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Agile Marketing

evacmcknight@gmail.com (evacmcknight@gmail.com)

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Agile Marketing

Agile Marketing

evacmcknight@gmail.com (evacmcknight@gmail.com)

2
Followers
5
Plays
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About Us

Agile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.

Latest Episodes

Commanding Your Brand with Gong.io's Gabrielle Hughes

Our April 2020 event featuring Gong's Gabrielle Hughes was long overdue, with travel plans being delayed and content ultimately being moved to a virtual call. But with one of our favorite past podcast guests and an audience of marketers ready to get sh*t done, our first-ever live Agile Marketing event was a hit! As People Program Manager at Gong, Gabrielle is redefining the meaning and value of brand personality. From creating and scaling the Gong brand while on marketing to creating an internal brand culture, Gabrielle shares why creating and commanding your company voice is more important now than ever. A special thanks to our sponsors of this episode: Blast Media https://www.blastmedia.com Bitloft https://bitloft.com Produced by Share Your Genius: https://www.shareyourgenius.com

57 MINMAY 22
Comments
Commanding Your Brand with Gong.io's Gabrielle Hughes

Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)

Stacey Ackerman is the founder, as well as an Agile coach and trainer, of Agilify Training and Coaching. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. In this installment of the Agile Marketing Podcast, we discuss maintaining productivity and Agile process through times of rapid change. Learn more about the companies we spotlighted: Agilify Training and Coaching: https://agilifytraining.com Agile Marketing Indy: https://agilemarketingindy.com/ Share Your Genius: https://www.shareyourgenius.com/

17 MINAPR 30
Comments
Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)

Andrea Fryrear, Agile Sherpas

The premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/ Learn more about Share Your Genius: https://www.shareyourgenius.com/

24 MINAPR 8
Comments
Andrea Fryrear, Agile Sherpas

Mini-sode: Murph Krajewski, Sharpen

Ontoday's show, Eva chats withMurph Krajewski, VP of marketing atSharpen, about staying innovative and productive during uncertain times.Murph is a marketer who deeply believes in the powers of storytelling and navigational data. Having spent a couple of decades in the contact center industry, he’s seen first-hand that the best stories are rooted in truth and the human experience. These days, Murph’s busy telling the story of Sharpen’s agent-first mission and he holds to the belief that changing the world is possible if people are able to treat each other well. Learn more about Agile Marketing:https://agilemarketingindy.com/ Produced by Share Your Genius:https://www.shareyourgenius.com/

10 MINAPR 3
Comments
Mini-sode: Murph Krajewski, Sharpen

Mini-sode: Steven Shattuck, Bloomerang

On today’s show, Muhammad chats with Steven Shattuck, CEO of Bloomerang, a cloud-based donor management software company. Steven and Muhammad discuss the short and long-term effects of the COVID-19 crisis, as well as some alternative marketing strategies and engagement options. Steven focuses on strategies for non-profit organizations to mitigate the negative effects of social distancing on fundraising efforts. Learn More about Agile Marketing: https://agilemarketingindy.com/ Produced by Share Your Genius: https://www.shareyourgenius.com/

7 MINMAR 19
Comments
Mini-sode: Steven Shattuck, Bloomerang

Season 2 Trailer | Muhammad Yasin & Eva Jackson

Season two of the Agile Marketing Indy podcast is here, and our focus this season is “problem-solving.” We’re excited to bring you more amazing guests in the Agile Marketing world, including some bonus episodes addressing the COVID-19 crisis, and the unique problems it’s creating in the Agile community. Subscribe on your favorite platform so you don’t miss an episode. Thank you to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

11 MINMAR 17
Comments
Season 2 Trailer | Muhammad Yasin & Eva Jackson

Pro Panel: Sales and Marketing Alignment

Our December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand. Thank you to Sandler for hosting our event and to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

40 MINJAN 8
Comments
Pro Panel: Sales and Marketing Alignment

Mini-Sode: Nathan Ellering, CoSchedule

As CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: “How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp/169544213X; Produced by Share Your Genius: https://www.shareyourgenius.com/

20 MIN2019 DEC 18
Comments
Mini-Sode: Nathan Ellering, CoSchedule

Mini-Sode: Red Hat, Laura Hamlyn

As Senior Director of Global Content at Red Hat, Laura Hamlyn manages a global team responsible for content strategy and content marketing programs. Laura has not only implemented Agile across a 40+ person global content team, but she’s also won the SiriusDecisions Content Program of the Year award for her efforts. In this mini-sode, Laura speaks to how she’s leveraged different types of Agile project management for more specialized roles on her team, as well as how she’s made Agile work globally. Produced by Share Your Genius: https://www.shareyourgenius.com/

25 MIN2019 DEC 4
Comments
Mini-Sode: Red Hat, Laura Hamlyn

Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe

Before starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel Curated Cafe, Daniel shares how scaling a memorable brand can sometimes be as simple as writing on the back of a cocktail napkin. Learn more about the companies represented in this episode: Daniel Herndon Miles Herndon Gavel Curated Cafe Share Your Genius

49 MIN2019 NOV 20
Comments
Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe

Latest Episodes

Commanding Your Brand with Gong.io's Gabrielle Hughes

Our April 2020 event featuring Gong's Gabrielle Hughes was long overdue, with travel plans being delayed and content ultimately being moved to a virtual call. But with one of our favorite past podcast guests and an audience of marketers ready to get sh*t done, our first-ever live Agile Marketing event was a hit! As People Program Manager at Gong, Gabrielle is redefining the meaning and value of brand personality. From creating and scaling the Gong brand while on marketing to creating an internal brand culture, Gabrielle shares why creating and commanding your company voice is more important now than ever. A special thanks to our sponsors of this episode: Blast Media https://www.blastmedia.com Bitloft https://bitloft.com Produced by Share Your Genius: https://www.shareyourgenius.com

57 MINMAY 22
Comments
Commanding Your Brand with Gong.io's Gabrielle Hughes

Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)

Stacey Ackerman is the founder, as well as an Agile coach and trainer, of Agilify Training and Coaching. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. In this installment of the Agile Marketing Podcast, we discuss maintaining productivity and Agile process through times of rapid change. Learn more about the companies we spotlighted: Agilify Training and Coaching: https://agilifytraining.com Agile Marketing Indy: https://agilemarketingindy.com/ Share Your Genius: https://www.shareyourgenius.com/

17 MINAPR 30
Comments
Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)

Andrea Fryrear, Agile Sherpas

The premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/ Learn more about Share Your Genius: https://www.shareyourgenius.com/

24 MINAPR 8
Comments
Andrea Fryrear, Agile Sherpas

Mini-sode: Murph Krajewski, Sharpen

Ontoday's show, Eva chats withMurph Krajewski, VP of marketing atSharpen, about staying innovative and productive during uncertain times.Murph is a marketer who deeply believes in the powers of storytelling and navigational data. Having spent a couple of decades in the contact center industry, he’s seen first-hand that the best stories are rooted in truth and the human experience. These days, Murph’s busy telling the story of Sharpen’s agent-first mission and he holds to the belief that changing the world is possible if people are able to treat each other well. Learn more about Agile Marketing:https://agilemarketingindy.com/ Produced by Share Your Genius:https://www.shareyourgenius.com/

10 MINAPR 3
Comments
Mini-sode: Murph Krajewski, Sharpen

Mini-sode: Steven Shattuck, Bloomerang

On today’s show, Muhammad chats with Steven Shattuck, CEO of Bloomerang, a cloud-based donor management software company. Steven and Muhammad discuss the short and long-term effects of the COVID-19 crisis, as well as some alternative marketing strategies and engagement options. Steven focuses on strategies for non-profit organizations to mitigate the negative effects of social distancing on fundraising efforts. Learn More about Agile Marketing: https://agilemarketingindy.com/ Produced by Share Your Genius: https://www.shareyourgenius.com/

7 MINMAR 19
Comments
Mini-sode: Steven Shattuck, Bloomerang

Season 2 Trailer | Muhammad Yasin & Eva Jackson

Season two of the Agile Marketing Indy podcast is here, and our focus this season is “problem-solving.” We’re excited to bring you more amazing guests in the Agile Marketing world, including some bonus episodes addressing the COVID-19 crisis, and the unique problems it’s creating in the Agile community. Subscribe on your favorite platform so you don’t miss an episode. Thank you to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

11 MINMAR 17
Comments
Season 2 Trailer | Muhammad Yasin & Eva Jackson

Pro Panel: Sales and Marketing Alignment

Our December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand. Thank you to Sandler for hosting our event and to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/

40 MINJAN 8
Comments
Pro Panel: Sales and Marketing Alignment

Mini-Sode: Nathan Ellering, CoSchedule

As CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: “How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp/169544213X; Produced by Share Your Genius: https://www.shareyourgenius.com/

20 MIN2019 DEC 18
Comments
Mini-Sode: Nathan Ellering, CoSchedule

Mini-Sode: Red Hat, Laura Hamlyn

As Senior Director of Global Content at Red Hat, Laura Hamlyn manages a global team responsible for content strategy and content marketing programs. Laura has not only implemented Agile across a 40+ person global content team, but she’s also won the SiriusDecisions Content Program of the Year award for her efforts. In this mini-sode, Laura speaks to how she’s leveraged different types of Agile project management for more specialized roles on her team, as well as how she’s made Agile work globally. Produced by Share Your Genius: https://www.shareyourgenius.com/

25 MIN2019 DEC 4
Comments
Mini-Sode: Red Hat, Laura Hamlyn

Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe

Before starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel Curated Cafe, Daniel shares how scaling a memorable brand can sometimes be as simple as writing on the back of a cocktail napkin. Learn more about the companies represented in this episode: Daniel Herndon Miles Herndon Gavel Curated Cafe Share Your Genius

49 MIN2019 NOV 20
Comments
Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe
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