title

Seller Sessions - Amazon FBA and Private Label

Danny McMillan

1
Followers
2
Plays
Seller Sessions - Amazon FBA and Private Label

Seller Sessions - Amazon FBA and Private Label

Danny McMillan

1
Followers
2
Plays
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About Us

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 3 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands.Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

Latest Episodes

Seller Sessions an Introduction SS000

The goal of the show is to provide cutting edge marketing tips for Amazon Sellers. We bring in the worlds best to drop science and knowledge. This includes; Amazon Sponsored Ads, AMS, organic ranking and driving external traffic such as Facebook and AdWords. Don’t worry, it will get technical but we break it into bite sized chunks. We understand not everyone has big budgets for courses and masterminds. Every week you get a front row seat to ours. As Amazon Sellers we value our time and appreciate your time you spend with us. P.S. If you like what we do, please leave a review.

1 MIN2017 NOV 1
Comments
Seller Sessions an Introduction SS000

Amazon Sponsored Ads Roundup with Sean Smith - SS001

In this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types. Digital marketing background Started taking on his own accounts Jungle Hustle and Amazon PPC and Product Photography Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit Weighted averages The numbers tell the story Use averages to work out starting bids using weighted averages Gives a more accurate picture to your starting bids Filter search term report Use an All search terms report that are exact match Then calculate the weighted average of the average PPC Use this to make a more informed starting bid More accurate than using an arbitrary number Use weighted average CPC and start bids a...

63 MIN2017 NOV 1
Comments
Amazon Sponsored Ads Roundup with Sean Smith - SS001

Amazon Sales Funnels with Bryan Bowman - SS002

Amazon Sales Funnels Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through. Explain the reasons why you might want an off-Amazon strategy for attracting and capturing traffic to lead them to your landing pages, covering control of your customers and how to provide offers that will be attractive. We give you an understanding of why emotion based selling tops logic based selling and how your amazon sales funnels strategies needs to accommodate both. And a key to success is conversion rates so we also delve into how you can achieve a 20-30% conversion rate as opposed to a 2% for your non sales-funnel powered offers. What are ...

75 MIN2017 NOV 1
Comments
Amazon Sales Funnels with Bryan Bowman - SS002

Merch By Amazon (Advanced) with Chris Green - SS003

There’s a new frontier for ecommerce sellers, Merch by Amazon is the new print on-demand t-shirt business that Amazon is funding and it gives you access to $500k hi-tech printers for your business for free. Chris Green is here on Seller Sessions to talk through everything Amazon Merch. If you are an FBA or Amazon Seller then Chris explains why you have a huge leg-up with Merch by Amazon. We talk through how to get an Amazon Merch account setup, what steps you need to follow also what are the pitfalls in this new business and what you need to do to protect yourself and workaround any problems. The research is explained and how to find the keywords and themes to focus your designs around for the most sales. We also give you some tactics to de-risk your sales byfinding shirts that are already doing well in niches you can join. Chris also takes you through the abundance mindset and how Merch is so early and growing that there is more than enough for everyone to do really well with Merc...

63 MIN2017 NOV 1
Comments
Merch By Amazon (Advanced) with Chris Green - SS003

Email Marketing to Amazon Customers with Chris Guthrie - SS004

In This Session we are focusing in on email marketing sequences for your Amazon business. We talk through the tone of your email and the language you use, how many emails to have in your sequence and how often you should send without damaging your relationship. How many emails in your email marketing sequence for a given product? Recommend a 3 emails sequence for most products as you ask for things twice to get results Some send 4 others send 2 or 1 In Email 1 – here’s the product you bought from us and we’re just checking all is okay For Email 2 – asking for product review or seller feedback Then Email 3 – ask a second time Go for 3 emails as gets better results People change the email marketing sequence depending on what they are selling A supplement product takes longer to show results for users so the email sequence fires longer after they have received the product Where as a desk lamp, they just pull it out of the box and use it so can be sent an email soonerAmazon also se...

51 MIN2017 NOV 1
Comments
Email Marketing to Amazon Customers with Chris Guthrie - SS004

Amazon Product Launch Sequence with Anthony Lee - SS005

It is launch time and we’re zeroing in on the amazon product launch sequence to propel your product into the market like a projectile into orbit. We will cover the preparation for your foundation of your listing (keywords, images, bullets and title), then we’re onto customer validation, next is making sure listing visibility is high for Amazon Tracking. Then we move to stimulate your sales velocity so that once your product is up high in space you’ve lots of data to measure, observe and optimise. Just like a Space X launch guys – it’s a science! What needs to be optimised for your Amazon Product Launch sequence? Title and your canonical URL Storefront URL has worked well for some Images are super important Bullets and Description for SEO weight and Amazon Tacking Sales copy will persuade your audeince Backend keywords are always important Your reviews – the first 21 is important after that it’s the star rating How readable your copy is for customers but also for spiders Then ...

69 MIN2017 NOV 1
Comments
Amazon Product Launch Sequence with Anthony Lee - SS005

Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006

This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads toAmazon Marketing Services (AMS)is a great lift for sellers but with it comes the downside as there is no search-term report you don’t know exactly which keywords are converting best. Taylor gives us strategies to waterfall the bids to optimise your spending. Then Taylor moves onto the introduction ofHeadlines adswhich is in beta for some sellers and is beginning to appear across people’s accounts. Again Amazon gives with one hand but takes with the other as we see the cost per click begin to climb as many new entrants come into the headline ad market. Amazon Store pages is another innovation and moves us along from the brand pages which were a little clunky to put up and manage and then the Amazon Advertising Platform get the Taylor Treatment with an in-depth run through the platform, ...

32 MIN2017 NOV 4
Comments
Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006

Ranking on Amazon Germany with Gil Lang - SS007

Ranking on Amazon Germany Gen look at listing in English and translate with the user/buyer in-mind We’re writing for the customer not the algorithm (so not keyword focussed yet) Look at top three competitors and get their top 10 – 20 keywords Amalyse tool and Zoneout to target amazon sales rank Our guys know how to translate the sales copy from English to european languages because they understand Amazon as a marketplace – we arm them with the vision of the brand to ensurethe listing is in context and the language is correct culturally and dialect This improves your amazon seo and amazon sales rank Our approach is smarter and more precise to improve conversions on your translated listings and keywords Amazon Product Reviews German culture is very different to US or UK buyers Germans more technical minded (less emotional) German Buyer wants it to be 100% perfect – they expect this and don’t generally leave a positive review but are quick to leave a negative review if standards a...

30 MIN2017 NOV 5
Comments
Ranking on Amazon Germany with Gil Lang - SS007

Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008

The focus is on multi-language PPC and cross border selling in europe on Amazon FBA. International selling private label can be difficult to break into and optimization to translate keywords for pan-eu product listings can hit the language barrier. Cross-border PPC can be very difficult especially for translations and keyword research on multi-language ppc campaigns and Amazon sponsored ads. The translation of listings and how to deal with different marketplaces acrossthe european Amazon market is what we’re focussing on and bringing translation and european keyword research tools to help. The language barrier is one challenge but the language alone needs context as there are also cultural norms that can impact. For instance ‘pants’ means one thing in the US and very different thing in the UK and that’s just in English speaking countries. The freesonar-tool.comtool for Amazon Sellers can help. Sonar Keyword Research tool Based only on Amazon 180,000,000 keywords from Amazon Real...

35 MIN2017 NOV 6
Comments
Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008

Facebook Ads for Amazon FBA Sellers (part 2) With Bryan Bowman -SS009

In this multi part series you will learn how to use Facebook Ads for Amazon to market your Amazon FBA products. Serving before you sell and the power of the hub and spoke approach for your business. The anatomy of your sales landing page and building a bridge from Facebook Ads for Amazon to your World and onto Amazon. Strategies for grabbing attention, building rapport and getting that click when advertising on Facebook. Landing page images and pixel retargeting along with your ad story, avatars and old-school marketing techniques from the greats of marketing. When advertising on facebook You have to serve before you sell You have to give before you ask When advertising on facebook If you’re on a disruptive platform like FB people aren’t there searching for you Amazon platform has people with buying intent – they are there to buy and looking to In Facebook they are looking at family and friends and your ad pop up in their stream If your Facebook Ads for Amazon don’t have social ...

31 MIN2017 NOV 6
Comments
Facebook Ads for Amazon FBA Sellers (part 2) With Bryan Bowman -SS009

Latest Episodes

Seller Sessions an Introduction SS000

The goal of the show is to provide cutting edge marketing tips for Amazon Sellers. We bring in the worlds best to drop science and knowledge. This includes; Amazon Sponsored Ads, AMS, organic ranking and driving external traffic such as Facebook and AdWords. Don’t worry, it will get technical but we break it into bite sized chunks. We understand not everyone has big budgets for courses and masterminds. Every week you get a front row seat to ours. As Amazon Sellers we value our time and appreciate your time you spend with us. P.S. If you like what we do, please leave a review.

1 MIN2017 NOV 1
Comments
Seller Sessions an Introduction SS000

Amazon Sponsored Ads Roundup with Sean Smith - SS001

In this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types. Digital marketing background Started taking on his own accounts Jungle Hustle and Amazon PPC and Product Photography Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit Weighted averages The numbers tell the story Use averages to work out starting bids using weighted averages Gives a more accurate picture to your starting bids Filter search term report Use an All search terms report that are exact match Then calculate the weighted average of the average PPC Use this to make a more informed starting bid More accurate than using an arbitrary number Use weighted average CPC and start bids a...

63 MIN2017 NOV 1
Comments
Amazon Sponsored Ads Roundup with Sean Smith - SS001

Amazon Sales Funnels with Bryan Bowman - SS002

Amazon Sales Funnels Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through. Explain the reasons why you might want an off-Amazon strategy for attracting and capturing traffic to lead them to your landing pages, covering control of your customers and how to provide offers that will be attractive. We give you an understanding of why emotion based selling tops logic based selling and how your amazon sales funnels strategies needs to accommodate both. And a key to success is conversion rates so we also delve into how you can achieve a 20-30% conversion rate as opposed to a 2% for your non sales-funnel powered offers. What are ...

75 MIN2017 NOV 1
Comments
Amazon Sales Funnels with Bryan Bowman - SS002

Merch By Amazon (Advanced) with Chris Green - SS003

There’s a new frontier for ecommerce sellers, Merch by Amazon is the new print on-demand t-shirt business that Amazon is funding and it gives you access to $500k hi-tech printers for your business for free. Chris Green is here on Seller Sessions to talk through everything Amazon Merch. If you are an FBA or Amazon Seller then Chris explains why you have a huge leg-up with Merch by Amazon. We talk through how to get an Amazon Merch account setup, what steps you need to follow also what are the pitfalls in this new business and what you need to do to protect yourself and workaround any problems. The research is explained and how to find the keywords and themes to focus your designs around for the most sales. We also give you some tactics to de-risk your sales byfinding shirts that are already doing well in niches you can join. Chris also takes you through the abundance mindset and how Merch is so early and growing that there is more than enough for everyone to do really well with Merc...

63 MIN2017 NOV 1
Comments
Merch By Amazon (Advanced) with Chris Green - SS003

Email Marketing to Amazon Customers with Chris Guthrie - SS004

In This Session we are focusing in on email marketing sequences for your Amazon business. We talk through the tone of your email and the language you use, how many emails to have in your sequence and how often you should send without damaging your relationship. How many emails in your email marketing sequence for a given product? Recommend a 3 emails sequence for most products as you ask for things twice to get results Some send 4 others send 2 or 1 In Email 1 – here’s the product you bought from us and we’re just checking all is okay For Email 2 – asking for product review or seller feedback Then Email 3 – ask a second time Go for 3 emails as gets better results People change the email marketing sequence depending on what they are selling A supplement product takes longer to show results for users so the email sequence fires longer after they have received the product Where as a desk lamp, they just pull it out of the box and use it so can be sent an email soonerAmazon also se...

51 MIN2017 NOV 1
Comments
Email Marketing to Amazon Customers with Chris Guthrie - SS004

Amazon Product Launch Sequence with Anthony Lee - SS005

It is launch time and we’re zeroing in on the amazon product launch sequence to propel your product into the market like a projectile into orbit. We will cover the preparation for your foundation of your listing (keywords, images, bullets and title), then we’re onto customer validation, next is making sure listing visibility is high for Amazon Tracking. Then we move to stimulate your sales velocity so that once your product is up high in space you’ve lots of data to measure, observe and optimise. Just like a Space X launch guys – it’s a science! What needs to be optimised for your Amazon Product Launch sequence? Title and your canonical URL Storefront URL has worked well for some Images are super important Bullets and Description for SEO weight and Amazon Tacking Sales copy will persuade your audeince Backend keywords are always important Your reviews – the first 21 is important after that it’s the star rating How readable your copy is for customers but also for spiders Then ...

69 MIN2017 NOV 1
Comments
Amazon Product Launch Sequence with Anthony Lee - SS005

Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006

This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads toAmazon Marketing Services (AMS)is a great lift for sellers but with it comes the downside as there is no search-term report you don’t know exactly which keywords are converting best. Taylor gives us strategies to waterfall the bids to optimise your spending. Then Taylor moves onto the introduction ofHeadlines adswhich is in beta for some sellers and is beginning to appear across people’s accounts. Again Amazon gives with one hand but takes with the other as we see the cost per click begin to climb as many new entrants come into the headline ad market. Amazon Store pages is another innovation and moves us along from the brand pages which were a little clunky to put up and manage and then the Amazon Advertising Platform get the Taylor Treatment with an in-depth run through the platform, ...

32 MIN2017 NOV 4
Comments
Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006

Ranking on Amazon Germany with Gil Lang - SS007

Ranking on Amazon Germany Gen look at listing in English and translate with the user/buyer in-mind We’re writing for the customer not the algorithm (so not keyword focussed yet) Look at top three competitors and get their top 10 – 20 keywords Amalyse tool and Zoneout to target amazon sales rank Our guys know how to translate the sales copy from English to european languages because they understand Amazon as a marketplace – we arm them with the vision of the brand to ensurethe listing is in context and the language is correct culturally and dialect This improves your amazon seo and amazon sales rank Our approach is smarter and more precise to improve conversions on your translated listings and keywords Amazon Product Reviews German culture is very different to US or UK buyers Germans more technical minded (less emotional) German Buyer wants it to be 100% perfect – they expect this and don’t generally leave a positive review but are quick to leave a negative review if standards a...

30 MIN2017 NOV 5
Comments
Ranking on Amazon Germany with Gil Lang - SS007

Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008

The focus is on multi-language PPC and cross border selling in europe on Amazon FBA. International selling private label can be difficult to break into and optimization to translate keywords for pan-eu product listings can hit the language barrier. Cross-border PPC can be very difficult especially for translations and keyword research on multi-language ppc campaigns and Amazon sponsored ads. The translation of listings and how to deal with different marketplaces acrossthe european Amazon market is what we’re focussing on and bringing translation and european keyword research tools to help. The language barrier is one challenge but the language alone needs context as there are also cultural norms that can impact. For instance ‘pants’ means one thing in the US and very different thing in the UK and that’s just in English speaking countries. The freesonar-tool.comtool for Amazon Sellers can help. Sonar Keyword Research tool Based only on Amazon 180,000,000 keywords from Amazon Real...

35 MIN2017 NOV 6
Comments
Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008

Facebook Ads for Amazon FBA Sellers (part 2) With Bryan Bowman -SS009

In this multi part series you will learn how to use Facebook Ads for Amazon to market your Amazon FBA products. Serving before you sell and the power of the hub and spoke approach for your business. The anatomy of your sales landing page and building a bridge from Facebook Ads for Amazon to your World and onto Amazon. Strategies for grabbing attention, building rapport and getting that click when advertising on Facebook. Landing page images and pixel retargeting along with your ad story, avatars and old-school marketing techniques from the greats of marketing. When advertising on facebook You have to serve before you sell You have to give before you ask When advertising on facebook If you’re on a disruptive platform like FB people aren’t there searching for you Amazon platform has people with buying intent – they are there to buy and looking to In Facebook they are looking at family and friends and your ad pop up in their stream If your Facebook Ads for Amazon don’t have social ...

31 MIN2017 NOV 6
Comments
Facebook Ads for Amazon FBA Sellers (part 2) With Bryan Bowman -SS009
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