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The Book More Show: More Leads, More Calls, More Business

90-Minute Books

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The Book More Show: More Leads, More Calls, More Business

The Book More Show: More Leads, More Calls, More Business

90-Minute Books

1
Followers
0
Plays
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Tips & tricks on writing your business's greatest lead generation tool. Join Susan Austin, Stuart Bell & Dean Jackson as we look at how writing a book can get you more leads, more call, more business.

Latest Episodes

Ep112: Capturing the Moment

Today on the Book More Show, I’m talking with Betsey Vaughn about work we’ve recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice. Whether you have a book you’re looking to repurpose, or you have a message or framework you can tailor to reflect what’s happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end of the day, it comes back to knowing your single target audience and having a purposeful outline. Links: Show notes: 90minutebooks.com/podcast/112 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

46 minSEP 27
Comments
Ep112: Capturing the Moment

Ep111: Intentionality

Today on the Book More Show, I’m talking with Betsey Vaughn about the intentionality you have when it comes to your book. People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message. All of this is easier when you start with the end in mind and have a clear target audience, with an easy to follow next step you want people to take. Like a chess player thinking ten moves ahead, when you know the path you want people to follow, each part of the process can be tuned to this outcome. This is a great episode looking at ways to get that bit extra from the work you are doing to create your book. Links: Show notes: 90minutebooks.com/podcast/111 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Inter...

39 minSEP 5
Comments
Ep111: Intentionality

Ep110: Knowing Your Audience

Today on the Book More Show, I’m talking with Betsey Vaughn about the importance of knowing who you’re writing for and picking a single target audience. This is the first mindset in the Book Blueprint Scorecard, and it’s first for a reason. Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates. For most businesses, it would be a challenge to be too niche. Think about your customers for a moment. Of all the types of people you work with, how niche would you have to go before dominating that group is too small to be worthwhile? Being specific has enormous benefits, not only in the book you write but also in who you advertise it too, how you follow up, and the supporting information you share to amplify the point and compel people to take the next step. It also makes it much, mu...

46 minAUG 15
Comments
Ep110: Knowing Your Audience

Ep109: Amplify Your Message

Today on the Book More Show, I'm talking with Betsey Vaughn about ways to amplify the message of your book. We know it takes most people months or years, rather than days or weeks, to become a client, so you need a way to stay in touch with people until they are ready. A regular flagship broadcast email, like a podcast release, is great, but there's also the opportunity to create micro-funnels of content by amplifying specific points from your book. These mini-campaigns can be sent to people throughout the year, and the best part is they're easy to create as you've done all the hard work to get the words in your book already. Picking 5 or 6 key points to amplify, then recording video or writing emails that go deeper into that point, is the fastest way to create relevant, engaging content people want to receive. Releasing these as mini-campaigns with a call to action will allow potential clients to take action and move to the next step. Links: Show Notes Learn more about creating you...

50 minAUG 8
Comments
Ep109: Amplify Your Message

Ep108: JW Oliver

Today on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com. One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story. We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30% of the cost, and how the real benefit is the leverage and capability this creates, rather than merely the cost savings. Something that is particularly timely given the current pandemic, as more companies are being forced to adapt to a remote way of working anyway. We finished up talking about his book, and it's great to listen to his insights around how it came about, how he plans to use it, and the idea of framing a resource (your book) for a specific pu...

51 minAUG 2
Comments
Ep108: JW Oliver

Ep107: Tell People About Your Book

Today on the Book More Show, I'm joined by Betsey Vaughn to talk about two of the first steps you should take to promote your book. It doesn't matter if your book is brand new, or something you've had for some time. The opportunity is in presenting it to people in a way that gives them value today. It's a conversation that's come up several times in strategy calls over the summer, and this is the perfect chance to share these simple ideas of ways to spread the word. So, in the show, we're going to look at the emails or letters you can send to those people who already know, like, and trust you. We then talk about some simple strategies to use video to leverage the work you've already done and create content that amplifies your message and can be used to regularly stay in touch with people. Your opportunity to work with people really starts by regularly keeping in touch until they are ready, and the ideas in today's show are a great way to do just that. Links: Show notes: 90minutebook...

57 minJUL 25
Comments
Ep107: Tell People About Your Book

Ep106: Why Now? with Dean Jackson

Today on the Book More Show, I grabbed some time with Dean Jackson to talk about why NOW is the best time to write your book. We often work with people who've wanted to create a book for years but get held back by something, so today we talk about why your idea is the important thing, rather than how it's packaged, about your title being the catalyst that can get you going, and we finished up by talking about a better way to invest your time and money in your book so you can collect all the names you need. It's always great to get Dean's perspective and go deeper into this idea that your book isn't the product. It's how you identify people excited to talk about your idea, and then introduce your product or service that can help them. If you've thought about writing in the last few years, this is the episode you need to listen to and pull the trigger to get started. Links: Show notes: 90minutebooks.com/podcast/106 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get s...

32 minJUL 20
Comments
Ep106: Why Now? with Dean Jackson

Ep105: Following up

Today on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation. It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready. We go through some specific examples of the followup sequences we use, and there are a lot of ideas you can take and use for your followup. I'm excited to get to this episode; it's something we always get questions about. Links: Show notes: 90minutebooks.com/podcast/105 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

47 minJUL 13
Comments
Ep105: Following up

Ep104: Syndicate Your Knowledge

Today on the Book More Show, Betsey & I talk about a subject I love, the idea of syndicating your book & allowing other people to use it to start a conversation. This is so powerful & we've worked with many projects that have really used this idea to leverage the value of a book across multiple team members, coaching clients, or organizations you run marketing for. Everyone understands the power of having a book, but it's only someone like you who has taken steps to make that a reality. Syndicating a book to others who are unable or unwilling to take those steps allows you to charge for this as a service. Even better, you don't even need to know any of the technical steps, because we can do that for you. You can concentrate on creating the best content, and working with your clients to implement the strategy in the best way. Whether you have ten agents in your office, you coach 100 Dentists, or you work in an insurance group of 1000's, solving this lead generation problem for people...

46 minJUN 30
Comments
Ep104: Syndicate Your Knowledge

Ep103: Digital vs Print Considerations

Today on the Book More Show, I grab some time with Betsey to talk about a question that's come up a few times over the last few weeks. This idea of helping you quickly get your completed book in front of people by thinking about how you initially plan to use it ahead of time. Finding the quick audience wins and deciding if a digital or a print approach works best can also inform some of the decisions you make in the creation process and help stop you wasting time on elements that aren't initially important. Above all, you want to get your book in front of people, and the clearer you can be in all of the steps, including the format, the more likely you are to get it done. There are some great ideas you can apply to your book, as we look at some of the differences between print & digital. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at Book...

28 minMAY 31
Comments
Ep103: Digital vs Print Considerations

Latest Episodes

Ep112: Capturing the Moment

Today on the Book More Show, I’m talking with Betsey Vaughn about work we’ve recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice. Whether you have a book you’re looking to repurpose, or you have a message or framework you can tailor to reflect what’s happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end of the day, it comes back to knowing your single target audience and having a purposeful outline. Links: Show notes: 90minutebooks.com/podcast/112 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

46 minSEP 27
Comments
Ep112: Capturing the Moment

Ep111: Intentionality

Today on the Book More Show, I’m talking with Betsey Vaughn about the intentionality you have when it comes to your book. People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message. All of this is easier when you start with the end in mind and have a clear target audience, with an easy to follow next step you want people to take. Like a chess player thinking ten moves ahead, when you know the path you want people to follow, each part of the process can be tuned to this outcome. This is a great episode looking at ways to get that bit extra from the work you are doing to create your book. Links: Show notes: 90minutebooks.com/podcast/111 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Inter...

39 minSEP 5
Comments
Ep111: Intentionality

Ep110: Knowing Your Audience

Today on the Book More Show, I’m talking with Betsey Vaughn about the importance of knowing who you’re writing for and picking a single target audience. This is the first mindset in the Book Blueprint Scorecard, and it’s first for a reason. Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates. For most businesses, it would be a challenge to be too niche. Think about your customers for a moment. Of all the types of people you work with, how niche would you have to go before dominating that group is too small to be worthwhile? Being specific has enormous benefits, not only in the book you write but also in who you advertise it too, how you follow up, and the supporting information you share to amplify the point and compel people to take the next step. It also makes it much, mu...

46 minAUG 15
Comments
Ep110: Knowing Your Audience

Ep109: Amplify Your Message

Today on the Book More Show, I'm talking with Betsey Vaughn about ways to amplify the message of your book. We know it takes most people months or years, rather than days or weeks, to become a client, so you need a way to stay in touch with people until they are ready. A regular flagship broadcast email, like a podcast release, is great, but there's also the opportunity to create micro-funnels of content by amplifying specific points from your book. These mini-campaigns can be sent to people throughout the year, and the best part is they're easy to create as you've done all the hard work to get the words in your book already. Picking 5 or 6 key points to amplify, then recording video or writing emails that go deeper into that point, is the fastest way to create relevant, engaging content people want to receive. Releasing these as mini-campaigns with a call to action will allow potential clients to take action and move to the next step. Links: Show Notes Learn more about creating you...

50 minAUG 8
Comments
Ep109: Amplify Your Message

Ep108: JW Oliver

Today on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com. One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story. We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30% of the cost, and how the real benefit is the leverage and capability this creates, rather than merely the cost savings. Something that is particularly timely given the current pandemic, as more companies are being forced to adapt to a remote way of working anyway. We finished up talking about his book, and it's great to listen to his insights around how it came about, how he plans to use it, and the idea of framing a resource (your book) for a specific pu...

51 minAUG 2
Comments
Ep108: JW Oliver

Ep107: Tell People About Your Book

Today on the Book More Show, I'm joined by Betsey Vaughn to talk about two of the first steps you should take to promote your book. It doesn't matter if your book is brand new, or something you've had for some time. The opportunity is in presenting it to people in a way that gives them value today. It's a conversation that's come up several times in strategy calls over the summer, and this is the perfect chance to share these simple ideas of ways to spread the word. So, in the show, we're going to look at the emails or letters you can send to those people who already know, like, and trust you. We then talk about some simple strategies to use video to leverage the work you've already done and create content that amplifies your message and can be used to regularly stay in touch with people. Your opportunity to work with people really starts by regularly keeping in touch until they are ready, and the ideas in today's show are a great way to do just that. Links: Show notes: 90minutebook...

57 minJUL 25
Comments
Ep107: Tell People About Your Book

Ep106: Why Now? with Dean Jackson

Today on the Book More Show, I grabbed some time with Dean Jackson to talk about why NOW is the best time to write your book. We often work with people who've wanted to create a book for years but get held back by something, so today we talk about why your idea is the important thing, rather than how it's packaged, about your title being the catalyst that can get you going, and we finished up by talking about a better way to invest your time and money in your book so you can collect all the names you need. It's always great to get Dean's perspective and go deeper into this idea that your book isn't the product. It's how you identify people excited to talk about your idea, and then introduce your product or service that can help them. If you've thought about writing in the last few years, this is the episode you need to listen to and pull the trigger to get started. Links: Show notes: 90minutebooks.com/podcast/106 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get s...

32 minJUL 20
Comments
Ep106: Why Now? with Dean Jackson

Ep105: Following up

Today on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation. It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready. We go through some specific examples of the followup sequences we use, and there are a lot of ideas you can take and use for your followup. I'm excited to get to this episode; it's something we always get questions about. Links: Show notes: 90minutebooks.com/podcast/105 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

47 minJUL 13
Comments
Ep105: Following up

Ep104: Syndicate Your Knowledge

Today on the Book More Show, Betsey & I talk about a subject I love, the idea of syndicating your book & allowing other people to use it to start a conversation. This is so powerful & we've worked with many projects that have really used this idea to leverage the value of a book across multiple team members, coaching clients, or organizations you run marketing for. Everyone understands the power of having a book, but it's only someone like you who has taken steps to make that a reality. Syndicating a book to others who are unable or unwilling to take those steps allows you to charge for this as a service. Even better, you don't even need to know any of the technical steps, because we can do that for you. You can concentrate on creating the best content, and working with your clients to implement the strategy in the best way. Whether you have ten agents in your office, you coach 100 Dentists, or you work in an insurance group of 1000's, solving this lead generation problem for people...

46 minJUN 30
Comments
Ep104: Syndicate Your Knowledge

Ep103: Digital vs Print Considerations

Today on the Book More Show, I grab some time with Betsey to talk about a question that's come up a few times over the last few weeks. This idea of helping you quickly get your completed book in front of people by thinking about how you initially plan to use it ahead of time. Finding the quick audience wins and deciding if a digital or a print approach works best can also inform some of the decisions you make in the creation process and help stop you wasting time on elements that aren't initially important. Above all, you want to get your book in front of people, and the clearer you can be in all of the steps, including the format, the more likely you are to get it done. There are some great ideas you can apply to your book, as we look at some of the differences between print & digital. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at Book...

28 minMAY 31
Comments
Ep103: Digital vs Print Considerations
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