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Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing In

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Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing In

1
Followers
0
Plays
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About Us

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

Latest Episodes

Episode 296 - Pivoting Your Law Practice in a Downturn

4 MIN3 d ago
Comments
Episode 296 - Pivoting Your Law Practice in a Downturn

Episode 295 - Insights From Using Virtual Closing System

3 MIN3 w ago
Comments
Episode 295 - Insights From Using Virtual Closing System

Episode 294 - New Practice Area or Service During Corona Virus

4 MIN3 w ago
Comments
Episode 294 - New Practice Area or Service During Corona Virus

Episode 293 - Why You Should NOT Use A Screenshare to Close Potentials

In this podcast, Richard shares advice about how to close a deal with clients in a dynamic and much more client-friendly way. He also shares some feedback on our new and popular Virtual Closing System. He's done several mock case evaluations and noticed how much more effective it is to have a virtual meeting standing in front of a physical whiteboard, drawing on it, and taking notes as you talk to a client: you create the story of their case live over video. It's very powerful for the client and your services are more approachable and accessible. He also shares that he's heard from attorneys that use our Virtual Closing System reporting clients are much less resistant to moving forward and ready to sign the retainer at the end of the meeting. Call us at (888) 225-8594 or find us at https://www.speakeasymarketinginc.com/ with any questions.

6 MINMAY 4
Comments
Episode 293 - Why You Should NOT Use A Screenshare to Close Potentials

Episode 292 - Payment Plans with Iqualify Lending - Jason Brown

Money matters: it matters to you, and it matters to your clients. On today’s episode, Richard Jacobs discusses how to make more of it in the form of better client retention—47% better, while at the same time removing the financial burden from your clients. To achieve this, Jacobs has decided to implement the iQualify Lending system into the Virtual Closing system on a permanent basis. He is joined by President/CEO of iQualify Lending, Jason Brown, who discusses the ins and outs of the system and precisely how it will benefit you. According to a survey conducted by Cleo and iQualify Lending, 63% of clients leave the first meeting with an attorney feeling confused or unsure about the next steps and how to pay for their case. iQualify Lending is honing in on this by meeting clients where they are financially, allowing them to say “yes” rather than “let me think about it.” They are doing this by offering three payment plan options for the client, which provides the attorney with f...

49 MINAPR 27
Comments
Episode 292 - Payment Plans with Iqualify Lending - Jason Brown

Episode 291 - Honing in on Humanization—Secrets of Attorney Marketing Podcast with Richard Jacobs

8 MINAPR 27
Comments
Episode 291 - Honing in on Humanization—Secrets of Attorney Marketing Podcast with Richard Jacobs

Episode 290 - How to Take Payment Plans AND STILL GET PAID IMMEDIATELY

Richard Jacobs, the president/founder of Speakeasy Marketing, Inc., walks us through an easy method to let your clients pay on a payment plan, yet you can still get paid right away—a winning solution for all involved. Jacobs is an experienced leader in the marketing business world. He has helped guide hundreds of law firms and private attorneys on their path to success, finding new ways to bring in better, more profitable clients. Jacobs discusses a recent conversation he had with a friend who is an experienced lending associate. The program they discussed allows attorneys to accept payment plans with their clients, yet still, get paid in full within 48 to 72 hours. As Jacobs states, if you’re using the most advanced technological marketing tools, such as Speakeasy Marketing’s Virtual Close system, you’re still going to find that some clients, especially during this difficult economy, will not have the money to pay your retainer. This is where iQualify Lending, LLC can step in a...

7 MINAPR 22
Comments
Episode 290 - How to Take Payment Plans AND STILL GET PAID IMMEDIATELY

Episode 289 - Should You Put "Chalk Talks" on Your Practice's Website?

Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., provides valuable information that will help you get more marketing value out of your existing marketing budget. In this competitive marketplace, and especially now during this global pandemic, it’s critical to get the most value you can for every dollar you spend. Jacobs’ methods not only maximize the value of your current marketing efforts but can help you break through to ‘next level’ marketing to accomplish higher goals and reach better clients. Jacobs discusses ‘Chalk Talks’ and Speakeasy Marketing’s Virtual Close System. Chalk Talks are white board presentations that attorneys can deliver virtually (Zoom, Join.me, etc.) for their clients and potential clients. And attorneys who have begun to use the system are happy with the results they are getting. Psychologically, the Chalk Talk can potentially produce better results because when you put an attorney in front of a white board… there is an associa...

7 MINAPR 21
Comments
Episode 289 - Should You Put "Chalk Talks" on Your Practice's Website?

Episode 288 - Positioning Authority And Brand

Marketing expert, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., discusses virtual closing in the time of coronavirus. Richard Jacobs has years of experience in successful attorney marketing, and his company, Speakeasy Marketing, Inc., has worked with hundreds and hundreds of private office attorneys as well as big attorney firms, helping them to take their marketing strategies to the next level, for increased profits. Jacobs talks about the concept of ‘positioning’ and how it plays a role in not only the flow of clients but also perhaps the kinds of clients you acquire. Jacobs states that while being very accommodating can be seen as a good thing, in that you are volunteering right away to be helpful, to go to court for your client so they don’t have to, handling their filings, etc., but it can also potentially put you in a weaker position with some potential clients. Consider instead presenting incoming potential clients with the fact that you are actu...

5 MINAPR 17
Comments
Episode 288 - Positioning Authority And Brand

Episode 287 - Turning Every Caller into a Client During the Current Coronavirus Period

In this powerful podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his series on marketing as he outlines some valuable tips and strategies to get the most out of every client you have during this coronavirus period. Richard Jacobs is a seasoned expert in the field of marketing, and his successful company, Speakeasy Marketing, Inc., has helped hundreds of attorneys improve their marketing efforts vastly, allowing them to bring in higher quality clients and increase profits. Jacobs discusses conversion. As he states, business may be a bit slower for some attorneys right now as we weather this temporary coronavirus period, so it’s important to convert every caller into a client. You need a strategy to make those conversions because as business has slowed, every incoming call matters immensely. Jacobs mentions the Virtual Closing System that his company has developed, a system that will enable attorneys to make the most of every interaction wit...

5 MINAPR 16
Comments
Episode 287 - Turning Every Caller into a Client During the Current Coronavirus Period

Latest Episodes

Episode 296 - Pivoting Your Law Practice in a Downturn

4 MIN3 d ago
Comments
Episode 296 - Pivoting Your Law Practice in a Downturn

Episode 295 - Insights From Using Virtual Closing System

3 MIN3 w ago
Comments
Episode 295 - Insights From Using Virtual Closing System

Episode 294 - New Practice Area or Service During Corona Virus

4 MIN3 w ago
Comments
Episode 294 - New Practice Area or Service During Corona Virus

Episode 293 - Why You Should NOT Use A Screenshare to Close Potentials

In this podcast, Richard shares advice about how to close a deal with clients in a dynamic and much more client-friendly way. He also shares some feedback on our new and popular Virtual Closing System. He's done several mock case evaluations and noticed how much more effective it is to have a virtual meeting standing in front of a physical whiteboard, drawing on it, and taking notes as you talk to a client: you create the story of their case live over video. It's very powerful for the client and your services are more approachable and accessible. He also shares that he's heard from attorneys that use our Virtual Closing System reporting clients are much less resistant to moving forward and ready to sign the retainer at the end of the meeting. Call us at (888) 225-8594 or find us at https://www.speakeasymarketinginc.com/ with any questions.

6 MINMAY 4
Comments
Episode 293 - Why You Should NOT Use A Screenshare to Close Potentials

Episode 292 - Payment Plans with Iqualify Lending - Jason Brown

Money matters: it matters to you, and it matters to your clients. On today’s episode, Richard Jacobs discusses how to make more of it in the form of better client retention—47% better, while at the same time removing the financial burden from your clients. To achieve this, Jacobs has decided to implement the iQualify Lending system into the Virtual Closing system on a permanent basis. He is joined by President/CEO of iQualify Lending, Jason Brown, who discusses the ins and outs of the system and precisely how it will benefit you. According to a survey conducted by Cleo and iQualify Lending, 63% of clients leave the first meeting with an attorney feeling confused or unsure about the next steps and how to pay for their case. iQualify Lending is honing in on this by meeting clients where they are financially, allowing them to say “yes” rather than “let me think about it.” They are doing this by offering three payment plan options for the client, which provides the attorney with f...

49 MINAPR 27
Comments
Episode 292 - Payment Plans with Iqualify Lending - Jason Brown

Episode 291 - Honing in on Humanization—Secrets of Attorney Marketing Podcast with Richard Jacobs

8 MINAPR 27
Comments
Episode 291 - Honing in on Humanization—Secrets of Attorney Marketing Podcast with Richard Jacobs

Episode 290 - How to Take Payment Plans AND STILL GET PAID IMMEDIATELY

Richard Jacobs, the president/founder of Speakeasy Marketing, Inc., walks us through an easy method to let your clients pay on a payment plan, yet you can still get paid right away—a winning solution for all involved. Jacobs is an experienced leader in the marketing business world. He has helped guide hundreds of law firms and private attorneys on their path to success, finding new ways to bring in better, more profitable clients. Jacobs discusses a recent conversation he had with a friend who is an experienced lending associate. The program they discussed allows attorneys to accept payment plans with their clients, yet still, get paid in full within 48 to 72 hours. As Jacobs states, if you’re using the most advanced technological marketing tools, such as Speakeasy Marketing’s Virtual Close system, you’re still going to find that some clients, especially during this difficult economy, will not have the money to pay your retainer. This is where iQualify Lending, LLC can step in a...

7 MINAPR 22
Comments
Episode 290 - How to Take Payment Plans AND STILL GET PAID IMMEDIATELY

Episode 289 - Should You Put "Chalk Talks" on Your Practice's Website?

Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., provides valuable information that will help you get more marketing value out of your existing marketing budget. In this competitive marketplace, and especially now during this global pandemic, it’s critical to get the most value you can for every dollar you spend. Jacobs’ methods not only maximize the value of your current marketing efforts but can help you break through to ‘next level’ marketing to accomplish higher goals and reach better clients. Jacobs discusses ‘Chalk Talks’ and Speakeasy Marketing’s Virtual Close System. Chalk Talks are white board presentations that attorneys can deliver virtually (Zoom, Join.me, etc.) for their clients and potential clients. And attorneys who have begun to use the system are happy with the results they are getting. Psychologically, the Chalk Talk can potentially produce better results because when you put an attorney in front of a white board… there is an associa...

7 MINAPR 21
Comments
Episode 289 - Should You Put "Chalk Talks" on Your Practice's Website?

Episode 288 - Positioning Authority And Brand

Marketing expert, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., discusses virtual closing in the time of coronavirus. Richard Jacobs has years of experience in successful attorney marketing, and his company, Speakeasy Marketing, Inc., has worked with hundreds and hundreds of private office attorneys as well as big attorney firms, helping them to take their marketing strategies to the next level, for increased profits. Jacobs talks about the concept of ‘positioning’ and how it plays a role in not only the flow of clients but also perhaps the kinds of clients you acquire. Jacobs states that while being very accommodating can be seen as a good thing, in that you are volunteering right away to be helpful, to go to court for your client so they don’t have to, handling their filings, etc., but it can also potentially put you in a weaker position with some potential clients. Consider instead presenting incoming potential clients with the fact that you are actu...

5 MINAPR 17
Comments
Episode 288 - Positioning Authority And Brand

Episode 287 - Turning Every Caller into a Client During the Current Coronavirus Period

In this powerful podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his series on marketing as he outlines some valuable tips and strategies to get the most out of every client you have during this coronavirus period. Richard Jacobs is a seasoned expert in the field of marketing, and his successful company, Speakeasy Marketing, Inc., has helped hundreds of attorneys improve their marketing efforts vastly, allowing them to bring in higher quality clients and increase profits. Jacobs discusses conversion. As he states, business may be a bit slower for some attorneys right now as we weather this temporary coronavirus period, so it’s important to convert every caller into a client. You need a strategy to make those conversions because as business has slowed, every incoming call matters immensely. Jacobs mentions the Virtual Closing System that his company has developed, a system that will enable attorneys to make the most of every interaction wit...

5 MINAPR 16
Comments
Episode 287 - Turning Every Caller into a Client During the Current Coronavirus Period
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