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AMPUP Your Digital Marketing

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AMPUP Your Digital Marketing

AMPUP Your Digital Marketing

GaggleAMP

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AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.

Latest Episodes

Episode #133 - The Importance of the Right Brand Messaging

During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You’ll learn: How to be empathetic in your messaging. What being authentic looks like in brand messaging, and what it does not look like. The importance of sincerity, and why it’s an absolute must in your brand messaging. Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their brand messaging free of charge during the time of the pandemic. Right now, it’s even more important than ever to have the right brand message. The wrong message can be costly, however, having the right brand messaging can build brand affinity and loyalty, leading to people to keep your brand at top of mind when they want your products or services. So how do you go about brand messaging? And how important is it? Doesn’t your bottom line take priority in these stressful times? The answer is, your brand is always important, especially during this pandemic.

26 MIN20 h ago
Comments
Episode #133 - The Importance of the Right Brand Messaging

Episode #132 - Building Company Culture Across a Remote Workforce

Establishing a strong company culture is important for any organization, but it can be difficult for a remote workforce to do this. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle LeBlanc, a social media and content marketing consultant who works primarily in the transportation and logistics space. They discuss how companies with remote workers uphold company culture and values, what the benefits are, and the role user generated content (UGC) can play for your employees. You’ll learn: How an organization with a remote workforce can uphold its company culture and values. How UGC helps in a big way. The benefits of a strong company culture have on retention and recruiting.

20 MIN1 w ago
Comments
Episode #132 - Building Company Culture Across a Remote Workforce

Episode #131 - Focus Your Marketing Strategy on What You Do Well

For marketers, it’s difficult to plan with so much uncertainty, leaving them to wonder how they should go about their marketing strategy during this pandemic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with George Jacob, Vice President at Marketri, a B2B strategic marketing consultant. They discuss the challenges organizations face during the coronavirus pandemic, and how they approach their marketing strategy. You’ll learn: How organizations should try to pivot. Why they should focus on what they do well. How to prioritize your plans during the pandemic. During the time of coronavirus, everyone needs to adjust, and that is a struggle for many organizations. For marketers, how do you adjust your marketing strategy, and what’s the right direction to go? Where do you start? Jacob explains why you should focus on the basics of what you do well.

22 MIN2 w ago
Comments
Episode #131 - Focus Your Marketing Strategy on What You Do Well

Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

Different brands are using their email marketing strategy in different ways during this pandemic, but it’s important to contextualize your messaging and be empathetic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.

19 MIN3 w ago
Comments
Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn: Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.

14 MINAPR 28
Comments
Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

The coronavirus forces almost all organizations to work remotely, but many are new to the game and struggle to manage a remote workforce. This is why Glenn Gaudet sat down with Clinton Bonner, VP of Marketing at Topcoder, an on-demand virtual talent platform, for this episode of AMP Up Your Digital Marketing. Topcoder has been in business for about 20 years but has been a 100% remote workforce for over 8 years. Bonner shared his tips for leading a successful remote workforce and how he operates Topcoder’s marketing strategy. In this episode, you’ll learn: Why it’s important to stay up to date on what productivity tools are out there. Collaborative tool recommendations for remote workers. The pros and cons of mixing tools rather than having one centralized platform.

23 MINAPR 14
Comments
Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

Episode #127 - Hosting a Virtual Conference After a Pandemic Cancels Your Event

It’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference? In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Armen Najarian, CMO and Chief Identity Officer at Agari, an email security company. Armen recently had to make the tough decision of canceling his company’s annual customer conference, Trust 2020, and quickly organized a virtual conference to take its place. He walked us through the entire process, what he learned, and how he views the end result. You’ll learn: How to message this decision to your organization, your attendees, speakers, partners, and others. What the lasting effect of virtual conferences becoming so common in 2020 will be. What the benefits are of a virtual conference over a physical event.

19 MINAPR 7
Comments
Episode #127 - Hosting a Virtual Conference After a Pandemic Cancels Your Event

Episode #126 - How a Podcast Can Increase Your Sales

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You’ll learn: The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests. You can start a podcast about anything. To make it interesting, Scott says, you just have to find the “human element” of any subject. An engaging host is key to a podcast’s success. Find someone who can get guests talking about what they’re passionate about.

21 MINMAR 31
Comments
Episode #126 - How a Podcast Can Increase Your Sales

Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn: Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you. Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make. Despite its trending popularity, account-based marketing isn’t right for every brand or product.

22 MINMAR 24
Comments
Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn: AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.

22 MINMAR 17
Comments
Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan

Latest Episodes

Episode #133 - The Importance of the Right Brand Messaging

During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You’ll learn: How to be empathetic in your messaging. What being authentic looks like in brand messaging, and what it does not look like. The importance of sincerity, and why it’s an absolute must in your brand messaging. Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their brand messaging free of charge during the time of the pandemic. Right now, it’s even more important than ever to have the right brand message. The wrong message can be costly, however, having the right brand messaging can build brand affinity and loyalty, leading to people to keep your brand at top of mind when they want your products or services. So how do you go about brand messaging? And how important is it? Doesn’t your bottom line take priority in these stressful times? The answer is, your brand is always important, especially during this pandemic.

26 MIN20 h ago
Comments
Episode #133 - The Importance of the Right Brand Messaging

Episode #132 - Building Company Culture Across a Remote Workforce

Establishing a strong company culture is important for any organization, but it can be difficult for a remote workforce to do this. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle LeBlanc, a social media and content marketing consultant who works primarily in the transportation and logistics space. They discuss how companies with remote workers uphold company culture and values, what the benefits are, and the role user generated content (UGC) can play for your employees. You’ll learn: How an organization with a remote workforce can uphold its company culture and values. How UGC helps in a big way. The benefits of a strong company culture have on retention and recruiting.

20 MIN1 w ago
Comments
Episode #132 - Building Company Culture Across a Remote Workforce

Episode #131 - Focus Your Marketing Strategy on What You Do Well

For marketers, it’s difficult to plan with so much uncertainty, leaving them to wonder how they should go about their marketing strategy during this pandemic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with George Jacob, Vice President at Marketri, a B2B strategic marketing consultant. They discuss the challenges organizations face during the coronavirus pandemic, and how they approach their marketing strategy. You’ll learn: How organizations should try to pivot. Why they should focus on what they do well. How to prioritize your plans during the pandemic. During the time of coronavirus, everyone needs to adjust, and that is a struggle for many organizations. For marketers, how do you adjust your marketing strategy, and what’s the right direction to go? Where do you start? Jacob explains why you should focus on the basics of what you do well.

22 MIN2 w ago
Comments
Episode #131 - Focus Your Marketing Strategy on What You Do Well

Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

Different brands are using their email marketing strategy in different ways during this pandemic, but it’s important to contextualize your messaging and be empathetic. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.

19 MIN3 w ago
Comments
Episode #130 - Optimizing Your Email Marketing Strategy During This Pandemic

Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn: Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies. A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall. As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.

14 MINAPR 28
Comments
Episode #129 - How to Take Your ABM Strategies a Step Further With ABX

Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

The coronavirus forces almost all organizations to work remotely, but many are new to the game and struggle to manage a remote workforce. This is why Glenn Gaudet sat down with Clinton Bonner, VP of Marketing at Topcoder, an on-demand virtual talent platform, for this episode of AMP Up Your Digital Marketing. Topcoder has been in business for about 20 years but has been a 100% remote workforce for over 8 years. Bonner shared his tips for leading a successful remote workforce and how he operates Topcoder’s marketing strategy. In this episode, you’ll learn: Why it’s important to stay up to date on what productivity tools are out there. Collaborative tool recommendations for remote workers. The pros and cons of mixing tools rather than having one centralized platform.

23 MINAPR 14
Comments
Episode #128 - The Key To a Remote Workforce is The Right Productivity Tools

Episode #127 - Hosting a Virtual Conference After a Pandemic Cancels Your Event

It’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference? In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Armen Najarian, CMO and Chief Identity Officer at Agari, an email security company. Armen recently had to make the tough decision of canceling his company’s annual customer conference, Trust 2020, and quickly organized a virtual conference to take its place. He walked us through the entire process, what he learned, and how he views the end result. You’ll learn: How to message this decision to your organization, your attendees, speakers, partners, and others. What the lasting effect of virtual conferences becoming so common in 2020 will be. What the benefits are of a virtual conference over a physical event.

19 MINAPR 7
Comments
Episode #127 - Hosting a Virtual Conference After a Pandemic Cancels Your Event

Episode #126 - How a Podcast Can Increase Your Sales

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You’ll learn: The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests. You can start a podcast about anything. To make it interesting, Scott says, you just have to find the “human element” of any subject. An engaging host is key to a podcast’s success. Find someone who can get guests talking about what they’re passionate about.

21 MINMAR 31
Comments
Episode #126 - How a Podcast Can Increase Your Sales

Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn: Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you. Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make. Despite its trending popularity, account-based marketing isn’t right for every brand or product.

22 MINMAR 24
Comments
Episode #125 - Gaetano DiNardi on How Lead Generation Is Changing

Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn: AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts. “[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies. Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.

22 MINMAR 17
Comments
Episode #124 - How to Boost Your Marketing Efforts With Artificial Intelligence w/Shahnoor Khan
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