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The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

Sam Bell | Brand Stylist, Designer and Online Business Coach

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The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy

Sam Bell | Brand Stylist, Designer and Online Business Coach

2
Followers
0
Plays
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About Us

The Brand It Girl Podcast talks all things online business, blogging and brand strategy! Brought to you by Aussie brand stylist, designer and online business coach, Sam Bell, this weekly workshop style podcast for ladyboss entrepreneurs, business owners and bloggers will help you cut through the clutter, establish and grow the business of your dreams and will help you achieve that freedom and flexibility you dream of!

Latest Episodes

073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

While having a great product is arguably the ultimate goal in a business, getting your branding right will make sure that your product - and your brand - gets noticed. From my point of view, this is probably the most common challenge to small businesses: getting the message across with every interaction your audience make with your brand. The truth is, you don’t need to wait to be big until you start taking your branding more seriously. In fact, it might just be the key! Having said that, if you want a consistent brand that resonates with your audience, you might want get into the right mindset and forget about these branding myths that might be holding you back: MYTH 1: “I have branding: Here’s my logo!” this is one of the most common branding misconceptions out there, people genuinely believe branding is simply a logo. And they are equally genuinely surprised when they find out that it is so much more. Your logo is a hugely important part of developing your brand but it is just the tip of a much bigger iceberg. MYTH 2: “I’m just a small business, so I don’t really need branding.” It doesn’t matter if you are a solopreneur or a lone blogger - branding is for businesses of all sizes. Every business and blogger should be well branded, and likewise every individual too. So even if you ARE your business, you need branding. Your brand is always communicating with your clients, customers and readers and it’s important to identify what your brand is saying. If you fall into the trap of thinking that branding is not for you because you are a small business or a solopreneur, you could be giving your clients mixed signals and confusing them. MYTH 3: “I can change it later, so this will do for now!” There are two key reasons that this is a bad idea. Firstly, if you are leaving your branding uncompleted or not in its ideal form, you are giving your customers the wrong message. The second reason is that businesses that often change their branding confuse people. They become used to seeing one image, one theme, one brand and when it drastically changes (and in the case of some indecisive brands, changes often) it is like brand whiplash for your community. MYTH 4: “I can’t afford a designer. Branding is just too expensive!” When you are just starting out with your brand and throughout those first few years, money can be in short supply. And if you are a blogger, well, the possibility of generating income might take some time! So paying a brand designer to create your brand identity and all the bits and pieces that go into it can be costly and often not an option. MYTH 5: “I let my work do the selling for me. If it’s good, they’ll buy. So branding doesn’t matter.” Without a brand identity that connects with your people, the product, service or blog you put your heart into, it will not sell. And here’s why: Branding connects your brand with your ideal customers and readers. It establishes relationships and builds trust. Without it, your brand is essentially a stranger to the people you so desperately want to serve! If any of these thoughts seem familiar, let me help you out! In this episode, I’ll share with you how these challenges can be holding you back and how you can turn your branding around. Tune in now!

29 MIN2018 OCT 24
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073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

072 | How To Make Blogging And Email Marketing Play Nice!

I am sure you’ve heard all the online marketing gurus tell you to make sure you have a blog and make sure you have a list! Both of these elements play a different role in your business strategy: Blogging: Helps you to build up a portfolio for your knowledge, It builds your authority and expert status, And it gives you something to share with your community, ultimately as a way to engage new people AND re-engage people who already know your brand. Email Marketing: Builds relationships with your audience, Gives your subscribers a chance to hear from you more regularly and learn more about you and how you can help them. And you’re also giving them exclusive content or help. It’s no secret that I have often talked about the importance of creating high quality content of some kind AND the importance of building an email list. But why and how do you make it so that your blog and email marketing is working together, and essentially playing nice? In isolation, content (on something like a blog or a podcast) and your email list can only take you so far! But together! They are powerful and that’s what today’s episode is all about! These two elements of your marketing mix are not meant to perform on their own. They are meant to play nice, they are meant to help one another! If you’re able to master the strategy and understand the link between your content and your list, you’ll see big shifts in your business and essentially you’ll maximise your reach! Tune in to find out how!

32 MIN2018 OCT 17
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072 | How To Make Blogging And Email Marketing Play Nice!

071 | Solopreneur Mistakes When We Start Out

Starting a business on your own is arguably one of the most exciting AND terrifying experience you could ever have. Along with the intoxicating optimism about your business growing, there’s this lingering fear that you don’t know what you’re doing, you’re not good enough, you don’t have a remarkable product - that mindset block that ruins your game. The good news is, you are going to make a lot of mistakes and you are going to learn and grow a lot from them. There’s no such thing is a perfect start. So in this episode, I will be sharing beginner mistakes that I have experienced myself and you might have had too (or are currently doing!) and the key changes that I made to grow as a solopreneur: 1. Not building your network early It's never too early to meeting new people and finding your community. When you're starting a relatively unique business (like an online business where you don't personally know anyone that does that in your local area or in your friendship group), reaching out to leaders in your niche is a great idea to learn. 2. Not asking for help It's not easy to do things yourself when you're starting out, and you don't need to learn and execute every single thing. 3. Skimping on tools you need to improve your business We all want to run a lean startup and for a lot of us, we don’t really have a choice! But sometimes trying to cut costs might actually keep you from implementing a system in your business that will mean you’re growing faster and more efficiently. Don't hesitate to invest in good tools and courses that might be useful in running your business! 4. Underestimating your skill set Your limitations in business are defined by what YOU THINK you can do. If you think you can't do this, you probably won't until you decide to just do it. Selling yourself shortThis is a common struggle among creatives - they don't realize the work behind your designs and so they would try to haggle for the price or worse, ask you to give it to them for free especially if they are friends/family/family friends. Realize the value you bring to the table and make it clear to them that what you're doing is a business. You're making a decision! 5. Not separating your personal finances from the business This comes in a few different forms: Personal/Business Finances Boundaries on your time Check out ep 66 - we talk about 5 ways to know if you need boundaries in your business. 6. Trying to perfect every single thing If you're aiming for perfection, you'll never achieve it. Being a perfectionist only steals time you should be spending on other things in your to-do list instead. Also, that's what improvement is for. Your first steps need not be perfect. Their main purpose really is so that you put yourself out there. As you go, you will realize what works and what doesn't, and only then can you improve. And you'll always improve 7. Not using your 'dead' time efficiently Running your own business is different from a 9-5 job. While there's nothing wrong with going out for a drink or two, you should also use your downtimeime to expand your knowledge. Enrol to an ecourse, download a podcast and listen to it while you're out on a run, set up virtual coffee with your new online business friends, etc. Tune in below or listen to this episode on iTunes or Spotify!

42 MIN2018 OCT 10
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071 | Solopreneur Mistakes When We Start Out

070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

We all have those hang-ups - the ones that stop us in our tracks. It might be your weight, your skin, your voice or your self-belief about what you’re capable of and how much you know. Or it could be something silly, like the slightest of crooked jaws… like it is in my case. When I was a little girl, I fell off a brick wall and while I was never treated for it at the time, my doctors think it’s likely I broke my jaw. So the theory is, as a result of my broken face, I developed an overactive growth cell in one side of my jaw and my face grew out of line. After a throwaway comment from someone I looked up to, this became a major block for me! For the longest time, I have attributed my resistance to being on camera and visible in my business to this issue. In fact, it became a convenient excuse that has kept me playing small. And for the longest time, I have been able to dismiss the need to go live or to film videos by using my crooked face as justification. That was until one of my Breakthrough Year students, Taryn, pointed out that this is a choice I am making. Understanding that hang-ups like these are our choice, gives us the power to change our mindset about them! Understanding that it is our responsibility if it stops us in our tracks is the first step to removing the barrier. And most importantly, understanding that these issues - that are generally something stupid, mind you - are having an impact on your business sheds a light on how important it is that we start looking at them differently! On this episode, I share all about my lightbulb moment when I realised that my crooked face was just a story I have been telling myself to keep me playing small (and often that also means playing comfortable!) and how to turn it all around!

33 MIN2018 OCT 3
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070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

069 | The Journey Of Transitioning From Blogging To Coaching

Whether you’re thinking about transitioning out of your 9-5, you’re a blogger that’s looking to start making incoming, or you’re looking to swap out blogging for coaching, chances are you’d be feeling a little uncertainty around the move you’ve been thinking about making! I get it - change is hard. It’s scary and vulnerable! That’s why really zoning in on your WHY and leaning on your passion is so important. You WHY is the driver behind this transition, so getting clear on the life you want to create for you and your family is key. But we also know that there’s a lot more to it when you’re thinking about transitioning from, let’s say blogging to coaching. There’s the process of finding (and committing to) your niche; updating your brand and altering the way you use social media; communicating with your existing audience and community what you’re doing next and how they can continue to engage with you. Not to mention the mindset piece behind such a big move. In this episode, special guest Reelika Schulte, shares her own journey from corporate to blogger to coach and she pulls back the curtains and reveals how to make this transition yourself. So if you’ve been waiting for a sign, here it is!

49 MIN2018 SEP 26
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069 | The Journey Of Transitioning From Blogging To Coaching

068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

As an online business owner, you know the value of being visible for your brand. That might mean turning up on social media, being featured on blogs or in publications and sometimes even being on video or doing live streams. Being the face of your brand is vital to building brand awareness and authentic connections with your community but I know it’s sometimes easier said than done. Perhaps you have been struggling to be the face of your brand because: You don’t love being on camera, it’s uncomfortable for you. You can’t commit to the process of being on camera regularly, doing your hair and makeup that regularly is too much additional work right now. It’s just not a good fit for your lifestyle and you know that you’ll struggle with being consistent. What if I told you that there’s another way to be the face of your brand that creates perhaps the most powerful of connections AND removes all those struggles right away! Podcasting offers us a unique opportunity to get in front of our audience and build relationships with them. And not just our audience, but others in our industry too. It also offers us a new way of using social media as a companion of our podcasts to continue the conversation and build out the relationship further. There’s something magical in hearing a person’s voice - it creates a connection quicker than just seeing a stock photo on Instagram or a status update on Facebook. And podcasting opens up that possibility for us to create high-value content that really does double as a relationship builder! In today’s episode, public relations and podcast management expert Monica Woodhams comes on the show to share exactly why you need to be the face of your brand and how podcasting can help you do that! She has over a decade of experience working with Tedx Speakers, entrepreneurs and influencers so she has seen first hand how powerful podcasting can be!

58 MIN2018 SEP 19
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068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

Your brand is so much more than just a logo, a colour palette, your website. It's a personality, a set of feelings and emotions, a voice and a face we can recognise. That's why brand development is so much more than just choose your fonts! A huge part of brand development is creating a sense of awareness around your brand and in a lot of ways that really comes down to visibility - both on and offline. This week's special guest, Whitney Eckis, knows all about the importance of visibility when it comes to raising awareness around a brand and this is exactly what she did and continues to dofor her businesses and for her clients too. She share what it takes to really step out from behind the brand and be the face. We explore what kinds of opportunities we should be looking for to create a strong brand image and even how to create our own! (Think events, interviews, PR). One of the things I like most about Whitney is that she doesn't just sit back and wait for it to happen! She creates her own opportunities and she shares in this week's episode how she brought together some massive influencers and hosted an event that completely changed her business. We also share a few laughs in this episode about the challenges and insecurities that come with stepping out into the spotlight on your brand and what it really means to be the face. Sometimes there's bad days and definitely challenges, but Whitney explains how she deals with that! So, if you're in the brand development phase (and really, is a brand ever fully developed?I don't think so...)and you want to learn more about how to elevate your brand and unlock your business' full potential, then you'll definitely want to tune in!

49 MIN2018 SEP 12
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067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

066 | 5 Ways To Know If You Need Boundaries In Your Business

For most of us running an online business, or for those who have just started with a new business venture, setting boundaries with family, friends and clients can be daunting. When you think about you having full control of your schedule, you might think that you’ve got a lot of time in your hands and little excursions are harmless, but the truth is, all these distractions add up. And if you want stability in your business, you shouldn’t be swayed by these external interruptions! In this episode, we’ll be talking about a few scenarios that might be familiar to you: 1. A client is agitated that you didn’t reply to an email they sent at 5pm on Friday - and it’s Saturday morning… You’re clients and customers are a key group that you must establish boundaries for. Actually, clients love boundaries - not because they love rules or being told what to do, but because boundaries make it really clear what they should expect and they’ll feel confident and comfortable with the process of working with you. 2. You’re STILL waiting on content from your client, so far the project has been delayed for over a week. Delayed projects are costing YOU money, so you need to put a stop to this NOW. To do this, you need to outline your requirements and expectations of the client. If there’s certain things you need from a client before you can complete a project, make sure they know upfront before starting the project with you. Make sure you outline these expectations in a few different places to really hit home how important it is in order to get their project completed on time. Some places could be: Your website Your inquiry pack * Your welcome pack * Your contract * Your site policies Your ‘starting project’ email The client portal (if applicable) Have a way of enforcing requirements and essentially ‘penalise’ clients if they don’t meet the expectations and their responsibilities outlined in the contract they signed. 3. Friends and family call you at 11am on a Tuesday to see if you’re free for a coffee. If you are working from home, even if it’s just a day or two a week, people in your life will struggle with the thought that you are, in fact, working. It’s pretty challenging, but when it comes to anyone who might come into contact with you or your brand, establish work hours and make it clear that you have limited availability during that time. 4. You just spent the last 4 hours working on a business card for a family friend - unpaid of course. While there’s key people that you will want to help when they need it - like parents, siblings, children - you are not obligated to help every man and his dog start their own business, free of charge. 5. It’s 7pm and you’ve been working for 12 hours straight. For the 5th day in a row. Just because you could do something, don’t mean that you have to or that you should. We need to reframe no’s as not being selfish or mean, but as being protective of your most precious resources: time and energy. It’s ok to put boundaries around your time and what you do with that time. In fact, it’s paramount for your health, your wellbeing, your family’s growth and development and surprise, surprise, your business! So if you want more control over your most precious resources - your time, money, and energy! - this is an episode you wouldn’t want to miss. Tune in below!

54 MIN2018 SEP 5
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066 | 5 Ways To Know If You Need Boundaries In Your Business

065 | How To Design And Sell Out Your Live Event In 7 Days

If you're an introvert like me, the idea of a networking event is enough to give you a few sleepless nights. Let's admit it: how many times have we passed up an opportunity because social anxiety got the better of us? I don't want to remember! It's a common struggle among introverted entrepreneurs, and today's guest, Taryn Vyhnalek is no stranger to it. But what's awesome - among many other things! - about Taryn is that she's not only overcome her fear of being around people, she actually made it an inspiration for her first live event that has sold out in just 7 days!! Taryn is actually a member of Brand It Society and when she announced the great news, I knew I had to get her on the show! So in this episode, Taryn spills the tea on how she managed to build up the hype around Bush Bash Retreat using select channels. She will also give us a preview of this introvert-friendly networking event happening this October which can hopefully inspire yours. This episode is a mindset masterclass so if you still have any doubts or hesitations about your big idea, tune in and let's dispel those together!

54 MIN2018 AUG 29
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065 | How To Design And Sell Out Your Live Event In 7 Days

064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Running a business is never a smooth and easy ride. Especially when you're just starting! It's tempting to give up when you think you're doing everything right yet you're barely staying afloat. It's a common struggle among small business owners; sometimes we just need a little push to get to that breakthrough we are searching for! For most of us doing it solo, HOW to get that much-need push is the billion dollar question. How do I keep going? Where can I get that leverage to reach more people? How can I make this big idea happen? Now this may sound like a tall order, but what if I tell you, you can scale your business by leveraging corporate sponsorship? It’s something that can feel off-limits to small businesses but today I want to introduce you to this idea and hopefully show you the possibilities it offers! In this episode, Shayna Rattler is coming on the show to talk about how she got back up from a small business breakdown by partnering with big companies and promoting a common cause. Her framework, which she will discuss in the interview, can help small business owners access the $22 BILLION pie that is not accessed by small businesses enough today! With clients like Steve Harvey, Lisa Nichols and other major influencers, Shayna's strategy might just be the push you need so make sure to tune in! Oh! And grab her free book here - you just have to pay postage!

33 MIN2018 AUG 22
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064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Latest Episodes

073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

While having a great product is arguably the ultimate goal in a business, getting your branding right will make sure that your product - and your brand - gets noticed. From my point of view, this is probably the most common challenge to small businesses: getting the message across with every interaction your audience make with your brand. The truth is, you don’t need to wait to be big until you start taking your branding more seriously. In fact, it might just be the key! Having said that, if you want a consistent brand that resonates with your audience, you might want get into the right mindset and forget about these branding myths that might be holding you back: MYTH 1: “I have branding: Here’s my logo!” this is one of the most common branding misconceptions out there, people genuinely believe branding is simply a logo. And they are equally genuinely surprised when they find out that it is so much more. Your logo is a hugely important part of developing your brand but it is just the tip of a much bigger iceberg. MYTH 2: “I’m just a small business, so I don’t really need branding.” It doesn’t matter if you are a solopreneur or a lone blogger - branding is for businesses of all sizes. Every business and blogger should be well branded, and likewise every individual too. So even if you ARE your business, you need branding. Your brand is always communicating with your clients, customers and readers and it’s important to identify what your brand is saying. If you fall into the trap of thinking that branding is not for you because you are a small business or a solopreneur, you could be giving your clients mixed signals and confusing them. MYTH 3: “I can change it later, so this will do for now!” There are two key reasons that this is a bad idea. Firstly, if you are leaving your branding uncompleted or not in its ideal form, you are giving your customers the wrong message. The second reason is that businesses that often change their branding confuse people. They become used to seeing one image, one theme, one brand and when it drastically changes (and in the case of some indecisive brands, changes often) it is like brand whiplash for your community. MYTH 4: “I can’t afford a designer. Branding is just too expensive!” When you are just starting out with your brand and throughout those first few years, money can be in short supply. And if you are a blogger, well, the possibility of generating income might take some time! So paying a brand designer to create your brand identity and all the bits and pieces that go into it can be costly and often not an option. MYTH 5: “I let my work do the selling for me. If it’s good, they’ll buy. So branding doesn’t matter.” Without a brand identity that connects with your people, the product, service or blog you put your heart into, it will not sell. And here’s why: Branding connects your brand with your ideal customers and readers. It establishes relationships and builds trust. Without it, your brand is essentially a stranger to the people you so desperately want to serve! If any of these thoughts seem familiar, let me help you out! In this episode, I’ll share with you how these challenges can be holding you back and how you can turn your branding around. Tune in now!

29 MIN2018 OCT 24
Comments
073 | 5 Branding Myths + The Quick Fixes To Get You Back On Track

072 | How To Make Blogging And Email Marketing Play Nice!

I am sure you’ve heard all the online marketing gurus tell you to make sure you have a blog and make sure you have a list! Both of these elements play a different role in your business strategy: Blogging: Helps you to build up a portfolio for your knowledge, It builds your authority and expert status, And it gives you something to share with your community, ultimately as a way to engage new people AND re-engage people who already know your brand. Email Marketing: Builds relationships with your audience, Gives your subscribers a chance to hear from you more regularly and learn more about you and how you can help them. And you’re also giving them exclusive content or help. It’s no secret that I have often talked about the importance of creating high quality content of some kind AND the importance of building an email list. But why and how do you make it so that your blog and email marketing is working together, and essentially playing nice? In isolation, content (on something like a blog or a podcast) and your email list can only take you so far! But together! They are powerful and that’s what today’s episode is all about! These two elements of your marketing mix are not meant to perform on their own. They are meant to play nice, they are meant to help one another! If you’re able to master the strategy and understand the link between your content and your list, you’ll see big shifts in your business and essentially you’ll maximise your reach! Tune in to find out how!

32 MIN2018 OCT 17
Comments
072 | How To Make Blogging And Email Marketing Play Nice!

071 | Solopreneur Mistakes When We Start Out

Starting a business on your own is arguably one of the most exciting AND terrifying experience you could ever have. Along with the intoxicating optimism about your business growing, there’s this lingering fear that you don’t know what you’re doing, you’re not good enough, you don’t have a remarkable product - that mindset block that ruins your game. The good news is, you are going to make a lot of mistakes and you are going to learn and grow a lot from them. There’s no such thing is a perfect start. So in this episode, I will be sharing beginner mistakes that I have experienced myself and you might have had too (or are currently doing!) and the key changes that I made to grow as a solopreneur: 1. Not building your network early It's never too early to meeting new people and finding your community. When you're starting a relatively unique business (like an online business where you don't personally know anyone that does that in your local area or in your friendship group), reaching out to leaders in your niche is a great idea to learn. 2. Not asking for help It's not easy to do things yourself when you're starting out, and you don't need to learn and execute every single thing. 3. Skimping on tools you need to improve your business We all want to run a lean startup and for a lot of us, we don’t really have a choice! But sometimes trying to cut costs might actually keep you from implementing a system in your business that will mean you’re growing faster and more efficiently. Don't hesitate to invest in good tools and courses that might be useful in running your business! 4. Underestimating your skill set Your limitations in business are defined by what YOU THINK you can do. If you think you can't do this, you probably won't until you decide to just do it. Selling yourself shortThis is a common struggle among creatives - they don't realize the work behind your designs and so they would try to haggle for the price or worse, ask you to give it to them for free especially if they are friends/family/family friends. Realize the value you bring to the table and make it clear to them that what you're doing is a business. You're making a decision! 5. Not separating your personal finances from the business This comes in a few different forms: Personal/Business Finances Boundaries on your time Check out ep 66 - we talk about 5 ways to know if you need boundaries in your business. 6. Trying to perfect every single thing If you're aiming for perfection, you'll never achieve it. Being a perfectionist only steals time you should be spending on other things in your to-do list instead. Also, that's what improvement is for. Your first steps need not be perfect. Their main purpose really is so that you put yourself out there. As you go, you will realize what works and what doesn't, and only then can you improve. And you'll always improve 7. Not using your 'dead' time efficiently Running your own business is different from a 9-5 job. While there's nothing wrong with going out for a drink or two, you should also use your downtimeime to expand your knowledge. Enrol to an ecourse, download a podcast and listen to it while you're out on a run, set up virtual coffee with your new online business friends, etc. Tune in below or listen to this episode on iTunes or Spotify!

42 MIN2018 OCT 10
Comments
071 | Solopreneur Mistakes When We Start Out

070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

We all have those hang-ups - the ones that stop us in our tracks. It might be your weight, your skin, your voice or your self-belief about what you’re capable of and how much you know. Or it could be something silly, like the slightest of crooked jaws… like it is in my case. When I was a little girl, I fell off a brick wall and while I was never treated for it at the time, my doctors think it’s likely I broke my jaw. So the theory is, as a result of my broken face, I developed an overactive growth cell in one side of my jaw and my face grew out of line. After a throwaway comment from someone I looked up to, this became a major block for me! For the longest time, I have attributed my resistance to being on camera and visible in my business to this issue. In fact, it became a convenient excuse that has kept me playing small. And for the longest time, I have been able to dismiss the need to go live or to film videos by using my crooked face as justification. That was until one of my Breakthrough Year students, Taryn, pointed out that this is a choice I am making. Understanding that hang-ups like these are our choice, gives us the power to change our mindset about them! Understanding that it is our responsibility if it stops us in our tracks is the first step to removing the barrier. And most importantly, understanding that these issues - that are generally something stupid, mind you - are having an impact on your business sheds a light on how important it is that we start looking at them differently! On this episode, I share all about my lightbulb moment when I realised that my crooked face was just a story I have been telling myself to keep me playing small (and often that also means playing comfortable!) and how to turn it all around!

33 MIN2018 OCT 3
Comments
070 | Being Hung Up on Something Stupid and How It's Impacting Your Business

069 | The Journey Of Transitioning From Blogging To Coaching

Whether you’re thinking about transitioning out of your 9-5, you’re a blogger that’s looking to start making incoming, or you’re looking to swap out blogging for coaching, chances are you’d be feeling a little uncertainty around the move you’ve been thinking about making! I get it - change is hard. It’s scary and vulnerable! That’s why really zoning in on your WHY and leaning on your passion is so important. You WHY is the driver behind this transition, so getting clear on the life you want to create for you and your family is key. But we also know that there’s a lot more to it when you’re thinking about transitioning from, let’s say blogging to coaching. There’s the process of finding (and committing to) your niche; updating your brand and altering the way you use social media; communicating with your existing audience and community what you’re doing next and how they can continue to engage with you. Not to mention the mindset piece behind such a big move. In this episode, special guest Reelika Schulte, shares her own journey from corporate to blogger to coach and she pulls back the curtains and reveals how to make this transition yourself. So if you’ve been waiting for a sign, here it is!

49 MIN2018 SEP 26
Comments
069 | The Journey Of Transitioning From Blogging To Coaching

068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

As an online business owner, you know the value of being visible for your brand. That might mean turning up on social media, being featured on blogs or in publications and sometimes even being on video or doing live streams. Being the face of your brand is vital to building brand awareness and authentic connections with your community but I know it’s sometimes easier said than done. Perhaps you have been struggling to be the face of your brand because: You don’t love being on camera, it’s uncomfortable for you. You can’t commit to the process of being on camera regularly, doing your hair and makeup that regularly is too much additional work right now. It’s just not a good fit for your lifestyle and you know that you’ll struggle with being consistent. What if I told you that there’s another way to be the face of your brand that creates perhaps the most powerful of connections AND removes all those struggles right away! Podcasting offers us a unique opportunity to get in front of our audience and build relationships with them. And not just our audience, but others in our industry too. It also offers us a new way of using social media as a companion of our podcasts to continue the conversation and build out the relationship further. There’s something magical in hearing a person’s voice - it creates a connection quicker than just seeing a stock photo on Instagram or a status update on Facebook. And podcasting opens up that possibility for us to create high-value content that really does double as a relationship builder! In today’s episode, public relations and podcast management expert Monica Woodhams comes on the show to share exactly why you need to be the face of your brand and how podcasting can help you do that! She has over a decade of experience working with Tedx Speakers, entrepreneurs and influencers so she has seen first hand how powerful podcasting can be!

58 MIN2018 SEP 19
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068 | Why You Need to Be the Face of Your Brand and How Podcasting is a Great Space To Do That

067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

Your brand is so much more than just a logo, a colour palette, your website. It's a personality, a set of feelings and emotions, a voice and a face we can recognise. That's why brand development is so much more than just choose your fonts! A huge part of brand development is creating a sense of awareness around your brand and in a lot of ways that really comes down to visibility - both on and offline. This week's special guest, Whitney Eckis, knows all about the importance of visibility when it comes to raising awareness around a brand and this is exactly what she did and continues to dofor her businesses and for her clients too. She share what it takes to really step out from behind the brand and be the face. We explore what kinds of opportunities we should be looking for to create a strong brand image and even how to create our own! (Think events, interviews, PR). One of the things I like most about Whitney is that she doesn't just sit back and wait for it to happen! She creates her own opportunities and she shares in this week's episode how she brought together some massive influencers and hosted an event that completely changed her business. We also share a few laughs in this episode about the challenges and insecurities that come with stepping out into the spotlight on your brand and what it really means to be the face. Sometimes there's bad days and definitely challenges, but Whitney explains how she deals with that! So, if you're in the brand development phase (and really, is a brand ever fully developed?I don't think so...)and you want to learn more about how to elevate your brand and unlock your business' full potential, then you'll definitely want to tune in!

49 MIN2018 SEP 12
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067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space

066 | 5 Ways To Know If You Need Boundaries In Your Business

For most of us running an online business, or for those who have just started with a new business venture, setting boundaries with family, friends and clients can be daunting. When you think about you having full control of your schedule, you might think that you’ve got a lot of time in your hands and little excursions are harmless, but the truth is, all these distractions add up. And if you want stability in your business, you shouldn’t be swayed by these external interruptions! In this episode, we’ll be talking about a few scenarios that might be familiar to you: 1. A client is agitated that you didn’t reply to an email they sent at 5pm on Friday - and it’s Saturday morning… You’re clients and customers are a key group that you must establish boundaries for. Actually, clients love boundaries - not because they love rules or being told what to do, but because boundaries make it really clear what they should expect and they’ll feel confident and comfortable with the process of working with you. 2. You’re STILL waiting on content from your client, so far the project has been delayed for over a week. Delayed projects are costing YOU money, so you need to put a stop to this NOW. To do this, you need to outline your requirements and expectations of the client. If there’s certain things you need from a client before you can complete a project, make sure they know upfront before starting the project with you. Make sure you outline these expectations in a few different places to really hit home how important it is in order to get their project completed on time. Some places could be: Your website Your inquiry pack * Your welcome pack * Your contract * Your site policies Your ‘starting project’ email The client portal (if applicable) Have a way of enforcing requirements and essentially ‘penalise’ clients if they don’t meet the expectations and their responsibilities outlined in the contract they signed. 3. Friends and family call you at 11am on a Tuesday to see if you’re free for a coffee. If you are working from home, even if it’s just a day or two a week, people in your life will struggle with the thought that you are, in fact, working. It’s pretty challenging, but when it comes to anyone who might come into contact with you or your brand, establish work hours and make it clear that you have limited availability during that time. 4. You just spent the last 4 hours working on a business card for a family friend - unpaid of course. While there’s key people that you will want to help when they need it - like parents, siblings, children - you are not obligated to help every man and his dog start their own business, free of charge. 5. It’s 7pm and you’ve been working for 12 hours straight. For the 5th day in a row. Just because you could do something, don’t mean that you have to or that you should. We need to reframe no’s as not being selfish or mean, but as being protective of your most precious resources: time and energy. It’s ok to put boundaries around your time and what you do with that time. In fact, it’s paramount for your health, your wellbeing, your family’s growth and development and surprise, surprise, your business! So if you want more control over your most precious resources - your time, money, and energy! - this is an episode you wouldn’t want to miss. Tune in below!

54 MIN2018 SEP 5
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066 | 5 Ways To Know If You Need Boundaries In Your Business

065 | How To Design And Sell Out Your Live Event In 7 Days

If you're an introvert like me, the idea of a networking event is enough to give you a few sleepless nights. Let's admit it: how many times have we passed up an opportunity because social anxiety got the better of us? I don't want to remember! It's a common struggle among introverted entrepreneurs, and today's guest, Taryn Vyhnalek is no stranger to it. But what's awesome - among many other things! - about Taryn is that she's not only overcome her fear of being around people, she actually made it an inspiration for her first live event that has sold out in just 7 days!! Taryn is actually a member of Brand It Society and when she announced the great news, I knew I had to get her on the show! So in this episode, Taryn spills the tea on how she managed to build up the hype around Bush Bash Retreat using select channels. She will also give us a preview of this introvert-friendly networking event happening this October which can hopefully inspire yours. This episode is a mindset masterclass so if you still have any doubts or hesitations about your big idea, tune in and let's dispel those together!

54 MIN2018 AUG 29
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065 | How To Design And Sell Out Your Live Event In 7 Days

064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship

Running a business is never a smooth and easy ride. Especially when you're just starting! It's tempting to give up when you think you're doing everything right yet you're barely staying afloat. It's a common struggle among small business owners; sometimes we just need a little push to get to that breakthrough we are searching for! For most of us doing it solo, HOW to get that much-need push is the billion dollar question. How do I keep going? Where can I get that leverage to reach more people? How can I make this big idea happen? Now this may sound like a tall order, but what if I tell you, you can scale your business by leveraging corporate sponsorship? It’s something that can feel off-limits to small businesses but today I want to introduce you to this idea and hopefully show you the possibilities it offers! In this episode, Shayna Rattler is coming on the show to talk about how she got back up from a small business breakdown by partnering with big companies and promoting a common cause. Her framework, which she will discuss in the interview, can help small business owners access the $22 BILLION pie that is not accessed by small businesses enough today! With clients like Steve Harvey, Lisa Nichols and other major influencers, Shayna's strategy might just be the push you need so make sure to tune in! Oh! And grab her free book here - you just have to pay postage!

33 MIN2018 AUG 22
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064 | How To Increase Cash Flow By Leveraging Corporate Sponsorship
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