title

Social Media Lab

Agorapulse

14
Followers
24
Plays
Social Media Lab

Social Media Lab

Agorapulse

14
Followers
24
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Latest Episodes

Will Overlaid Text On Facebook and Instagram Image Ads Matter?

Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. The Social Media Lab is powered by Agorapulse.

9 MIN1 w ago
Comments
Will Overlaid Text On Facebook and Instagram Image Ads Matter?

Should Text Be On Instagram Image Posts: Yes or No?

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out!

9 MIN2 w ago
Comments
Should Text Be On Instagram Image Posts: Yes or No?

CPC Battle - Facebook ads VS Twitter ads

Which network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...

12 MIN2019 DEC 18
Comments
CPC Battle - Facebook ads VS Twitter ads

Does LinkedIn Punish Posts With Links in the Comments?

Today, we’re testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Let’s find out on today’s Social Media Lab.

10 MIN2019 DEC 11
Comments
Does LinkedIn Punish Posts With Links in the Comments?

Wait! You can advertise on Reddit?

It turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.

11 MIN2019 NOV 22
Comments
Wait! You can advertise on Reddit?

A Surprising Trick To Get Lower CPC on Your Facebook Ads

It turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Let’s find out, on today’s social media lab.

9 MIN2019 NOV 15
Comments
A Surprising Trick To Get Lower CPC on Your Facebook Ads

LIVE! Instagram Posting Frequency

In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.

45 MIN2019 OCT 30
Comments
LIVE! Instagram Posting Frequency

Are Instagram Carousels Still Hurting Your Performance in 2019?

Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.

10 MIN2019 OCT 23
Comments
Are Instagram Carousels Still Hurting Your Performance in 2019?

LIVE! Facebook Carousel Ads with Charlie Lawrence

In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.

52 MIN2019 OCT 17
Comments
LIVE! Facebook Carousel Ads with Charlie Lawrence

Does Instagram Punish 3rd Party Publishing Tools?

Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!

11 MIN2019 OCT 11
Comments
Does Instagram Punish 3rd Party Publishing Tools?

Latest Episodes

Will Overlaid Text On Facebook and Instagram Image Ads Matter?

Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. The Social Media Lab is powered by Agorapulse.

9 MIN1 w ago
Comments
Will Overlaid Text On Facebook and Instagram Image Ads Matter?

Should Text Be On Instagram Image Posts: Yes or No?

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out!

9 MIN2 w ago
Comments
Should Text Be On Instagram Image Posts: Yes or No?

CPC Battle - Facebook ads VS Twitter ads

Which network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...

12 MIN2019 DEC 18
Comments
CPC Battle - Facebook ads VS Twitter ads

Does LinkedIn Punish Posts With Links in the Comments?

Today, we’re testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Let’s find out on today’s Social Media Lab.

10 MIN2019 DEC 11
Comments
Does LinkedIn Punish Posts With Links in the Comments?

Wait! You can advertise on Reddit?

It turns out you can. Let’s see how Reddit ads stand up to Facebook ads on today’s social media lab.

11 MIN2019 NOV 22
Comments
Wait! You can advertise on Reddit?

A Surprising Trick To Get Lower CPC on Your Facebook Ads

It turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Let’s find out, on today’s social media lab.

9 MIN2019 NOV 15
Comments
A Surprising Trick To Get Lower CPC on Your Facebook Ads

LIVE! Instagram Posting Frequency

In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.

45 MIN2019 OCT 30
Comments
LIVE! Instagram Posting Frequency

Are Instagram Carousels Still Hurting Your Performance in 2019?

Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.

10 MIN2019 OCT 23
Comments
Are Instagram Carousels Still Hurting Your Performance in 2019?

LIVE! Facebook Carousel Ads with Charlie Lawrence

In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.

52 MIN2019 OCT 17
Comments
LIVE! Facebook Carousel Ads with Charlie Lawrence

Does Instagram Punish 3rd Party Publishing Tools?

Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!

11 MIN2019 OCT 11
Comments
Does Instagram Punish 3rd Party Publishing Tools?
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