Himalaya: Listen. Learn. Grow.
The Breakthrough Year Podcast: Online Business, Blogging & Brand Strategy
While having a great product is arguably the ultimate goal in a business, getting your branding right will make sure that your product - and your brand - gets noticed. From my point of view, this is probably the most common challenge to small businesses: getting the message across with every interaction your audience make with your brand.
The truth is, you don’t need to wait to be big until you start taking your branding more seriously. In fact, it might just be the key! Having said that, if you want a consistent brand that resonates with your audience, you might want get into the right mindset and forget about these branding myths that might be holding you back:
MYTH 1: “I have branding: Here’s my logo!”
this is one of the most common branding misconceptions out there, people genuinely believe branding is simply a logo. And they are equally genuinely surprised when they find out that it is so much more. Your logo is a hugely important part of developing your brand but it is just the tip of a much bigger iceberg.
MYTH 2: “I’m just a small business, so I don’t really need branding.”
It doesn’t matter if you are a solopreneur or a lone blogger - branding is for businesses of all sizes. Every business and blogger should be well branded, and likewise every individual too. So even if you ARE your business, you need branding.
Your brand is always communicating with your clients, customers and readers and it’s important to identify what your brand is saying. If you fall into the trap of thinking that branding is not for you because you are a small business or a solopreneur, you could be giving your clients mixed signals and confusing them.
MYTH 3: “I can change it later, so this will do for now!”
There are two key reasons that this is a bad idea. Firstly, if you are leaving your branding uncompleted or not in its ideal form, you are giving your customers the wrong message. The second reason is that businesses that often change their branding confuse people. They become used to seeing one image, one theme, one brand and when it drastically changes (and in the case of some indecisive brands, changes often) it is like brand whiplash for your community.
MYTH 4: “I can’t afford a designer. Branding is just too expensive!”
When you are just starting out with your brand and throughout those first few years, money can be in short supply. And if you are a blogger, well, the possibility of generating income might take some time! So paying a brand designer to create your brand identity and all the bits and pieces that go into it can be costly and often not an option.
MYTH 5: “I let my work do the selling for me. If it’s good, they’ll buy. So branding doesn’t matter.”
Without a brand identity that connects with your people, the product, service or blog you put your heart into, it will not sell. And here’s why: Branding connects your brand with your ideal customers and readers. It establishes relationships and builds trust. Without it, your brand is essentially a stranger to the people you so desperately want to serve!
If any of these thoughts seem familiar, let me help you out! In this episode, I’ll share with you how these challenges can be holding you back and how you can turn your branding around.
Tune in now!