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Copy Chief Radio

Kevin Rogers

3
Followers
36
Plays
Copy Chief Radio

Copy Chief Radio

Kevin Rogers

3
Followers
36
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

Latest Episodes

CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...

45 min1 d ago
Comments
CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

CCR204: A Wisdom Tree conversation with David Deutsch

David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…

34 min1 w ago
Comments
CCR204: A Wisdom Tree conversation with David Deutsch

CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.

29 min2 w ago
Comments
CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.

49 min3 w ago
Comments
CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.

45 minOCT 27
Comments
CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

CCR200: CCR Makeover - The Four New Episode Styles!

It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!

24 minOCT 20
Comments
CCR200: CCR Makeover - The Four New Episode Styles!

CCR199: If Brands Told Jokes with Adam Hunt

What do you imagine is more difficult, making money while you sleep or making people laugh? Adam Hunt is out to do both - and succeeding. He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. I spoke with Adam about how he and his team help make brands funny without tarnishing their reputations, and the changes he made to his ads and funnel to start making sales while he “was fast asleep”.

39 minOCT 13
Comments
CCR199: If Brands Told Jokes with Adam Hunt

CCR198: 5 Things I Wish I’d Known As A New Copywriter

Looking back to when I first started out as a copywriter, there are a few things I wish I’d figured out earlier. So, in this episode, I’m sharing five things I wish I’d known as a beginner that would have saved me a lot of needless frustration, boosted my confidence and made the actual work a lot more fun.

10 minOCT 6
Comments
CCR198: 5 Things I Wish I’d Known As A New Copywriter

CCR197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

Watch Kevin Rogers from Copy Chief Break Down The The New Banyan Hill Profits Unlimited Ad From The Harmon Brothers and interview Aaron DeHoog and Jonny Vance together.

55 minSEP 29
Comments
CCR197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

CCR196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?

26 minSEP 22
Comments
CCR196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

Latest Episodes

CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...

45 min1 d ago
Comments
CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

CCR204: A Wisdom Tree conversation with David Deutsch

David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…

34 min1 w ago
Comments
CCR204: A Wisdom Tree conversation with David Deutsch

CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.

29 min2 w ago
Comments
CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.

49 min3 w ago
Comments
CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.

45 minOCT 27
Comments
CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

CCR200: CCR Makeover - The Four New Episode Styles!

It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!

24 minOCT 20
Comments
CCR200: CCR Makeover - The Four New Episode Styles!

CCR199: If Brands Told Jokes with Adam Hunt

What do you imagine is more difficult, making money while you sleep or making people laugh? Adam Hunt is out to do both - and succeeding. He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. I spoke with Adam about how he and his team help make brands funny without tarnishing their reputations, and the changes he made to his ads and funnel to start making sales while he “was fast asleep”.

39 minOCT 13
Comments
CCR199: If Brands Told Jokes with Adam Hunt

CCR198: 5 Things I Wish I’d Known As A New Copywriter

Looking back to when I first started out as a copywriter, there are a few things I wish I’d figured out earlier. So, in this episode, I’m sharing five things I wish I’d known as a beginner that would have saved me a lot of needless frustration, boosted my confidence and made the actual work a lot more fun.

10 minOCT 6
Comments
CCR198: 5 Things I Wish I’d Known As A New Copywriter

CCR197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

Watch Kevin Rogers from Copy Chief Break Down The The New Banyan Hill Profits Unlimited Ad From The Harmon Brothers and interview Aaron DeHoog and Jonny Vance together.

55 minSEP 29
Comments
CCR197: Can Harmon Brothers make stock tips funny? (ad breakdown with creators)

CCR196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld

The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?

26 minSEP 22
Comments
CCR196: Realities of California’s new AB 5 “freelancing law” with Peter Hoppenfeld
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