleasing, they look good. You pin them to the right boards. You join group boards so that you can reach more audiences. You link back to all of the right blog posts or landing pages so that you could get people to opt into your newsletter, or your website, or content upgrades, or whatever it is you're trying to promote. It's fantastic.

8 min2018 JAN 17
Comments
Break the Bank with PR and Pinterest

The Only Three Metrics You Need to Improve to Grow Your Store over 200%

Interview Excerpt Below: "Michael:There was an interesting study done by Harvard Business School and Bain & Company a number of years ago that shows that an increase in retention of just 5% can have an impact of 25 to 90% increase on profits, and that's because it's just becoming more and more expensive to acquire a customer. It's rare in a lot of cases today with e-commerce that companies are even profitable on the first transaction with a customer. They really have to understand lifetime value and focus on the retention side of their business to be able to be profitable and by focusing on retention and improving their customer lifetime value, their average order value, their conversion rate, all of a sudden it also opens up so many new possibilities in terms of new marketing channels that were previously unaffordable because the cost to acquire that customer exceeded the value of that customer. If you can tip the scale in the other direction, all of a sudden you can aggressively s...

9 min2017 DEC 10
Comments
The Only Three Metrics You Need to Improve to Grow Your Store over 200%

How to Grow Your E-commerce Business with Giveaways

Interview Excerpt Below: "Damien: Okay, well, there is something we've been using more recently, with a couple of our e-commerce clients, which has been working in great, and that is running a competition. So, you can either do it when the company's established. Or we're actually using, right now, as a pre-launch strategy with a particular e-commerce client. But the way it works is that you get the client to create or offer some kind of free prize, and so, it might be you. In our example, this one client is giving a $500 toolkit ... Grant: Okay Damien: And it contains, yeah, $500 worth of tools, basically. So, it's cheap for them, because they're getting it wholesale, but the retail value to the customer is fairly high. The bigger the prize, the better, so, if you can get a couple thousand dollars’ worth of prize, that's great, as well. And then, what we do is, we use some software. There's lots of software out there to create a viral contest. So, I won't name all the brands, but i...

10 min2017 NOV 29
Comments
How to Grow Your E-commerce Business with Giveaways

Grow Your E-commerce Brand with Influencer Marketing

Danielle is the co-founder & CEO of Scrunch, a data-driven Influencer Marketing platform helping to connect brands, publishers and agencies to the right Influencers for their campaign. Interview Excerpt Below: “Danielle:Yeah, absolutely. I think the biggest reason why people want to work with us is because of the data that we have. There’s influencer marketing and it’s so easy to become an influencer these days. You could set up an Instagram account, build a following,

7 min2017 NOV 22
Comments
Grow Your E-commerce Brand with Influencer Marketing

Ramp Up Your E-commerce Sales: Focus on Shopping Cart Optimization with Simar Gujral

Host Grant Segall and CRO expert, Simar Gujral discuss the importance of optimizing your checkout procedure to maximize sales revenue. Simar also shares a couple of hacks to setup software to monitor the progress of your visitors as they go through the checkout procedure.

6 min2017 NOV 17
Comments
Ramp Up Your E-commerce Sales: Focus on Shopping Cart Optimization with Simar Gujral
the END

Latest Episodes

Site Speed Optimization for more revenue

Grant: Since you are the owner of an agency, what is the one thing that you would do for eCommerce companies that makes the biggest difference in their profits? Kent: I will go back to my time at Goodguys.com. The very first thing I did was focus on site speed. I noticed that the site was graphically heavy, but keep in mind, this is 2000, right before I started Anvil actually... Interestingly, you look today, 2017 and beyond, Google has determined that’s a ranking factor...

6 min2018 JUN 28
Comments
Site Speed Optimization for more revenue

Two Critical Pieces of Advice for Growing Your E-commerce Store with Dave Hermansen of StoreCoach.com

Dave is one of the web's most notable Internet marketers, particularly in the realm of eCommerce and drop shipping. He is well-known for his work with StoreCoach and for his continued, prolonged success with over 60 profitable eCommerce stores for a decade and counting. Dave has helped thousands of eager students - newbies and experienced veterans alike - through the process of finding a niche, sourcing products, building a store, getting it ranked and maximizing its profits.

9 min2018 MAR 5
Comments
Two Critical Pieces of Advice for Growing Your E-commerce Store with Dave Hermansen of StoreCoach.com

Episode 6 with John Logar - Secret to E-commerce Success - KNOW Your Customer

Interview Excerpt Below: Grant:Okay, excellent. And here’s the big question of the day.What’s the one thing that you do for eCommerce companies that makes the biggest difference in their profits? If you could just narrow it down to one thing. John:One thing. Getting to know your customers really well, you know. That’s probably the biggest thing because the more you drill down into the customers' behavior, how they purchase, how they think and adjusting your offerings because the idea is to create the optimum offer to maximize your conversions and sales. The more time you spend in looking at your data in relations to how customers buy when they buy, what price points actually work.

12 min2018 FEB 24
Comments
Episode 6 with John Logar - Secret to E-commerce Success - KNOW Your Customer

Break the Bank with PR and Pinterest

I can sit here and talk about Pinterest for a million hours, for days and days on end. But essentially, you want to optimize your profile, your board with the right keywords. You want to make sure that your pins are aesthetically pleasing, they look good. You pin them to the right boards. You join group boards so that you can reach more audiences. You link back to all of the right blog posts or landing pages so that you could get people to opt into your newsletter, or your website, or content upgrades, or whatever it is you're trying to promote. It's fantastic.

8 min2018 JAN 17
Comments
Break the Bank with PR and Pinterest

The Only Three Metrics You Need to Improve to Grow Your Store over 200%

Interview Excerpt Below: "Michael:There was an interesting study done by Harvard Business School and Bain & Company a number of years ago that shows that an increase in retention of just 5% can have an impact of 25 to 90% increase on profits, and that's because it's just becoming more and more expensive to acquire a customer. It's rare in a lot of cases today with e-commerce that companies are even profitable on the first transaction with a customer. They really have to understand lifetime value and focus on the retention side of their business to be able to be profitable and by focusing on retention and improving their customer lifetime value, their average order value, their conversion rate, all of a sudden it also opens up so many new possibilities in terms of new marketing channels that were previously unaffordable because the cost to acquire that customer exceeded the value of that customer. If you can tip the scale in the other direction, all of a sudden you can aggressively s...

9 min2017 DEC 10
Comments
The Only Three Metrics You Need to Improve to Grow Your Store over 200%

How to Grow Your E-commerce Business with Giveaways

Interview Excerpt Below: "Damien: Okay, well, there is something we've been using more recently, with a couple of our e-commerce clients, which has been working in great, and that is running a competition. So, you can either do it when the company's established. Or we're actually using, right now, as a pre-launch strategy with a particular e-commerce client. But the way it works is that you get the client to create or offer some kind of free prize, and so, it might be you. In our example, this one client is giving a $500 toolkit ... Grant: Okay Damien: And it contains, yeah, $500 worth of tools, basically. So, it's cheap for them, because they're getting it wholesale, but the retail value to the customer is fairly high. The bigger the prize, the better, so, if you can get a couple thousand dollars’ worth of prize, that's great, as well. And then, what we do is, we use some software. There's lots of software out there to create a viral contest. So, I won't name all the brands, but i...

10 min2017 NOV 29
Comments
How to Grow Your E-commerce Business with Giveaways

Grow Your E-commerce Brand with Influencer Marketing

Danielle is the co-founder & CEO of Scrunch, a data-driven Influencer Marketing platform helping to connect brands, publishers and agencies to the right Influencers for their campaign. Interview Excerpt Below: “Danielle:Yeah, absolutely. I think the biggest reason why people want to work with us is because of the data that we have. There’s influencer marketing and it’s so easy to become an influencer these days. You could set up an Instagram account, build a following,

7 min2017 NOV 22
Comments
Grow Your E-commerce Brand with Influencer Marketing

Ramp Up Your E-commerce Sales: Focus on Shopping Cart Optimization with Simar Gujral

Host Grant Segall and CRO expert, Simar Gujral discuss the importance of optimizing your checkout procedure to maximize sales revenue. Simar also shares a couple of hacks to setup software to monitor the progress of your visitors as they go through the checkout procedure.

6 min2017 NOV 17
Comments
Ramp Up Your E-commerce Sales: Focus on Shopping Cart Optimization with Simar Gujral
the END
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