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The Marketing Moxie Podcast

Maggie Patterson

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The Marketing Moxie Podcast

The Marketing Moxie Podcast

Maggie Patterson

0
Followers
3
Plays
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About Us

Marketing Moxie is all about getting down and dirty on all things marketing for entrepreneurs. Maggie Patterson takes a practical, no holds barred approach to helping you take action.

Latest Episodes

MM131: Jen Berson: Generating PR for Your Business

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode131. Items Discussed in this Episode: If we’re new to PR, Jen recommends where we should get started Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch Make sure you follow up on your pitches, it can get lost in the shuffle of email Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch Success is adding value, treating each relationship like something you want to add value to will really help them bloom and ma...

22 MIN2016 MAY 3
Comments
MM131: Jen Berson: Generating PR for Your Business

MM130: The Straight Truth on Your Services Business

If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with you about how you’re unlikely to make ALL the money while working an hour/day or frolicking on the beach. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode130. Items Discussed in this Episode: When it comes to earning a services based business, your revenue is one of your burning issues: you need it to grow the way you want to grow and serve your clients the way you want There’s a lack of truth telling and a lot of claims out there about how people are earning the money they are in their business I want to level with you: because we are all selling, we lose touch with being of service and with having a soul I break down my 3 favorite mistakes, lies and myths with running a services-based business You nee...

15 MIN2016 APR 26
Comments
MM130: The Straight Truth on Your Services Business

MM129: Kamila Gornia: Grow Your Email List with Facebook Ads

Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with our ads so you can use them in a way that’s productive and profitable. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode129. Items Discussed in this Episode: Kamila shares the number one mistake we tend to make with Facebook ads When running an ad, you have to make sure it’s in line with your overall goal for your company There’s a lot of things to have in place before actually running an ad, Kamila breaks it down for us Kamila shares some of the reasons your ad may not be converting; it’s not just about having the ad You can have a really high click-through rate, but it’s not actually converting. The goal is to gain clients, not to just have a high click-through rate If you work with everything to...

26 MIN2016 APR 19
Comments
MM129: Kamila Gornia: Grow Your Email List with Facebook Ads

MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook

Have you ever looked at your Facebook page and thought, “what’s the point?”. You’re definitely not alone. In this episode Hibiscus Moon shares how she’s built an active and very engaged following on Facebook with some practical tips you won’t want to miss. Show notes with key points, takeaways, and links from this episode available at www.maggiepatterson.com/episode128. Items Discussed in this Episode: Hibiscus explains how she’s built such a great following on FB when it’s become so hard to do so Treating FB like a conversation by giving personal answers to questions and comments is key Using FB to sell all the time can turn people off, Hibiscus explains how to avoid this and why Getting people to treat your page like a community is important, it will get people interacting with each other and show they’re with like-minded people Hibiscus explains how to make the people on your page feel safe and not abandoned so they keep coming back FB badges are new and can get you more...

23 MIN2016 APR 12
Comments
MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook

MM127: Vasavi Kumar: No BS Business & Keepin' It Real

EFasten your seatbelts friends. If you’ve been craving a dose of straight talk about what’s really happening in the online business world, coach Vasavi Kumar is serving it up today. And warning, she tells it like it is, and with no shortage of colorful language. (NSFW if you’ve got a 9 to 5, and this one is not friendly for those who cringe at an f-bomb, because they will be dropped!) Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode127. Items Discussed in this Episode: Vasavi shares the number one BS thing we are doing as female business owners and why we need to cut it out right now As women, we are taught not to hustle or work too hard, but we should pride ourselves on being a beast in our business We live in a society where we want what we want right now, but we don’t want to do the work it takes to get there There is really no such thing as an overnight success, Vasavi shares how her business has been a 24/7 projec...

27 MIN2016 APR 5
Comments
MM127: Vasavi Kumar: No BS Business & Keepin' It Real

MM126: Melyssa Griffin: Pinterest Growth Strategies

Sure you love Pinterest, but are you using it for your business? You may be surprised at how effective it is, and today’s guest, Melyssa Griffin from The Nectar Collective is going to blow your mind with how Pinterest has helped her grow her business in the last year. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode126. Items Discussed in this Episode: Pinterest is not just for moms and craft ideas, Melyssa explains why we should be using it for our business Whatever niche you’re in, you can really make it work because it’s just not as saturated as other social media platforms Using Pinterest was really a turning point in Melyssa’s business last year, she explains how she started using it strategically to significantly increase her followers, email subscribers, and revenue Melyssa shares her advice on the best place to get started on Pinterest We delve a little deeper into what to pin and how to use your boards best t...

18 MIN2016 MAR 29
Comments
MM126: Melyssa Griffin: Pinterest Growth Strategies

MM125: Lori Barron - Brand Coaching for your Small Biz

We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your small biz’s brand on today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode125. Items Discussed in this Episode: Lori explains what exactly branding is, one of the most misunderstood aspects in business When branding is done right, it’s what ultimately drives business to you, the colors are not what matters! There’s no reason to crowdsource your branding ideas: they may not be your ideal audience and they don’t know your message or have any contextual information Lori gives advice on being really smart when asking for feedback, it can lower other people’s confidence in your business and turn off if done incorrectly Hone your skills and do what you do incredibly well and your ‘brand’ will evolve over time L...

18 MIN2016 MAR 22
Comments
MM125: Lori Barron - Brand Coaching for your Small Biz

MM124: Intuitive Leadership to Grow Your Business

Have you ever had the whole moment where you know you should or shouldn’t do something and you’re not entirely sure how you know it? That’s your intuition in action. Coach Caroline Frenette joins us to share how to use you intuition to guide your business and avoid going off course by following the crowd. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode124. Items Discussed in this Episode: Caroline explains what intuitive leadership is and how you can use it We can use this to tap into our inner strength and confidence to take the leaps we want in business, Caroline explains how Caroline shares how she discovered intuitive leadership and why it’s so helpful for herself and many of her clients Caroline has used intuitive leadership to help many of her clients coming to her totally overwhelmed with what they need to do for their business When all the strategies you are trying to use are not working in your business, you...

19 MIN2016 MAR 17
Comments
MM124: Intuitive Leadership to Grow Your Business

MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue

When you run a services-based business, your ability to “close” new clients is absolutely critical to your success. She’s Got Systems’ Kelly Azevedo joins us to share her tips for closing business and how it’s helped her grow her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode122.

17 MIN2016 FEB 23
Comments
MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue

MM121: Gwen Elliot: Working with Media For Your Big Break

Is getting out there and being featured in the media on your wish list? (And if it’s not, it should be!) Media strategist Gwen Elliot shares how-to get started and some results that have happened thanks to media coverage! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode121. Items Discussed in this Episode: Gwen explains why we should take time out of our schedule to secure media interviews for ourselves, do guest posts, etc. Doing an interview will bring clients to your door, but it more importantly will bring clients to your door that already know you are credible. You have ‘the buzz’ Gwen recommends getting on air now and as often as you can so when that big opportunity comes knocking, you’re prepared for it and already have the technical aspects worked out Gwen shares how to get started adding media into your social to do list When reaching out to pitch a media interview or guest post, Gwen shares the three things ...

27 MIN2016 FEB 2
Comments
MM121: Gwen Elliot: Working with Media For Your Big Break

Latest Episodes

MM131: Jen Berson: Generating PR for Your Business

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode131. Items Discussed in this Episode: If we’re new to PR, Jen recommends where we should get started Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch Make sure you follow up on your pitches, it can get lost in the shuffle of email Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch Success is adding value, treating each relationship like something you want to add value to will really help them bloom and ma...

22 MIN2016 MAY 3
Comments
MM131: Jen Berson: Generating PR for Your Business

MM130: The Straight Truth on Your Services Business

If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with you about how you’re unlikely to make ALL the money while working an hour/day or frolicking on the beach. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode130. Items Discussed in this Episode: When it comes to earning a services based business, your revenue is one of your burning issues: you need it to grow the way you want to grow and serve your clients the way you want There’s a lack of truth telling and a lot of claims out there about how people are earning the money they are in their business I want to level with you: because we are all selling, we lose touch with being of service and with having a soul I break down my 3 favorite mistakes, lies and myths with running a services-based business You nee...

15 MIN2016 APR 26
Comments
MM130: The Straight Truth on Your Services Business

MM129: Kamila Gornia: Grow Your Email List with Facebook Ads

Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with our ads so you can use them in a way that’s productive and profitable. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode129. Items Discussed in this Episode: Kamila shares the number one mistake we tend to make with Facebook ads When running an ad, you have to make sure it’s in line with your overall goal for your company There’s a lot of things to have in place before actually running an ad, Kamila breaks it down for us Kamila shares some of the reasons your ad may not be converting; it’s not just about having the ad You can have a really high click-through rate, but it’s not actually converting. The goal is to gain clients, not to just have a high click-through rate If you work with everything to...

26 MIN2016 APR 19
Comments
MM129: Kamila Gornia: Grow Your Email List with Facebook Ads

MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook

Have you ever looked at your Facebook page and thought, “what’s the point?”. You’re definitely not alone. In this episode Hibiscus Moon shares how she’s built an active and very engaged following on Facebook with some practical tips you won’t want to miss. Show notes with key points, takeaways, and links from this episode available at www.maggiepatterson.com/episode128. Items Discussed in this Episode: Hibiscus explains how she’s built such a great following on FB when it’s become so hard to do so Treating FB like a conversation by giving personal answers to questions and comments is key Using FB to sell all the time can turn people off, Hibiscus explains how to avoid this and why Getting people to treat your page like a community is important, it will get people interacting with each other and show they’re with like-minded people Hibiscus explains how to make the people on your page feel safe and not abandoned so they keep coming back FB badges are new and can get you more...

23 MIN2016 APR 12
Comments
MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook

MM127: Vasavi Kumar: No BS Business & Keepin' It Real

EFasten your seatbelts friends. If you’ve been craving a dose of straight talk about what’s really happening in the online business world, coach Vasavi Kumar is serving it up today. And warning, she tells it like it is, and with no shortage of colorful language. (NSFW if you’ve got a 9 to 5, and this one is not friendly for those who cringe at an f-bomb, because they will be dropped!) Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode127. Items Discussed in this Episode: Vasavi shares the number one BS thing we are doing as female business owners and why we need to cut it out right now As women, we are taught not to hustle or work too hard, but we should pride ourselves on being a beast in our business We live in a society where we want what we want right now, but we don’t want to do the work it takes to get there There is really no such thing as an overnight success, Vasavi shares how her business has been a 24/7 projec...

27 MIN2016 APR 5
Comments
MM127: Vasavi Kumar: No BS Business & Keepin' It Real

MM126: Melyssa Griffin: Pinterest Growth Strategies

Sure you love Pinterest, but are you using it for your business? You may be surprised at how effective it is, and today’s guest, Melyssa Griffin from The Nectar Collective is going to blow your mind with how Pinterest has helped her grow her business in the last year. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode126. Items Discussed in this Episode: Pinterest is not just for moms and craft ideas, Melyssa explains why we should be using it for our business Whatever niche you’re in, you can really make it work because it’s just not as saturated as other social media platforms Using Pinterest was really a turning point in Melyssa’s business last year, she explains how she started using it strategically to significantly increase her followers, email subscribers, and revenue Melyssa shares her advice on the best place to get started on Pinterest We delve a little deeper into what to pin and how to use your boards best t...

18 MIN2016 MAR 29
Comments
MM126: Melyssa Griffin: Pinterest Growth Strategies

MM125: Lori Barron - Brand Coaching for your Small Biz

We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your small biz’s brand on today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode125. Items Discussed in this Episode: Lori explains what exactly branding is, one of the most misunderstood aspects in business When branding is done right, it’s what ultimately drives business to you, the colors are not what matters! There’s no reason to crowdsource your branding ideas: they may not be your ideal audience and they don’t know your message or have any contextual information Lori gives advice on being really smart when asking for feedback, it can lower other people’s confidence in your business and turn off if done incorrectly Hone your skills and do what you do incredibly well and your ‘brand’ will evolve over time L...

18 MIN2016 MAR 22
Comments
MM125: Lori Barron - Brand Coaching for your Small Biz

MM124: Intuitive Leadership to Grow Your Business

Have you ever had the whole moment where you know you should or shouldn’t do something and you’re not entirely sure how you know it? That’s your intuition in action. Coach Caroline Frenette joins us to share how to use you intuition to guide your business and avoid going off course by following the crowd. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode124. Items Discussed in this Episode: Caroline explains what intuitive leadership is and how you can use it We can use this to tap into our inner strength and confidence to take the leaps we want in business, Caroline explains how Caroline shares how she discovered intuitive leadership and why it’s so helpful for herself and many of her clients Caroline has used intuitive leadership to help many of her clients coming to her totally overwhelmed with what they need to do for their business When all the strategies you are trying to use are not working in your business, you...

19 MIN2016 MAR 17
Comments
MM124: Intuitive Leadership to Grow Your Business

MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue

When you run a services-based business, your ability to “close” new clients is absolutely critical to your success. She’s Got Systems’ Kelly Azevedo joins us to share her tips for closing business and how it’s helped her grow her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode122.

17 MIN2016 FEB 23
Comments
MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue

MM121: Gwen Elliot: Working with Media For Your Big Break

Is getting out there and being featured in the media on your wish list? (And if it’s not, it should be!) Media strategist Gwen Elliot shares how-to get started and some results that have happened thanks to media coverage! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode121. Items Discussed in this Episode: Gwen explains why we should take time out of our schedule to secure media interviews for ourselves, do guest posts, etc. Doing an interview will bring clients to your door, but it more importantly will bring clients to your door that already know you are credible. You have ‘the buzz’ Gwen recommends getting on air now and as often as you can so when that big opportunity comes knocking, you’re prepared for it and already have the technical aspects worked out Gwen shares how to get started adding media into your social to do list When reaching out to pitch a media interview or guest post, Gwen shares the three things ...

27 MIN2016 FEB 2
Comments
MM121: Gwen Elliot: Working with Media For Your Big Break
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