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Creative Brief BlogCast

Graphos

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Creative Brief BlogCast

Creative Brief BlogCast

Graphos

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Followers
0
Plays
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About Us

The Graphos Blogcast is a spoken word version of "The Creative Brief" blog by Graphos, available at http://blog.graphos.ca - Blogs cover issues and angles around product marketing, go-to-market branding, and everything related to making your product and business a success.

Latest Episodes

12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*, hockey sticks, and pucks. Andreas Schwabe is Graphos' Director of Media Services. Before that he was the first webmaster of the NHL's Edmonton Oilers, and among the first pro sports webmasters. Is there demand for your product? What’s the ideal selling price and how will it affect the market segment? What is the brand promise? What’s the product’ unique selling proposition (USP) or differentiation in the market? After highlighting just a few of the moving parts, I might need to re-visit this topic again sometime. Professional sport does everything big. Success is big, failure is big. If you learn the lessons of pro sports, your business can thrive in the big leagues.

7 MIN2019 JUN 14
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12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III

Podcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or business. So why do businesses hold off creating a podcast? They don't know how. That's where Podsummit III comes in. You can start benefiting from Podsummit III even before it happens. This blogcast by Andreas Schwabe tells you how.

6 MIN2019 MAY 4
Comments
11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III

10. Own It! Powerful Lessons from Three Great Brands

Branding is not about invention, it’s about ownership. You can invent the greatest consumer product in the world. It can solve an important problem, look beautiful, and work flawlessly. And it can tank miserably, or even be mowed down by an inferior competitor who succeeds in owning the market. Graphos Principal and CEO Laurier Mandin breaks down Apple, Volvo, and Danone, and how the brands managed to dominate simplicity, safety, and healthy living. Read by Andreas Schwabe

4 MIN2019 MAY 4
Comments
10. Own It! Powerful Lessons from Three Great Brands

9. One Thing Killing Your Website Lead Generation

At the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your business. If not, you’re quite simply mishandling your most valuable brand asset. To start turning it around requires a change of thinking, a bit of a budget, and a plan. As a marketer or business owner, there is really no project more worthy of your time and energy.

5 MIN2019 MAY 4
Comments
9. One Thing Killing Your Website Lead Generation

8. How to Survive in a Clickonomy

Surviving in the most competitive and flooded online markets is far more than a guessing game. It requires data, testing and research. It requires tracking your marketing tactics to see if they're worthwhile. Those who ignore or abandon the powerful and useful tools of online marketing are destined for extinction. In this blog by the Graphos Team.

2 MIN2019 MAY 4
Comments
8. How to Survive in a Clickonomy

7. Three Ways to Dominate Your Industry Through Branding and Marketing

Dominating an industry requires an entirely different mindset from merely surviving or achieving profitability. You must be convinced that second place is the first loser, and believe with conviction your offering is by any measure far superior to the competition. Then set out to prove it in everything you do, every time. This blog by Laurier Mandin provides business leaders three important tools to turn your business into a segment and brand leader. Ready by Andreas Schwabe

4 MIN2019 MAY 4
Comments
7. Three Ways to Dominate Your Industry Through Branding and Marketing

6. Five Things your Business Needs to Over-Achieve

Some companies just seem to succeed. Hard work and tenacity are a big part of the equation. Understanding your product, your customers, and the market are key points to focus on. Standing out in the market takes focus, budget, and dedication. Spontaneous, magical success isn't a thing. In this blog by Laurier Mandin, we examine five key big-picture actions you can take to help your business overachieve. Read by Andreas Schwabe

4 MIN2019 MAY 4
Comments
6. Five Things your Business Needs to Over-Achieve

5. Six Out of This World Web Marketing Tips for 2018

The internet is ubiquitous. Personal computing has migrated from office, to home, and now we carry our digital access with us everywhere with mobile devices. In spite of the constant companionship of our mobile devices and a lifetime of famliarity for an entire generation of consumers, carving out your own online space can be daunting. In this episode, written by Laurier Mandin, and read by Andreas Schwabe, you'll learn a half dozen of the easiest ways to make your online presence felt.

5 MIN2019 MAY 4
Comments
5. Six Out of This World Web Marketing Tips for 2018

4. Three Secrets of Crafting a Powerful Brand Name

Your name is the sweetest sound you hear. Names are important. What if Amazon, Google, and Starbucks went with those original names: Abracadabra. Googol. Cargo House. Spelling counts. Pronunciation counts. Positive associations count. Making a mistake can be as bad as selling the Ford Pinto in Brazil, which in Brazilian Portuguese describes diminutive male genetalia. Or when Clairol tries to sell "Clairol Mist" in Germany? In German, "Mist" is "manure." Creating a name isn't just about understanding your product, it's about thinking about how your product will be understood.

7 MIN2019 MAY 4
Comments
4. Three Secrets of Crafting a Powerful Brand Name

3. Time to Start a Podcast

Why podcasting? Andreas Schwabe is Graphos' Director of Media Services. Making a podcast is easy. Making a good podcast isn't. Andreas asks the question that answers itself: why wouldn't your business want to own a media property with global distribution where your message is the exclusive content? Business leaders are experts with passion - which is the exact starting point you need to build a podcast into a global message for your customers. Learn how podcasting can be a conversation that delivers news and information to your best customers.

7 MIN2019 MAY 4
Comments
3. Time to Start a Podcast

Latest Episodes

12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*, hockey sticks, and pucks. Andreas Schwabe is Graphos' Director of Media Services. Before that he was the first webmaster of the NHL's Edmonton Oilers, and among the first pro sports webmasters. Is there demand for your product? What’s the ideal selling price and how will it affect the market segment? What is the brand promise? What’s the product’ unique selling proposition (USP) or differentiation in the market? After highlighting just a few of the moving parts, I might need to re-visit this topic again sometime. Professional sport does everything big. Success is big, failure is big. If you learn the lessons of pro sports, your business can thrive in the big leagues.

7 MIN2019 JUN 14
Comments
12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing

11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III

Podcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or business. So why do businesses hold off creating a podcast? They don't know how. That's where Podsummit III comes in. You can start benefiting from Podsummit III even before it happens. This blogcast by Andreas Schwabe tells you how.

6 MIN2019 MAY 4
Comments
11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III

10. Own It! Powerful Lessons from Three Great Brands

Branding is not about invention, it’s about ownership. You can invent the greatest consumer product in the world. It can solve an important problem, look beautiful, and work flawlessly. And it can tank miserably, or even be mowed down by an inferior competitor who succeeds in owning the market. Graphos Principal and CEO Laurier Mandin breaks down Apple, Volvo, and Danone, and how the brands managed to dominate simplicity, safety, and healthy living. Read by Andreas Schwabe

4 MIN2019 MAY 4
Comments
10. Own It! Powerful Lessons from Three Great Brands

9. One Thing Killing Your Website Lead Generation

At the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your business. If not, you’re quite simply mishandling your most valuable brand asset. To start turning it around requires a change of thinking, a bit of a budget, and a plan. As a marketer or business owner, there is really no project more worthy of your time and energy.

5 MIN2019 MAY 4
Comments
9. One Thing Killing Your Website Lead Generation

8. How to Survive in a Clickonomy

Surviving in the most competitive and flooded online markets is far more than a guessing game. It requires data, testing and research. It requires tracking your marketing tactics to see if they're worthwhile. Those who ignore or abandon the powerful and useful tools of online marketing are destined for extinction. In this blog by the Graphos Team.

2 MIN2019 MAY 4
Comments
8. How to Survive in a Clickonomy

7. Three Ways to Dominate Your Industry Through Branding and Marketing

Dominating an industry requires an entirely different mindset from merely surviving or achieving profitability. You must be convinced that second place is the first loser, and believe with conviction your offering is by any measure far superior to the competition. Then set out to prove it in everything you do, every time. This blog by Laurier Mandin provides business leaders three important tools to turn your business into a segment and brand leader. Ready by Andreas Schwabe

4 MIN2019 MAY 4
Comments
7. Three Ways to Dominate Your Industry Through Branding and Marketing

6. Five Things your Business Needs to Over-Achieve

Some companies just seem to succeed. Hard work and tenacity are a big part of the equation. Understanding your product, your customers, and the market are key points to focus on. Standing out in the market takes focus, budget, and dedication. Spontaneous, magical success isn't a thing. In this blog by Laurier Mandin, we examine five key big-picture actions you can take to help your business overachieve. Read by Andreas Schwabe

4 MIN2019 MAY 4
Comments
6. Five Things your Business Needs to Over-Achieve

5. Six Out of This World Web Marketing Tips for 2018

The internet is ubiquitous. Personal computing has migrated from office, to home, and now we carry our digital access with us everywhere with mobile devices. In spite of the constant companionship of our mobile devices and a lifetime of famliarity for an entire generation of consumers, carving out your own online space can be daunting. In this episode, written by Laurier Mandin, and read by Andreas Schwabe, you'll learn a half dozen of the easiest ways to make your online presence felt.

5 MIN2019 MAY 4
Comments
5. Six Out of This World Web Marketing Tips for 2018

4. Three Secrets of Crafting a Powerful Brand Name

Your name is the sweetest sound you hear. Names are important. What if Amazon, Google, and Starbucks went with those original names: Abracadabra. Googol. Cargo House. Spelling counts. Pronunciation counts. Positive associations count. Making a mistake can be as bad as selling the Ford Pinto in Brazil, which in Brazilian Portuguese describes diminutive male genetalia. Or when Clairol tries to sell "Clairol Mist" in Germany? In German, "Mist" is "manure." Creating a name isn't just about understanding your product, it's about thinking about how your product will be understood.

7 MIN2019 MAY 4
Comments
4. Three Secrets of Crafting a Powerful Brand Name

3. Time to Start a Podcast

Why podcasting? Andreas Schwabe is Graphos' Director of Media Services. Making a podcast is easy. Making a good podcast isn't. Andreas asks the question that answers itself: why wouldn't your business want to own a media property with global distribution where your message is the exclusive content? Business leaders are experts with passion - which is the exact starting point you need to build a podcast into a global message for your customers. Learn how podcasting can be a conversation that delivers news and information to your best customers.

7 MIN2019 MAY 4
Comments
3. Time to Start a Podcast
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