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IAB.Real

IAB (Interactive Advertising Bureau)

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IAB.Real

IAB.Real

IAB (Interactive Advertising Bureau)

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Followers
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Plays
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About Us

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.


See acast.com/privacy for privacy and opt-out information.

Latest Episodes

Recap: 2020 IAB Podcast Upfront Day Two

It’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of Ad Results Media, which included presentations from Acast, American Public Media, Barstool Sports, ESPN, The New York Times, podsights, Pushkin Industries, ViacomCBS, and Vox Media Podcast Network. See acast.com/privacy for privacy and opt-out information.

30 minSEP 11
Comments
Recap: 2020 IAB Podcast Upfront Day Two

Recap: 2020 IAB Podcast Upfront Day One

The 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation highlights, special guests, and more. See acast.com/privacy for privacy and opt-out information.

32 minSEP 10
Comments
Recap: 2020 IAB Podcast Upfront Day One

The TikTok ban and a Fall Without Sports

This week speculation became fact as the U.S. executive branch put forward plans to ban the social media platform TikTok. In our latest episode of IAB Real, IAB CEO Randall Rothenberg,IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim sit down to discuss what this could mean for the tech giant’s future. They also explore what the media and marketing landscape could look like if the lack of sports continues and the Partnership for Responsible Addressable Media. See acast.com/privacy for privacy and opt-out information.

32 minAUG 13
Comments
The TikTok ban and a Fall Without Sports

We Are People Before We Are Professionals

In our latest episode of IAB Real, IAB President David Cohen sits down with Kate Edmondson and Nina Munoz, two up-and-coming IABers to discuss their career paths, working remotely during a pandemic, and what advertisers may misunderstand about Gen Z. Tune in to find out what these burgeoning professionals are most optimistic about, despite the world heading deeper into the unknown. See acast.com/privacy for privacy and opt-out information.

33 minJUL 30
Comments
We Are People Before We Are Professionals

Disruption by Technology and Embracing New Opportunities

In this episode of IAB Real, IAB CEO Randall Rothenberg discovers how IAB Tech Lab President Dennis Buchheim ended up in the wild and woolly world of digital advertising, despite graduating with a degree in computer science, and how he got to IAB then Tech Lab from Apple, Microsoft, and Yahoo! From measurement to upheavals in personalization, Dennis comments on how he has seen the industry evolve. They also discuss the recent privacy focused IDFA (identifier for advertising)changes with Apple’s recent announcement and why the industry should care. Could a single company destabilize personalization and measurement? How is the digital advertising community preparing for this moment of instability? See acast.com/privacy for privacy and opt-out information.

34 minJUL 16
Comments
Disruption by Technology and Embracing New Opportunities

How the Ad Agency Model Is Evolving (POV from a Former Insider)

In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts on coming to a trade association from the advertising industry? What will the advertising agency landscape look like five years from now? Is the current advertising agency model holding the industry back? Tune in to find out more. See acast.com/privacy for privacy and opt-out information.

31 minJUL 9
Comments
How the Ad Agency Model Is Evolving (POV from a Former Insider)

Political advertising, boycotts, and the new NewFronts

The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateurs also provide highlights and insights from the 2020 IAB NewFronts--who could be at risk as a result of the streaming TV revolution? See acast.com/privacy for privacy and opt-out information.

37 minJUL 2
Comments
Political advertising, boycotts, and the new NewFronts

NewFronts & the streaming revolution

As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, andIAB Tech Lab President Dennis Buchheim take listeners through a brief (but storied) history of traditional media buying and discuss how the stable “old media” era is moving towards a period of instability. Is the historic television Upfronts model on its way out? Tune in to learn more. See acast.com/privacy for privacy and opt-out information.

33 minJUN 25
Comments
NewFronts & the streaming revolution

Agility is the word of the day

Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are making and discuss how powerful advertising can be in shaping our unconscious biases. They also touch on the evolution of media buying: Upfronts / NewFronts - will linear television continue to take a page from the digital playbook? See acast.com/privacy for privacy and opt-out information.

34 minJUN 18
Comments
Agility is the word of the day

New television measurement and beyond

The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers.In the latest episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what media measurement will look like for this new future of television. Are there lessons we can learn from the early days of broadcast measurement that we can apply to the future? They also highlight what companies can do to empower employees to become active in this new era of sweeping social change. See acast.com/privacy for privacy and opt-out information.

32 minJUN 11
Comments
New television measurement and beyond

Latest Episodes

Recap: 2020 IAB Podcast Upfront Day Two

It’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of Ad Results Media, which included presentations from Acast, American Public Media, Barstool Sports, ESPN, The New York Times, podsights, Pushkin Industries, ViacomCBS, and Vox Media Podcast Network. See acast.com/privacy for privacy and opt-out information.

30 minSEP 11
Comments
Recap: 2020 IAB Podcast Upfront Day Two

Recap: 2020 IAB Podcast Upfront Day One

The 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation highlights, special guests, and more. See acast.com/privacy for privacy and opt-out information.

32 minSEP 10
Comments
Recap: 2020 IAB Podcast Upfront Day One

The TikTok ban and a Fall Without Sports

This week speculation became fact as the U.S. executive branch put forward plans to ban the social media platform TikTok. In our latest episode of IAB Real, IAB CEO Randall Rothenberg,IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim sit down to discuss what this could mean for the tech giant’s future. They also explore what the media and marketing landscape could look like if the lack of sports continues and the Partnership for Responsible Addressable Media. See acast.com/privacy for privacy and opt-out information.

32 minAUG 13
Comments
The TikTok ban and a Fall Without Sports

We Are People Before We Are Professionals

In our latest episode of IAB Real, IAB President David Cohen sits down with Kate Edmondson and Nina Munoz, two up-and-coming IABers to discuss their career paths, working remotely during a pandemic, and what advertisers may misunderstand about Gen Z. Tune in to find out what these burgeoning professionals are most optimistic about, despite the world heading deeper into the unknown. See acast.com/privacy for privacy and opt-out information.

33 minJUL 30
Comments
We Are People Before We Are Professionals

Disruption by Technology and Embracing New Opportunities

In this episode of IAB Real, IAB CEO Randall Rothenberg discovers how IAB Tech Lab President Dennis Buchheim ended up in the wild and woolly world of digital advertising, despite graduating with a degree in computer science, and how he got to IAB then Tech Lab from Apple, Microsoft, and Yahoo! From measurement to upheavals in personalization, Dennis comments on how he has seen the industry evolve. They also discuss the recent privacy focused IDFA (identifier for advertising)changes with Apple’s recent announcement and why the industry should care. Could a single company destabilize personalization and measurement? How is the digital advertising community preparing for this moment of instability? See acast.com/privacy for privacy and opt-out information.

34 minJUL 16
Comments
Disruption by Technology and Embracing New Opportunities

How the Ad Agency Model Is Evolving (POV from a Former Insider)

In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts on coming to a trade association from the advertising industry? What will the advertising agency landscape look like five years from now? Is the current advertising agency model holding the industry back? Tune in to find out more. See acast.com/privacy for privacy and opt-out information.

31 minJUL 9
Comments
How the Ad Agency Model Is Evolving (POV from a Former Insider)

Political advertising, boycotts, and the new NewFronts

The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateurs also provide highlights and insights from the 2020 IAB NewFronts--who could be at risk as a result of the streaming TV revolution? See acast.com/privacy for privacy and opt-out information.

37 minJUL 2
Comments
Political advertising, boycotts, and the new NewFronts

NewFronts & the streaming revolution

As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, andIAB Tech Lab President Dennis Buchheim take listeners through a brief (but storied) history of traditional media buying and discuss how the stable “old media” era is moving towards a period of instability. Is the historic television Upfronts model on its way out? Tune in to learn more. See acast.com/privacy for privacy and opt-out information.

33 minJUN 25
Comments
NewFronts & the streaming revolution

Agility is the word of the day

Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are making and discuss how powerful advertising can be in shaping our unconscious biases. They also touch on the evolution of media buying: Upfronts / NewFronts - will linear television continue to take a page from the digital playbook? See acast.com/privacy for privacy and opt-out information.

34 minJUN 18
Comments
Agility is the word of the day

New television measurement and beyond

The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers.In the latest episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what media measurement will look like for this new future of television. Are there lessons we can learn from the early days of broadcast measurement that we can apply to the future? They also highlight what companies can do to empower employees to become active in this new era of sweeping social change. See acast.com/privacy for privacy and opt-out information.

32 minJUN 11
Comments
New television measurement and beyond
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