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Business Built Freedom

Joshua Lewis

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Business Built Freedom

Business Built Freedom

Joshua Lewis

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Followers
2
Plays
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About Us

Welcome to Business Built Freedom, the podcast made for business owners who want more out of life and ultimately, build a vehicle of wealth and freedom. We are technologists, owners, forward thinkers, and life hackers, most importantly, we are human and down to earth Aussies. Brisbane based entrepreneurs are interviewed regularly from all walks of life, in all positions of business from greenfield start-ups to long-standing owners looking for exit strategies to retire.If you want to increase your wealth, better your health and get a residual income, sit back with a beer and relax, unless you're on the way to work….See how the new kids are doing it, get the time you deserve with the family, gain perspective, direction and stop the business owning you, instead OWN it!

Latest Episodes

172|Finishing Your Tasks With Tony Guarnaccia

Finishing Your Tasks With Tony Guarnaccia How do you make sure things get done? As many business owners have, I've been in a spot before where you start a project, to find that you get halfway through the project and the psychology of the mind says, "let's finish the project, but you don't even really look at why you started it”. I've got Tony Guarnaccia here who is the founder of ResultsClub.org to tell us about a special system he's got called the Results Loop. Tell me about how you make sure you don't make the final mistake of feeling like you have to finish something while you might be flogging a dead horse. Tony: Let me start with the story. Years ago, back then late 1930s. There was an epidemic much like we're dealing with today. It was a polio epidemic and so it impacted children where they couldn't walk. Unfortunately, my mother was one of those people. So at the age of just nine months old, she found herself with polio, unable to walk all the way up to the age of 14 years old. So growing up, I asked her, how did you survive? How are you actually able to eventually walk and wear high heels? But even mentally? How do you get through that? What I always learned growing up that what I applied to business today is that you have to break things down. That really is kind of the impetus behind a lot of what I'm talking about, which is taking small steps. What my mother had to do to be able to walk was that the hospital first had her work with pottery to build up the nervous system and strength. Eventually, they had her swimming, building up more strength to the point where she was then starting to slowly walk. Three Steps to Success What I discovered from her and working with some of the best companies in the world, is that there are really three things that are necessary to have success. Number one, you have to know what steps to take. Number two, then you have to know how to take those steps. Number three, you have to actually take the action and take those steps. So that is really the formula I found that I applied to my system called The Results Loop, which we can talk about in a minute. Resisting the Shiny Object It's great to hear that we've got the medical ability to put your mum in a position that she is now. So often people make purchases of things, and they go, “oh, that's great”, but then the next day they go, “what the hell did I do that for?” Myself, I might buy something online and think it sounds like a good idea, but then the next day I realise I may have had too many beers when I bought it. If I was sober I may not have done it quite as quickly. How do you make sure the squeeze is worth the juice? Tony: I love that saying because that's something I grew up with in business. I think it really comes down to business owners and marketers. They both chase the shiny object. They're looking at the latest thing without first looking at your overall strategy. Where I always start is with what you want to accomplish. So you start with the end in mind, what's your end goal, and then you reverse engineer it. Otherwise, the business is going in the wrong direction. It's something we've all done. How many of us have wasted money hiring the wrong people, placing the wrong ads, wasting ads, wasting time, wasting money, we've all done it. A lot of times it comes down to the decisions we make. A lot of times we make a quick decision, but it's not necessarily the right decision. Not Everyone Should Be Your Customer As you say we've all done that. I know when I started out in business doing I.T, I thought everyone could be my customer. So we had residential people, we had businesses, we had local councils, we had all sorts of different people's schools. I had a look at our marketing spending and what it was bringing in. After that, we cut out schools. we cut out local council, and decided to just focus on small to medium enterprises. But without having that data there, it wouldn’t have been possible to do that. Findin

27 min3 d ago
Comments
172|Finishing Your Tasks With Tony Guarnaccia

171|How To Relay Your Message To Customers With Krista Ripma

How To Relay Your Message To Customers With Krista Ripma How to make sure your message isn’t lost? Josh: Who has trouble relaying their message and being the person that they want to be from their heart? You got into business for a certain reason, and most of the time that is emotionally driven for those young entrepreneurs that are trying to make a difference. Sometimes that authentic marketing doesn't come through with your message. We've got Krista here from Authentic Audience. She's here today to talk to us about how you can get that message through in a way that resonates with your story, resonates with your customers, and ultimately gets you more sales. So, Krista, tell me, how do you make sure that your message doesn't get lost in the midst with the message of everyone else? That's also trying to make sure that they're authentic? and so on and so forth? Get more tips on relaying your message at https://dorksdelivered.com.au/ Krista: Great place to start. So no one is you is ...

23 min2 w ago
Comments
171|How To Relay Your Message To Customers With Krista Ripma

170|All Things Franchising With Lance Graulich

All Things Franchising With Lance Graulich Josh: Let's talk about all things franchising. You might have a cool idea, a booming business or want to get into one and I want you all to listen up. We've got Lance Graulich here and he is the expert in franchising around the world, the top 1%. So I'm going to ask you here, Lance, tell me, how do you know if you have an idea that's franchisable? Get more tips about franchising at dorksdelivered.com.au Lance: Well, Josh, first of all, thank you for having me from around the world here in Las Vegas. So look, I always talk to people when it comes to franchising, what is your secret sauce? What do you have? What do you have that other people don't? More importantly, what do your customers tell you that you have? Why are you good? And I always call it the secret sauce. Every business has it. Is it your people? You know, I was in a conversation the other day about Starbucks. Starbucks, the founder and CEO Howard Schultz will certainly tell you,...

29 minOCT 28
Comments
170|All Things Franchising With Lance Graulich

169|Cash Flow Forecasting With Louise Delaney

Cash Flow Forecasting With Louise Delaney Josh: G’day everyone out there in podcast land. There is a gap in many businesses ad that's cash flow forecasting. It's too expensive not to have good cash flow. So I've got a special guest here, I've got Louise from Cash Flows For You. And she's going to talk to us about how you can better your cash flow and make sure you keep good records of that and make sure you know where you're going, especially at a time like now. So, Louise, tell me about your pain story and how you learnt those need in the industry to start cash flows for you. Learn more about cash flow at dorksdelivered.com.au Louise: Oh, hi, Josh. Thanks very much. Good question to start off. So actually, the pain that I felt was personal running my first business, which was a law firm, and I'm not a lawyer, I'm a business owner, and my business partner was a lawyer. And there was a massive disconnect between the work coming in and delivery and when we were going to get paid, and...

24 minOCT 21
Comments
169|Cash Flow Forecasting With Louise Delaney

168|How to Engage Your Target Audience Through Your Story With Cliff Coelho

How to Engage Your Target Audience in 3 Minutes With Cliff Coelho Josh: G’day everyone out there in podcast land, we've got a special guest for you. We've got Cliff here from StoryDriven.Video. He's all about talking to you about how to make your message seen in three minutes, to be able to make sure that you're approaching your customers in a way that lets them know, like and trust you before you might even be picking up the phone. Get more tips on how to make your target audience engage at dorksdelivered.com.au So, Cliff, tell me, how do you make sure that you get the message across in three minutes? Is there some special magic to it? Or what's the process, run me through it. Cliff: Yeah, so one of the biggest problems right now that businesses are facing is that they're putting a lot of content, whether regardless of whether that's video or through blogs, or whatever it is. And a lot of that content is ending up blending into each other because they're doing the same type of vid...

22 minOCT 14
Comments
168|How to Engage Your Target Audience Through Your Story With Cliff Coelho

167|How to Measure Online Advertising Campaign Results

How to Measure Your Online Marketing Campaign Results Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your campaign results could be just putting a link in a description for a Facebook post, and then people click on it. Get more tips about measuring your online marketing campaign at dorksdelivered.com.au Is Your Audience Engaged? But the problem is a lot of people put a lot of Facebook posts and LinkedIn posts and all this good jazz up, but they don't really know how engaged their audiences are. You can see some, obviously, high-level stats with Facebook where you can see the engagement, but you can't necessarily see if they've clicked on that link or possibly even filled out the form or whatever t...

2 minOCT 12
Comments
167|How to Measure Online Advertising Campaign Results

166|Leaning Out Your Business With Crista Grasso

Leaning Out Your Business With Crista Grasso Josh: G’day everyone out there in podcast land, we've got a special guest here from leanoutmethod.com, we've got Crista Grasso, and she's going to be talking today about why you need to lean out your business to level up. Learn more on how to lean out your business at dorksdelivered.com.au So how do I know if I'm running a lean mean business machine or not? How do you go about knowing that you're at that right spot, you need to lean? Or how do you know the health of your business? Crista: So honestly, it usually comes down to do you have way too much going on? You're constantly overworked, you're constantly overwhelmed? Or do you feel like you're always focused on the right things, things tend to be flowing, not that you don't have issues, because you know, you always have issues in business, there's always the unexpected things that come up. But you have a really high degree of confidence that you're always working on the right things t...

25 minOCT 7
Comments
166|Leaning Out Your Business With Crista Grasso

165|Making a Foundation for Growth With Jeff Chastain

Making a Foundation for Growth with Jeff Chastain Josh: G’day everyone out there in podcast land. I've got Jeff Chastain here from Admentus. And he's going to be talking to us about a few different ways that you can make a foundation for growth with something called EOS. So tell me a bit more about the process and what EOS is for anyone out there that's listening. Learn more about building a strong foundation for your business at dorksdelivered.com.au Jeff: Sure. Well, thanks for having me. EOS is really just a, it's honestly just a simple set of business practices, business processes that work for entrepreneurial-led organisations to kind of instill that foundation, what you're talking about, it's still kind of that basic process in place, because honestly, most entrepreneurs that come into business, they've got a great idea, they've got an idea for a solution, a product, something like that, they take it to market, but what they don't necessarily have is an MBA and know exactly h...

31 minSEP 30
Comments
165|Making a Foundation for Growth With Jeff Chastain

164| Are You a Leader With Tim Spiker

How to Work Out If You Are a Leader With Tim Spiker Josh: G’day everyone out there in podcast land. Are you a leader, a lagger or a micro manager? I've got someone here to talk to you all about the best ways to work out what it is the voodoo that you do in your business. With Tim Spiker here from The Aperio, and he's going to go through what it is and how to work that out. So Tim, tell me, how do you work out if you're a leader, lagger or micromanager? How do you make sure you're doing the right things? And you're not being under spoken, over spoken, I think or any of the other ways that you could be? Learn more about leadership with Tim Spiker at dorksdelivered.com.au Tim: I want to share a little research to start this off. But I know when you start to talk about numbers and research for some people, you know, their eyes glaze over and they say, just get me to the punch line. But for other people, it provides some background so that we know that I didn't show up on the podcast to...

40 minSEP 23
Comments
164| Are You a Leader With Tim Spiker

163|Planning For Growth With Blair Ann Verrier

Planning For Growth With Blair Ann Verrier Josh: G’day everyone out there in podcast land. We've got Blair here from Enrich Bookkeeping Solutions and she's going to be talking today about change, planning for growth and how to become a business warrior. So Blair, tell me what is the first step that people need to be doing when it comes to planning for growth? Get more tips on how to grow your business at dorksdelivered.com.au Blair: My advice on planning for growth is anything to do with budgeting, and making sure you understand the cash flow of your business. So what's flowing in and what's flowing out, and the timings around the flow of the ins and outs. Josh: Okay. So would that be say for instance, hypothetically if I'm running an IT company, instead of having supplies that we're working on a cash basis, we move to an account basis, we could then times the bills so that we're not always I guess in arrears, so to speak with buying a product that comes out of our account that the...

25 minSEP 16
Comments
163|Planning For Growth With Blair Ann Verrier

Latest Episodes

172|Finishing Your Tasks With Tony Guarnaccia

Finishing Your Tasks With Tony Guarnaccia How do you make sure things get done? As many business owners have, I've been in a spot before where you start a project, to find that you get halfway through the project and the psychology of the mind says, "let's finish the project, but you don't even really look at why you started it”. I've got Tony Guarnaccia here who is the founder of ResultsClub.org to tell us about a special system he's got called the Results Loop. Tell me about how you make sure you don't make the final mistake of feeling like you have to finish something while you might be flogging a dead horse. Tony: Let me start with the story. Years ago, back then late 1930s. There was an epidemic much like we're dealing with today. It was a polio epidemic and so it impacted children where they couldn't walk. Unfortunately, my mother was one of those people. So at the age of just nine months old, she found herself with polio, unable to walk all the way up to the age of 14 years old. So growing up, I asked her, how did you survive? How are you actually able to eventually walk and wear high heels? But even mentally? How do you get through that? What I always learned growing up that what I applied to business today is that you have to break things down. That really is kind of the impetus behind a lot of what I'm talking about, which is taking small steps. What my mother had to do to be able to walk was that the hospital first had her work with pottery to build up the nervous system and strength. Eventually, they had her swimming, building up more strength to the point where she was then starting to slowly walk. Three Steps to Success What I discovered from her and working with some of the best companies in the world, is that there are really three things that are necessary to have success. Number one, you have to know what steps to take. Number two, then you have to know how to take those steps. Number three, you have to actually take the action and take those steps. So that is really the formula I found that I applied to my system called The Results Loop, which we can talk about in a minute. Resisting the Shiny Object It's great to hear that we've got the medical ability to put your mum in a position that she is now. So often people make purchases of things, and they go, “oh, that's great”, but then the next day they go, “what the hell did I do that for?” Myself, I might buy something online and think it sounds like a good idea, but then the next day I realise I may have had too many beers when I bought it. If I was sober I may not have done it quite as quickly. How do you make sure the squeeze is worth the juice? Tony: I love that saying because that's something I grew up with in business. I think it really comes down to business owners and marketers. They both chase the shiny object. They're looking at the latest thing without first looking at your overall strategy. Where I always start is with what you want to accomplish. So you start with the end in mind, what's your end goal, and then you reverse engineer it. Otherwise, the business is going in the wrong direction. It's something we've all done. How many of us have wasted money hiring the wrong people, placing the wrong ads, wasting ads, wasting time, wasting money, we've all done it. A lot of times it comes down to the decisions we make. A lot of times we make a quick decision, but it's not necessarily the right decision. Not Everyone Should Be Your Customer As you say we've all done that. I know when I started out in business doing I.T, I thought everyone could be my customer. So we had residential people, we had businesses, we had local councils, we had all sorts of different people's schools. I had a look at our marketing spending and what it was bringing in. After that, we cut out schools. we cut out local council, and decided to just focus on small to medium enterprises. But without having that data there, it wouldn’t have been possible to do that. Findin

27 min3 d ago
Comments
172|Finishing Your Tasks With Tony Guarnaccia

171|How To Relay Your Message To Customers With Krista Ripma

How To Relay Your Message To Customers With Krista Ripma How to make sure your message isn’t lost? Josh: Who has trouble relaying their message and being the person that they want to be from their heart? You got into business for a certain reason, and most of the time that is emotionally driven for those young entrepreneurs that are trying to make a difference. Sometimes that authentic marketing doesn't come through with your message. We've got Krista here from Authentic Audience. She's here today to talk to us about how you can get that message through in a way that resonates with your story, resonates with your customers, and ultimately gets you more sales. So, Krista, tell me, how do you make sure that your message doesn't get lost in the midst with the message of everyone else? That's also trying to make sure that they're authentic? and so on and so forth? Get more tips on relaying your message at https://dorksdelivered.com.au/ Krista: Great place to start. So no one is you is ...

23 min2 w ago
Comments
171|How To Relay Your Message To Customers With Krista Ripma

170|All Things Franchising With Lance Graulich

All Things Franchising With Lance Graulich Josh: Let's talk about all things franchising. You might have a cool idea, a booming business or want to get into one and I want you all to listen up. We've got Lance Graulich here and he is the expert in franchising around the world, the top 1%. So I'm going to ask you here, Lance, tell me, how do you know if you have an idea that's franchisable? Get more tips about franchising at dorksdelivered.com.au Lance: Well, Josh, first of all, thank you for having me from around the world here in Las Vegas. So look, I always talk to people when it comes to franchising, what is your secret sauce? What do you have? What do you have that other people don't? More importantly, what do your customers tell you that you have? Why are you good? And I always call it the secret sauce. Every business has it. Is it your people? You know, I was in a conversation the other day about Starbucks. Starbucks, the founder and CEO Howard Schultz will certainly tell you,...

29 minOCT 28
Comments
170|All Things Franchising With Lance Graulich

169|Cash Flow Forecasting With Louise Delaney

Cash Flow Forecasting With Louise Delaney Josh: G’day everyone out there in podcast land. There is a gap in many businesses ad that's cash flow forecasting. It's too expensive not to have good cash flow. So I've got a special guest here, I've got Louise from Cash Flows For You. And she's going to talk to us about how you can better your cash flow and make sure you keep good records of that and make sure you know where you're going, especially at a time like now. So, Louise, tell me about your pain story and how you learnt those need in the industry to start cash flows for you. Learn more about cash flow at dorksdelivered.com.au Louise: Oh, hi, Josh. Thanks very much. Good question to start off. So actually, the pain that I felt was personal running my first business, which was a law firm, and I'm not a lawyer, I'm a business owner, and my business partner was a lawyer. And there was a massive disconnect between the work coming in and delivery and when we were going to get paid, and...

24 minOCT 21
Comments
169|Cash Flow Forecasting With Louise Delaney

168|How to Engage Your Target Audience Through Your Story With Cliff Coelho

How to Engage Your Target Audience in 3 Minutes With Cliff Coelho Josh: G’day everyone out there in podcast land, we've got a special guest for you. We've got Cliff here from StoryDriven.Video. He's all about talking to you about how to make your message seen in three minutes, to be able to make sure that you're approaching your customers in a way that lets them know, like and trust you before you might even be picking up the phone. Get more tips on how to make your target audience engage at dorksdelivered.com.au So, Cliff, tell me, how do you make sure that you get the message across in three minutes? Is there some special magic to it? Or what's the process, run me through it. Cliff: Yeah, so one of the biggest problems right now that businesses are facing is that they're putting a lot of content, whether regardless of whether that's video or through blogs, or whatever it is. And a lot of that content is ending up blending into each other because they're doing the same type of vid...

22 minOCT 14
Comments
168|How to Engage Your Target Audience Through Your Story With Cliff Coelho

167|How to Measure Online Advertising Campaign Results

How to Measure Your Online Marketing Campaign Results Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your campaign results could be just putting a link in a description for a Facebook post, and then people click on it. Get more tips about measuring your online marketing campaign at dorksdelivered.com.au Is Your Audience Engaged? But the problem is a lot of people put a lot of Facebook posts and LinkedIn posts and all this good jazz up, but they don't really know how engaged their audiences are. You can see some, obviously, high-level stats with Facebook where you can see the engagement, but you can't necessarily see if they've clicked on that link or possibly even filled out the form or whatever t...

2 minOCT 12
Comments
167|How to Measure Online Advertising Campaign Results

166|Leaning Out Your Business With Crista Grasso

Leaning Out Your Business With Crista Grasso Josh: G’day everyone out there in podcast land, we've got a special guest here from leanoutmethod.com, we've got Crista Grasso, and she's going to be talking today about why you need to lean out your business to level up. Learn more on how to lean out your business at dorksdelivered.com.au So how do I know if I'm running a lean mean business machine or not? How do you go about knowing that you're at that right spot, you need to lean? Or how do you know the health of your business? Crista: So honestly, it usually comes down to do you have way too much going on? You're constantly overworked, you're constantly overwhelmed? Or do you feel like you're always focused on the right things, things tend to be flowing, not that you don't have issues, because you know, you always have issues in business, there's always the unexpected things that come up. But you have a really high degree of confidence that you're always working on the right things t...

25 minOCT 7
Comments
166|Leaning Out Your Business With Crista Grasso

165|Making a Foundation for Growth With Jeff Chastain

Making a Foundation for Growth with Jeff Chastain Josh: G’day everyone out there in podcast land. I've got Jeff Chastain here from Admentus. And he's going to be talking to us about a few different ways that you can make a foundation for growth with something called EOS. So tell me a bit more about the process and what EOS is for anyone out there that's listening. Learn more about building a strong foundation for your business at dorksdelivered.com.au Jeff: Sure. Well, thanks for having me. EOS is really just a, it's honestly just a simple set of business practices, business processes that work for entrepreneurial-led organisations to kind of instill that foundation, what you're talking about, it's still kind of that basic process in place, because honestly, most entrepreneurs that come into business, they've got a great idea, they've got an idea for a solution, a product, something like that, they take it to market, but what they don't necessarily have is an MBA and know exactly h...

31 minSEP 30
Comments
165|Making a Foundation for Growth With Jeff Chastain

164| Are You a Leader With Tim Spiker

How to Work Out If You Are a Leader With Tim Spiker Josh: G’day everyone out there in podcast land. Are you a leader, a lagger or a micro manager? I've got someone here to talk to you all about the best ways to work out what it is the voodoo that you do in your business. With Tim Spiker here from The Aperio, and he's going to go through what it is and how to work that out. So Tim, tell me, how do you work out if you're a leader, lagger or micromanager? How do you make sure you're doing the right things? And you're not being under spoken, over spoken, I think or any of the other ways that you could be? Learn more about leadership with Tim Spiker at dorksdelivered.com.au Tim: I want to share a little research to start this off. But I know when you start to talk about numbers and research for some people, you know, their eyes glaze over and they say, just get me to the punch line. But for other people, it provides some background so that we know that I didn't show up on the podcast to...

40 minSEP 23
Comments
164| Are You a Leader With Tim Spiker

163|Planning For Growth With Blair Ann Verrier

Planning For Growth With Blair Ann Verrier Josh: G’day everyone out there in podcast land. We've got Blair here from Enrich Bookkeeping Solutions and she's going to be talking today about change, planning for growth and how to become a business warrior. So Blair, tell me what is the first step that people need to be doing when it comes to planning for growth? Get more tips on how to grow your business at dorksdelivered.com.au Blair: My advice on planning for growth is anything to do with budgeting, and making sure you understand the cash flow of your business. So what's flowing in and what's flowing out, and the timings around the flow of the ins and outs. Josh: Okay. So would that be say for instance, hypothetically if I'm running an IT company, instead of having supplies that we're working on a cash basis, we move to an account basis, we could then times the bills so that we're not always I guess in arrears, so to speak with buying a product that comes out of our account that the...

25 minSEP 16
Comments
163|Planning For Growth With Blair Ann Verrier
success toast
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