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Daily Marketing Discovery with Ali Salman

Rapid Boost Marketing

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Daily Marketing Discovery with Ali Salman

Daily Marketing Discovery with Ali Salman

Rapid Boost Marketing

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About Us

Welcome to daily 5-minute online marketing lessons for service providers. Are you a Dentist, Lawyer, Accountant, Realtor, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads and sales using online marketing for your service based business. Join us everyday for 5 minutes and take away strategies which you can apply in your business so you can generate more leads. Before we proceed this podcast is sponsored by Rapid Boost Marketing: Marketing Agency for Professional Service Providers.

Latest Episodes

Overcoming Pricing Objections

Last Episode #️Speed Matters “This it too expensive.” “We can’t afford this right now.” “There’s no room in the budget for this.” I’m assuming you’ve heard these objections before. You get to the finish line…And instead of signing the contract, they balk at your price. Pricing is a tough objection to get passed. Mostly business owners and sales people when they try justifying the price, they seem defensive. Our natural gut reaction!! If you give them a discount, you seem weak and value of your product or a service goes down. But, that’s the wrong thing to do! And you also know that if you hold to your price, you might lose the deal. Read the whole blog https://rapidboostmarketing.com/overcoming-pricing-objections/

8 MIN2019 MAY 24
Comments
Overcoming Pricing Objections

Consistency Is Very Rewarding

What content do you consume routinely? Television shows are an obvious choice. What if your favorite show aired randomly and sometimes skipped a week? You’d no longer bother with it. When eating breakfast, do you go to the same webpage daily, expecting new material? Do you listen to the same podcast while commuting? What if they weren’t there for you one day? You’d find something new. “Just this once,” you’d say, but you might form a new habit. Attention doesn’t stop for anyone, it’s like age but attention does reward consistency very well. You want to be a reliable provider, source, brand, product, or whatever. You need to be there for your audience and customers. Lack of consistency also means you are losing the real estate In snapchat attention is time limited, similarly on Instagram and Facebook with the new design stories are a major part and if you don’t post every 24 hours you lose that attention from your potential clients to someone else

10 MIN2019 MAY 12
Comments
Consistency Is Very Rewarding

Secret Sauce

Today’s fastest growing brands have this secret when it comes to how they design and build their services, experiences and products. And, that is …” Consumer Compassion ” They just show empathy, they design products and services which has taken consumer compassion into account. Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fast…..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important. Compassion in the time of need... Show notes:https://rapidboostmarketing.com/secret-sauce/

8 MIN2019 MAY 9
Comments
Secret Sauce

Power in the causes which form cults

Tom’s Shoes…Billion Dollar Brand We all know many large companies that participate in cause marketing, but the one that is often at the top of people’s minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the “one-for-one concept” where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. Show notes:https://rapidboostmarketing.com/power-of-causes-and-cults/

10 MIN2019 MAY 9
Comments
Power in the causes which form cults

️ Break The Rules

DVD’s were a commodity….there were DVD stores in every nieghbourhood….in-fact there were the ones which use to sell porn. Then Netflixbroke the line, where industry was focused on creating more stores like blockbuster. Netflix innovated an industry based on user experience where you no longer needed to store this big rack rather now you can access all these movies at a click of a button. Show notes:https//rapidboostmarketing.com/grow

6 MIN2019 APR 27
Comments
️ Break The Rules

Taking Paths of most Resistance and Breaking The Status Quo

Emily Howard Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, “The doors of the University are not open to women and I trust they never will be. “Unable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867. The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street. Stowe gained some local prominence through public lectures on women’s health and maintained a steady clientele through newspaper advertisements. https://rapidboostmarketing.com/taking-paths-of-most-resistance-and-breaking-the-status-quo/ Show notes

8 MIN2019 APR 19
Comments
Taking Paths of most Resistance and Breaking The Status Quo

Growing and Scaling Your Business

Mitch joins me on Business Growth School to talk about things which stop any business from growing and scaling My Conversation withMitch CammidgefromMitch Cammidge Coaching

44 MIN2019 APR 17
Comments
Growing and Scaling Your Business

Speed Matters…

Last Episode #️What if you can improve your email response rates by 558%…..and cold calls rates by 209% 55% of Companies Take 5+ Days to Respond Fifty-five is the percentage of companies of the same survey that took 5+ days to respond to leads. Worse yet, of this 55%, 12% didn’t respond at all… The history of human communication has always been about reducing friction. Humans have always looked for better and faster ways to connect with each other. We evolved from the pony express, to snail mail, to phones, texting, emailing, instant messaging, instagamming, live tweeting….Snapchatting … the list goes on….now it’s all about instant access. A recent HBR studyanalyzed 1.25 millions sales leads, and found you’re seven times more likely to win a deal if you respond to prospects in less than an hour versus responding in two hours. Show notes:https://rapidboostmarketing.com/speed-matters/

6 MIN2019 APR 7
Comments
Speed Matters…

Scarcity and Exclusivity

These 2 phrases have just 1 word which makes a huge difference on your growth: “Your marketing doesn’t just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buyNOW!” Grocery Store How many times you walked down the grocery aisle and told yourselfmaybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only30 piecesare remaining and offer is only validtoday. Now your maybe can change toI want that!! Supreme Look at this example from a brand called Supreme. You won’t believe, what this brand has been able to achieve.They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $. This is crazy right….their cult following reminds people of michael jordon or nike limited release days in 1990’s, when people use to line up outside stores to buy them and then when gaming companies use to launch games on Xbox or Nintendo there use to be lineups on Best Buy and other electronic stores. Supreme works on the principal of Exclusivity and Scarcity. They produce just limited number of products. Crazy stuff is there are websites which re-sell Supreme merchandise for like400 or 600% original price…if a hoodie costed $300 it’s reselling for $1600….holy!! Show notes: https://rapidboostmarketing.com/grow

9 MIN2019 MAR 27
Comments
Scarcity and Exclusivity

Persistence Beats Resistance

If you have been in business for awhile, then when was the last time you contacted your previous client or the clients you didnt end up working up

4 MIN2019 MAR 24
Comments
Persistence Beats Resistance

Latest Episodes

Overcoming Pricing Objections

Last Episode #️Speed Matters “This it too expensive.” “We can’t afford this right now.” “There’s no room in the budget for this.” I’m assuming you’ve heard these objections before. You get to the finish line…And instead of signing the contract, they balk at your price. Pricing is a tough objection to get passed. Mostly business owners and sales people when they try justifying the price, they seem defensive. Our natural gut reaction!! If you give them a discount, you seem weak and value of your product or a service goes down. But, that’s the wrong thing to do! And you also know that if you hold to your price, you might lose the deal. Read the whole blog https://rapidboostmarketing.com/overcoming-pricing-objections/

8 MIN2019 MAY 24
Comments
Overcoming Pricing Objections

Consistency Is Very Rewarding

What content do you consume routinely? Television shows are an obvious choice. What if your favorite show aired randomly and sometimes skipped a week? You’d no longer bother with it. When eating breakfast, do you go to the same webpage daily, expecting new material? Do you listen to the same podcast while commuting? What if they weren’t there for you one day? You’d find something new. “Just this once,” you’d say, but you might form a new habit. Attention doesn’t stop for anyone, it’s like age but attention does reward consistency very well. You want to be a reliable provider, source, brand, product, or whatever. You need to be there for your audience and customers. Lack of consistency also means you are losing the real estate In snapchat attention is time limited, similarly on Instagram and Facebook with the new design stories are a major part and if you don’t post every 24 hours you lose that attention from your potential clients to someone else

10 MIN2019 MAY 12
Comments
Consistency Is Very Rewarding

Secret Sauce

Today’s fastest growing brands have this secret when it comes to how they design and build their services, experiences and products. And, that is …” Consumer Compassion ” They just show empathy, they design products and services which has taken consumer compassion into account. Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fast…..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important. Compassion in the time of need... Show notes:https://rapidboostmarketing.com/secret-sauce/

8 MIN2019 MAY 9
Comments
Secret Sauce

Power in the causes which form cults

Tom’s Shoes…Billion Dollar Brand We all know many large companies that participate in cause marketing, but the one that is often at the top of people’s minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the “one-for-one concept” where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. Show notes:https://rapidboostmarketing.com/power-of-causes-and-cults/

10 MIN2019 MAY 9
Comments
Power in the causes which form cults

️ Break The Rules

DVD’s were a commodity….there were DVD stores in every nieghbourhood….in-fact there were the ones which use to sell porn. Then Netflixbroke the line, where industry was focused on creating more stores like blockbuster. Netflix innovated an industry based on user experience where you no longer needed to store this big rack rather now you can access all these movies at a click of a button. Show notes:https//rapidboostmarketing.com/grow

6 MIN2019 APR 27
Comments
️ Break The Rules

Taking Paths of most Resistance and Breaking The Status Quo

Emily Howard Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, “The doors of the University are not open to women and I trust they never will be. “Unable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867. The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street. Stowe gained some local prominence through public lectures on women’s health and maintained a steady clientele through newspaper advertisements. https://rapidboostmarketing.com/taking-paths-of-most-resistance-and-breaking-the-status-quo/ Show notes

8 MIN2019 APR 19
Comments
Taking Paths of most Resistance and Breaking The Status Quo

Growing and Scaling Your Business

Mitch joins me on Business Growth School to talk about things which stop any business from growing and scaling My Conversation withMitch CammidgefromMitch Cammidge Coaching

44 MIN2019 APR 17
Comments
Growing and Scaling Your Business

Speed Matters…

Last Episode #️What if you can improve your email response rates by 558%…..and cold calls rates by 209% 55% of Companies Take 5+ Days to Respond Fifty-five is the percentage of companies of the same survey that took 5+ days to respond to leads. Worse yet, of this 55%, 12% didn’t respond at all… The history of human communication has always been about reducing friction. Humans have always looked for better and faster ways to connect with each other. We evolved from the pony express, to snail mail, to phones, texting, emailing, instant messaging, instagamming, live tweeting….Snapchatting … the list goes on….now it’s all about instant access. A recent HBR studyanalyzed 1.25 millions sales leads, and found you’re seven times more likely to win a deal if you respond to prospects in less than an hour versus responding in two hours. Show notes:https://rapidboostmarketing.com/speed-matters/

6 MIN2019 APR 7
Comments
Speed Matters…

Scarcity and Exclusivity

These 2 phrases have just 1 word which makes a huge difference on your growth: “Your marketing doesn’t just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buyNOW!” Grocery Store How many times you walked down the grocery aisle and told yourselfmaybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only30 piecesare remaining and offer is only validtoday. Now your maybe can change toI want that!! Supreme Look at this example from a brand called Supreme. You won’t believe, what this brand has been able to achieve.They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $. This is crazy right….their cult following reminds people of michael jordon or nike limited release days in 1990’s, when people use to line up outside stores to buy them and then when gaming companies use to launch games on Xbox or Nintendo there use to be lineups on Best Buy and other electronic stores. Supreme works on the principal of Exclusivity and Scarcity. They produce just limited number of products. Crazy stuff is there are websites which re-sell Supreme merchandise for like400 or 600% original price…if a hoodie costed $300 it’s reselling for $1600….holy!! Show notes: https://rapidboostmarketing.com/grow

9 MIN2019 MAR 27
Comments
Scarcity and Exclusivity

Persistence Beats Resistance

If you have been in business for awhile, then when was the last time you contacted your previous client or the clients you didnt end up working up

4 MIN2019 MAR 24
Comments
Persistence Beats Resistance

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