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Perpetual Traffic

DigitalMarketer

40
Followers
139
Plays
Perpetual Traffic

Perpetual Traffic

DigitalMarketer

40
Followers
139
Plays
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About Us

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Latest Episodes

5 Killer Tips to Crush it on Local Results Today

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

41 MIN1 d ago
Comments
5 Killer Tips to Crush it on Local Results Today

How to Leverage The SAP Sales System to Explode Your Agency Sales

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.

43 MIN1 w ago
Comments
How to Leverage The SAP Sales System to Explode Your Agency Sales

7 Essential Traffic Tips From IBM's Global SEO Strategist

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

53 MIN2 w ago
Comments
7 Essential Traffic Tips From IBM's Global SEO Strategist

The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

47 MIN2 w ago
Comments
The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

54 MINJUL 15
Comments
The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

36 MINJUL 8
Comments
How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert). RESOURCES MENTIONED IN THIS ARTICLE Growth & Greatness Show Right Hook Digital Dee Deng on Instagram Dee Deng on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

47 MINJUL 1
Comments
EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, ...

39 MINJUN 24
Comments
EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS ARTICLE Tru Earth Laundry Strips Tru Earth Ad Library MightyScout Make It Stick: The Science of Successful Learning Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

38 MINJUN 17
Comments
EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Blackout Tuesday

At DigitalMarketer, we stand together with the black community againstracism, social injustice, and violence. We vow to use our voices tospeak up against the injustices that are all around us, and we pledgeour support to black businesses, employees, and entrepreneurs. #blackouttuesday

31 sJUN 3
Comments
Blackout Tuesday

Latest Episodes

5 Killer Tips to Crush it on Local Results Today

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

41 MIN1 d ago
Comments
5 Killer Tips to Crush it on Local Results Today

How to Leverage The SAP Sales System to Explode Your Agency Sales

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.

43 MIN1 w ago
Comments
How to Leverage The SAP Sales System to Explode Your Agency Sales

7 Essential Traffic Tips From IBM's Global SEO Strategist

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

53 MIN2 w ago
Comments
7 Essential Traffic Tips From IBM's Global SEO Strategist

The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

47 MIN2 w ago
Comments
The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

54 MINJUL 15
Comments
The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

36 MINJUL 8
Comments
How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert). RESOURCES MENTIONED IN THIS ARTICLE Growth & Greatness Show Right Hook Digital Dee Deng on Instagram Dee Deng on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

47 MINJUL 1
Comments
EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, ...

39 MINJUN 24
Comments
EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS ARTICLE Tru Earth Laundry Strips Tru Earth Ad Library MightyScout Make It Stick: The Science of Successful Learning Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

38 MINJUN 17
Comments
EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Blackout Tuesday

At DigitalMarketer, we stand together with the black community againstracism, social injustice, and violence. We vow to use our voices tospeak up against the injustices that are all around us, and we pledgeour support to black businesses, employees, and entrepreneurs. #blackouttuesday

31 sJUN 3
Comments
Blackout Tuesday
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