title

The Coca-Cola CMO Leadership Summit Podcast

Katherine Twells

1
Followers
6
Plays
The Coca-Cola CMO Leadership Summit Podcast

The Coca-Cola CMO Leadership Summit Podcast

Katherine Twells

1
Followers
6
Plays
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About Us

This podcast offers insight on the importance of leadership and connections as we build a new future together. Our conversations engage leaders across diverse organizations that can offer perspective on the importance of cultivating community in solving leadership challenges. Originating from the Coca-Cola Leadership Summit, the content will offer insights both from acting CEO/CMOs and thought leaders across business today. Each podcast will explore the core attributes of today’s most effective leaders and the cultures they establish. Our guests will range from acting executives to authors and speakers on business innovation and leadership. Each episode will include the element of community and the concept of co-creating strategy and solutions that cannot be achieved when working alone. This content is relevant and actionable to anyone who is seeking wisdom from leaders who are actively leading a successful enterprise.

Latest Episodes

Exploring Digital Storytelling And Customer Engagement With Michelle Peluso And Sir Dennis Maloney

With people migrating to the online world, digital storytelling has become the forefront of connectivity. For businesses, digital storytelling has transformed into a tool that delivers their products and services to the modern consumer from the desk to their pockets. Bringing in two panelists to the show, we listen to Michelle Peluso, SVP and COO at IBM, and Sir Dennis Maloney, Chief Digital Officer at Domino’s Pizza, talk about what goes behind execution when it comes to digital storytelling today. Hear what Michelle and Dennis have to say about this modern age of digital storytelling and how it bridges the gap between the physical and the digital experience of customers, creating a more intimate connection with brands, products, and services.

52 MIN2019 NOV 26
Comments
Exploring Digital Storytelling And Customer Engagement With Michelle Peluso And Sir Dennis Maloney

The Story And Impact Of Hamilton With Jeremy McCarter

From the camps of the Continental Army in the early days of the republic, to the rickety fishing wharf where the country’s most committed radicals helped to invent modern American drama, to the 21st-century juggernaut of Hamilton, American theater has exerted a powerful impact on American life. As a cultural historian, Jeremy McCarter has studied the role of theater in winning the Revolutionary War and in resolving the contradictions of American life. As a producer, a veteran of the Public Theater in New York, and the co-author, with Lin-Manuel Miranda, of Hamilton: The Revolution, he has seen firsthand how a play can affect an audience and thereby begin to remake the world. He offers insights on how a theater accrues this unique power and why theater artists have the responsibility to use it

29 MIN2019 NOV 16
Comments
The Story And Impact Of Hamilton With Jeremy McCarter

Playing The Scene You’re In With Kelly Leonard And Anne Libera

Leadership can be fun if you know how to improvise and influence. In this episode, Anne Libera, the Director Of Comedy Studies, and Kelly Leonard, Executive Vice President of The Second City and The President of Second City Theatricals, share to us their knowledge in improvisation. Kelly shares his story from starting at Second City towards his partnership with Anne.They then lead you through some improvisational exercises, adhering to using improvisation to teach and clarify the concepts of behavioral science. Explore their methods as they help you find your light bulb moment through their techniques and improve your leadership.

56 MIN2019 NOV 15
Comments
Playing The Scene You’re In With Kelly Leonard And Anne Libera

Forces Of Change That Shape Our World With Gwen Brannon

The world is getting better at an extraordinary rate. Investment in data is skyrocketing, and advertising has mutated. All these are brought about by perseverance for convenience and technology. In this episode, Gwen Brannon, Director at The Coca-Cola Company, shares her take on branding and the power of stories. Of course, with marketing comes advancements, that then welcomes changes that strongly impact consumers. Gwen talks about the predictions of Futurist, Ray Kurzweil, coming true today that influence consumer mindsets. Listening to Gwen, you will learn about the shared economy, hyper-connectivity, and the effects of digital marketing on human connection.

63 MIN2019 NOV 14
Comments
Forces Of Change That Shape Our World With Gwen Brannon

Change Your Questions, Change Your Story with Cal Fussman and John Livesay

Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of brand marketing where brands allow people to embrace their messages and put it in their hearts. By understanding the importance of creating quality questions, you can change your story, and soon, amazing results follow.

45 MIN2019 NOV 13
Comments
Change Your Questions, Change Your Story with Cal Fussman and John Livesay

The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also driven by a superior product: a base of excellence that makes everything else possible. In this fireside conversation, Maureen will share with us the essence of this alchemy and how we can cultivate it within our own organizations. Her leadership in very different organizations has allowed her rich ground for personal transformation. Creating a life and career that are truly your own means a willingness to keep pushing the boundaries of your comfort zone and to move beyond staid expectations and definitions of yourself and ...

49 MIN2019 NOV 12
Comments
The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

Risk Forward with CEO and Creative Director Victoria LaBalme

Competition, speed, and change are increasing at unprecedented levels. Driving peak performance is critical, but breakthrough, sustainable results are elusive. Using the skills she developed through 25 years of professional stage and screen performances, Victoria leverages her background—from Broadway to Hollywood—to share unexpected insights and a unique methodology. She shows her clients how to tap into and apply the hidden genius within their individuals and organizations. From the boardrooms of Fortune 100 companies to teams in businesses around the world, Victoria has delivered stunning results. In this mesmerizing and practical Keynote Performance, Victoria takes audiences through a profound experience they’ll never forget. Attendees are learning, laughing, fully engaged, and leave feeling not only motivated and recharged but also having internalized proven strategies to harness the innate talents that currently lie dormant inside them. With gripping stories, comedic moment...

55 MIN2019 NOV 11
Comments
Risk Forward with CEO and Creative Director Victoria LaBalme

Cultivating Success In a Busy Busy World with Brand Strategist Ron Tite

Times Square isn’t just one of the most vibrant parts of the world, it’salso one of the most distracting. With massive messages, blinking lights,animated creatures, and scrolling text along with the authentic NY honksand music and protests and characters performing at street level, peopledon’t know where to look. Well, Times Square isn’t just in Times Square, it’s also in your pocket. Andit’s in your car. And it’s in your home. And it’s in your office. The corporateworld isn’t just battling for attention with its customers it’s battling forattention with itself. Every day delivers a priority. There’s always a newplatform, a new technique, a new tool, and a new approach to chase. Stop chasing. Start succeeding. Organizational and personal performance doesn’t need to be complicated.It just needs to be focused. For brands, organizations, and leaders to succeed in today’s busy, busyworld, it’s about: What you think.What you do.What you say. Thinking is your beliefs and val...

44 MIN2019 NOV 10
Comments
Cultivating Success In a Busy Busy World with Brand Strategist Ron Tite

Using Ancient Technologies To Navigate Modern Leadership With Boyd Varty

In this talk, Boyd Varty – tracker, coach, and storyteller – will teach you how to find the “track” of your own leadership. As we cross the threshold into adventure, Boyd will take us into the African wilderness where he grew up to discover how ancient technologies can powerfully inform the decisions of today’s fast-paced business world. In a world where we must navigate vast amounts of data and are ruled by the intelligence of the mind, we must learn to trust our instincts if we are to find our authentic leadership path. Boyd expertly uses tales from his life as a tracker in South Africa working at the world-renowned Londolozi Game Reserve to share unexpected ways to incorporate these skills into our daily lives. The wild is also a powerful teacher of connection and demonstrates how the communities we build are key to our future prosperity. We are an ecosystem and as we come together as business leaders, we are fostering our personal evolution while contributing to the advance...

47 MIN2019 NOV 9
Comments
Using Ancient Technologies To Navigate Modern Leadership With Boyd Varty

Brand Renaissance: Reimagining Converse with Geoff Cottrill

If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is to identify and understand who our core consumer is. And then our job is to serve them. Serve them through products, serve them through experiences, serve them in any way that makes sense for them. Geoff Cottrill and David Carrewyn hold key roles at The Cola-Cola Company in creating consumer engagement both through powerful design and relevant experiences that Coke brings to life. Their professional affiliation and friendship began years ago as they worked together on the revitalization of Converse. With a small budget, they resuscitated Converse by focusing on digital and social media. The messagi...

40 MIN2019 NOV 8
Comments
Brand Renaissance: Reimagining Converse with Geoff Cottrill

Latest Episodes

Exploring Digital Storytelling And Customer Engagement With Michelle Peluso And Sir Dennis Maloney

With people migrating to the online world, digital storytelling has become the forefront of connectivity. For businesses, digital storytelling has transformed into a tool that delivers their products and services to the modern consumer from the desk to their pockets. Bringing in two panelists to the show, we listen to Michelle Peluso, SVP and COO at IBM, and Sir Dennis Maloney, Chief Digital Officer at Domino’s Pizza, talk about what goes behind execution when it comes to digital storytelling today. Hear what Michelle and Dennis have to say about this modern age of digital storytelling and how it bridges the gap between the physical and the digital experience of customers, creating a more intimate connection with brands, products, and services.

52 MIN2019 NOV 26
Comments
Exploring Digital Storytelling And Customer Engagement With Michelle Peluso And Sir Dennis Maloney

The Story And Impact Of Hamilton With Jeremy McCarter

From the camps of the Continental Army in the early days of the republic, to the rickety fishing wharf where the country’s most committed radicals helped to invent modern American drama, to the 21st-century juggernaut of Hamilton, American theater has exerted a powerful impact on American life. As a cultural historian, Jeremy McCarter has studied the role of theater in winning the Revolutionary War and in resolving the contradictions of American life. As a producer, a veteran of the Public Theater in New York, and the co-author, with Lin-Manuel Miranda, of Hamilton: The Revolution, he has seen firsthand how a play can affect an audience and thereby begin to remake the world. He offers insights on how a theater accrues this unique power and why theater artists have the responsibility to use it

29 MIN2019 NOV 16
Comments
The Story And Impact Of Hamilton With Jeremy McCarter

Playing The Scene You’re In With Kelly Leonard And Anne Libera

Leadership can be fun if you know how to improvise and influence. In this episode, Anne Libera, the Director Of Comedy Studies, and Kelly Leonard, Executive Vice President of The Second City and The President of Second City Theatricals, share to us their knowledge in improvisation. Kelly shares his story from starting at Second City towards his partnership with Anne.They then lead you through some improvisational exercises, adhering to using improvisation to teach and clarify the concepts of behavioral science. Explore their methods as they help you find your light bulb moment through their techniques and improve your leadership.

56 MIN2019 NOV 15
Comments
Playing The Scene You’re In With Kelly Leonard And Anne Libera

Forces Of Change That Shape Our World With Gwen Brannon

The world is getting better at an extraordinary rate. Investment in data is skyrocketing, and advertising has mutated. All these are brought about by perseverance for convenience and technology. In this episode, Gwen Brannon, Director at The Coca-Cola Company, shares her take on branding and the power of stories. Of course, with marketing comes advancements, that then welcomes changes that strongly impact consumers. Gwen talks about the predictions of Futurist, Ray Kurzweil, coming true today that influence consumer mindsets. Listening to Gwen, you will learn about the shared economy, hyper-connectivity, and the effects of digital marketing on human connection.

63 MIN2019 NOV 14
Comments
Forces Of Change That Shape Our World With Gwen Brannon

Change Your Questions, Change Your Story with Cal Fussman and John Livesay

Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of brand marketing where brands allow people to embrace their messages and put it in their hearts. By understanding the importance of creating quality questions, you can change your story, and soon, amazing results follow.

45 MIN2019 NOV 13
Comments
Change Your Questions, Change Your Story with Cal Fussman and John Livesay

The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also driven by a superior product: a base of excellence that makes everything else possible. In this fireside conversation, Maureen will share with us the essence of this alchemy and how we can cultivate it within our own organizations. Her leadership in very different organizations has allowed her rich ground for personal transformation. Creating a life and career that are truly your own means a willingness to keep pushing the boundaries of your comfort zone and to move beyond staid expectations and definitions of yourself and ...

49 MIN2019 NOV 12
Comments
The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

Risk Forward with CEO and Creative Director Victoria LaBalme

Competition, speed, and change are increasing at unprecedented levels. Driving peak performance is critical, but breakthrough, sustainable results are elusive. Using the skills she developed through 25 years of professional stage and screen performances, Victoria leverages her background—from Broadway to Hollywood—to share unexpected insights and a unique methodology. She shows her clients how to tap into and apply the hidden genius within their individuals and organizations. From the boardrooms of Fortune 100 companies to teams in businesses around the world, Victoria has delivered stunning results. In this mesmerizing and practical Keynote Performance, Victoria takes audiences through a profound experience they’ll never forget. Attendees are learning, laughing, fully engaged, and leave feeling not only motivated and recharged but also having internalized proven strategies to harness the innate talents that currently lie dormant inside them. With gripping stories, comedic moment...

55 MIN2019 NOV 11
Comments
Risk Forward with CEO and Creative Director Victoria LaBalme

Cultivating Success In a Busy Busy World with Brand Strategist Ron Tite

Times Square isn’t just one of the most vibrant parts of the world, it’salso one of the most distracting. With massive messages, blinking lights,animated creatures, and scrolling text along with the authentic NY honksand music and protests and characters performing at street level, peopledon’t know where to look. Well, Times Square isn’t just in Times Square, it’s also in your pocket. Andit’s in your car. And it’s in your home. And it’s in your office. The corporateworld isn’t just battling for attention with its customers it’s battling forattention with itself. Every day delivers a priority. There’s always a newplatform, a new technique, a new tool, and a new approach to chase. Stop chasing. Start succeeding. Organizational and personal performance doesn’t need to be complicated.It just needs to be focused. For brands, organizations, and leaders to succeed in today’s busy, busyworld, it’s about: What you think.What you do.What you say. Thinking is your beliefs and val...

44 MIN2019 NOV 10
Comments
Cultivating Success In a Busy Busy World with Brand Strategist Ron Tite

Using Ancient Technologies To Navigate Modern Leadership With Boyd Varty

In this talk, Boyd Varty – tracker, coach, and storyteller – will teach you how to find the “track” of your own leadership. As we cross the threshold into adventure, Boyd will take us into the African wilderness where he grew up to discover how ancient technologies can powerfully inform the decisions of today’s fast-paced business world. In a world where we must navigate vast amounts of data and are ruled by the intelligence of the mind, we must learn to trust our instincts if we are to find our authentic leadership path. Boyd expertly uses tales from his life as a tracker in South Africa working at the world-renowned Londolozi Game Reserve to share unexpected ways to incorporate these skills into our daily lives. The wild is also a powerful teacher of connection and demonstrates how the communities we build are key to our future prosperity. We are an ecosystem and as we come together as business leaders, we are fostering our personal evolution while contributing to the advance...

47 MIN2019 NOV 9
Comments
Using Ancient Technologies To Navigate Modern Leadership With Boyd Varty

Brand Renaissance: Reimagining Converse with Geoff Cottrill

If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is to identify and understand who our core consumer is. And then our job is to serve them. Serve them through products, serve them through experiences, serve them in any way that makes sense for them. Geoff Cottrill and David Carrewyn hold key roles at The Cola-Cola Company in creating consumer engagement both through powerful design and relevant experiences that Coke brings to life. Their professional affiliation and friendship began years ago as they worked together on the revitalization of Converse. With a small budget, they resuscitated Converse by focusing on digital and social media. The messagi...

40 MIN2019 NOV 8
Comments
Brand Renaissance: Reimagining Converse with Geoff Cottrill
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