Himalaya: Listen. Learn. Grow.

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10 Minutes to E-commerce Success

Grant Segall

10 Minutes to E-commerce Success
12 min2018 FEB 24
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Interview Excerpt Below:

Grant: Okay, excellent. And here’s the big question of the day. What’s the one thing that you do for eCommerce companies that makes the biggest difference in their profits? If you could just narrow it down to one thing.

John: One thing. Getting to know your customers really well, you know. That’s probably the biggest thing because the more you drill down into the customers' behavior, how they purchase, how they think and adjusting your offerings because the idea is to create the optimum offer to maximize your conversions and sales. The more time you spend in looking at your data in relations to how customers buy when they buy, what price points actually work.