Since arriving in Virginia over a decade ago, Lauren Smith has established herself as a marketing leader in the community. In her current position as marketing coordinator of One Hour Heating & Air Conditioning, she uses all of her skills by photographing team events, writing informative blogs, and organizing and attending media opportunities. She effectively communicates with multiple television and radio partners and oversees third parties that manage the company’s websites and advertising campaigns. Lauren is also the current president of the American Marketing Association of Hampton Roads, connecting and educating area professionals through monthly events throughout Coastal Virginia.Listen in to Lauren’s recent Norfolk Marketers Anonymous talk to learn how you can define your brand’s identity!— Marketers Anonymous is a monthly meetup hosted by Array Digital in multiple cities which brings together marketers to network and learn in an informal setting. This podcast provides the audio version of the talks given at the in-person meetups.