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Global Studio Marketing Podcast

Michael K. Reynolds

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Global Studio Marketing Podcast

Global Studio Marketing Podcast

Michael K. Reynolds

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Followers
0
Plays
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About Us

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.You’ve climbed the mountain...let’s tell the world.

Latest Episodes

The Wild Horses Of Word Of Mouth

Word Of Mouth marketing is about as good as it gets. It's ultimately, how all quality businesses grow. But...you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don't get it right...it's like the Rolling Stones say...those wild horses are going to drag you away. They'll drag you away from revenues, profitability and enjoying what you do. In fact, those wild horses can drag you right into bankruptcy. Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.

8 MIN5 d ago
Comments
The Wild Horses Of Word Of Mouth

Why They Aren't Pushing The Buy Button

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it. And, that's a major issue. Because, you've already invested a tremendous amount in branding and promoting your products and services. You've spent quite a bit just to get them to a state of mind where they can make a decision to buy. Which means you've got to be able to close the deal. You've got to encourage them to take the last step by pressing the BUY button. Join Michael as he explains why your buttons aren't being pushed, and what you need to do to get your sales rocking.

6 MIN1 w ago
Comments
Why They Aren't Pushing The Buy Button

The Lettuce Strategy For Making Cabbage

There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy. Now...this isn't a principle just for grocery stores. It's for all business applications. Actually it's for anything to do with communicating your message. You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar. Join Michael in this episode to learn how.

7 MIN2 w ago
Comments
The Lettuce Strategy For Making Cabbage

Nothing Sells Like Puppy Dogs

If everything could be sold as easy as puppy dogs, wouldn't growing revenues for your business be a breeze? You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things...and then...it happens. Just before you are able to make your way into the store's entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies. Before you know it, your kids have one each in the their arms, and the rest is history. Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.

6 MIN2 w ago
Comments
Nothing Sells Like Puppy Dogs

Tricks Are For Kids...Not Marketing

How many social media posts, blog articles, white papers...and yes...podcasts like this one...tease you into learning the latest marketing tricks? We do it by using phrases like: The Ultimate Hack...the Greatest Secret...The Top Insight...The Best Ever Marketing Tool...The Just Add Water, Miracle Grow Solution...and of course, the classic...the Secret Trick To Success. And, the reason why we create these things, folks...is because it's exactly what the people want. You business people, you crazy entrepreneurs, you're always looking for the shortcut...the big hack when it comes to your marketing. But, it's the wrong approach. Join Michael as he explains why "tricks are for kids...not marketing" and as he describes what you should be doing instead.

7 MIN3 w ago
Comments
Tricks Are For Kids...Not Marketing

The Communication Breakthrough For Breakout Sales

Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services. As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs. These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place. But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited. Join Michael as he shares a key insight into achieving breakout sales.

7 MINJUN 4
Comments
The Communication Breakthrough For Breakout Sales

The Question Your Prospects Can't Wait For You To Ask

There is one question your prospects can't wait for you to ask. Yet, surprisingly, it's one most entrepreneurs and sales teams struggle to ask. As a marketing strategist and consultant, Michael has worked with countless business owners and sales teams. During this process, he is shocked at how poorly so many of them perform in this one particular and highly critical area of sales. In this engaging episode, Michael will reveal this important question your prospects are dying for you to ask, and he'll explain how in answering it, you will see your sales dramatically and instantly rise.

8 MINMAY 31
Comments
The Question Your Prospects Can't Wait For You To Ask

Perpetual Marketing Success? The Answer Is In The News

Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty...there are some entrepreneurs who always seem to have it made? There could be hurricanes, landslides, earthquakes, tsunamis raging outside...and even total global financial collapse all around them. But, sure enough, some of these businesses always seem to land on their feet. What's their secret? How do they always come out on top? Join Michael as he explains how the powerful answer...is in the news.

6 MINMAY 22
Comments
Perpetual Marketing Success? The Answer Is In The News

When You Suddenly Have To Start Marketing Again

There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn't. Now you find yourself in a place you haven't been for a long time. Maybe even for years. The phones aren't ringing and the cash register isn't either. What are you going to do? Well...you suddenly have to start marketing again. Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But...where you should start? What will have the quickest, most effective impact? Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.

7 MINMAY 15
Comments
When You Suddenly Have To Start Marketing Again

Printing Money When Your Business Needs It

Wouldn't starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury? If you needed more money...you could just print it up. Of course...that's not how business works. And, it's probably not the best way to solve national debt either. Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to "light it up" as necessary. Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.

6 MINMAY 8
Comments
Printing Money When Your Business Needs It

Latest Episodes

The Wild Horses Of Word Of Mouth

Word Of Mouth marketing is about as good as it gets. It's ultimately, how all quality businesses grow. But...you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don't get it right...it's like the Rolling Stones say...those wild horses are going to drag you away. They'll drag you away from revenues, profitability and enjoying what you do. In fact, those wild horses can drag you right into bankruptcy. Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.

8 MIN5 d ago
Comments
The Wild Horses Of Word Of Mouth

Why They Aren't Pushing The Buy Button

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it. And, that's a major issue. Because, you've already invested a tremendous amount in branding and promoting your products and services. You've spent quite a bit just to get them to a state of mind where they can make a decision to buy. Which means you've got to be able to close the deal. You've got to encourage them to take the last step by pressing the BUY button. Join Michael as he explains why your buttons aren't being pushed, and what you need to do to get your sales rocking.

6 MIN1 w ago
Comments
Why They Aren't Pushing The Buy Button

The Lettuce Strategy For Making Cabbage

There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy. Now...this isn't a principle just for grocery stores. It's for all business applications. Actually it's for anything to do with communicating your message. You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar. Join Michael in this episode to learn how.

7 MIN2 w ago
Comments
The Lettuce Strategy For Making Cabbage

Nothing Sells Like Puppy Dogs

If everything could be sold as easy as puppy dogs, wouldn't growing revenues for your business be a breeze? You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things...and then...it happens. Just before you are able to make your way into the store's entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies. Before you know it, your kids have one each in the their arms, and the rest is history. Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.

6 MIN2 w ago
Comments
Nothing Sells Like Puppy Dogs

Tricks Are For Kids...Not Marketing

How many social media posts, blog articles, white papers...and yes...podcasts like this one...tease you into learning the latest marketing tricks? We do it by using phrases like: The Ultimate Hack...the Greatest Secret...The Top Insight...The Best Ever Marketing Tool...The Just Add Water, Miracle Grow Solution...and of course, the classic...the Secret Trick To Success. And, the reason why we create these things, folks...is because it's exactly what the people want. You business people, you crazy entrepreneurs, you're always looking for the shortcut...the big hack when it comes to your marketing. But, it's the wrong approach. Join Michael as he explains why "tricks are for kids...not marketing" and as he describes what you should be doing instead.

7 MIN3 w ago
Comments
Tricks Are For Kids...Not Marketing

The Communication Breakthrough For Breakout Sales

Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services. As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs. These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place. But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited. Join Michael as he shares a key insight into achieving breakout sales.

7 MINJUN 4
Comments
The Communication Breakthrough For Breakout Sales

The Question Your Prospects Can't Wait For You To Ask

There is one question your prospects can't wait for you to ask. Yet, surprisingly, it's one most entrepreneurs and sales teams struggle to ask. As a marketing strategist and consultant, Michael has worked with countless business owners and sales teams. During this process, he is shocked at how poorly so many of them perform in this one particular and highly critical area of sales. In this engaging episode, Michael will reveal this important question your prospects are dying for you to ask, and he'll explain how in answering it, you will see your sales dramatically and instantly rise.

8 MINMAY 31
Comments
The Question Your Prospects Can't Wait For You To Ask

Perpetual Marketing Success? The Answer Is In The News

Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty...there are some entrepreneurs who always seem to have it made? There could be hurricanes, landslides, earthquakes, tsunamis raging outside...and even total global financial collapse all around them. But, sure enough, some of these businesses always seem to land on their feet. What's their secret? How do they always come out on top? Join Michael as he explains how the powerful answer...is in the news.

6 MINMAY 22
Comments
Perpetual Marketing Success? The Answer Is In The News

When You Suddenly Have To Start Marketing Again

There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn't. Now you find yourself in a place you haven't been for a long time. Maybe even for years. The phones aren't ringing and the cash register isn't either. What are you going to do? Well...you suddenly have to start marketing again. Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But...where you should start? What will have the quickest, most effective impact? Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.

7 MINMAY 15
Comments
When You Suddenly Have To Start Marketing Again

Printing Money When Your Business Needs It

Wouldn't starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury? If you needed more money...you could just print it up. Of course...that's not how business works. And, it's probably not the best way to solve national debt either. Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to "light it up" as necessary. Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.

6 MINMAY 8
Comments
Printing Money When Your Business Needs It
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