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Insider Interviews

E.B. Moss

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Insider Interviews

Insider Interviews

E.B. Moss

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About Us

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Latest Episodes

The Scoop on Healthcare Marketing with PHM's president - Andrea Palmer

In Episode 18 -- in which host E.B. Moss perhaps sings again – guest Publicis Health Media president Andrea Palmer demonstrates just how creative and important messaging around healthcare can and should be. You’ll get why she rose quickly through the ranks of PHM -- the strategic media planning and buying agency dedicated to the health and wellness space. Palmer shares what’s currently happening in the healthcare media space and why we should be concerned: She’s determined to ensure the right information is getting out there, came up with tools to help. Palmer also advocates for “Content with a Conscience” and communicating to diverse audiences and not just “to the mean.” Hear Palmer’s thoughts on how the health industry is evolving by nourishing innovation to meet consumer – and brand – needs.

34 min16 h ago
Comments
The Scoop on Healthcare Marketing with PHM's president - Andrea Palmer

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

Marissa Solis was tapped lead media, sports, and partnerships for the core brands of Frito-Lay North America just a few months before we all faced a pandemic. Her new reality was to help smoothly and quickly do the equivalent of turning a battleship. But this former head of a new cross-functional Hispanic Business Unit at PepsiCo had helped double beverage sales among U.S. Hispanic consumers in a short time, so she was the right woman for the job. Her through line -- and recipe for success? It always has to start with the consumer. In Episode 17 Marissa tells Insider Interviews host E.B. Moss about the joy and challenges of her whirlwind days, how brands today must be agile and community minded, and how Frito-Lay brands such as Doritos and Tostitos each speak to specific audiences. Interesting stories in this B2B podcast focused on the human side of executives in media and marketing include how Tostitos shifted from an already planned Cinco de Mayo stunt to the cause-oriented Salsa for Cinco, and the way the company offered its own ad space to help #AmplifyBlackVoices.

34 min2 w ago
Comments
Frito-Lay SVP Marissa Solis on Pivoting Big Brands

Tom Webster Has the Insider Scoop on Audio Research

Tom Webster, SVP of Edison Research describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. Not only does he contextualize the growth of podcasting ("Joe Rogan gets the equivalent audience of a Super Bowl every week") but he puts the world of audio into context for us...with wit and great insights. In Episode 16 of Insider Interviews with E.B. Moss, Tom shares some insider scoop on audio research – and a thoughtful POV on the state of radio and the growth of podcasting (including some tips that can help you grow your own podcast). This former English Lit professor is also the co-author of The Infinite Dial, America's longest-running research series on digital media consumption. But for his side hustles? His own podcast with speaker/marketing advisor, Tamsen Webster, and a newsletter called, appropriately, "I Hear Things."

31 minAUG 27
Comments
Tom Webster Has the Insider Scoop on Audio Research

NPR's Michael Smith on Marketing Digital to Diversity

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. Hear how he adapted to his new job while while he adapted the company’s marketing, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The other motivation was to amplify more multicultural voices and drive greater diversity within the the company itself. In Episode 15 of Insider Interviews with E.B. Moss, Smith shares his marketing POV and how different audiences respond to the content. For example, Smith explains that "among regular users when we look at people of color versus white listeners, their satisfaction levels are actually higher. So it's an exciting thing in the sense that if NPR can get more people to know that we're there and get us into their consideration set, when they come I think they're going to love it and they're going to stay and they're going to be really engaged.” Smith and Moss discuss the corornavirus-related content that NPR has been praised for, what has replaced their popular live podcast personality events in their current marketing plans, and how the very style of NPR audio drives the trust of the listening audience. (Moss also shares the impact Guy Raz had on her as a reporter!) The fast 35-minute discussion includes talk about the challenges many media companies are facing right now -- with some suggestions all brands can appreciate from a worldclass marketer like Smith.

35 minAUG 13
Comments
NPR's Michael Smith on Marketing Digital to Diversity

Podcast Prognostications with RAIN's Brad Hill

This episode was made up of two discussions about podcasting. A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more discussion, with segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson and a few of their insights were captured here.

21 minJUL 31
Comments
Podcast Prognostications with RAIN's Brad Hill

Lawrence M. Kimmel on Direct (Marketing) from the Heart

Larry Kimmel helped market two words that reminded millions of people around the world to remember the Holocaust. Even the Pope. He's advised CEOs and CMOs, politicians and pro-social teams how to get their words out. This former Chairman of the Direct Marketing Association and head of Grey Direct shared his thoughts on today's standout marketing tactics to the realities of Facebook. Hear his specific and thoughtful ideas in Epi 13 of Insider Interviews with E.B. Moss. You'll learn what led him to create strategic marketing consultancy, Rung-UP, why he calls it the first "C2C" agency, and why these days social is all about the pro-social for him.

29 minJUL 16
Comments
Lawrence M. Kimmel on Direct (Marketing) from the Heart

On Creating the Podcast Company Lantigua Williams & Co

Juleyka Lantigua-Williams shares the “insider scoop” on founding Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio with hit podcasts by and about people “in the margins" - which often means women of color. While Lantigua-Williams has 20 years of experience as a writer, reporter, book editor/scout and audio producer she shares her anxieties and her achievements of the past three years that sparked shows like Latina to Latina, 70 Million, and Feeling My Flo.

33 minJUL 2
Comments
On Creating the Podcast Company Lantigua Williams & Co

Agency CEO Carl Fremont On Brand and On Demand

I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including: • Is “direct marketing” different from DTC? • How the pandemic accelerated the alternative business channels • How to capitalize on eCommerce and speed path to purchase • Why a good consumer experience starts with fostering diversity Oh, and how his dad unknowingly sparked his love of vintage radios. Buckle up for industry insights.

37 minJUN 18
Comments
Agency CEO Carl Fremont On Brand and On Demand

A Little Bonus News from E.B.

Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and advertising -- come out every other Thursday...at least through the summer. Of course, if an eager sponsor* wants me to produce more frequently bring it on! Otherwise, you'll hear Episode 11 NEXT Thursday. Frankly, it's been a LOT to create, host and post two podcasts a week, even though I love it -- especially during our current times, and especially since I seem to be developing a reputation for singing to my guests. Listeners understand that.... But do stay subscribed because you won't want t...

1 minJUN 11
Comments
A Little Bonus News from E.B.

CMO Minjae Ormes - Making a Visible Difference

Most who work in media, marketing or advertising likely know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. She personally has been visible for her innovative, and appropriately "disruptive" approaches to marketing the new service, but more recently she's been seen in various trades and on panels describing how they've embraced broadcast TV campaigns for the first time. That said, Minjae is also widely respected as a mentor to women in business, and a role model as leader. Her thoughtful comments - both in this interview as well as in sharing more of her personal journey the first time I interviewed her in March of 2019 -- on learning to adapt to new cultures and countries are as insightful as her marketing approaches are.

43 minJUN 5
Comments
CMO Minjae Ormes - Making a Visible Difference

Latest Episodes

The Scoop on Healthcare Marketing with PHM's president - Andrea Palmer

In Episode 18 -- in which host E.B. Moss perhaps sings again – guest Publicis Health Media president Andrea Palmer demonstrates just how creative and important messaging around healthcare can and should be. You’ll get why she rose quickly through the ranks of PHM -- the strategic media planning and buying agency dedicated to the health and wellness space. Palmer shares what’s currently happening in the healthcare media space and why we should be concerned: She’s determined to ensure the right information is getting out there, came up with tools to help. Palmer also advocates for “Content with a Conscience” and communicating to diverse audiences and not just “to the mean.” Hear Palmer’s thoughts on how the health industry is evolving by nourishing innovation to meet consumer – and brand – needs.

34 min16 h ago
Comments
The Scoop on Healthcare Marketing with PHM's president - Andrea Palmer

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

Marissa Solis was tapped lead media, sports, and partnerships for the core brands of Frito-Lay North America just a few months before we all faced a pandemic. Her new reality was to help smoothly and quickly do the equivalent of turning a battleship. But this former head of a new cross-functional Hispanic Business Unit at PepsiCo had helped double beverage sales among U.S. Hispanic consumers in a short time, so she was the right woman for the job. Her through line -- and recipe for success? It always has to start with the consumer. In Episode 17 Marissa tells Insider Interviews host E.B. Moss about the joy and challenges of her whirlwind days, how brands today must be agile and community minded, and how Frito-Lay brands such as Doritos and Tostitos each speak to specific audiences. Interesting stories in this B2B podcast focused on the human side of executives in media and marketing include how Tostitos shifted from an already planned Cinco de Mayo stunt to the cause-oriented Salsa for Cinco, and the way the company offered its own ad space to help #AmplifyBlackVoices.

34 min2 w ago
Comments
Frito-Lay SVP Marissa Solis on Pivoting Big Brands

Tom Webster Has the Insider Scoop on Audio Research

Tom Webster, SVP of Edison Research describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. Not only does he contextualize the growth of podcasting ("Joe Rogan gets the equivalent audience of a Super Bowl every week") but he puts the world of audio into context for us...with wit and great insights. In Episode 16 of Insider Interviews with E.B. Moss, Tom shares some insider scoop on audio research – and a thoughtful POV on the state of radio and the growth of podcasting (including some tips that can help you grow your own podcast). This former English Lit professor is also the co-author of The Infinite Dial, America's longest-running research series on digital media consumption. But for his side hustles? His own podcast with speaker/marketing advisor, Tamsen Webster, and a newsletter called, appropriately, "I Hear Things."

31 minAUG 27
Comments
Tom Webster Has the Insider Scoop on Audio Research

NPR's Michael Smith on Marketing Digital to Diversity

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. Hear how he adapted to his new job while while he adapted the company’s marketing, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The other motivation was to amplify more multicultural voices and drive greater diversity within the the company itself. In Episode 15 of Insider Interviews with E.B. Moss, Smith shares his marketing POV and how different audiences respond to the content. For example, Smith explains that "among regular users when we look at people of color versus white listeners, their satisfaction levels are actually higher. So it's an exciting thing in the sense that if NPR can get more people to know that we're there and get us into their consideration set, when they come I think they're going to love it and they're going to stay and they're going to be really engaged.” Smith and Moss discuss the corornavirus-related content that NPR has been praised for, what has replaced their popular live podcast personality events in their current marketing plans, and how the very style of NPR audio drives the trust of the listening audience. (Moss also shares the impact Guy Raz had on her as a reporter!) The fast 35-minute discussion includes talk about the challenges many media companies are facing right now -- with some suggestions all brands can appreciate from a worldclass marketer like Smith.

35 minAUG 13
Comments
NPR's Michael Smith on Marketing Digital to Diversity

Podcast Prognostications with RAIN's Brad Hill

This episode was made up of two discussions about podcasting. A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more discussion, with segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson and a few of their insights were captured here.

21 minJUL 31
Comments
Podcast Prognostications with RAIN's Brad Hill

Lawrence M. Kimmel on Direct (Marketing) from the Heart

Larry Kimmel helped market two words that reminded millions of people around the world to remember the Holocaust. Even the Pope. He's advised CEOs and CMOs, politicians and pro-social teams how to get their words out. This former Chairman of the Direct Marketing Association and head of Grey Direct shared his thoughts on today's standout marketing tactics to the realities of Facebook. Hear his specific and thoughtful ideas in Epi 13 of Insider Interviews with E.B. Moss. You'll learn what led him to create strategic marketing consultancy, Rung-UP, why he calls it the first "C2C" agency, and why these days social is all about the pro-social for him.

29 minJUL 16
Comments
Lawrence M. Kimmel on Direct (Marketing) from the Heart

On Creating the Podcast Company Lantigua Williams & Co

Juleyka Lantigua-Williams shares the “insider scoop” on founding Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio with hit podcasts by and about people “in the margins" - which often means women of color. While Lantigua-Williams has 20 years of experience as a writer, reporter, book editor/scout and audio producer she shares her anxieties and her achievements of the past three years that sparked shows like Latina to Latina, 70 Million, and Feeling My Flo.

33 minJUL 2
Comments
On Creating the Podcast Company Lantigua Williams & Co

Agency CEO Carl Fremont On Brand and On Demand

I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including: • Is “direct marketing” different from DTC? • How the pandemic accelerated the alternative business channels • How to capitalize on eCommerce and speed path to purchase • Why a good consumer experience starts with fostering diversity Oh, and how his dad unknowingly sparked his love of vintage radios. Buckle up for industry insights.

37 minJUN 18
Comments
Agency CEO Carl Fremont On Brand and On Demand

A Little Bonus News from E.B.

Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and advertising -- come out every other Thursday...at least through the summer. Of course, if an eager sponsor* wants me to produce more frequently bring it on! Otherwise, you'll hear Episode 11 NEXT Thursday. Frankly, it's been a LOT to create, host and post two podcasts a week, even though I love it -- especially during our current times, and especially since I seem to be developing a reputation for singing to my guests. Listeners understand that.... But do stay subscribed because you won't want t...

1 minJUN 11
Comments
A Little Bonus News from E.B.

CMO Minjae Ormes - Making a Visible Difference

Most who work in media, marketing or advertising likely know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. She personally has been visible for her innovative, and appropriately "disruptive" approaches to marketing the new service, but more recently she's been seen in various trades and on panels describing how they've embraced broadcast TV campaigns for the first time. That said, Minjae is also widely respected as a mentor to women in business, and a role model as leader. Her thoughtful comments - both in this interview as well as in sharing more of her personal journey the first time I interviewed her in March of 2019 -- on learning to adapt to new cultures and countries are as insightful as her marketing approaches are.

43 minJUN 5
Comments
CMO Minjae Ormes - Making a Visible Difference
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