Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Level Up - From Agent to Entrepreneur
17 min2020 DEC 24
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When faced with a competitive market, one of the first things many agents do to win more listings is cut their commissions. However, that might not be necessary.
The truth is, when we’re providing a phenomenal service to our clients, they won’t have a problem with our commissions. Thriving in a competitive market doesn’t require us to lower our percentages, it just means we need to up our value. 
So, how do we provide the kind of value that our competitors aren’t? What can we do to differentiate ourselves and show our clients that even in a sea of options, we’re the obvious choice?
In this episode, we’re discussing how to set ourselves apart and get more listings, even in a competitive market with low inventory.
Commission conversations are never about money. Sellers aren’t objecting to paying, they’re objecting that the value you bring doesn’t equal the money you’re requesting. -Greg Harrelson

Three Things You’ll Learn In This Episode  

How to help our clients find the best solution for their needs: No one sells their home for the sake of it, there is always a reason. As agents, we need to unearth what that is and find the best way forward for our clients.


Why creating a partnership with our clients makes all the difference: It’s not our job to tell our clients what to do, it’s our job to give them options. Let them know we’re there to share our industry expertise with them as partners.


Why being overly salesy is a way to survive, not thrive: We may win some listings by being salesy, but our clients will always be aware that we’re in it for ourselves. Focus on being an authentic partner instead.

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