Himalaya-The Podcast Player

4.8K Ratings
Open In App
title

Discussion in Digital

McKinsey Marketing & Sales

6
Followers
2
Plays
Discussion in Digital

Discussion in Digital

McKinsey Marketing & Sales

6
Followers
2
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Latest Episodes

Discussions in Digital: Surveying the brand-building landscape

Building a brand in the digital age is forcing companies to innovate like never before.

19 MIN1 w ago
Comments
Discussions in Digital: Surveying the brand-building landscape

Discussions in Digital: Influencer marketing is ready for its close-up

Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

23 MIN1 w ago
Comments
Discussions in Digital: Influencer marketing is ready for its close-up

Coping with the new normal in marketing agency relationships

What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

19 MIN2018 DEC 7
Comments
Coping with the new normal in marketing agency relationships

What's a marketing ecosystem and what does it mean for marketers?

As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

17 MIN2018 FEB 27
Comments
What's a marketing ecosystem and what does it mean for marketers?

Moving B2B companies into the digital world

Digital has already had a big impact on B2B companies. So where does the value lie?

19 MIN2017 SEP 8
Comments
Moving B2B companies into the digital world

How strategy is evolving - and staying the same - in the hypergrowth digital age

In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

21 MIN2017 JAN 18
Comments
How strategy is evolving - and staying the same - in the hypergrowth digital age

Discussions on digital: How large and small companies build a digital culture

In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

18 MIN2016 OCT 12
Comments
Discussions on digital: How large and small companies build a digital culture

Reimagining customer experience in mobile age

In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.

20 MIN2016 JUN 28
Comments
Reimagining customer experience in mobile age

The new world of marketing

In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.

21 MIN2016 FEB 26
Comments
The new world of marketing

Measuring marketing's impact

In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing

20 MIN2016 FEB 18
Comments
Measuring marketing's impact

Latest Episodes

Discussions in Digital: Surveying the brand-building landscape

Building a brand in the digital age is forcing companies to innovate like never before.

19 MIN1 w ago
Comments
Discussions in Digital: Surveying the brand-building landscape

Discussions in Digital: Influencer marketing is ready for its close-up

Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.

23 MIN1 w ago
Comments
Discussions in Digital: Influencer marketing is ready for its close-up

Coping with the new normal in marketing agency relationships

What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

19 MIN2018 DEC 7
Comments
Coping with the new normal in marketing agency relationships

What's a marketing ecosystem and what does it mean for marketers?

As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.

17 MIN2018 FEB 27
Comments
What's a marketing ecosystem and what does it mean for marketers?

Moving B2B companies into the digital world

Digital has already had a big impact on B2B companies. So where does the value lie?

19 MIN2017 SEP 8
Comments
Moving B2B companies into the digital world

How strategy is evolving - and staying the same - in the hypergrowth digital age

In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.

21 MIN2017 JAN 18
Comments
How strategy is evolving - and staying the same - in the hypergrowth digital age

Discussions on digital: How large and small companies build a digital culture

In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.

18 MIN2016 OCT 12
Comments
Discussions on digital: How large and small companies build a digital culture

Reimagining customer experience in mobile age

In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.

20 MIN2016 JUN 28
Comments
Reimagining customer experience in mobile age

The new world of marketing

In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.

21 MIN2016 FEB 26
Comments
The new world of marketing

Measuring marketing's impact

In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing

20 MIN2016 FEB 18
Comments
Measuring marketing's impact
hmly
Welcome to Himalaya LearningDozens of podcourses featuring over 100 experts are waiting for you.