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Marketing Smarts from MarketingProfs

MarketingProfs

21
Followers
32
Plays
Marketing Smarts from MarketingProfs

Marketing Smarts from MarketingProfs

MarketingProfs

21
Followers
32
Plays
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About Us

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

Latest Episodes

You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.

--5 d ago
Comments
You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a p

--1 w ago
Comments
A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]

Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement am

--2 w ago
Comments
Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]

Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

--3 w ago
Comments
Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

--SEP 17
Comments
How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

--SEP 10
Comments
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisi

--SEP 4
Comments
Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

--AUG 27
Comments
To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.

--AUG 20
Comments
The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

--AUG 13
Comments
Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

Latest Episodes

You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.

--5 d ago
Comments
You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a p

--1 w ago
Comments
A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]

Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement am

--2 w ago
Comments
Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]

Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

--3 w ago
Comments
Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

--SEP 17
Comments
How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

--SEP 10
Comments
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisi

--SEP 4
Comments
Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]

To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

--AUG 27
Comments
To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.

--AUG 20
Comments
The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

--AUG 13
Comments
Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]
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