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Cool Radio Stories

Cool Radio Streaming

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Cool Radio Stories

Cool Radio Stories

Cool Radio Streaming

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About Us

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned.There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood.Cool Radio Stories is just that cool radio stories from cool radio people.

Latest Episodes

Radio's Future Foretold

If you only listen to one podcast this year, this is it. Are you responding to the COVID crisis by reducing your rates and hosting a fire sale? If you are, you might be missing a huge opportunity to grow your radio station business, so says Gordon Borell, CEO of Borell Associates the nations leading resource on marketing habits and trends of small businesses-in other words your clients. Gordon's history is of an early digital adopter who has grown an organization into the most important resource for radio stations looking to stay ahead of the curve. Find out why when your SMB clients say they use social media because its free, learn the real costs to share with them. Also, why does Gordon refer to Facebook and other social media as echo chambers? The COVID crisis presents the perfect storm (https://www.youtube.com/watch?v=-LFBUrCUi_A) of opportunity or disaster. Gordon explains how to thrive in this environment and set your company up to succeed in the long term. Beware there is more to it than playing everyone's favorite song. SHOW LINKS: Borrell Associates-The Perfect Marketing Storm of 2020 https://www.youtube.com/watch?v=-LFBUrCUi_A (https://www.youtube.com/watch?v=-LFBUrCUi_A) Borell Associates https://borrellassociates.com/promo/new2018/ (https://borrellassociates.com/promo/new2018/) SPECIAL $750 Research Offer-Local Advertiser Survey https://wordpress.borrellassociates.com/2020-local-advertiser-survey/ (https://wordpress.borrellassociates.com/2020-local-advertiser-survey/)

61 minAUG 21
Comments
Radio's Future Foretold

Designing Your Digital Strategy, Part 2

In this episode, Cool Radio Stories provides you the second part of designing a digital strategy for your radio station. (PART ONE HERE (https://coolradiostories.com/home/digital-strategies-for-radio-stations-part-1/)) In this conversation with John Wanzung, President and CEO of RadioMax a leader in Mobile App production for Radio stations, we cover mobile Apps and the essence of tying all three parts of your digital strategy (Websites, Social Media and Mobile) together for an effective digital presence that engages your listeners and adds value to your advertising clients. We begin today’s podcast with a look at the state of mobile Apps for radio and how Tune IN may not be the best place for your station to be streaming today.We also delve into the elements of a Mobile App that listeners and users are using and how you can use your station’s app to connect with them in all the places they are using the core strengths of radio-Connecting tothe community. In the end, we tie all of ...

56 minJUL 31
Comments
Designing Your Digital Strategy, Part 2

Digital Strategies for Radio Stations Part 1

John Wanzung is the President and CEO of RadioMax a leader in Mobile App production for Radio stations. In this exclusive conversation, Cool Radio Stories provides you a two-part podcast on designing a digital strategy for your radio station. We will tackle the three pillars of a digital strategy-Websites, Social Media, Mobile Apps.Then a final conversation on how to tie them all together. In part one, we tackle the need for a station website and what the minimal content should be plus some ideas on how to get the site automated with content to keep your listeners engaged. What are your listeners looking for? How do you provide it for them without significant financial commitment? The second part of our conversation tackles Social Media. Should your station invest time, energy, and money on Facebook, Twitter or others?If you commit to a social media plan what should your content strategy be?When should you boost posts? How do you engage your P1 listeners and get them to share your c...

50 minJUL 24
Comments
Digital Strategies for Radio Stations Part 1

Starts At The Top

Is it possible to succeed in a measured market with only two AM signals?Terry Barber not only says it can, but he is also doing it. His Cool Radio Story that started on February 10, 1979, is an important one for any radio station owner trying to figure out how to have success when the odds appear to be stacked against you.Terry tends to see those competitive disadvantages as advantages for him.His experience working for the nation’s largest radio companies has lead him back to one of the country’s smallest radio companies-Little Engine Broadcasting.And just like its name, Terry’s stations are the engine that can. Helping his community understand the current pandemic as well as giving a helping hand as well, Terry exemplifies the word local in all he does. In this episode, you will learn how Terry: Develops long term contracts with clients with branding packages that never expire. How Radio creative is the secret sauce of his success. How his station connects with people and chang...

58 minJUL 17
Comments
Starts At The Top

Green Light Go!

What do you want to be when you grow up? When Beth Mann was 8-years old she answered, "I want to own a radio station." Her wish came true and she now owns one of the premier small market radio operations in the country. With just one FM license and two AMs in a border town between Kentucky and Tennessee, Beth has built a multimedia powerhouse driven by local initiative and a company motto of "Don't Accept Average." Listen to this podcast at your own behest as you you will find the ideas and resources in this conversation mind-boggling and life-changing. Beth's Cool Radio Story will awe you and make you appreciate what is truly possible in our medium. Included in this episode, Beth details her company's COVID response and why she insists that this is the moment that will ignite a heyday for radio. She breaks down how she built her "other radio station," the company's multifaceted Digital Department. Learn how she combines digital billboards, a 25,000 name email lists, and a Deals pro...

54 minJUL 10
Comments
Green Light Go!

Resort Radio Success

A few episodes ago we titled the show "Be The Mayor," Well this week's guest had already done that. Rick Herrick is the owner of KBHR FM radio in Big Bear Lake, CA, and he is also the town's mayor. This week he shares his Cool Radio Story with us. The winner of every major radio station award including- NAB Crystal, Marconi, and the Service To America Award- Rick truly understands the meaning of connecting to the community. Learn how he navigates the tricky hiring process in a resort town where residents can be transient. Also how he bodes into each employee's individual strengths and uses that to build cohesive teams. We ask Rick how he is faring during the COVID 19 crisis and his answer will truly surprise you. His station and town are not just surviving but thriving behind a huge community effort he and the radio station helped create. Rick's Station https://kbhr933.com/ (https://kbhr933.com/) Show Link: Ask John Segment: Attorney John Garziglia https://www.womblebonddickinson.co...

46 minJUN 26
Comments
Resort Radio Success

Don't Ever Weaken

This week we hear the Cool Radio Story of Dave Richards, In 1990, Dave began working at a small market radio station that he loved so much he bought it. Since that time he has managed to turn a stand-alone AM/FM in a market surrounded by large-rated market radio stations into a profitable entity by over-serving the town of Woonsocket (pronounced oneSOCKet), RI. In this podcast, Dave shares his Four Rules that guide his staff toward success by encouraging communication and creativity. He readily admits the station's webpage will not win any design awards but it has what his locals need in an easy to find manner. Dave believes his town is the center of the universe and treats it as such on the air and with the station's digital assets which he says are vital to overall success in the market and yet he has only one advertiser on the webpage. Dave's lasting motto is "If its hard for you, its good for your listener." Give a listen as Dave delves into his Cool Radio Story with incredible ...

50 minJUN 18
Comments
Don't Ever Weaken

Someone Has To Step Up

Gabe has spent two-decades in radio all at the same place and as a result, he has achieved some great things in some very small towns. Gabe is GM at Paragon Communications in Western Oklahoma. His operation offers advertisers a variety of ways to market including a near dozen video streams of high school sports, various promotional events like Fishing Derbys and classic car shows, and believe it or not a print publication. All driven by the 6 radio stations he oversees in two small markets. Gabe acknowledges managing people can be a real challenge especially the creative ones, because as Gabe says "Creatives will be creative." He shares his secrets to the hiring process plus the real hands-on training they receive. Listen to learn what he teaches- "precise radio skills." He calls himself a real "spark plug guy" and it shows in his energy and his success. Gabe is someone doing it all- using modern technology tools combined with old school media while thriving in small market radio.

54 minJUN 13
Comments
Someone Has To Step Up

Dominate Your Market

Revenue is Job #1Today's Cool Radio Story is from JoeSchwartz. Joe Schwartz has worked for many of the country's premier ownership groups since the mid-1970s in large and medium-sized markets. He rose to national prominence in radio circles during his 13-year stint as President/CEO of Cheery Creek Radio- a media company focused on small to medium-size markets that Joe started from scratch. He is an expert at growing people and companies. Joe emphasized one thing in his years as Radio station owner and that was Revenue. He stressed it throughout the organization as not just the top priority but also numbers 2, 3, 4, and so on. To get there, Joe's companies invested heavily in training. He insisted upon it for every seller, in every market. In this podcast, Joe shares his recipe for training that included general sales techniques as well as market-specific, and research-driven sales tools that he armed his sellers with. It was qualitative over quantitative. Joe says radio stations tod...

48 minJUN 6
Comments
Dominate Your Market

How To Build A Radio Station

Hal Widsten has programmed top radio stations across the country as well as owned stations along the fringes of major markets. In this podcast, he shares "his moments of happiness and his moments of terror" He speaks to the ways you can separate yourself when your broadcast station is in the shadows of large market behemoths. Hal lays out the three primary objectives of building a new station from the ground up. 1-Take new people around town- a bus tour 2- Show you care about your town 3- Make a profit His insights into the three things he looks for when hiring and his strategies for how to build effective teams. Hal's advice for handling a crisis like Coronavirus COVID 19? Look for alternative sources of revenue that may exist at the government level, help local advertisers anyway you can, and don't just say you care-show people, how you care. SHOW NOTE LINKS: Ask John Segment: Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia (https://www.wombl...

50 minMAY 30
Comments
How To Build A Radio Station

Latest Episodes

Radio's Future Foretold

If you only listen to one podcast this year, this is it. Are you responding to the COVID crisis by reducing your rates and hosting a fire sale? If you are, you might be missing a huge opportunity to grow your radio station business, so says Gordon Borell, CEO of Borell Associates the nations leading resource on marketing habits and trends of small businesses-in other words your clients. Gordon's history is of an early digital adopter who has grown an organization into the most important resource for radio stations looking to stay ahead of the curve. Find out why when your SMB clients say they use social media because its free, learn the real costs to share with them. Also, why does Gordon refer to Facebook and other social media as echo chambers? The COVID crisis presents the perfect storm (https://www.youtube.com/watch?v=-LFBUrCUi_A) of opportunity or disaster. Gordon explains how to thrive in this environment and set your company up to succeed in the long term. Beware there is more to it than playing everyone's favorite song. SHOW LINKS: Borrell Associates-The Perfect Marketing Storm of 2020 https://www.youtube.com/watch?v=-LFBUrCUi_A (https://www.youtube.com/watch?v=-LFBUrCUi_A) Borell Associates https://borrellassociates.com/promo/new2018/ (https://borrellassociates.com/promo/new2018/) SPECIAL $750 Research Offer-Local Advertiser Survey https://wordpress.borrellassociates.com/2020-local-advertiser-survey/ (https://wordpress.borrellassociates.com/2020-local-advertiser-survey/)

61 minAUG 21
Comments
Radio's Future Foretold

Designing Your Digital Strategy, Part 2

In this episode, Cool Radio Stories provides you the second part of designing a digital strategy for your radio station. (PART ONE HERE (https://coolradiostories.com/home/digital-strategies-for-radio-stations-part-1/)) In this conversation with John Wanzung, President and CEO of RadioMax a leader in Mobile App production for Radio stations, we cover mobile Apps and the essence of tying all three parts of your digital strategy (Websites, Social Media and Mobile) together for an effective digital presence that engages your listeners and adds value to your advertising clients. We begin today’s podcast with a look at the state of mobile Apps for radio and how Tune IN may not be the best place for your station to be streaming today.We also delve into the elements of a Mobile App that listeners and users are using and how you can use your station’s app to connect with them in all the places they are using the core strengths of radio-Connecting tothe community. In the end, we tie all of ...

56 minJUL 31
Comments
Designing Your Digital Strategy, Part 2

Digital Strategies for Radio Stations Part 1

John Wanzung is the President and CEO of RadioMax a leader in Mobile App production for Radio stations. In this exclusive conversation, Cool Radio Stories provides you a two-part podcast on designing a digital strategy for your radio station. We will tackle the three pillars of a digital strategy-Websites, Social Media, Mobile Apps.Then a final conversation on how to tie them all together. In part one, we tackle the need for a station website and what the minimal content should be plus some ideas on how to get the site automated with content to keep your listeners engaged. What are your listeners looking for? How do you provide it for them without significant financial commitment? The second part of our conversation tackles Social Media. Should your station invest time, energy, and money on Facebook, Twitter or others?If you commit to a social media plan what should your content strategy be?When should you boost posts? How do you engage your P1 listeners and get them to share your c...

50 minJUL 24
Comments
Digital Strategies for Radio Stations Part 1

Starts At The Top

Is it possible to succeed in a measured market with only two AM signals?Terry Barber not only says it can, but he is also doing it. His Cool Radio Story that started on February 10, 1979, is an important one for any radio station owner trying to figure out how to have success when the odds appear to be stacked against you.Terry tends to see those competitive disadvantages as advantages for him.His experience working for the nation’s largest radio companies has lead him back to one of the country’s smallest radio companies-Little Engine Broadcasting.And just like its name, Terry’s stations are the engine that can. Helping his community understand the current pandemic as well as giving a helping hand as well, Terry exemplifies the word local in all he does. In this episode, you will learn how Terry: Develops long term contracts with clients with branding packages that never expire. How Radio creative is the secret sauce of his success. How his station connects with people and chang...

58 minJUL 17
Comments
Starts At The Top

Green Light Go!

What do you want to be when you grow up? When Beth Mann was 8-years old she answered, "I want to own a radio station." Her wish came true and she now owns one of the premier small market radio operations in the country. With just one FM license and two AMs in a border town between Kentucky and Tennessee, Beth has built a multimedia powerhouse driven by local initiative and a company motto of "Don't Accept Average." Listen to this podcast at your own behest as you you will find the ideas and resources in this conversation mind-boggling and life-changing. Beth's Cool Radio Story will awe you and make you appreciate what is truly possible in our medium. Included in this episode, Beth details her company's COVID response and why she insists that this is the moment that will ignite a heyday for radio. She breaks down how she built her "other radio station," the company's multifaceted Digital Department. Learn how she combines digital billboards, a 25,000 name email lists, and a Deals pro...

54 minJUL 10
Comments
Green Light Go!

Resort Radio Success

A few episodes ago we titled the show "Be The Mayor," Well this week's guest had already done that. Rick Herrick is the owner of KBHR FM radio in Big Bear Lake, CA, and he is also the town's mayor. This week he shares his Cool Radio Story with us. The winner of every major radio station award including- NAB Crystal, Marconi, and the Service To America Award- Rick truly understands the meaning of connecting to the community. Learn how he navigates the tricky hiring process in a resort town where residents can be transient. Also how he bodes into each employee's individual strengths and uses that to build cohesive teams. We ask Rick how he is faring during the COVID 19 crisis and his answer will truly surprise you. His station and town are not just surviving but thriving behind a huge community effort he and the radio station helped create. Rick's Station https://kbhr933.com/ (https://kbhr933.com/) Show Link: Ask John Segment: Attorney John Garziglia https://www.womblebonddickinson.co...

46 minJUN 26
Comments
Resort Radio Success

Don't Ever Weaken

This week we hear the Cool Radio Story of Dave Richards, In 1990, Dave began working at a small market radio station that he loved so much he bought it. Since that time he has managed to turn a stand-alone AM/FM in a market surrounded by large-rated market radio stations into a profitable entity by over-serving the town of Woonsocket (pronounced oneSOCKet), RI. In this podcast, Dave shares his Four Rules that guide his staff toward success by encouraging communication and creativity. He readily admits the station's webpage will not win any design awards but it has what his locals need in an easy to find manner. Dave believes his town is the center of the universe and treats it as such on the air and with the station's digital assets which he says are vital to overall success in the market and yet he has only one advertiser on the webpage. Dave's lasting motto is "If its hard for you, its good for your listener." Give a listen as Dave delves into his Cool Radio Story with incredible ...

50 minJUN 18
Comments
Don't Ever Weaken

Someone Has To Step Up

Gabe has spent two-decades in radio all at the same place and as a result, he has achieved some great things in some very small towns. Gabe is GM at Paragon Communications in Western Oklahoma. His operation offers advertisers a variety of ways to market including a near dozen video streams of high school sports, various promotional events like Fishing Derbys and classic car shows, and believe it or not a print publication. All driven by the 6 radio stations he oversees in two small markets. Gabe acknowledges managing people can be a real challenge especially the creative ones, because as Gabe says "Creatives will be creative." He shares his secrets to the hiring process plus the real hands-on training they receive. Listen to learn what he teaches- "precise radio skills." He calls himself a real "spark plug guy" and it shows in his energy and his success. Gabe is someone doing it all- using modern technology tools combined with old school media while thriving in small market radio.

54 minJUN 13
Comments
Someone Has To Step Up

Dominate Your Market

Revenue is Job #1Today's Cool Radio Story is from JoeSchwartz. Joe Schwartz has worked for many of the country's premier ownership groups since the mid-1970s in large and medium-sized markets. He rose to national prominence in radio circles during his 13-year stint as President/CEO of Cheery Creek Radio- a media company focused on small to medium-size markets that Joe started from scratch. He is an expert at growing people and companies. Joe emphasized one thing in his years as Radio station owner and that was Revenue. He stressed it throughout the organization as not just the top priority but also numbers 2, 3, 4, and so on. To get there, Joe's companies invested heavily in training. He insisted upon it for every seller, in every market. In this podcast, Joe shares his recipe for training that included general sales techniques as well as market-specific, and research-driven sales tools that he armed his sellers with. It was qualitative over quantitative. Joe says radio stations tod...

48 minJUN 6
Comments
Dominate Your Market

How To Build A Radio Station

Hal Widsten has programmed top radio stations across the country as well as owned stations along the fringes of major markets. In this podcast, he shares "his moments of happiness and his moments of terror" He speaks to the ways you can separate yourself when your broadcast station is in the shadows of large market behemoths. Hal lays out the three primary objectives of building a new station from the ground up. 1-Take new people around town- a bus tour 2- Show you care about your town 3- Make a profit His insights into the three things he looks for when hiring and his strategies for how to build effective teams. Hal's advice for handling a crisis like Coronavirus COVID 19? Look for alternative sources of revenue that may exist at the government level, help local advertisers anyway you can, and don't just say you care-show people, how you care. SHOW NOTE LINKS: Ask John Segment: Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia (https://www.wombl...

50 minMAY 30
Comments
How To Build A Radio Station
success toast
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